North America (July 15, 2019) – The renowned La Fin du Monde, Unibroue’s flagship Tripel ale, celebrates its 25th year with the distinction of being the most awarded beer in Canada.
To date, it has won 55 medals and honors from top international competitions, including 13 platinum distinctions and 29 golds at prestigious events such as the Chicago Beverage Testing Institute’s World Beer Championships and the World Beer Awards.
First brewed in February 1994, it took 18 months of research before La Fin du Monde saw the light of day. Representative of a style that was originally developed by medieval monks for special occasions, it is a premium beer with a surprising finesse, brewed and refermented in the bottle – a first in the American market at the time of launch. True to tradition, Unibroue brewed this beer in honor of the French explorers who, when they discovered North America, believed they had reached “the end of the world.”
“La Fin du Monde is our flagship brand” says Jerry Vietz, Brewmaster for Unibroue. “With this beer alone, we have won 55 international medals, including 2 prestigious awards at the World Beer Awards in London, England, where it received the title of ‘World’s Best Belgian Style Tripel.’”
La Fin du Monde pours a hazy golden hue with a cloudlike halo of creamy white foam sealing in a floral bouquet mixed with notes of fresh baguette, spice, honey, coriander, malt and alcohol warmth.
Every sip greets the palate with a harmonious mélange of coriander, candied orange peel, lemon, black pepper and bananas, framed by a subtly spicy hop backbone and alcohol warmth. Truly a perfect balance of sugar, acidity, bitterness, spice and alcohol.
Like good wine, La Fin du Monde’s flavors develop with age, becoming smoother over time, revealing notes of honey and candied fruit and developing a more assertive and lasting flavor. This phenomenon is known as “maderization” and is similar to the aging process of dessert wines like port.
To age, store bottles upright in a cool dark place at a stable temperature between 46°F and 61°F. The yeast added to each La Fin du Monde bottle triggers natural fermentation, consuming excess oxygen and preventing the beer’s CO2 from oxidizing. This bottle fermentation combined with the higher alcohol content in La Fin du Monde act as natural preservatives, ensuring you can enjoy it for years to come.
Name: La Fin du Monde
Style: Belgian-style Tripel Ale
Strength: 9% ABV
Effervescence: Fine, slow and sustained bubbles
Aroma: Floral bouquet, fresh baguette with aromas of spice, honey, coriander, malt and alcohol warmth
Flavor: Mildly yeasty with a complex palate of malt, fruit and spice notes followed by a smooth, dry finish
Serving Temperature: 54° to 57° F
Suggested Pairing: Pairs delightfully with blue cheese, mussels, salmon, scallops, game, sausages and desserts
Aging: 3-5 years
The award-winning La Fin du Monde, Unibroue’s flagship ale, is available year-round in the U.S. in 4-packs of 12-ounce bottles, 750-mL cork and cage ‘‘brasseur’’ bottles, as well as on tap. Use the Unibroue Finder tool to find this and other Unibroue beers that are available near you.
For interview opportunities with Brewmaster Jerry Vietz, or for more information about Unibroue and its world-acclaimed beer, please contact Unibroue – U.S. Media by email at firstname.lastname@example.org.