HUNTINGTON BEACH, California – Southern California’s favorite reggae/alt/hip-hop band Dirty Heads have something special brewing for their fans this Summer. The band recently collaborated with hometown Huntington Beach, CA craft brewery Four Sons Brewing to create a crisp, refreshing pineapple Session Ale dubbed “Vacation,” slated to hit shelves in August 2018. From start to finish, members of Dirty Heads were hands on in the creation of the craft brew, starting with early taste testing to designing the logo and imagery featured on the can. “Vacation,” with an ABV of 5.0%, arrives just in time for fans to grab a six pack and head to the beach this Summer.
The band will host a launch party for their new “Vacation” session ale on July 27th at the Four Sons Brewery in Huntington Beach, CA. There will be a celebratory keg tap and cheers with the band, followed by an acoustic performance. The event is open to the public, ages 21+ and capacity is limited. Fans can RSVP through the Dirty Heads social media platforms. All press RSVP’s and interview requests please contact Lauren Mele at Beachwood Entertainment Collective – Lauren@Beachwood.la.
Dirty Heads members Matt Ochoa [drums] and Jon Olazabal [percussion] discovered Four Sons in their backyard of Huntington Beach and grew to love their beer. As the two became regulars they got to know the staff and discovered that the founders of Four Sons were fans of the band. The relationship grew and the idea to create a Dirty Heads beer was born. During the initial conversations they had a lot of ideas about what style of beer to do. Four Sons pulled some samples of one of their lighter beers (an American Lager), and infused it with 4 different fruits (passion fruit, mango, watermelon, and pineapple). Matt and Jon came down to the brewery and did a taste test to see which fruit they liked best in the beer. While some of the others were good, pineapple was hands down the winner.
Dirty Heads were fully involved in each aspect of this new craft brew collaboration from beginning to end, including the design of the label. Bassist Dave Foral, already known for his graphic designs and tattooing, created the imagery that will be featured on ‘Vacation’ cans and bottles. The bright, colorful label includes classic Dirty Heads octopus art and palm trees to evoke the feeling of Summer.
“Four Sons brewing is a family owned business from HB. They are great people that work hard and create amazing beer,” Dirty Heads drummer Matt Ochoa explained. “I’ve been a fan of them for years now and to find out they were fans of us only made perfect sense to create something special together.”
When asked how the collaboration came about, Four Sons Director of Operations Deven Dufresne replied, “My brothers and I are big fans of the Dirty Heads and their music, so we are stoked to be working with them on this beer. They had some awesome input and were hands on the entire time, which resulted in a beer that we think not only their fans will love, but all craft beer enthusiasts out there.”
“We love nothing more than a nice crisp cool summer time beer,” says Dirty Heads percussionist Jon Olazabal. “No one does it better than 4 Sons. That is why we have teamed up with them to create this delicious Session Ale infused with the freshest pineapple we could find. Perfectly balanced and perfectly crushable, better grab 2 six packs because the first one will go quick.”
Consumers should expect to see the beer in Southern California and select western U.S. markets throughout Four Sons Brewing’s distribution channels. Exact outlets have yet to be determined.
About Dirty Heads
Inhaling alternative, hip-hop, reggae, and rock and exhaling one irresistible and infectious anthem after another, DIRTY HEADS—Jared “Dirty J” Watson [vocals], Dustin “Duddy B” Bushnell [vocals/guitar], Jon Olazabal [percussion], Matt Ochoa [drums], & David Foral [bass]—have been redefining the sound of Southern California since 2003. With over 700 Million audio streams to date, the group first made a splash with their full-length 2008 debut Any Point In A Storm. The record yielded the RIAA gold-certified smash “Lay Me Down,” and it held #1 on the Billboard Alternative Chart for 11 weeks: longer than any single that year by any other artist. 2014’s Sound of Change earned acclaim from the likes of Esquire and bowed at #8 on the Billboard Top 200 as its first single “My Sweet Summer” captured #3 on Alternative Radio. Meanwhile, the band’s 2016 self-titled Dirty Heads went Top 15 on the Top 200 and spawned the smash “That’s All I Need,” which racked up over 10.5 million Spotify streams and counting. Noisey described it as “Killer.” Beyond selling out countless shows around the world, the band headlined its own High & Mighty Festival in 2017. Dirty Heads recently released their latest single, “Visions,” which is already climbing the alternative radio charts and garnered over 1 million streams. The band partnered with the Cinebody app to create a music video for “Visions” entirely made up of fan-submitted clips. Earlier in 2018 Dirty Heads released “Celebrate,” and appeared on Jimmy Kimmel Live! “Celebrate” followed the California quintet’s hit summer single & Spotify viral track “Vacation,” which went Top-10 at Alternative Radio and was the # 1 Most Added at Alternative Radio for two straight weeks upon its release, top stations including Sirius XM Alt Nation, KROQ, ALT 92.3 New York, ALT 105.3 San Francisco, KKDO Sacramento and KPNTY St. Louis. Both “Celebrate” and “Vacation” are taken from SWIM TEAM which sees Dirty Heads pushing their sound, moving between pop, alternative, hip-hop, reggae, and rock with the same spirit and spark that’s powered them since the beginning. The album’s wide-ranging sound is also due in part to the diverse team of collaborators: Jonas Jeberg [Demi Lovato, Juicy J, Jason Derulo], “Lay Me Down” partner-in-crime Rome [Enrique Iglesias] of Sublime with Rome, Blueprint [Jay-Z, Kanye West, Timbaland, Eminem, Nas, Prodigy], Oren Yoel [Miley Cyrus, Kanye West], HEAVY [Andrew McMahon], and The Score.
About Four Sons Brewing
Four Sons Brewing is a family owned and operated brewery that was founded in 2014 in Huntington Beach, CA. The family consists of parents Duke & Daune, and their four sons, Deven, Derek, Drew, and Dustin. Four Sons Brewing strives to produce excellent craft beer with a wide range of variety that appeals to the novice beer drinker and astonishes the beer expert. With a strong focus on quality and authenticity, every beer contains only natural ingredients to ensure a clean, smooth and memorable taste. Stop by the taproom in Huntington Beach and you will most likely find Duke (aka dad) and Daune (aka mom) and the “four sons” – Deven, Derek, Drew, and Dustin – doing everything from checking equipment and sifting grain, to bottling, packaging, and filling glasses.