In honor of Elvis’s Birthday, BeerInfo’s Beer of the Day is Brewdog Elvis Juice brewed by brewdog. Elvis Juice is an IPA like no other. This IPA puts grapefruit center stage. Primed with tart pithy grapefruit peel for a citrus assault on the senses. This zest zenith delivers intense US hop aromas. Gigantic grapefruit notes are tail-gated by orange and pine. All piled high on a caramel malt base. ABV: 6.5% IBU: 60
Elvis Presley was born in Tupelo, Mississippi on January 8, 1935. Presley is the best-selling solo artist in the history of recorded music. He was commercially successful in many genres, including pop, country, blues, and gospel. He won three competitive Grammys, received the Grammy Lifetime Achievement Award at age 36, and has been inducted into multiple music halls of fame.
The Ellon-based brewer initially lost the right to call its grapefruit and blood orange IPA ‘Elvis Juice’ after the UK Intellectual Property Office found in favour of the Elvis Presley estate last June.
Before the first ruling, BrewDog founders James Watt and Martin Dickie both changed their names to ‘Elvis’ by deed poll after the estate took legal action against them.
The Presley estate objected after BrewDog applied to register ‘Elvis Juice’ and ‘BrewDog Elvis Juice’ as trademarks. It felt that the application was in conflict with its registered trademark and believed that people buying BrewDog’s beer could mistakenly believe that the estate had endorsed the product.
In the appeal hearing, BrewDog has been given permission to trademark ‘Brewdog Elvis Juice’ (but not ‘Elvis Juice’) and a ruling has been overturned which ordered the brewer to pay the estate £1,500 in costs.(The Drinks Buisness)