CHICAGO — Corona Extra® has drafted former star quarterback and current football analyst Tony Romo as the operator and face of the fan-favorite Corona Hotline, which returns for its second year this football season.
Featuring a new number, 1-844-9-Corona, fans can call the Corona Hotline all season long to tap into Romo’s renowned powers of prediction, hear gameday reflections and enter for a chance to win prizes such as Corona gear or poolside seats in Las Vegas for the Big Game.
“I am thrilled to join the team and man the Corona Hotline,” said Romo. “Between fantasy match-ups and waiting each week for your favorite team’s game, football brings a lot of excitement. I am ready to help fans deal with the highs and lows of this football season, so they can kick back and enjoy with friends and family.”
Starting on Tuesday, August 21st, Romo will take center stage in Corona Extra’s Fall campaign – a complete 360-marketing effort including TV advertising, retail programming, and social/digital promotion all centered around the Corona Hotline.
“Football is back, and that means the Corona Hotline is, too,” said Ann Legan, Vice President of Brand Marketing, Corona. “Tony has such a dynamic, fun-loving persona, and when paired with his incredible knowledge of football, he’s a perfect fit to help fans find their ‘Gameday Beach’.”
As always, Corona encourages consumers to enjoy its products and relax responsibly.
About Corona Extra
Corona Extra is a pilsner-style lager with a golden hue that was first brewed in Mexico in 1925. The refreshing flavor and carefree attitude of Corona have made it the #1 imported beer in the U.S. and the #5 beer brand overall. 2016 was a record-breaking sales year for the brand. Corona has been helping consumers “Find their Beach” in the U.S. since 1981. Corona Extra is exclusively brewed, imported and marketed by Constellation Brands for the U.S. market.
About Constellation Brands
Constellation Brands (NYSE:STZ) (NYSE:STZ.B), a Fortune 500® company, is a leading international producer and marketer of beer, wine and spirits with operations in the U.S., Mexico, New Zealand, Italy and Canada. Constellation is the No. 3 beer company in the U.S. with high-end, iconic imported brands such as Corona Extra, Corona Light, Modelo Especial, Modelo Negra and Pacifico. The company’s beer portfolio also includes Ballast Point, one of the most awarded craft brewers in the U.S. In addition, Constellation is the world leader in premium wine, selling great brands that people love, including Robert Mondavi, Clos du Bois, Kim Crawford, Meiomi, Mark West, Franciscan Estate, Ruffino and The Prisoner. The company’s premium spirits brands include SVEDKA Vodka, Casa Noble Tequila and High West Whiskey.
Based in Victor, N.Y., the company believes that industry leadership involves a commitment to brand building, our trade partners, the environment, our investors and to consumers around the world who choose our products when celebrating big moments or enjoying quiet ones. Founded in 1945, Constellation has grown to become a significant player in the beverage alcohol industry with more than 100 brands in its portfolio; about 40 wineries, breweries and distilleries; and approximately 10,000 talented employees. We express our company vision: to elevate life with every glass raised. To learn more, follow us on Twitter @cbrands and visit www.cbrands.com.