Elk Rapids, Mich. – Short’s Brewing Co. and non-profit Title Track have joined forces and created a call-to-action for the entire Michigan craft brewing community—step up and better our businesses and our communities for all people.
“As a Title Track board member, it’s been important for me to find opportunities that could support the work Title Track is doing. The craft beverage and hospitality industry made perfect sense as a platform to scale community conversations about anti-oppression programming to help us build strong and resilient communities.” Joe Short, Founder of Short’s Brewing Co and Title Track board member explained.
Their goal? Raise $25,000 to develop anti-racism and anti-oppression programming. Short’s has made that goal even more attainable with an initial pledge of $5,000. Once the goal is met, Title Track will host five events across the state that are open to the brewing community. These events are designed to provide a better understanding of racial justice and the steps needed to create meaningful, lasting change on the path to equity and inclusion for all—which is especially relevant in an industry made up of mostly white males. Events will be tailored to each region, and guest speakers will join to provide additional perspectives.
“We are designing our programming to meet varying levels of understanding—from community workshops to full-day sessions—and we’ve got varying donor levels to meet people where they’re at—from $5 to $5,000. Every pledge counts and when you donate you become a part of our Racial Equity Team and are invited to attend one of our five events. In addition, we are offering to bring our programming to your brewery and staff, depending on your size.” Says Seth Bernard, Co-Executive Director of Title Track.
Title Track, a non-profit dedicated to clean water, racial equity, and youth empowerment, was launched in 2019 by Seth Bernard in the hopes of making his Michigan home a better place to live. Craft Libations for Collective Liberation is just one of many programs for the non-profit.
“We’re proud to partner with Title Track.” Says Short. “We love this industry and our state, and want to see them get better and better, and we want to lead the change.”
Just one small step in what is a big task, but certainly a step towards creating a more equitable, diverse, and welcoming place for all people.
To donate, or learn more about Title Track’s Racial Equity Team, visit website
For more information about Short’s Brewing Company: website
About Short’s Brewing Company
Located in the heart of Downtown Bellaire, MI, Short’s Brewing Co. was established in 2004 by Joe Short. In 2009, Short’s began keg and bottle distribution in Michigan via their Elk Rapids Production Facility. The brewery is known widely for their flagship and experimental brews including Soft Parade, Local’s Light, and Huma Lupa Licious. Short’s prides themselves on producing fearlessly creative beers, handmade by people who care in Northern Michigan.
Short’s Brewing Co also has a passion for beverage innovation and created Starcut Ciders in 2014 and Beaches Hard Seltzer in 2019. Both brands push the boundaries of ingredients and fermentation innovation to create unique, premium beverages.
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