History of National Beer Can Appreciation Day
Beer has been one of the staples of health and diet for thousands of years, and there are those who say that access to Beer is one of the reasons that the slaves of Egypt were able to build those huge pyramids. The ability to preserve calories and not rot cannot be underestimated! While back then the beverage was held in clay vessels, the container of choice today is the aluminum can. This tradition was first started in 1935, and on the heels of it came a never ending parade of varieties of labelling.
Canned beer makes its debut on January 24, 1935. In partnership with the American Can Company, the Gottfried Krueger Brewing Company delivered 2,000 cans of Krueger’s Finest Beer and Krueger’s Cream Ale to faithful Krueger drinkers in Richmond, Virginia. Ninety-one percent of the drinkers approved of the canned beer, driving Krueger to give the green light to further production.
By the late 19th century, cans were instrumental in the mass distribution of foodstuffs, but it wasn’t until 1909 that the American Can Company made its first attempt to can beer. This was unsuccessful, and the American Can Company would have to wait for the end of Prohibition in the United States before it tried again. Finally in 1933, after two years of research, American Can developed a can that was pressurized and had a special coating to prevent the fizzy beer from chemically reacting with the tin.
The concept of canned beer proved to be a hard sell, but Krueger’s overcame its initial reservations and became the first brewer to sell canned beer in the United States. The response was overwhelming. Within three months, over 80 percent of distributors were handling Krueger’s canned beer, and Krueger’s was eating into the market share of the “big three” national brewers–Anheuser-Busch, Pabst and Schlitz. Competitors soon followed suit, and by the end of 1935, over 200 million cans had been produced and sold.
My Personal favorite beer can:
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ROSLINDALE, Massachusetts – On Friday, January 21st, 2022, Distraction Brewing Company will officially launch its first limited-edition beer hand crafted by the brewery with can design by Blind Fox Art to benefit Tommy’s Place which provides a magical vacation home for kids fighting cancer with their family and friends in Falmouth, MA. The beer “Tommy’s Distraction,” is the first in an ongoing year-long charitable series featuring limited-edition releases of special one-time brews with the cans designed by local artists in support of the charity. Each beer is crafted, tasted, and prepared by the brewers at Distraction Brewing Company, the artists and the charities with a 100% of profits going to the charity of each artist’s choice.
