Beer

SALT LAKE CITY — Award winning Level Crossing Brewing Company is celebrating its 2nd year anniversary on March 30, 2021. To commemorate the anniversary, we are set to release the highly anticipated Red Feather Series Space Oddity Hazy DIPA on Tuesday March 30th at 11AM. Space Oddity links with Level Crossing’s anniversary date with commemorative glassware also available. Level Crossing Space Oddity is a Hazy Double India Pale Ale measuring in at 8.8% ABV and is truly out of this world!

Space Oddity is a hop-bursted and double dry-hopped hazy double IPA brewed with space-themed hops (Apollo, Strata, galaxy, Ekaunot, Enigma, Comet) as well as copious amounts of orange blossom honey. Space Oddity has complex aromas of honeysuckle, Pinot Grigio, sweet orange peel and dank cannabis. Solstice flaked oats and red wheat help give the beer a smooth and creamy mouthfeel with flavors of juicy white peach, resinous honey and ripe tangerine. Space Oddity finishes semi-dry with lingering tropical fruit hop bitterness.

For more information visit http://www.levelcrossingbrewing.com

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SAN DIEGO — California brewery icon Karl Strauss Brewing Company is available across state lines! The brewery is proud to introduce Arizonans to their lineup of award-winning beers, as well as their Endless Summer Hard Seltzer line.

The initial launch lineup features Karl Strauss’ Aurora Hoppyalis IPA, Red Trolley Ale, Boat Shoes Hazy IPA, Mosaic IPA, and their newly released Sun Drops Hazy IPA – a low-cal and low-ABV offering. Going forward, future collaborations and seasonal beers such as their highly regarded yearly release of Oktoberfest will also be available in Arizona.

“We’ve heard from many Arizonans who patiently look forward to enjoying our beers each time they travel to California, so we’re over the moon to be able to bring our handcrafted beverages to their own backyard. Arizona, the wait is finally over!” – Matt Rattner, President, Karl Strauss Brewing Company

From Endless Summer, fans can enjoy two seltzer variety packs. One contains P.O.G. (Passion Fruit, Orange, Guava), Key Lime, Black Cherry, and Raspberry. The other features Watermelon & Acai, Tangerine & Pineapple, and Prickly Pear & Lime. Endless Summer Hard Seltzer stands apart from the competition by providing health-conscious drinkers a beverage that inspires the outdoorsy lifestyle. The seltzers are 5.0% ABV, flavorful, crisp, low in calories, and both gluten and sugar free.

Karl Strauss is eager to make a major splash in the booming Arizona craft market, and has partnered with Scout Distribution for their wholesaler needs.

“This is a decision we have not made lightly. However when we heard Scout was taking their distribution model to Arizona, it made the decision that much easier. We are thrilled to be partnering with them and can’t wait for them to help us quench the thirst of Arizonans.” – Chad Heath, Vice President of Sales & Marketing, Karl Strauss Brewing Company

Karl Strauss beers are available in a variety of packaging such as 16oz cans and 12oz bottles. Exact offerings near you can be found at https://www.karlstrauss.com/find-karl/. Also from Karl Strauss, Endless Summer Hard Seltzer is available in a 12oz variety 12-pack, and can be found at https://www.endlessbevco.com/find.

About Karl Strauss Brewing Company

Karl Strauss Brewing Company has been proudly independent since 1989, pioneering the craft beer scene with innovative and award-winning beer releases like Aurora Hoppyalis IPA, Boat Shoes Hazy IPA, and Red Trolley Ale. For more information visit https://www.karlstrauss.com/

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BROOKLYN — Threes Brewing is excited to release Guilt by Association, a limited edition Double IPA brewed in collaboration with the pioneering Creature Comforts Brewing Co. based in Athens, Georgia. This incredibly hazy ale is hopped with crowd favorites Citra and Strata, and brewed with an exotic melange of fruit including passionfruit, pineapple, guava, and tangerine. It’s a must-try for lovers of juicy IPAs.

Says Threes’ head brewer Matt Levy, “Everything Creature Comforts brews is solid and well thought out. They’re arguably one of the best breweries in Georgia year after year. We’d wanted to collaborate with them for a while and were excited to try some new things with this Double IPA.”

ABOUT THREES BREWING

Threes Brewing is a Brooklyn-based brewery known for crafting approachable beers that balance simplicity and complexity, with a focus on lagers, hop-forward American ales, and mixed culture beers. Having brewed over 250 beers spanning a wide variety of styles, in both 2017 and 2018 Threes beat hundreds of entries from across New York State in a blind taste test to win Best Overall Beer at the statewide Craft Beer Competition, first for their signature Pilsner Vliet and the following year for their Grisette, Passing Time. In 2019, flagship beer Logical Conclusion won the Gold Medal for Hazy IPA, the most competitive category. Threes Brewing owns and operates two Brooklyn locations, a non-traditional taproom in Gowanus and a more intimate bar in Greenpoint, along with a seasonal outpost on Governors Island, and new tap room and bottle shop in Huntington, Long Island. They are proud to have been named the “Best Brewery and Beer Bar” in NYC by bon appétit magazine. In April 2020, Threes launched Threes to You, a direct-to-consumer beer delivery company. For more information please visit https://shop.threesbrewing.com/

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PACIFIC CITY, Ore. — Pelican Brewing Company celebrates the return of warmer weather with Paddleback Oceanic Pale Ale. This liquid sunshine delivers bright, zesty aromas reminiscent of gooseberries and white peach from hand-selected hops sourced from Down Under. Take your surf stoke to the next level with this clean, light-bodied, and lively, refreshing pale ale – available now in 12 oz. six-packs, select Pelican Mixed 12-packs, and on draft at Pelican’s three coastal brewpubs and local watering holes.

Don’t be misled by Paddleback’s modest ABV. This pale ale still packs a hoppy punch and aroma by blending Galaxy hops from Australia, and Nelson Sauvin hops from New Zealand. Pelican carefully selected these two hop styles to create a complex but balanced hop character with flavors of sauvignon blanc grapes for a bright and refreshing pale ale ideal for post-surf stories, kayak adventures, or warm weather patio sipping.

“The pale ale category continues to grow as consumer’s look for IPA alternatives with lower ABVs and easier drinking styles,” says Darron Welch, Pelican brewmaster of 25 years. “We wanted to create a new recognizable pale ale that delivers on hop flavor and aroma, but balanced and refreshing with a supportive malt character. That’s why we chose to incorporate hops from New Zealand and Australia into Paddleback as they present bright flavors such as gooseberry and passionfruit versus the citrus hops used in classic American style pale ales.”

About Pelican Brewing Company

Pelican Brewing Company was born at the beach in 1996. Here, in front of a rundown old building at the water’s edge, stood three enthusiastic young folks whose thirst for great beer overshadowed their understanding of what it would take to build a brewery. They did it anyway. Thanks to the vision of founding owners Jeff Schons, Mary Jones and brewmaster Darron Welch, Oregon’s only beachfront brewpub became one of the state’s most popular destinations. And now 25 years later, Pelican Brewing Company is an iconic beach brand and one of the most decorated craft breweries in Oregon. Pelican has been honored with more than 450 awards including the prestigious 2015, 2016, 2017 Australian International Beer Awards Champion Medium International Brewery; 2014 World Beer Cup Champion Small Brewery; 2013 Great American Beer Festival Large Brewpub of the Year. Why? Pelican brews are playful, but not frivolous. Brewed with purpose, passion and a deep respect for the craft. Pelican operates brewing and brewpub facilities in Pacific City, Cannon Beach, and its state-of-the-craft brewery in Tillamook, Oregon where it brews 40,000 barrels of award-winning beer annually and distributes to six states. Pelican’s vision, its beer and values were born at the beach where the team wakes up each day in a place that reminds them that amazing is possible. For more information visit https://pelicanbrewing.com

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OLYMPIA, Wash. –Today, Three Magnets Brewing announced that their Self Care line of non-alcoholic beer will become a permanent offering, supported by the launch of its dedicated web store, DrinkSelfCare.com, which will extend access to consumers across the United States.

“Self care means different things to different people,” says co-owner Nathan Reilly. “Likewise, people have different reasons to reach for a non-alcoholic beer. We originally started brewing Self Care as a tool for craft beer lovers who are looking to drink less – whether it be for physical, mental, or emotional health reasons. But it very quickly dawned on us that it’s so much simpler than that – sometimes you just want a beer. But you also don’t. And the reason why you ‘don’t’ is really none of anyone’s business. And it’s certainly none of our business.”

“This realization led us to think about how NA beer is stigmatized, which is absolutely stupid. And sad. So it has kind of become our side-mission to not only provide a more healthful beer alternative, but to also destigmatize it along the way by offering a true craft beer experience, with all the buzz and excitement of regular craft beer, but, you know, without the actual buzz.”

Previous to the COVID shutdowns, co-owners Nathan and Sara Reilly had made a space available for evening Al-Anon meetings twice a week in their private room at the Three Magnets Pubhouse in Olympia, WA. Prior to that, they had provided the same at their previous restaurant, Darby’s Café, dating back to 2010. The Self Care brand is in many ways a continuation in their efforts to not only support those who have chosen a life of sobriety, but also to provide a tool for folks to foster a healthier relationship with alcohol early in life before habits form. For more information visit https://drinkselfcare.com

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Lincoln, Nebraska — Zipline Brewing is pleased to announce it will commence distribution in the greater Nashville metro on April 1, 2021. Zipline will work with Bounty Beverage to deliver limited releases of select products tailored to the tastes of the Volunteer State.

“It’s a great match for us,” said Tom Wilmoth, one of Zipline’s founders, when discussing the Nashville market. “It’s a highly mature craft market with great local breweries, an appreciation for variety, eagerness to explore new things, and room to grow in a post-Covid world.”

As for Zipline’s alignment with Bounty, “We share a common vision with the Bounty Team on how to serve the market by focusing on premium, innovative brands while also getting our easy drinking portfolio into circulation,” Wilmoth said. “We’re very much looking forward to sharing a few pints with Nashville craft fans.”

About Zipline Brewing Company

Zipline Brewing Company crafts high quality artisan ales and lagers with precision in Lincoln, Nebraska. Our approach is clean, simple, and direct to help you focus your energy on enjoying our beers and sharing with friends.

About Bounty Beverage

Born out of passion for better beer, Bounty is the only 100% American craft distributor in Tennessee. Founded in 2010 by one guy and a truck, Bounty now employs 30 passionate team members, but maintains the ‘little guy’ approach. Customer service, education, and desire to be better drives the Bounty ethos. Knowledge for our stakeholders, disrupting the market, and helping consumers discover new choice and selection in beer is the Bounty way. For more information please visit https://ziplinebrewing.com/

CHICAGO — Ready to jumpstart your summer seltzer season? Hornitos has you covered. Hornitos® Tequila, a leading premium tequila brand founded on the belief that nothing great ever happens without taking a chance, announced the launch of a bold, new line of tequila-based ready-to-drink beverages, Hornitos Tequila Seltzer, which hits shelves in the U.S. beginning this week.

The products combine real Plata tequila with refreshing seltzer, resulting in the perfect choice for those seeking a refreshing, ready-made cocktail for their high-energy moments this season. Hornitos Tequila Seltzer is available in two natural flavors – Lime and Mango – without any artificial sweeteners.

From its start — when founder Don Francisco launched the brand in honor of Mexican Independence Day more than 70 years ago — Hornitos has had a shot-taking history of breaking boundaries for the betterment of tequila. With the creation of Hornitos Tequila Seltzer, the brand further delivers on its innovative spirit, providing tequila and hard seltzer fans simple convenience without having to compromise on the bold flavor and quality that Hornitos is known for.

“The tequila and ready-to-drink cocktail segments are two of the fastest-growing segments in the spirits category right now, with hard seltzer retail sales up 225% in the last year alone,” said Rashidi Hodari, Managing Director of Tequila at Beam Suntory. “With our pioneering history, we’re excited to seize this momentum and bring tequila and seltzer together to deliver a whole new Hornitos Tequila experience for those looking for a refreshing, premium ready-to-drink beverage.”

Beginning this week, Hornitos Tequila Seltzer will be available in select markets and nationwide this summer. Each variant contains less than 115 calories and natural ingredients. The ready-to-drink, tequila seltzers are available in 12 oz cans, contain 5% ABV and have a suggested retail price of $11.99 per four pack.

In conjunction with the launch of Hornitos Tequila Seltzer, Hornitos is inviting adventurous fans aged 21+ to take the chance to pursue their own shots in-store and on social media, with the opportunity to win more than $50,000 USD in experiences, prizes and adventures. To learn more about the ‘Call The Shots’ giveaway, fans can head to CallTheShots.com.*

Hornitos Tequila Seltzer joins the top-quality portfolio from the tequila leader, which also includes Hornitos Plata Tequila, Hornitos Reposado Tequila, Hornitos Añejo Tequila, Hornitos Cristalino Tequila and Hornitos Black Barrel Tequila. For more information visit www.hornitostequila.com

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VISTA, Calif. — Local Roots Kombucha, a San Diego-based craft kombucha company, is excited to announce the introduction of three new low-calorie flavors, Lavender Lemonade, Peachy Tee Time, and Prickly Pear Punch. The 95-calorie line is another step for the beverage company towards meeting their goal of delivering better-for-you, organic alcohol that gives back to the local community as much as it does your gut. The trio of flavors also contains just one gram of sugar and are now available in select retailers, as well as online.

“When the conversation around creating lower-calorie kombucha started, our main focus was maintaining the bold and authentic taste that our customers have grown to love,” said Local Roots Hard Kombucha Cofounder, Joe Charmichael. “This line does just that – we’re so excited to offer an even wider range of refreshing flavors while keeping transparency and sustainability top of mind.”

Lavender Lemonade, Peachy Tee Time, and Prickly Pear Punch are joining an extensive line of delicious hard kombucha already brewed by Local Roots. Like all of their flavors, they are brewed with organic ingredients and packed with probiotics, resulting in a clean and gluten-free drink you can feel good about.

“Our signature flavors have built such a strong following that we knew if we wanted to add any more to the line-up, they’d have to be close to perfect,” said Local Roots Hard Kombucha Cofounder, Ryan White. “I’m really proud of our team for keeping the integrity of that wonderful flavor and making these three new options even better for you. It’s truly a win-win.”

To try out any of Local Roots’ hard kombuchas, including the new-calorie options, visit the Local Roots online store at their website www.localrootskombucha.com.

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When the world has gone to standstill and most of our local bars, restaurants are forced to shut down or operate under heavy restrictions, a Nordic drinks brand called Punch Club® has launched a much needed ready-to-serve cocktail series, which allows people to enjoy world class cocktails whenever and wherever they please.

The series is called Classics Reimagined and consists of 5 well known cocktails, such as Espresso Martini, Whiskey Sour, Negroni, Pina Colada and Aviation. Yet, these are not just ordinary remakes of these legendary classics – each cocktail has its own unique twist, which gives the series some freshness and excitement. Be it cherry infused Whiskey Sour or Clarified Pina Colada to name a few.

Punch Club CEO Kristjan-Walter Kask said that the development of this series was kick-started when the lockdowns began.

“Since sipping cocktails at a bar became literally impossible, we wanted to offer an easy alternative, where people could still enjoy world class cocktails whenever and wherever they please.”

The series is packaged in 500ml sizes and all of the bottles are equipped with extra serving tips to make the experience more enjoyable. Punch Club® is an award-winning beverage company Tallinn, Estonia.

Founded in 2016, the company is focused on making artisan cocktails and soft drinks in bottles and kegs, that are organic, low in sugar and environmentally friendly. With their catchy slogan “Artisan Drinks for Mindful Hedonists”, they have become one of the most innovative drinks companies in the Nordic region. For more information visit https://punch.club/en/product-category/classics-reimagined/

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WASHINGTON, D.C. — The Washington Justice are proud to announce an official partnership with the local iconic DC Brau brewery. For the upcoming Overwatch League season, DC Brau will produce Justice themed beer cans for fans to enjoy as they watch their team compete and represent the D.C., Maryland, and Virginia region. The commemorative lager beer, labeled a “Sip of Justice”, will feature artwork inspired by DC’s famous historic landmarks, including the Washington Monument and the United States Capitol.

“It’s an exciting time for Washington sports! As fans of the Washington Justice, we’re thrilled to partner with the team for another exciting season in the Overwatch League,” says Brandon Skall, CEO & Co-founder of DC Brau.

Through this partnership, both organizations hope to allow fans a way to celebrate their local esports team while commemorating the season at home and at a safe social distance. The Justice will feature the “Sip of Justice ” beer can in a bi-weekly content series, as well as branding in live streams throughout the course of the season.

“We look forward to fans grabbing a Sip of Justice while they cheer for the Justice players safely from home during the 2021 season,” said V.P of Esports Business, Grant Paranjape. “DC Brau has been an incredible local partner for sports franchises here in the DMV for many years now. We are ecstatic about the opportunity to partner with DC Brau and to celebrate esports as a growing movement in the region and look forward to both longstanding and new fans, enjoying a Sip of Justice this season.”

The inspiration for this innovative partnership between an esports team and a local brewery was spearheaded by Laveen Daryani, Partnerships and Business Manager of the Washington Justice, and Brandon Skall, CEO & Co-Founder of DC Brau. Both Daryani and Skall are long time gaming enthusiasts, brought together by a mutual love of craft beer and a passion for supporting local businesses.

These custom made beer cans will be available in limited supply and for a limited time. They can be found exclusively at Washington Justice hosted events later in the 2021 season and for purchase at DC Brau’s taproom location, featuring curbside pickup.

About The Washington Justice

Established in 2018, The Washington Justice is one of 20 teams competing in the Overwatch League and participates in the South Atlantic division. Owned by businessman and entrepreneur Mark Ein of Washington Esports Ventures, the organization has deep roots in the Washington, DC community with ownership stakes in a wide range of businesses, leadership in many charitable and civic organizations and ownership of other sports properties including the Citi Open tennis tournament and the Washington Kastles World TeamTennis team. The Washington Justice is the exclusive Overwatch franchise for Virginia, Maryland, and Washington DC. For more information visit http://dcbrau.com/

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