Archives for April 2021

San Francisco, Calif. — Though the craft beer industry’s demographics and workforce are evolving away from beer bellies and beards, there’s still much room for change to reflect the growing diversity of the craft beer consumer. 21st Amendment Brewery advocates for the advancement of exceptionally talented women in partnership with the Pink Boots Society for the limited-edition release of Moon Boots IPA. Coinciding with the nationwide release of Moon Boots IPA in April 2021, 21st Amendment Brewery is funding three Certified Cicerone Level-Two Course & Exam Scholarships and one “Women In Leadership” Certificate Scholarship at eCornell University exclusively for Pink Boots Members to apply for.

Moon Boots IPA was designed and created by an all-woman team at 21st Amendment Brewery. The project was spearheaded by Sarah Swafford (National Sales Manager), who says, “21A has been incredibly supportive of Pink Boots Society for many years and has participated in several Pink Boots beers. Moon Boots IPA was initially a small batch beer that we called Pink Brüts! and was brewed at 21st Amendment’s downtown San Francisco brewpub for International Women’s Day (2019). We developed the recipe and concept using the Pink Boots hop blend. When it was released, it was so well received at the pub, taproom, and participating accounts we knew it would be a great candidate for one of our nationwide limited-edition releases.”

Swafford has a long time connection to Pink Boots Society. “When I moved to the Bay Area, I joined my local Pink Boots chapter to connect with other women in the industry. It was such a great opportunity to support and learn from other women who worked in all facets of the industry: brewers, bar owners, bartenders, beer buyers, lab, etc. I found that Pink Boots offered me a great community and friends while enhancing my beer education that’s led to me elevating my career.”

“The women team members at 21st Amendment are an essential and vibrant part of our company and culture,” says Shaun O’Sullivan (Co-Founder & Brewmaster, 21st Amendment Brewery). “What’s a better way to celebrate this excellent group than with a beer uniquely designed by them. Releasing Moon Boots IPA on a national level is an opportunity to shine a big bright light on the important work of the Pink Boots Society and highlight the immense talent of the women on our team. At 21st Amendment Brewery, we want to be an agent of change in supporting Pink Boots’ members with four scholarships in 2021.”

21st Amendment Brewery funds three Certified Cicerone Level-Two Course & Exam Scholarships and one “Women In Leadership” Certificate Scholarship with eCornell University exclusively for Pink Boots Members to apply for. Swafford herself was a recipient of a Pink Boots Society scholarship.

The otherworldly packaging artwork for Moon Boots IPA was commissioned by renowned Los Angeles-based animation artist Robin Eisenberg (Instagram). Her portfolio revolves around celebrating sexuality and the diversity of women. The packaging for Moon Boots IPA features the creators envisioned as otherworldly beings.

Robin Eisenberg comments, “I’ve always loved celebrating women in my work, and working with 21st Amendment on this was so much fun! I think it’s amazing that Moon Boots IPA is not only recognizing women in brewing, but it’s also helping to create more opportunities for future women in the industry. So happy I could be a part of the project!”

Moon Boots IPA is clean, crisp, and brewed with pilsner malts, toasted rice, and strawberries. Hopped with Citra Cryo, Azacca, and Mosaic hops, Moon Boots IPA blasts beer lovers to another planetary dimension with its soft aromatics and refreshing strawberry notes making this a beer for stargazers.

About Pink Boots Society

The Pink Boots Society was created to assist, inspire and encourage women in the alcoholic beverage industry to advance their careers through education. We support all women of the industry, from those that own breweries, those that package the beer, that design beers, serve beers, write about beer, and everything in between. Most importantly, we teach each other what we know through our own seminar programs, and we help each other advance our beer careers by raising money for educational scholarships. For more information visit https://www.21st-amendment.com/

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This Spring, the Rainier Center for Discovery has made yet another transformative discovery for drinkers and nature enthusiasts of the Pacific NorthWest, for only the second time in over 140 years, a new species of mythic Wild Rainiers has been discovered. Their findings confidently suggest that there are now three lively Seltzer breeds of Rainier; Huckleberry, Apple and Lemon, swimming in cold PNW waters and roaming the alpine mountains of Cascadia.

The Center reports that the three new breeds of Wild Rainiers travel together in packs of 12. While slim in size, they weigh 12oz and are able to pounce at 4.6% ABV, though lower in sugar and calories than other comparable species. With only 90 calories, 0g of sugar and 1g of carb, the new Wild Rainiers are a majestic sight to behold, with wonderfully fresh fruitful aromas.

“And to think, we’d almost lost hope of ever finding the Rainier Seltzers. We always knew something big was out there. Now it’s finally here.” – Ron Yaier, Lead Scientist at the Rainier Center for Discovery

Since the first encounter of a Rainier species was made in 1878, there were no substantial discoveries made for over 140 years until the famed Mountain Fresh Gin was identified in September 2020. The Rainier Center for Discovery suggests the new Wild Rainiers have evolved in part due to the demands of a rapidly changing world, the new Rainiers certainly point to a rich and evolving species.

Findings conclude that Huckleberry, Apple and Lemon Wild Rainiers can be spotted in stores concentrated across Washington and Oregon, and are likely to begin appearing in volume in April. For more information please visit https://pabst.com/

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Neenah, Wis. – Twelve5 Beverage Company has released its new seasonal collection of REBEL Hard Coffee for summertime sipping. REBEL Hard Coffee’s Hard Berry Crisp Latte showcases a refreshing blend of berries and smooth cream to bring coffee-cravers to the fringes of extraordinary. The sweet and fruity hard coffee is a perfect seasonal addition to any outdoor activity – from sunbathing on Memorial Day to backyard barbeques on the Fourth of July.

“We are thrilled to introduce this new and refreshing berry latte to REBEL Hard Coffee’s seasonal lineup,” said Michael Sargent, senior brand manager – REBEL Hard Coffee. “Rebel Hard Coffee has taken coffee houses most popular summer drink and flavor, berry latte, and added a kick of alcohol to liven up any occasion.”

The REBEL Hard Coffee Hard Berry Crisp Latte combines the essence of blueberries and blackberries for a refreshing summer taste to beat the heat. It is now available until the end of July.

“As pointed out in Food Business News, flavor trends have turned fruity for 2021,” said Sargent. “REBEL Hard Coffee aims to adhere to that consumer trend by creating a great-tasting adult beverage incorporating a crisp, fruity taste that give our fans something new and fresh to try for the summer.”

Seasonal REBEL Hard BerryCrisp Latte

100% Arabica coffee
Crisp, blueberry and blackberry accents embellished with creamy undertones
Bright, refreshing finish
5.0% ABV

REBEL Hard Coffee’s Hard Berry Crisp Latte is currently available in over 40+ states at select grocery, convenience, and liquor stores. The product can be purchased in four-packs and singles.

About Twelve5 Beverage Company

REBEL Hard Coffee is produced by Twelve5 Beverage Company, the founders of the hard coffee category. Twelve5 Beverage Company was founded in 2018 with a focus on pioneering innovative products that meet the needs of changing consumer preferences. The launch of REBEL Hard Coffee in August 2020 marked an opportunity to expand Twelve5 Beverage Company’s products to a new audience. For more information visit https://www.rebelhardcoffee.com/

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Los Angeles, CA – Pink Boots Society’s Los Angeles Chapter announces their 2021 Collaboration Brews, an annual event spotlighting women in the brewing industry and in partnership with local breweries to create and release a beer supporting the nonprofit, which focuses on developing educational programs and fundraising for scholarships to assist women (those who identify as female, cis, trans, and non-binary individuals) further their careers in the alcohol industry. For the fourth year in a row, starting in March on International Women’s Day, women in the brewing industry around the globe come together, collaborate and release beers in support of the Pink Boots Society while using Yakima Chief Hops’ special Pink Boots Hop Blend. A percentage of proceeds from each release is donated to the local chapter to fundraise for educational events and scholarships.

The Pink Boots Yakima Chief Hop Blend includes Cashmere, Ahtanum®, Citra®, Loral® and Sabro® hops and purchases from each sale are donated to the nonprofit. Malt was also donated to two of the participating breweries – Trademark Brewing and Highland Park Brewery – by Admiral Maltings out of Alameda, CA.

This year, Trademark Brewing in Long Beach was the host brewery and brewed a Hoppy Pale Ale titled “All Dolled Up,” which is now available for purchase at the taproom. The artwork was also designed by Pink Boots LA Cabinet Member Kelly Erickson of Craft Media Solutions. Due to Covid, Pink Boots Los Angeles livestreamed the event on Instagram versus hosting an in-person event so all members were able to be part of it virtually.

In regards to the “All Dolled Up” Pale Ale, “The inspiration for the beer came from my own personal experience being a brewer, says Trademark’s Head Brewer Valerie Hicks. “As a female brewer, I often get stereotyped for my appearance given it’s physical labor every single day and I have certain attire for safety reasons like overalls, boots and so on. I wanted to bring light to the assumption that just because I may have a job and wear certain attire that most may assume is more ‘male-centric’ doesn’t mean I’m not feminine nor like to dress up for the occasion. I hope this helps challenge those gender norms vs. having that initial assumption and judgement based on how we may look. Because women brew delicious beer and who says a female brewer can’t get all dolled up?!”

This week, Golden Road Brewing also premiered their Pink Boots beer, “All Pale the Queen,” a refreshing pale ale with pineapple, ginger and lime, which will be available at Golden Road pubs.

“This year’s International Women’s Day brew day was definitely a little different than in years past,” Stephanie Gebhardt, Head Brewer at Golden Road Brewing. “We came together safely, mostly remotely, to plan and execute the brew and ended up with a really tropical beer, made with pineapple, ginger, and lime which really compliment the 2021 Pink Boots Hop blend.”

This past week, Frogtown Brewery released their Pink Boots brew, “All Places” Pale Ale, in honor of the late Ruth Bader Ginsberg in reference to her well-known quote, “Women belong in all places where decisions are being made. It shouldn’t be that women are the exception.”

“It’s our third year brewing a Pink Boots Collaboration beer at Frogtown Brewery,” says Frogtown’s General Manager and Pink Boots LA Treasurer Mallory Jackson. “This year our team of six women decided to create a crushable, hop-forward tropical pale ale that we double dry hopped using the Pink Boots Blend. The name of the beer, ‘All Places,’ is inspired by Ruth Bader Ginsberg’s quote. When she passed away last year I felt the urge to do something to pay homage to the badass woman who helped pave the way for women everywhere to have a place at the table. It was also great working with graphic designer Kate Eglen to bring this idea to life with our label artwork.” – Mallory Jackson, General Manager at Frogtown Brewery.

Recently, Highland Park Brewery participated in their very first Pink Boots Collaboration Brew Day led by Assistant General Manager and Pink Boots Board Director Blanca Quintero who worked with the brewery’s co-owner Tiffany Kunz on the recipe, design and name “Mas Chingona,” which is spanish for a badass woman who chooses to live her life by her own terms.

Quintero says, “‘Mas Chingona’ is a great representation of where our brewery is today.”

The women of Highland Park Brewery crack open a can of Mas Chingonas in celebration of the release!

There are now over 380 breweries worldwide registered for the Collaboration Brew Day. In Los Angeles, participating breweries also include: Brewjeria Company, Claremont Craft Ales, Feathered Serpent Brewery, Golden Road Brewing, Indie Brewing, Poseidon Brewing Co. and Tarantula Hill Brewing Co. Each brewery hosts their own brew day and releases a beer to the public with a portion of proceeds donated to the Los Angeles Chapter. For more information please visit https://www.pinkbootssociety.org/pink-boots-brew

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CORAL GABLES, Fla. – Tequila Cazadores, one of the most popular premium tequilas in Mexico and the United States made with 100 percent blue agave and grown, harvested and distilled in the Highlands of Jalisco, Mexico, is excited to introduce its refreshing lineup of premium, ready-to-drink (RTD) canned cocktails just in time for summer.

Made with 100 percent Agave Tequila Cazadores Blanco, the brand is proud to pay homage to its deeply rooted heritage and bring pure ingredients and fun Mexican flare to the ultra-popular RTD market with its three traditional and smooth Mexican cocktails including the beloved Margarita, Spicy Margarita and Paloma offerings. Tequila Cazadores is inviting consumers to ditch the average canned cocktails that contain questionable ingredients and lack flavor for an expertly crafted and modern on-the-go experience.

“Tequila Cazadores has remained dedicated to producing the highest quality, 100% Blue Weber Agave Tequila throughout our 100-year history. Nothing is more important to us than remaining true to what is real & authentic, which is why we are so excited to be launching this line of delicious, Ready-to-Drink canned cocktails made with our expertly crafted Tequila Cazadores Blanco. With these cocktails, we are offering the vibrant, fresh taste of Mexico in a convenient & portable format that will make them the perfect drink to enjoy anywhere with friends & family,” said Ashley Campbell, Tequila Cazadores Brand Manager.

Each of the Tequila Cazadores’ 12 ounce cans is naturally gluten-free and will feature 100% Agave Tequila Cazadores Blanco, real ingredients and Agave syrup to sweeten and capture the true essence of Mexican culture and flavors at only 5.9% ABV. The four-packs will be available nationwide in May for $14.99.

For more information on Tequila Cazadores, please visit https://www.cazadores.com/. Follow Tequila Cazadores on Facebook and Instagram.

About Tequila CAZADORES

Tequila CAZADORES® is one of the most popular premium tequilas in Mexico and the United States. Tequila CAZADORES® is made with 100% blue agave grown, harvested, and distilled in the Highlands of Jalisco, Mexico, recognized as the premier agave growing region in the world, resulting in a smoother, more flavorful taste. The Tequila CAZADORES® brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. For more information visit https://www.cazadores.com/

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DENVER—The Colorado Liquid Arts, a collective that includes the Colorado Association for Viticulture & Enology (CAVE), the Colorado Brewers Guild (CBG), the Colorado Cider Guild and the Colorado Distillers Guild, is proud to announce the launch of the Liquid Arts Passport. This statewide digital passport will allow you to enjoy discounted beverages, tastings, merchandise and other offers from Colorado breweries, wineries, cideries and distilleries.

“We hope that the Colorado Liquid Arts Passport will provide a sense of normalcy as we safely transition into new phases of reopening,” said Shawnee Adelson, Executive Director of the Colorado Brewers Guild. “As restrictions loosen, I can’t think of a better way to explore the state of Colorado than by experiencing our incredible collection of Liquid Arts.”

Starting today, Passport holders can choose from 5- or 90-day passes from four scenic regions: Denver & Cities of the Rockies, Mountains and Mesas, Pikes Peak Wonders, and Rockies Playground. With discounts valued up to $300, you can experience what the Colorado Liquid Arts have to offer paired with mountain backdrops, city skylines and Colorado sunshine.

Funds raised from the Liquid Arts Passport will benefit the four non-profit trade organizations who not only launched this effort, but are committed to advocacy, promotion, research and education for the beer, wine, cider and spirit industries across the state.

“We are so excited to launch this first-ever collaborative Craft Beverage Passport in the great state of Colorado,” says Cassidee Shull, CAVE Executive Director. “The Liquid Arts Passport Program offers the unique opportunity to support these small businesses all while supporting the nonprofits dedicated to their industries.”

5- and 90-Day passes can be purchased at taste.coliquidarts.org. Passes will be delivered via text and email, no app download needed.

About the Colorado Liquid Arts

The Colorado Liquid Arts are made up of four manufacturing organizations that represent the brewers, wineries, distillers, and cideries across Colorado. These 501c(6) trade organizations, affectionately known as the Colorado Liquid Arts, exist within their respective industries to promote education and research, lobby on behalf of their members and market their industries. To learn more about these organizations, please visit: Colorado Brewers Guild, Colorado Association for Viticulture & Enology, Colorado Distillers Guild and Colorado Cider Guild.

For More Information:
https://www.indiecreativeco.com/news/the-liquid-arts-passport-launches-today

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COLORADO – Boulder Beer Company, one of America’s oldest and most storied craft breweries, is excited to announce the release of Bubbly By Nature, the Bubbly IPA. Following its brand refresh at the beginning of the year, Boulder Beer Company has been intent on not only paying homage to its storied past, but also ushering in a more contemporary approach toward its beer program.

Tropical and fruit-forward like modern IPAs, crisp and easy drinking like a lager, and more fruit-forward and lively like a hard seltzer, Bubbly by Nature pushes the boundary of innovation by fusing elements from three of the most popular craft segments on the market. This unique union results in its own naturally bubbly style.

“We always try to look at style trend data, not to see what everyone else is brewing, but instead to identify an opportunity that everyone else is missing,” explains Greg Owsley, founder of The Storied Brand and brand strategist for Boulder Beer Company. “So we went: fruity, citrusy IPAs are hot, crushable lagers remain a go-to, and seltzers are atomic. Could Boulder Beer triangulate our own original “Bubbly” recipe that plays up the best of all three styles? It’s up to the drinkers to decide, but to me, I think the crew nailed a brew that delivers an entirely unique delicious pleasure.”

Still brewed with just water, barley, hops, and yeast, Bubbly by Nature utilizes an English ale yeast strain for a drier finish while still allowing the malt and hops to shine. Additionally, the use of Sabro, CTZ and Mandarina Bavaria hops help to showcase a tropical fruit-forward juicy profile, without employing any actual fruit. Additionally, in wanting to create a lighter, more effervescent profile, Bubbly by Nature is carbonated at higher levels for a truly bubbly mouthfeel.

“At 4.5% ABV, Bubbly is awesome because it drinks light and is low in calories, very much like a seltzer, but it’s a beer,” said Sleeping Giant head brewer, Mikey Abell. “It’s a tropical, hoppy crusher for anyone, anytime, and also feeds your need for bubbles.”

“It’s the perfect white space between lager, hard seltzer and IPA,” noted Sleeping Giant president and founder, Matthew Osterman. “We think this innovative new hybrid of styles will be the perfect combination of flavors and mouthfeel to become the ultimate summertime crusher.”

ABOUT BOULDER BEER COMPANY

Founded in 1979, Boulder Beer Company has been a pioneer in the craft brewing industry for 40 years. From their early days brewing in “The Goatshed” north of Boulder, to brewing and packaging for a regional audience out of their European-style brewhouse on Wilderness Place, to now partnering with their friends at Sleeping Giant and Stem Ciders to team up and fuel growth in sales and marketing efforts. Boulder Beer’s passion for innovation and sustainability has seen them to their milestone 40th Anniversary in 2019 and will continue their legacy in the craft beer industry for years to come. For more information visit https://boulderbeer.com/

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DENVER —Armadillo Comet is a West Coast-style Imperial IPA with an IBU rating that will launch you into space. This out-of-this-world beer falls from the stars today! Come try it on draft at our Denver taproom. Soon, it’ll start orbiting the front range in the form of 16oz satellites.

In honor of majestic animals and celestial artifacts, Epic Brewing Company presents: Armadillo Comet Imperial IPA. Nate Levi – Colorado native and Regional Sales Rep – had a lot to say about the name.

“Armadillo Comet? First thing that comes to mind is a group of people who are running out of ideas on what to name new beers. Second thing would be a strain of cannabis native to West Texas. Did a guy from Colorado make a weed joke? Yes.” Nate, however, isn’t just a connoisseur of Colorado chronic. He’s ecstatic about our new IPA.

“Honestly, I miss the IBU wars of the early 2010s. I love beer that’s crystal clear and the color of straw with piney & resinous aromas that are so aggressive that you can smell the beer when you hold your glass at arm’s length. I want the flavor to be so insanely bitter that sipping it peels a layer of enamel off your teeth and the finish so dry it’s like your tongue is covered in 220 grit sandpaper. The Epic Imperial IPA was always one of my favorites from us & I’m happy to see our brewers take a crack at this.”

Okay, so maybe a couple of you guessed it; Armadillo Comet was named after Amarillo and Comet hops, popular strains in West Coast-style IPAs and abundant in this brew. Naturally, our team went to work to launch a beer without the nebulous haze frequented by East Coast IPAs. With heaping mounds of hops added to lift the IBU rating to space, we guarantee Armadillo Comet has a bite that rivals any other beer in the Animalia kingdom.

Get ready to fill that black hole in your fridge because Armadillo Comet leaves Epic’s atmosphere to enter your orbit in April. This out of the world beer will first be available at our Denver and Salt Lake City locations, then it’ll hit our full distribution range. It’s part of our 16oz Tall Boy series, which means it’s only available for a limited time exclusively in 16oz cans – except for a handful of 22oz bombers in Utah.

For more information: https://www.epicbrewing.com/armadillo-comet

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PORTLAND, Ore. – Two iconic Portland institutions, the Portland Timbers and Widmer Brothers Brewing, teamed up to launch IPA ‘Til I Die for the 2021 Major League Soccer (MLS) season. Widmer Brothers Brewing and the Portland Timbers are the longest standing craft beer partnership in the MLS, and the beer is an exciting collaboration that will bring the thrill of the match to Timbers fans wherever they are: at Providence Park, at home, or across the Pacific Northwest.

“With fans returning to the stadium, we loved the idea of a Timbers beer that can be enjoyed watching the match at Providence Park or at home,” said Portland Timbers President of Business Mike Golub. “It’s a great beer with a name inspired by the RCTID (Rose City Til I Die) chant,” he added.

IPA ‘Til I Die is a classic West Coast-style IPA. This clean, bright IPA with bold and citrusy hops is available now in four-packs of 16-ounce cans. Fans can find those cans — designed in iconic Timbers green and gold hues, an homage to the players’ jerseys — at stores throughout the Pacific Northwest during the Portland Timbers’ season.

To launch the beer in grand fashion, the Portland Timbers and Widmer Brothers are teaming up to give away deluxe at-home Timbers-Widmer watch kits to 11 lucky fans. Over the first two weeks of April, Widmer Brothers will post details to their social media channels for fans to enter to win one of the 11 at-home watch kits, and one lucky winner will get a grand prize delivered to their home by none other than Timber Joey.

“With limited capacity to kick-off the MLS season, we wanted to bring the stadium experience to people’s homes,” said Jake Neilson, Widmer Brothers Brand Manager. “These at-home watch kits will be a fun, unique way to introduce IPA ‘Til I Die and allow fans to enjoy the match wherever they may be.”

About IPA ‘Til I Die

Brewed to celebrate the Portland Timbers, IPA ‘Til I Die is an homage to the Green & Gold. With bold, citrusy hops, this IPA has hints of tropical notes, a rich and balanced caramel malt body with a crisp, clean finish. It’s perfect for game days, singing for PTFC and celebrating goals. Lots and lots of goals. Cheers to Soccer City USA! For more information please visit https://www.widmerbrothers.com/beer/ipa-til-i-die

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SEATTLE – Redhook Brewery’s newest offering, Storm Surge Hazy IPA, is now on shelves across Washington. Storm Surge is juicy and hazy, providing tropical and citrusy fruit-forward hops that converge with a light malt body and a delightfully crisp finish. The beer is an ode to the waves of life and sometimes the rough seas that toss your ship to and fro. Whatever the storm surge brings your way, Storm Surge is here to remind fans that they’ve got this!

Storm Surge IPA is made of four different and dynamic hops – Galaxy, Mosaic, Lemondrop, and Cascade – encompassing a light malt body with flavors of pineapple, mango, and citrus, perfect to enjoy as the weather gets warmer. Storm Surge is packed with an ABV of 6.8% and is available in 12oz can 6-packs throughout Washington. For more information, check out the Storm Surge Hazy IPA video here.

“It is a big juicy IPA full of orange flavors and tropical notes,” said Joel Kosic, Lead Innovation Brewer at Redhook Brewery. “We think we’ve hit a winner by pairing a couple of heavy hitter hops like Galaxy, Mosaic, Lemondrop, and Cascade. Galaxy was chosen for its tropical characteristic, Mosaic for its dynamism, Cascade for its pleasant, spicy essence, and then Lemondrop to bring out some nice juicy orange characteristics in the beer. This is a beer for everyone and we can’t wait for fans to try it themselves.”

For additional information on Redhook Brewery, visit redhook.com and follow the brewery on Instagram, Facebook, and Twitter. To find Storm Surge Hazy IPA near you, visit Redhook’s beer-finder: https://redhook.com/beer-finder.

About Redhook Brewing

Established in 1981, Redhook Brewery was founded by Gordon Bowker and Paul Shipman who had a vision of brewing a better beer for Seattle. Starting from humble beginnings in the Ballard neighborhood and later relocating to facilities in Fremont and Woodinville before permanently setting up shop in Capitol Hill, Redhook is a longtime staple of the greater Seattle community. After 40 years, Seattle’s original craft brewery continues to brew fresh, innovative craft beers for new generations of beer lovers. For more information visit https://redhook.com/beers/storm-surge-hazy-ipa

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