Archives for January 2022

GLENDALE, Colorado – The Bull & Bush Brewery and Comrade Brewing Co. are releasing the much anticipated collaboration beer CBC#50 on Thursday, January 27.

This collaboration beer is a special blend of two of Colorado’s most awarded IPAs. Bull & Bush Brewey’s MAN BEER, specially aged in Oloroso Sherry barrels and Comrade Brewing’s SUPERPOWER IPA, specially aged in XO Cognac barrels have been blended and then double dry-hopped with Mosaic, Cascade, and Centennial hops. CBC #50 can be enjoyed on tap at both Bull & Bush Brewery and Comrade Brewing Co.

About the Bull & Bush

Known for its award-winning beers, elevated pub food, enormous whiskey collection and classic English-Style atmosphere, the Bull & Bush has been part of the Denver community since 1971. It was founded by twin brothers Dale & Dean Peterson and now operated by a second generation of brothers, David and Erik Peterson. The Bull & Bush Brewery is open every day serving lunch/dinner and Denver’s Original Brunch. The Bull & Bush Brewery is located at 4700 East Cherry Creek Dr. So.

Comrade Brewing Co.

2019 Great American Beer Festival® Small Brewing Company of the Year. Launched in 2014 by David Lin and Marks Lanham, Comrade Brewing is often noted as one of Denver and Colorado’s masters of the India Pale Ale style, home of the flagship Superpower IPA. Comrade also brews the World Beer Cup® winning Yellow Fever Chile Beer and REDCON Irish-Style Red Ale year-round, as well as an array of rotating seasonals and collaboration beers with fellow brewing companies. Comrade’s trophy case sports a 2016 World Beer Cup® gold award and six medals from Great American Beer Festival®, most recently winning a silver medal in 2020.

For More Information:
https://bullandbush.com

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LONGMONT, Colorado – Oskar Blues Brewery announces the release of Western Mutant West Coast Style IPA (7.0% ABV), a freakishly hoppy beer that presents the latest evolution of flavors in the West Coast IPA style. Western Mutant is the first in a new series of Mutant IPAs, all of which will showcase the latest mutations in hops and hop technology from the hop-obsessed at Oskar Blues. Western Mutant West Coast Style IPA is now available nationwide on draft and in 6-packs of 12 oz. cans.

IPAs were not born in the West, but they did evolve there in the 90’s with new American hop flavors of citrus and pine. West Coast IPAs featured an invigorating bitterness and a crystal clear appearance (imagine that). These vanguard IPAs soon traveled east, conquering the whole country and evolving along the way. With Western Mutant, Oskar Blues set out to mutate IPAs back, while pushing the style forward with new, freaked-out hops. Western Mutant West Coast IPA, featuring spicy Akoya, zesty Saphir, citrusy, piney Simcoe and tropical, white-wine-like Nelson Sauvin hops, digs deep to find IPA’s roots while reaching new heights of hopped-up weirdness.

“Hops are life at OB. When your flagship is the voluminously hopped Dale’s Pale Ale, you better bring it when you’re developing a new IPA” said Juice Drapeau, senior head brewer at Oskar Blues Brewery’s Lyons, Colo. pilot brewery. “Western Mutant takes West Coast IPAs to another level with cutting-edge hop varieties taking you on an epic flavor journey with bitterness and balance.”

Western Mutant West Coast IPA is a new-school take on an old-school style. Its zesty bitterness, clarity, and flavors of grapefruit and pine will seem familiar to West Coast IPA fans, but deeper aromas of papaya, gooseberry and peach may surprise. These tropical notes are balanced with a honey-like malt sweetness that finishes clean with a clear crispness.

Change is the only constant in IPAs, so seek out the Western Mutant before it evolves again.  Find it near you via the beerfinder. New Mutant IPAs will be arriving soon.

About Oskar Blues Brewery

Founded by Dale Katechis in 1997 in Lyons, Colorado, Oskar Blues Brewery launched the craft-beer-in-a-can apocalypse with their hand-canned flagship brew, Dale’s Pale Ale. Today, Oskar Blues operates breweries in Colorado, North Carolina and Texas featuring Dale’s Pale Ale as the nation’s #3 top-selling craft can six-pack at U.S. supermarkets. Oskar Blues is available nationwide in the US and in over 20 countries. Oskar Blues Brewery is a proud member of CANarchy, a disruptive collective of like-minded craft brewers dedicated to bringing high-quality, innovative flavors to drinkers in the name of independent craft beer.

For More Information:
https://www.oskarblues.com

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NEW ORLEANS, Louisiana – Urban South Brewery has introduced a brand new beer to its year-round lineup: Paradise Park IPA. A hazy, juicy IPA sitting at 4% ABV and just 120 calories, Paradise Park IPA is part of Urban South’s growing Paradise Park brand family. The new lo-cal IPA will be available on draft, six-packs and 15-packs throughout Urban South’s full distribution footprint (currently Louisiana, Alabama, Mississippi and Tennessee).

“As COVID restrictions loosen, events come back online and the world continues to open back up, we wanted to bring our consumers an approachable IPA that is easy on the wallet,” said Kyle Huling, Co-Founder of Urban South Brewery. “At this lower price point and lower ABV, Paradise Park IPA is the perfect New Orleans party beer. Whether it’s a backyard barbecue, a Mardi Gras parade or catching up with old friends, this is your go-to IPA for those days when you’re looking for a sessionable beer option that will help keep things light.”

Paradise Park IPA is an easy-drinking, budget-friendly IPA brewed with Citra and Centennial hops. Unlike many other low-calorie IPAs, Paradise Park still boasts the hazy, juicy sip expected from a well-crafted IPA without all of the calories. Urban South’s flagship Holy Roller IPA sits at 6.3% ABV and retails for $10.99 per six-pack, while Paradise Park IPA clocks in at 4% ABV and will retail for $7.99 per six-pack.

The Paradise Park brand family was designed to create a local value option in the larger, more domestic-driven categories of light lagers, hard seltzers and now, IPAs. All offerings are driven equally by quality and value, using real ingredients and providing customers with a lighter beverage option under 125 calories. Urban South plans to continue adding new varieties to the Paradise Park brand family over time.

About Urban South Brewery

Founded in 2016, Urban South Brewery inspires community and fellowship through the gospel of good beer. With deep roots in Louisiana and a new satellite location in Texas, Urban South – HTX, the award-winning brewery is making its mark in the beer industry. Recent accolades include: 2021 Can Can Awards (Gold, Silver and Bronze), 2021 Craft Beer Marketing Awards (Gold), 2020 U.S. Open Beer Championship (Silver), 2020 Great American Beer Festival (Gold), and 2020 Beer Army Awards (Gold and Silver). Urban South prides itself on being a strong community partner, and – with a belief that beer is a family affair – the brewery features a family-friendly taproom.

For More Information:
https://urbansouthbrewery.com/taprooms/houston

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ATHENS, Georgia – Creature Comforts Brewing Company’s flagship community giving program, Get Comfortable, launches its 2022 season on February 8. Creature Comforts will partner with Bell’s Brewery for the 2022 Get Comfortable season. Bell’s serves as the fourth brewery partner following previous collaborators Sierra Nevada, Allagash, and Russian River. A champion of sustainability, diversity, and the arts, Bell’s made a natural fit for the brewery’s next Get Comfortable brewery partner.

In 2022, Creature Comforts will collaborate with Bell’s to brew a Cold IPA. The beer is brewed with locally grown Carolina Gold rice and features Centennial hops from Bell’s selected lots as well as Simcoe, Cascade, Strata, Amarillo, and Mosaic to create a layered hop profile that is classic and contemporary. Hoppy, crisp, and dry, the Get Comfortable Cold IPA presents a tropical, citrusy, and dank hop character with a unique balance, which is the hallmark of the Cold IPA style.?100-percent?of the profits from this release will go directly into the?Get Comfortable Fund. “It has been an absolute honor to work with this world-class brewing team and I had a blast helping bring this beer to life,” said Andy Farrell, Bell’s Brewing Innovation Manager. “This is an incredible, community-driven initiative that will have an enormous impact on so many. This style has really taken off and I am looking forward to sharing our take on it.”

With its core belief that good companies are good citizens, Creature Comforts created Get Comfortable in 2015 in order to make serving simple for its customers and business peers. The program’s mission is to channel the generosity of many toward Athens’ greatest local need, which is why, in addition to 100-percent of the profits from the collaboration beer sales, Get Comfortable merchandise also contributes to this work, as well as the contributions of local business and private foundations.

In keeping with the company’s core value of “Make It Better,” Creature Comforts undertook a new approach to its flagship philanthropic program in 2022. In preparation for this year’s program launch, Creature Comforts approached the?Get Comfortable Advisory Council?and tasked them with identifying a singular area of focus for a multi-year commitment. Under the guidance of this group, the brewery selected literacy, specifically third-grade reading proficiency, as the multi-year impact area for the Get Comfortable campaign in Athens. The program’s funded agencies will work to increase third-grade reading proficiency from 20-percent to 60-percent within the Clarke County School District.

“Literacy is more than just an educational issue,” said Matt Stevens, Creature Comforts’ Senior Director of Strategic Impact. “Studies show that the prevalence of early literacy has either positive or negative long-term effects: contributing to increased employment and economic development on the one hand, or predictive of poverty and incarceration on the other. While Get Comfortable has historically focused its efforts on local relief programs, our Advisory Council and focus group this year encouraged us to shift our energies further upstream—to development and prevention initiatives—in the hopes that an earlier, hyper-focused intervention would produce more lasting effects.”

The 2022 Get Comfortable season kicks off with a panel discussion hosted by UGA’s Willson Center?featuring Creature Comforts and Bell’s on February 8 at 3:30 PM at??UGA’s Delta Innovation Hub. Immediately following the panel, Creature Comforts will host a launch celebration in its downtown Athens taproom at 5:00 PM. Additionally, on February 19 at 2:00 PM as a part of the Songs for Humans event at the brewery’s taproom, Creature Comforts VP of Culture, Fenwick Broyard, will host a series of introductory up-close-and-personal interviews with the Executive Directors of the 2022 Get Comfortable agency partners.

About Creature Comforts Brewing Company

Since opening its doors in April 2014, Creature Comforts has aspired to foster human connection and help people navigate the beautiful, complex world of craft beer. The brewery has made an imprint in the craft beer community for its award-winning year-round and limited release beers, as well as for its commitment to local communities through its Get Comfortable programs. The company is a certified B Corporation and will open a brewery and taproom in Los Angeles in 2022.

About Bell’s Brewery

Bell’s Brewery began in 1985 in Kalamazoo, Michigan, with Larry Bell, a quest for better beer and a 15-gallon soup kettle. Since then, Bell’s has grown into one of the largest craft breweries in America, distributing to 43 states, in addition to Puerto Rico and Washington DC. The dedication to brewing flavorful, unfiltered, quality craft beers that started when Larry was a homebrewer continues today with iconic brands such as Oberon Ale and Two Hearted Ale, as well as Light Hearted Ale and Official Hazy IPA. Bell’s currently brews more than 20 beers for distribution out of its Comstock brewery as well as many small-batch beers that are served at the Eccentric Cafe in Kalamazoo. Over the years, Bell’s has become an industry leader in safety, quality, and human resources, paving the way for the hundreds of craft breweries across Michigan. Bell’s ongoing goal is to brew thoughtful, creative, and artistic ales, and strives to make craft beer welcoming and open to all.

For More Information:
https://creaturecomfortsbeer.com

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DOWNINGTOWN, Pennsylvania – As fans continue to flock to the Victory Monkeys, Victory Brewing Company is excited to introduce another addition to the crew with the highly anticipated launch of Berry Monkey. As part of their widescale ‘It’s Monkey Time’ campaign launching this Spring, Berry Monkey is already drumming up strong initial interest within the trade. Becoming the third 9.5% ABV beer in the Monkey Family’s franchise, this Fruited Sour Tripel joins a powerhouse team alongside Golden Monkey, which holds rank as the #1 craft Belgian in the US, and Sour Monkey, which holds rank as the #1 craft Sour in the US1.

This perfectly balanced Fruited Sour Tripel is loaded with real raspberry and features other natural flavors that add just the right combination of sweetness and tang, followed by a smooth finish. Berry Monkey will ship to Victory’s distribution network by mid-February 2022 and be available in 6-pack 12 oz. bottles, and 6-pack 12 oz. cans to complement the wide availability of the rest of the Monkey crew – Golden Monkey, Sour Monkey, Monkey Mixed Variety Pack, and Kick Back Variety Pack.

“The Monkeys have created a loyal and engaged following, transcending the craft beer world to appeal to more drinkers with their approachability and great flavor. Not something you’d expect from a 9.5% ABV craft beer. And, with cross-category drinking, the ability for Berry Monkey to appeal to wine, cocktail and seltzer drinkers will continue to grow Victory Brewing Company’s

Monkey line into a household name and a constant in refrigerators across the country.” Bill Covaleski of Victory Brewing Company explains.

“The Monkeys stand for inclusivity, reaching anyone and everyone across many different drinking occasions from a weekend party to a Tuesday post-work sipper. This phenomenon that we’ve seen the Victory Monkeys grow into means only one thing for 2022. It’s Monkey Time.”

The launch of Berry Monkey is just the first component of Victory’s year-long Monkey promotion – the “It’s Monkey Time” campaign, which encourages consumers to grab that 5 P.M. Friday feeling any day and any time. Monkey fans feel personal attachment to these brands, so now Victory will invite them to become part of the official Monkey Crew with chances to gain insider info about the Victory Monkeys and score exclusive and limited swag through pop-up events in key markets, influencer blitzes, online promotions and more. 2022 will undoubtedly be the year of the Victory Monkeys.

About Victory Brewing Company

Headquartered in Downingtown, PA, Victory Brewing Company is a craft brewery founded by Bill Covaleski and Ron Barchet, born out of a passion to introduce Americans to high-quality beer and a drinking experience rooted in connectivity. In 1996, Victory opened its doors to serve full-flavored, innovative beers putting curiosity and inspiration from their travels and the world around them into each delicious pint and has since become a cornerstone of the craft beer industry as a highly regarded and internationally recognized brand. Victory has imbued its vibrant culture and elevated beer-drinking experience at its taproom locations in Parkesburg, PA; Kennett Square, PA (temporarily closed); Charlotte, NC; flagship location in Downingtown, PA; and newly opened Philadelphia location. In February 2016, Victory announced an alliance with Southern Tier Brewing Company under the partnership platform of Artisanal Brewing Ventures. Brooklyn-based Sixpoint Brewery and Bold Rock Hard Cider in Nellysford, VA have since joined the Artisanal Brewing Ventures family.

For More Information:

https://victorybeer.com

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NEW YORK, NY – Bud Light is turning the beer industry on its head once again with the launch of its newest, industry-leading innovation, Bud Light NEXT – its first-ever zero carb beer. Nearly ten years in the making, Bud Light NEXT is the result of a brewing breakthrough making the impossible possible.

In addition to offering zero carbs, the new super crisp light beer boasts 80 calories, 4% ALC/VOL and offers a clean, and refreshing taste. Bud Light NEXT is a new type of beer brewed for today’s 21+ consumers who have long desired a beer that breaks the barriers of a traditional lager and offers the sessionability and stats of a seltzer.

“As Bud Light enters 2022, we are pushing the beer category to new heights with the launch of Bud Light NEXT, our first-ever zero carb beer,” said Andy Goeler, Vice President of Marketing, Bud Light. “Today’s consumers are all about breaking barriers, being trailblazers and setting their own path. We are proud to introduce this new super crisp beer which is brewed to meet their evolving taste preferences; it’s a truly symbolic innovation that celebrates the barrier breakers who like us embrace possibility.”

To commemorate this occasion, Bud Light is launching its first-ever NFT project, “Bud Light N3XT Collection.” The new collection will feature 12,722 unique tokens which are designed with color cues from Bud Light NEXT and celebrates the passion points of today’s 21+ consumers. For those who purchase a NFT as part of the project, they will have the opportunity to vote on Bud Light NEXT merchandise, have access to Bud Light NEXT brand and partner events, and other surprises. Bud Light NEXT NFTs are available to those 21+ beginning February 6 for $399 per token. To learn more about the Bud Light NEXT NFT project or to join the community visit: budlight.com/nextnft.

“As we usher in a new era of beer with the launch of Bud Light NEXT, we’re simultaneously seeing a revolutionary shift in the way brands engage with people on the internet,” said Corey Brown, Sr. Digital Director for Bud Light. “Our NFT project celebrates this new era and those who similarly are breaking barriers in technology and creativity.”

Just in time for Super Bowl LVI, Bud Light NEXT will be available nationwide wherever Bud Light is sold beginning February 7, 2022.

To follow the latest on Bud Light, visit BudLight.com and follow Bud Light on Facebook at Facebook.com/BudLight, on Twitter at @BudLight, and on Instagram at @BudLight.

About Bud Light

The Bud Light brand name represents a family of products including Bud Light, Bud Light Seltzer, Bud Light Peels, Bud Light Chelada, Bud Light Platinum and Bud Light Platinum Seltzer. At the forefront of innovation, Bud Light continues to expand its product portfolio, offering a wide range of products brewed to meet the ever-changing preferences of consumers everywhere. Since 1982, Bud Light has delivered the best-selling premium light lager in America that is consistently brewed with a fresh, clean finish.

About Anheuser-Busch

For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America’s most recognizable and beloved beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of spirits and craft beer brands that provide consumers with a choice of the best-tasting beverages in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. We are looking forward to a future with more cheers where we keep dreaming bigger to provide opportunities for our people, lift up our neighbors and make a meaningful impact in the world.

For more information please visit https://www.anheuser-busch.com/

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PITTSBURGH, Pennsylvania – Breweries in PA is excited to introduce the 2022 “Philly Invades Pittsburgh” Beer Fest. On Saturday, April 23rd, 2022 beer from 12 of the Philly area’s most exciting Craft Breweries will be on tap at Necromancer Brewing in Pittsburgh, PA for an event like no other! Multiple beer styles (along with a special can raffle from all breweries) will be available along with the great Necromancer beer this area has come to know and love.

The event will have two sessions: 12:00-3:30 PM & 4:30-8:00 PM. Tickets will include unlimited pours in a commemorative event glass. Each brewery will bring along two different beers to enjoy. There will also be food trucks on-site at Necromancer Brewing, with seating to eat in the brewery.

It has always been the mission of Breweries in PA to connect the ever-growing PA Beer landscape. That is why they are very excited to be hosting this event. Philadelphia is producing exciting and delicious beer and unfortunately, it can be tough to get in the Pittsburgh market, so they are bringing them to you!

FEATURED PHILY AREA BREWERS INCLUDE:

Warwick Farm

Human Robot

Levante

Forest & Main

Second Sin

Hidden River

Stable 12

Ten 7

Rebel Hill

Fourscore (Special out-of-town guest!)

Lost Tavern (Special out-of-town guest!)

Mystery guest (to be revealed soon!)

But that’s not all! Many of these breweries do not distribute cans to Pittsburgh, and it doesn’t make sense to take the 5-hour drive for can releases, so they are bringing cans from some of the breweries to giveaway! Along with the unlimited pours, your ticket will also include a special raffle for cans from some of the latest releases from these breweries. (More details to come)

Tickets for this event are $55 and can be purchased online.

Event Details:

When: April 23rd, 2022

Location: Necromancer Brewing | 2257 Babcock Blvd Pittsburgh, PA 15237

Sessions: 12:00 – 3:30 PM & 4:30 – 8:00 PM

About Breweries in PA

Breweries in PA is a digital promotion company that connects beer drinkers to the PA Craft Breweries they love. You can find out more about us at BreweriesInPa.com. Let us advertise your next beer-themed event to get your brand in front of thousands of PA Beer lovers!

Event Sponsor – BruYou:

This event is proudly sponsored by BruYou, the premier app to send and receive drinks right through your phone. Have you ever missed a friend’s birthday? Maybe you want to celebrate a coworker’s promotion or you want to get someone off the couch to join you at the bar? Of course you have, and BruYou is now your solution. Simply pick a friend, a location, and a drink, and within seconds you can celebrate with them from anywhere. BruYou is a new way for breweries and patrons to stay connected. The benefit to breweries is another revenue source and a guaranteed customer. The benefit to users is staying connected to your favorite people through the wonderful act of buying a beer

For More Information:
https://breweriesinpa.com/the-2022-philly-invades-pittsburgh-beer-fest-returns-april-23rd/

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AUSTIN, Texas – Mighty Swell, the award-winning spiked seltzer brand that packs a juicy punch of natural flavor, is announcing the launch of its new Keep It Weird Variety Pack. The collection is the third variety pack from the nation’s #1 selling independent hard seltzer brand and features twelve 12-ounce, 100 calorie cans with 5% ABV and just three grams of carbs.

We’ve pushed the concept of what a seltzer can be, and I’m excited to continue to explore the space that we have opened.

he Keep It Weird Variety Pack pays tribute to the brand’s Austin heritage – a city known for its quirky personality and “Keep Austin Weird” slogan – and will feature packaging designed by local Austin artist Rex Hamilton. The collection will debut four unexpected flavors including:

Tiger’s Blood: Wild, weird, and a bit defiant. Brace yourself for an untamed fusion of all-natural strawberry, watermelon, and coconut. No tigers were harmed in the making of this beverage.

Rocket Pop: First astronauts, then billionaires, now our spiked seltzers are going to space. All-natural raspberry, pomegranate, and lime give this one small sip, one giant leap of taste.

Pink Colada: You don’t need a yacht to rock the boat. Find your own strange paradise with our natural riff on a juicy classic, where the pineapples dare to be pink and the coconuts set sail at midnight.

Purple Magic: Purple, mysterious, and multidimensional. Sip into a portal swirling with dark boysenberries, wild blueberries and juicy grapeness. In this reality, grape is a color and purple is a vibe.

“While we had been making award-winning hard seltzer for years, we had not pushed our limits in terms of unique flavor innovation. Keep it Weird is our response to an increasingly derivative category saturated with tea, lemonade, and now – margaritas. I asked our team to make what they wanted to drink, so long as no one else was making it. We collectively evolved the concept into something the whole team was enthusiastic about. Keep it Weird represents our culture.” said CEO Jeana Harrington.

“There’s no future in redundancy in the seltzer innovation cycle; either you are the trend, or it has already been done. With the appointment of our new CEO, we had leadership that believed in the Keep it Weird vision. We’ve pushed the concept of what a seltzer can be, and I’m excited to continue to explore the space that we have opened up.” said Mighty Swell Director of Brewing & Innovation, Andrea Clodfelter.

As part of the launch, Mighty Swell will roll out a new campaign including digital and out-of-home media in select markets. The release will also include a mural designed by Rex Hamilton overlooking I-35 in Austin being painted this February and an official launch party in March. The new collection hits store shelves on March 1st with a suggested retail price of $15.99 and will be available in 27 states at select retailers such as Kroger, H-E-B, Walgreens, COSTCO, Total Wine & More, Circle K and more.

ABOUT MIGHTY SWELL SPIKED SELTZER

Founded in 2016, Austin, Texas-based Mighty Swell spiked seltzers pack a juicy punch with pure, natural ingredients and just 100 calories a can. The company’s product line includes twelve refreshing flavors that are certified gluten-free and OU Kosher certified and are available in supermarkets, drug stores, convenience stores and liquor stores in 27 states.

For More Information:
https://www.mightyswell.com/spikedseltzerhome

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