HERSHEY, Penn. — Tröegs Independent Brewing announces the release of its new IPA for spring, Joyous. The beer joins the brewery’s popular Hop Cycle line-up of seasonally rotating IPAs. The muse for Joyous is a fresh and bright yeast strain called Hothead Kveik.
Its vibrant tropical profile harmonizes with a combination of aromatic Citra, Sabro and Azacca hops to evoke soft notes of tangelo, juicy papaya and subtle coconut. Joyous is the first Hop Cycle beer to emerge from Tröegs’ Scratch Lab, a new 3-barrel BrauKon nano brewhouse designed to replicate the temperature controls, pressure and geometry of the 15-bbl Scratch system and 100-bbl production brewhouse.
“With the Scratch Lab, we can break up 15-barrel brews into nano batches,” says Brewing Manager Tim Mayhew. “That allows us to test things like dry-hop combinations and yeast strains side-by-side. We used to wait weeks between batches.”
Joyous IPA is available on draft and in 12-ounce bottles and cans everywhere Tröegs beer is sold. To learn more about Joyous, including a virtual tasting of the beer, please read the full story on our blog. For media inquiries, please email Jeff Herb, Marketing Communications Coordinator, at firstname.lastname@example.org.
About Tröegs Independent Brewing:
Tröegs Independent Brewing was founded by Chris and John Trogner. Since 1997, the brothers have been handcrafting world-class beers that combine traditional brewing techniques with the eclecticism of new American brewing.
Available in 10 states in the Mid-Atlantic, Tröegs is known nationwide for its Perpetual IPA, award-winning Troegenator Double Bock, highly-desirable seasonal releases like Nugget Nectar and The Mad Elf, and brewery-only beers like the Scratch and Splinter series.
Our brewery in Hershey, Pennsylvania provides guests with a complete brewing experience. The brewhouse is located in a 5,000 square foot tasting room that opens onto a beer garden. Visitors are able to observe the brewing process firsthand, and take a self-guided tour along a window-lined hallway for a close-up view of the entire brewery.
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