Archives for July 2020

New Haven, Conn. – East Rock Brewing Company is excited to announce that it has partnered with Craft Beer Guild of Connecticut to permanently expand its distribution to cover the entire state.

“When we started less than two years ago, we wanted to control our own destiny and message in the marketplace” said Shaun Wilson, East Rock’s Co-Founder and General Manager. “This led us down the path of self-distribution and we found great success in New Haven County and parts of adjacent territories. In order to continue to grow we had to choose between investing in logistics or investing in capacity, quality, and brand building. After meeting with the leadership from Craft Beer Guild of Connecticut and The Sheehan Family Companies, the choice was a no-brainer for us.”

East Rock’s Head Brewer and Co-Founder Tim Wilson echoed those sentiments. “Our expertise lies in brewing high quality German-inspired beers, especially our lagers. That is where our passion lies and where we want our focus to be moving forward. While we were able to provide good service in a small radius to our customers, we would never be able to match Craft’s distribution scale or their knowledge of the marketplace on our own.”

“East Rock produces world class lager beer, especially their Pilsner” said Adam O’Brien, Craft’s GM for the State of Connecticut. “We’re excited to bring them on board and anticipate a lot of excitement for their products throughout the region. Lagers are notoriously difficult to make well, and these guys have it down.”

East Rock will be offering its four core brands for distribution: Pilsner, East Rock Lager (a Munich-style Helles), Vienna Lager, and Weisse Bier in addition to its seasonally available Goses and lagers.

About East Rock Brewing Company
East Rock uses time-honored methods and imported ingredients to produce pure and crisp German-inspired beer. Painfully slow to make but a pleasure to drink, its beers undergo a prolonged and labor-intensive fermentation, resulting in an uncommon depth of flavor and natural carbonation. Fresher than an import and more approachable than a typical craft, East Rock beers are designed for drinkability, but never at the expense of taste. It’s the ultimate everyday companion and the perfect reward for an honest day’s work.

To learn more about our brand, please visit our website at www.eastrockbeer.com or follow us on social media at instagram and facebook.

About Craft Beer Guild of Connecticut
In 2012, the Sheehan Family Companies brought their over 120 years of experience and high-level service-oriented tradition to Connecticut. Servicing the entire state, Craft Connecticut has built a legacy of partnering with world class suppliers to provide their customers with the most sought after brands and personalized service. Their portfolio offers a full line of craft artisinal beer, cider, spirits and other beverages.

For more information about us please visit website.

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NEW ORLEANS — Throughout the COVID-19 pandemic, Urban South Brewery has remained committed to inspiring a sense of community through the gospel of good beer while respecting all safety regulations and guidelines. Despite the restrictions for bars and restaurants, New Orleans’ largest craft brewery has released more than 70 unique brews since the onset of the pandemic in March. Urban South will continue this momentum and fans can look forward to regular weekly beer releases this quarter.

The Tchoupitoulas Street taproom is currently closed for onsite consumption until further notice, but customers may place orders online or pick up beer to-go in person at the brewery. Hours for to-go orders are currently 12:00 p.m. to 6:00 p.m. Monday through Friday, and 11:00 a.m. to 4:00 p.m. Saturday and Sunday. Masks are required onsite.

FEATURED BEERS THIS QUARTER:

Lime Cucumber Gose Now Available Year Round
Description: Beginning in August, this previously seasonal variety will be available for fans to enjoy year-round. Urban South brings a bit of New Orleans culture to the traditional German Gose with the addition or key lime juice and fresh pressed cucumber to this kettle soured wheat beer. The highly refreshing, thirst quenching Lime Cucumber Gose will be distributed in six packs, 1/6 barrels and 1/2 barrels.
Stats: 4% ABV, 10 IBU

Paradise Park 100: A Lighter Lager
Description: A lighter version of the fan favorite Paradise Park American Lager, Paradise Park 100 is an easy drinking, 100 calorie light lager brewed with a touch of flaked rice to give a refreshing and crisp finish. Loral hops lend clean herbal and fruity notes to this low-cal offering.
Stats: 4% ABV, 5 IBU

Urban South Joins the Hard Seltzer Game
Description: Urban South is thrilled to announce a new line of hard seltzer options for fans this summer. Flavors will be based on some of the brewery’s favorite beer varieties, like Lime Cucumber, Nectar Cream and Rocket Pop. Ten different flavors are scheduled to be released during the month of July.
Stats: 5% ABV, 0 IBU

FEATURED EVENTS THIS QUARTER:

Weekly Beer Releases in July

Every Wednesday during the month of July, Urban South Brewery plans to release limited quantities of new to-go beer options on its website. Fans can order their favorite beers online for curbside pick up at the brewery, or pick up their beer choice in-person at the brewery while supplies last. Weekly beer announcements will be made on the Urban South social media channels, and new beers will be available for purchase on the Urban South website beginning at 5:30 p.m. CST every Wednesday.

website

About Urban South Brewery
Founded in 2016, Urban South Brewery inspires community and fellowship through the gospel of good beer. With deep roots in Louisiana, the award-winning brewery is making its mark in the beer industry. Recent accolades include: 2019 U.S. Beer Open Championships (Silver), 2019 Best of Craft Beer Awards (Bronze), 2019 Beer Army Awards (Gold and Silver), 2018 US Beer Open (Silver), 2018 Can Can Awards (Gold, Silver, Bronze) and 2018 Beer Army Awards (Gold). Urban South prides itself on being strong community partners, and – with a belief that beer is a family affair – the brewery features a family-friendly taproom. For more information, please visit www.UrbanSouthBrewery.com and follow-along on Instagram, Facebook and Twitter for all of the latest information on events and new releases.

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MILWAUKEE — This month, PRESS Premium Alcohol Seltzer introduced two new flavors to its permanent portfolio — Pineapple Basil and Lingonberry Elderflower. Six-packs of the independent brand’s new flavors are hitting shelves now.

PRESS Pineapple Basil features vibrant, tropical fruit flavor punctuated with the aromatic and herbal tones of garden-fresh basil. PRESS Lingonberry Elderflower combines the refreshing tartness of lingonberries with a touch of slightly sweet floral flavor.

“We love delivering elevated, unexpected flavor profiles,” said Amy Walberg, founder of PRESS Premium Alcohol Seltzer. “Our new Pineapple Basil and Lingonberry Elderflower flavors hit all the right notes – the sweet pineapple is balanced with fresh basil and tart lingonberry finishes with a touch of sweet elderflower.”

Both flavors will be included in a new permanent variety pack alongside previous rotational fan-favorites, Pear Chamomile and Apple Cinnamon, to be released later this year.

“Our rotational flavors have been received with unbridled excitement,” said Walberg. “We’re pleased to bring back two fan favorites for our new variety pack to make them available year-round.”

PRESS Premium Alcohol Seltzer is crafted with all-natural ingredients at 110 calories and 4% ABV. The ultra-premium brand can be found in all 48 contiguous states.

To find a retailer or inquire about distribution opportunities, visit enjoyPRESS.com.

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STRATFORD, Conn. — Two Roads Brewing Company and Area Two Experimental Brewing are excited to announce the launch of their diverse portfolio of products in Minnesota. Offerings from both breweries are now available on shelves and on draft.

Two Roads is the 47th largest independent craft beer brand in the United States as reported in the Brewer’s Association “Top 50 Breweries of 2019 by Sales Volume.” The driving force behind these artfully crafted beers is Master Brewer, Phil Markowski. Markowski is an industry veteran of over 30 years, recipient of the Institute for Brewing Studies Russell Scherer Award for Innovation in Craft Brewing and author of the book Farmhouse Ales. He and his team have created a lineup of products that span the craft beer spectrum.

“We plan to focus on our unique offerings from our Area Two Experimental Brewing facility as well as select beers from our consistently reliable Two Roads core lineup,” said Director of Sales, Meghan Zachry. Acclaimed mainstay products like Two Juicy Hazy Juicy IPA, No Limits Hefeweizen and Tanker Truck Passion Fruit Gose will complement a variety of rotating offerings from both Two Roads and Area Two.

Area Two is a relatively recent expansion for Two Roads Brewing Company that opened in the Spring of 2019. The state-of-the-art facility is a sour, barrel-aging and experimental brewery situated on their 10-acre campus in Stratford, CT. Here, Markowski and his team focus on the wild and spontaneous side of brewing. “We will continue to innovate, redefine and stretch the definition of beer,” says Markowski. Twoquila, a tequila barrel-aged lime gose, and Synopsis, a revolving line of fruited wild sour ales, are just two examples of the experimental brews that Minnesotans can look to enjoy from Area Two.

Two Roads will also launch their H2ROADS Craft Hard Seltzer brand in the state. This line of hard seltzers was created using 100% real fruit, instead of relying on extracts and artificial flavors. Not only does the real fruit give each flavor a standout color, but this craft hard seltzer line is also gluten free and low on calories, carbs and sugar.

“We are very excited that Two Roads and Area Two have chosen us as their distribution partner in Minnesota” said Clear River Beverage Vice President, Jake Sauter. “They produce world-class products across multiple styles. We cannot wait to see the excitement in Minnesota for their brands this summer and beyond.” Zachry reciprocated, saying, “The Clear River Beverage team has an obvious passion for craft beer, excellent customer service and strong community support. We look forward to maintaining those philosophies through our presence in Minnesota while continuing to encourage beer lovers everywhere to take the road less traveled!”

To find Two Roads, Area Two or H2ROADS products, ask your local retailer or use the brand’s “Beer Finder” at website.

About Two Roads Brewing Company
Two Roads opened its doors in December 2012 having earlier acquired and renovated a100-year-old vacant, brick factory building in Stratford, CT. Its name and philosophy are inspired by the Robert Frost Poem “The Road Not Taken”—a philosophy brought to life in the beers they create using the highest quality brewing and packaging equipment. Since opening, Two Roads has grown to be a top 50 independent craft brand in the United States out of 8,000+ breweries. Two Roads Brewing Tasting Room is open every day; for more information go to www.tworoadsbrewing.com.

About Area Two Experimental Brewing
Area Two is a sour, barrel-aging and experimental brewery from Two Roads Brewing Company situated on 10-acres in Stratford, CT. The 25,000 square foot state-of-the-art facility focuses on the wild and spontaneous. According to our Master Brewer and co-founder, Phil Markowski, “Area Two will be a brewery of boundless experimentation,” meaning that “we will continue to innovate, redefine and stretch the definition of beer.” Area Two has a diverse collection of barrels and foudres made of wood and concrete to deliver an array of experimental brews like barrel-aged, lambic-style sours and much more. website

About Clear River Beverage Company
Clear River Beverage is a craft beer and cider distributor servicing the Twin Cities and surrounding area. Our passion for quality along with our core business values allows us to provide our valued consumers with the highest quality world class beers and ciders from several of America’s most respected breweries. Learn more at www.clearriverbeverage.com, follow us on Twitter @clearriverbev, or like us on Facebook.

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BLUE LAKE, Calif. — The Mad River Brewing Company unveiled the artwork for an eye-catching new label that will soon adorn the national award-winning Jamaica Red Ale.

“The new label places the classic, Great American Beer Festival medal winner into a package that expresses the brightness of this full-bodied ale,” said MRB’s Chief Operating Officer Linda Cooley, who has more than a dozen years of experience working for widely known microbrew makers in the US. “The radiant artwork on the label recognizes both the Yurok Tribe’s ownership of Mad River Brewing Company and the brewery’s reputation for producing best-quality, hand-crafted beers. I am so proud to be part of the team that is taking this incredible company to the next level.”

The Jamaica Red Ale’s spicy aromatic hop character, combined with its caramel richness, set it apart from all other amber-colored beers. The elaborate flavor profile earned it a top medal at the Great American Beer Festival, which is one of the most coveted awards in the craft ale industry.

Produced by digital artist, Jessica Carenco, the deeply symbolic, Jamaica Red Ale label features a hummingbird silhouette flanked by brilliant red, gold and green hues. Befitting of this bright, yet balanced beer, the boldly colored illustration also boasts a sturgeon-back design beneath the hovering bird. Yurok sturgeon-back pattern has been used since the beginning of time.

“Working with Jessica has been a gift. She is an incredible artist who has deep affinity for the Yurok people. She has created a label that brings to life the love we all have for this beer,” said MRB COO Cooley, a Yurok citizen. “Her immense artistic abilities are an invaluable asset to this company.”

The Yurok Tribe purchased the Mad River Brewing Company last fall. In early May of this year, the Company introduced a new logo for the business, highlighting its long legacy as a leader in the craft beer market while distinguishing it as a tribally owned enterprise. The Company operates a state-of-the-art brewery and the Mad River Brewing Tap Room in Blue Lake, CA. In late May, the Tap Room, a family friendly restaurant, hired its first-ever Executive Chef. Trevor Eliason, born and raised in Humboldt County, spent more than 15 years as an Executive Chef at some of the most prominent wineries in Sonoma County, before returning home to employ his exceptional cooking skills for the benefit of his community. Executive Chef Eliason recently revamped the entire Tap Room menu, which now includes artfully assembled, mouth-watering meals that pair perfectly with the brewery’s broad selection of hand-crafted ales.

In addition to the launch of the new label, the Mad River Brewing Company is pleased to announce the Jamaica Red Ale is the first product to receive a Yurok Country certification. Yurok Country is a Yurok Tribe-owned brand that seeks to showcase the good work of forward-looking, local companies. In order to obtain the Yurok Country seal of approval, products must meet the Yurok Tribe’s high standards for environmental and social responsibility.

“These actions are part of a long-term plan to strategically expand the Mad River Brewing Company. The MRB family is growing every day and we are extremely excited about what the future holds for this great company,” concluded COO Cooley.

The Mad River Brewing Company, located in Humboldt County, California has been brewing best-quality beers for more than three decades. MRB employs a time-honored, cut-no-corners approach to hand crafting the finest quality ales. The company has received four Gold Medals, four Silver Medals and one Bronze medal from the Great Ameri- can Beer Festival, which offers the most prestigious awards in the industry.

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SAN DIEGO – California Wild Ales, San Diego’s Sour House, and the city’s only all-barrel-aged American sour brewery, has announced its second annual Comic-Con beer release commemorating Comic-Con International, the largest annual comic and pop culture festival in the world. The brewery is calling all Superheroes, Zombies, Trekkies, Hufflepuffs, Anime characters and more to stop by its tasting room from July 22-26th for a Comic-Con-themed beer release and costume contest. Some of the beers this year are crowd favorites from last year’s event, and some are brand new.

Because of COVID-19, the brewery is making its beer available in 16oz crowlers and 500ml bottles to-go. As part of the release, the brewery is offering 13 sour ales including:“Cherry Potter,” “Pickle Rick,” “Daenerys Tar-Berry-an,” “Mr. Tea,” “Rosemary Poppins,” and “SpongeBob Sour Pants,” for on-site pick-up.

The brewery will hold a Comic-Con costume contest. Customers are invited to come by the brewery and get their photo taken or email photos of themselves in their costumes for a chance to win Comic-Con swag and a set of bottles. No purchase necessary. All photos will be posted to social media and the winner with the most “likes” wins. To enter please email photos to: info@californiawildales.com

“One of the best things about Comic-con is the costumes,” said Zack Brager, co-owner and founder of California Wild Ales. “It’s an art form, and here at California Wild Ales we are huge proponents of keeping the arts alive. That’s why from July 22nd to July 26th, we’re inviting people to wear those costumes proudly.”

“We decided a few months ago that no matter what, we would do another celebration of Comic-Con like we did last year, even if we had to make some adjustments due to COVID-19,” said Bill DeWitt, co-owner and founder of California Wild Ales. “We hope these fun, funky flavors inspire sour lovers to always believe in their inner superhero, and even though they can’t celebrate in costume, they can open a sour and make the most of it.”

California Wild Ales is releasing 13 sour beers, including a few flavors from the brewery’s recent “May the 4th Star Wars Day” event including “Darth Citrius,” “Chewboocha,” “ImPEARial Stormtrooper,” and “The Dark Side.”

Three varieties will be available in 500ml bottles, and 10 draft selections will be packaged in 16 ounce crowlers. The beer will be available for online sales for on-site pick up at the California Wild Ales brewery and tasting room located at 4202 Sorrento Valley Bld., Ste. L on Wednesday and Thursday, July 22-23rd from 12pm-5pm on and Friday through Sunday, July 24-26 from 12pm-7pm. Customers can visit: www.californiawildales.com or call (855) WILD-ALE or (855) 945-3253 to place orders. We will have some Comic-Con California Wild Ales’ stickers, as well as some Limited Edition Giclee Prints available for purchase on-site.

Three 500ml bottles include:
Sour Rangers: This golden sour blend of loquats, apricots, and kumquats with orange citrus yield a tropical melon character and a pleasant, balanced acidity.

Pickle Rick: This crisp and refreshing salty gose-style beer features fresh cucumber, dill, and black peppercorns, resulting in a pickle-y sour/salty combination perfect for hot summer days.

Darth Citrius: Made with Bearss limes, Meyer lemons, and Satsuma mandarins fresh off the trees from our friend Summer’s vineyard. Exploding with sweet citrus flavor, this best-selling deliciously tart wild ale is sure to be a hit.

Ten 16 ounce crowlers include:
Berry Allen: This beer blends Carlsbad blueberries with just the right amount of mint to add a refreshing touch to the beautiful tannic blueberry character. A great summer beer.

Daenerys Tar-Berry-an: We used the Carlsbad Blueberry beer as the base and added some spice to the mix with a healthy helping of jalapeños. The white Queen would approve.

Mr. Tea: We took a golden sour and rested it on a healthy portion of Meyer lemons before finishing it off with Lady Grey black tea and honey. The Meyer lemons blend beautifully with the spicy floral notes of Bergamot and natural orange and lemon from the tea. “I pity the fool who doesn’t try this beer.”

Rosemary Poppins: This savory sour features fresh, California rosemary with Meyer lemons and pairs perfectly with a meal or by itself. A spoonful of rosemary helps the sour go down.

Princess Peach: This pristine peach, jasmine green tea and honey blend provide a refreshing mix of sweet, tart, and floral flavors that you’ll want to drink by the pool.

Cherry Potter: After resting this golden sour on sweet cherry purée and adding a dash of vanilla, this beer exhibits notes of cherry pie with vanilla ice cream on top. It has a perfectly balanced acidity and is great as a dessert. Pure magic!

SpongeBob Sour Pants: Raw organic toasted coconut flakes were added to our classic grilled pineapple beer, yielding a sweet creamy character. Should be enjoyed on a beach out of a pineapple. (Disclaimer: California Wild Ales does not endorse drinking on the beach in San Diego because it is illegal).

Chewbacca: This refreshing fermented sour kombucha beer blend combines a golden sour base with carrot, turmeric, ginger, and cayenne pepper kombucha; a collaboration with TapShack Ocean Beach

ImPEARial Stormtrooper: This higher ABV (7.5%) Imperial sour beer features Julian pears and Saigon cinnamon that is reminiscent of an old-style naturally-fermented cider, crisp and cool for any time of year.

The Dark Side: This sour kombucha blend uses barrel-aged golden sour plus red beet, pomegranate, and hibiscus kombucha from TapShack Ocean Beach for an earthy, tart lip-smacker that will take you to the dark side and back!

About California Wild Ales
California Wild Ales, San Diego’s Sour House, is San Diego’s only all barrel-aged sour brewery. It began creating fresh and funky sour beers in 2015 and opened its tasting room in 2018. The brewery’s sour beer is aged in American, French, and Hungarian oak barrels for a minimum of nine months and uses fresh, seasonal produce from local San Diego farmers resulting in a refreshing, tart flavor profile and depth often associated with fine wine. The brewery uses mixed and wild fermentation methods using probiotic yeast and bacteria strains including Lactobacillus, Brettanomyces, and Pediococcus. For more information, visit: website

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BROCKTON & WEYMOUTH, Ma.-– Brockton Beer Company is joining forces with Vitamin Sea Brewing to release a special collaborative beer as part of the Black Is Beautiful campaign. Black Is Beautiful will be available for purchase starting on Friday, July 17th, at Vitamin Sea Brewing in Weymouth.

Black Is Beautiful is an industry-wide collaboration started by Weathered Souls Brewing in San Antonio, Texas, to raise awareness of the injustices people of color face daily. Participating breweries will brew a beer with the base recipe supplied by Weathered Souls and the encouragement to add their own creativity to their beer.

“We’re really excited about this initiative,” said Pierre Alexandre, co-founder and CEO of Brockton Beer Co. “Brockton Beer Company is wildly diverse: we have a Haitian, a Puerto Rican, a Jamaican, a Canadian, a Filipino, and we’ve felt first-hand what it’s like to be in an industry where very few of the brewers or employees are people of color. Taking part in Black Is Beautiful resonates so deeply with what we’re about at Brockton Beer Company and the strides we’re taking to open up more conversations in the industry about diversity. Plus, the beer is just going to taste great.”

Vitamin Sea owner Dino Funari approached Alexandre about joining forces and supporting a local nonprofit. Although many of the breweries participating in Black Is Beautiful have brewed a stout, Brockton Beer Co. and Vitamin Sea decided they wanted to honor the spirit of the initiative but brew something they felt more people would gravitate to during the hot summer weeks ahead. The collab will be a Blackberry Fruited Sour with a 6% ABV.

Breweries participating in the Black Is Beautiful collaboration are also asked to donate the proceeds of their beer to a local organization that supports equality and inclusion, as well as commit to the long-term work needed to establish true equity. All proceeds from the Brockton Beer Co. and Vitamin Sea collab will go to KodeConnect, a Brockton-based nonprofit that breaks down educational barriers by providing underserved students the opportunity to engage with dynamic STEM resources.

“A focus on our community is one of the most important aspects of what we’re building,” added Alexandre. “When we open our taproom, we fully intend it to be not only a place for people of all backgrounds to enjoy quality beer and have good conversations, but a community space that gives back to the city.”

Brockton Beer Co. currently collaborates with multiple breweries around Massachusetts to brew limited batches of their beer. They are seeking investment via Mainvest, a crowd-sourcing platform that helps secure funding for small businesses, to help build their permanent home in the city of Brockton.

For more information on the Black Is Beautiful campaign, visit: website

For more information on Brockton Beer Company’s Mainvest campaign, visit: website

About Vitamin Sea Brewing
Vitamin Sea Brewing is a Weymouth-based small batch brewery specializing in quality IPAs, Sours, and Stouts. They sell all of their beers exclusively out of their taproom, and have gained quick acclaim from beer publications such as Hop Culture Magazine, who named them the ‘best brewery of the year’ in 2019. To learn more about Vitamin Sea Brewing, please visit them at vitaminseabrewing.com/.

About Brockton Beer Co.
Brockton Beer Company is committed to creating the highest quality craft beer for a community that prides itself on the values of diversity. It is one of just five black-owned breweries in the state of Massachusetts, and has a goal of opening their Brockton-based taproom by 2021. To learn more about Brockton Beer Company, please follow them on Facebook at facebook.com/BrocktonBeer/ and Instagram at @BrocktonBeer.

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NEW YORK — Today, Busch Beer marked a historic day in its 65-year history with the launch of Busch Light Apple, the first-ever flavor innovation for Busch Light. Busch Light Apple is a new light lager made with natural apple flavors available now in select states across the country for a limited time. The beer brewed for the Great Outdoors, Busch has innovated throughout its history—including the launch of Busch Light in 1989—but rarely through the introduction of new flavors, making the release of Busch Light Apple a truly landmark moment.

Busch Light is the fastest-growing brand in the value segment and one of the fastest-growing brands within all of beer in 2020*, with sales increasing significantly in the first half of the year. Now, the release of Busch Light Apple adds a true flavor innovation to the brand portfolio that will transport all who drink it to the place Busch fans love most—the great outdoors—and give them the opportunity to share on social media in ways they never could before.

“The development and launch of Busch Light Apple is one of the most significant moments in our brand’s 65-year history,” says Daniel Blake, VP of Value Brands at Anheuser-Busch. “We tested this flavor and knew immediately that our fans would love the crisp, refreshing taste. Our fans have had an incredible reaction to everything we’ve done this year, and with this limited-time run we know they’ll be moving quickly to try it before it’s out of the market.”

Busch Light announced its Apple flavor with a keynote address, delivered by brand spokesperson, Busch Guy. The keynote can be viewed here.

Busch also reimagined its website in a sleek new aesthetic. Furthermore, it is offering fans a special one-of-a-kind insurance program promotion on the new product, where Busch will award Busch Light Apple Beer Replacement Protection to the first 1,000 people who share a photo of their new Busch Light Apple with $10 dollars to use towards a replacement pack**.

The Busch Light Apple keynote is also supported by two TV ads, a 30-second corollary to the keynote address titled ‘Whispers of Busch Light Apple,’ and a 30-second ode to the new product, titled ‘Oh Yeah.’

Busch Light Apple is available for a limited time only in 12, 24 and 30 packs of 12oz cans, as well as 16oz cans in select states*** Fans can enter the Busch Light Apple Beer Replacement Protection program by posting a photo with their new Busch Light Apple and using #BuschProtection and #Contest. Fans can head to website to learn more.

* Source: IRI TUS MULC
**To be rewarded in the form of cash
***Busch Light Apple is available in ND, SD, NE, KS, MN, IA, MO, WI, IL, MI, IN, OH, KY, WV VA, PA, NY, OK, AR, TX, UT, FL

BUSCH LIGHT© APPLE BEER REPLACEMENT PROTECTION No Purchase Necessary. Open to US residents (excluding AL, AL, CA & TX residents) 21+. Begins 7/13/20 and ends 7/17/20, or until all prizes have been awarded, whichever comes first. See Official Rules at website for prizes & details. Msg & data rates apply. Void where prohibited.

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FORT COLLINS, Colo.– New Belgium Brewing’s Voodoo Ranger IPA will take over the streets of Chicago on July 15th, 2020 to deliver the brand’s newest rotating IPA release, 1985 IPA. In true Voodoo Ranger fashion, deliveries won’t be made in just any standard vehicle. The brand is taking it to the next level and transcending time, 35 years back in time, to be exact. Chicago beer fans will have the chance to order 1985 IPA through Minibar Delivery and have their beer delivered to them in a gigawatt time machine. Righteous!

The delivery approach is consistent with the bold and sometimes outlandish content featured on the @voodooranger Instagram handle that has become a fan favorite of beer drinkers everywhere. Voodoo Ranger debuted in 2017 and the brand has since catapulted in popularity. 1985 IPA is the newest rotating release and is bursting with juicy mango flavor, just in time for summer. This bright, fruit-forward IPA showcases a refreshing flavor and slightly lower ABV for bodacious drinkability.

“More people are utilizing beer delivery services than ever before,” said Dave Knospe, Brand Manager for Voodoo Ranger. “So, we thought, how can we bring a bit of fun to that experience? We’re excited to unveil 1985 IPA in such a nostalgic way. What’s better than beer delivery? Beer that’s delivered in a time machine!”

A portion of the delivery proceeds will be donated to the Comp Tab Relief Fund, totaling a minimum donation of $5,000 from Voodoo Ranger. The Comp Tab Relief Fund is a community-based fund created by and for hospitality professionals and will be a collective and equitable source of financial aid and resources for those in Chicagoland immediately affected by statewide closures.

For a chance to participate in this one-day-only event, beer and ‘80s fans alike can sign up now with Minibar Delivery and schedule an order for 1985 IPA for delivery between the hours of 2-7pm on July 15th, 2020, or they can order on-demand delivery between the hours of 2-7pm on July 15th, 2020. A selection of lucky fans will receive their delivery via a gigawatt time machine. Bust out those neon sunglasses and buckle up Chicago!

Voodoo Ranger 1985 IPA was brewed and canned with the following characteristics:
Alcohol 6.7% ABV
IBUs: 30
Style: Hazy, Juicy India Pale Ale
Hops: Citra, Simcoe and Cascade
Malt: Pale Malt, Oats and Wheat
Visual: Medium-Heavy Sheen
Flavor and aroma: Aromas of Mango, Pineapple, Guava. A slightly sweet juicy mango flavor fades to moderate bitterness that lightly lingers.
Availability: 1985 IPA is now available in 12 oz cans all Summer long
Suggested Retail Price: $10.99 for a 6-pack

For more information on Voodoo Ranger 1985 IPA, visit here. To find the nearest Voodoo Ranger 1985 IPA or any of New Belgium’s other offerings, visit the beer finder or download New Belgium’s Beer Mode app.

About Voodoo Ranger
Voodoo Ranger, made by New Belgium Brewing, is among the fastest growing IPA brands in craft beer. Initially launched as three beers in 2017, Voodoo Ranger has released nearly 20 beers in the past few years including the flagship Voodoo Ranger IPA, Voodoo Ranger Imperial IPA, Voodoo Ranger Juicy Haze IPA, along with recent releases like Voodoo Ranger American Haze, the Xperimental IPA and 1985 IPA. For more information or to see the Voodoo-inspired iconic art and design, follow @voodooranger on Instagram and Twitter. To learn more about the Voodoo Ranger portfolio, visit newbelgium.com.

About New Belgium Brewing
New Belgium Brewing is recognized as a leader in sustainability and social responsibility. Founded in 1991 in Fort Collins, Colorado, the company expanded to Asheville, North Carolina in 2016 and Denver, Colorado in 2018 and is now the 4th largest craft brewery in the U.S. Dedicated to proving that business can be a force for good, New Belgium is a Certified B Corp and was the first brewery to join 1% for the Planet. The brewery has donated over $26 million to charitable causes since 1991. New Belgium is famous for its flagship beer, Fat Tire Amber Ale, along with year-round favorites like Voodoo Ranger IPA, Mural Agua Fresca Cerveza, and La Folie Sour Brown Ale; as well as an award-winning wood-aged sour program and innovative limited release beers. To learn more about the full product lineup and New Belgium’s Human Powered Business model, visit NewBelgium.com.

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