• Skip to secondary menu
  • Skip to main content
  • Skip to primary sidebar

Beer Info

Beer News, Beer Releases and New Breweries

  • Home
  • Top 10 Beers
    • Ales
    • Lagers
    • Barrel Aged
    • Hybrid
    • Specialty
  • GABF
    • 2021 GABF
    • 2020 GABF
    • 2019 GABF
    • 2018 GABF
    • 2017 GABF
    • 2016 GABF
    • 2015 GABF
    • 2014 GABF
    • 2013 GABF
    • 2012 GABF
    • 2011 GABF
    • 2010 GABF
    • 1987 GABF
  • World Beer Cup
    • 2022 World Beer Cup
    • 2018 World Beer Cup
    • 2016 World Beer Cup
    • 2014 World Beer Cup
    • 2012 World Beer Cup
    • 2010 World Beer Cup
    • 2008 World Beer Cup
    • 2006 World Beer Cup
    • 2004 World Beer Cup
    • 2002 World Beer Cup
    • 2000 World Beer Cup
    • 1998 World Beer Cup
    • 1996 World Beer cup
  • U.S. Open
    • 2022 U.S. Open
    • 2021 U.S. Open
    • 2020 U.S. Open
    • 2019 U.S. Open
    • 2018 U.S. Open
    • 2017 U.S. Open
    • 2016 U.S. Open
    • 2015 U.S. Open
    • 2014 U.S. Open
    • 2013 U.S. Open
    • 2012 U.S. Open
    • 2011 U.S. Open
    • 2010 U.S. Open
    • 2009 U.S. Open
  • U.S. Open Cider
    • 2021 U.S. Open Cider
    • 2020 U.S. Open Cider
    • 2019 U.S. Open Cider
    • 2018 U.S. Open Cider
    • 2017 U.S. Open Cider
    • 2016 U.S. Open Cider
    • 2015 U.S. Open Cider
  • U.S. Open College
    • 2021 U.S. Open College
    • 2019 U.S. Open College
    • 2018 U.S. Open College
    • 2017 U.S. Open College
    • 2016 U.S. Open College
  • More
    • Craft Beer Releases
    • Schools
      • United States
      • Canada
      • Europe
    • Writers
      • Edwin Arnaudin
        • Zebulon Artisan Ales
        • Highland Brewing
      • Morgan Forsyth
      • Paul Leone
      • Austin Foster
      • Anne-Fitten Glenn
    • Books
      • Starting a Brewery
      • Homebrew
      • History
      • Fun & Games
    • Fun Facts

New Holland Brewing Company Reveals New Branding

July 14, 2020 by Andrew Innes

New Holland Brewing Company Reveals New Branding

HOLLAND, Mich. — New Holland Brewing Company has proudly reintroduced itself to supporters with branding that recaptures the spirit of their vision.

The rebrand concentrates on offering something special for everyone by being innovative, welcoming and resourceful. These principles are anchored by the Dutch word “Gezellig,” an all encompassing feeling that spans from cozy to friendly, relaxing to comfortable, enjoyable to gregarious. More a state of mind than a specific image, Brand Manager Adam Dickerson explains how the Gezellig lifestyle applies to New Holland.

“At the heart of who we are, New Holland is here to inspire joy and create moments worth remembering with the people you care most about,” Dickerson said. “Our role in that is to be that beverage on the table that brings people together—the centerpiece to those moments.”

Visually, the updated windmill logo leads as a focal point for the branding. Redesigned to look both contemporary and classic, the soft lines and vibrant color palette create a logo that’s built to last. It refocuses on New Holland’s Dutch heritage while paving the way forward for innovation.

“That windmill is a symbol of our roots in Dutch culture,” Dickerson said. “But I think what we’ve done with the windmill now is clean, it’s fresh, it feels much more iconic than ever, and that’s our idea—to modernize that Dutch culture.”

Fans will discover the logo front and center on the overhauled packaging, marking an important departure from New Holland’s previous design. From Ichabod’s Horseman to The Poet’s Raven, New Holland has amassed a stable of seminal imagery. The new cans honor the ethos of these brands while uniting the beers under a consistent art style with fun and friendly illustration that make the products both appealing and immediately recognizable.

While much of the core lineup remains, New Holland has invited a few new year-round offerings to the fold. This includes Hazy River, a 100% Citra-hopped, ultra-cloudy New England Style IPA with bright, hop-driven flavors of pineapple, mango and citrus.

Then there’s Little Piglet, a new Session IPA that brings fresh hop cone bitterness at a crushable 4.7% ABV to the portfolio. As for the name, Little Piglet is an ode to the Dutch expression, “I’ll wash that little piglet!” meaning to get the job done. It surely will.

Lastly, welcome Golden Sails, a clean, crisp lager that pairs well with just about any outdoor activity. Expect the new packaging to hit distribution this August/September in six-packs and twelve-packs.

This repositioning for the future has given New Holland’s owner Brett VanderKamp time to take a look at the brewery’s past.

“When I opened the brewery here in Holland there really wasn’t a social drinking culture,” VanderKamp said. “Now you walk 8th street and there’s public houses and establishments that welcome all walks of life and families. It’s really created a nice sense of community and we feel really proud to have helped pioneer that here.”

Think of it as “New Midwest Dutch”—providing joy through moments of togetherness. At New Holland, everyone is welcome and the new branding reinforces that warm hospitality. When visiting the Pub on 8th in Holland or the Knickerbocker in Grand Rapids, you’ll notice changes both subtle and overt that reflect that inviting identity. Ultimately though, as the company continues to evolve and prosper, one thing will always stay the same, when you see a New Holland sign you’ll know: this way to Gezellig times!

Tag Us: @newhollandbrew
Hashtags We’re Using: #gezellig #livenewholland #newhollandbrewing

About New Holland Brewing Company
New Holland Brewing Company’s deep roots in the craft industry go back to 1997. Our role as an integral member of the artisan approach is something we take seriously, yet engage lightheartedly. We believe the art of craft lives in fostering rich experiences for our customers, through creating authentic beer, spirits and food while providing great service. Recognized for our creativity and artistry, our mission to improve the lives of craft consumers everywhere is seen in our diverse, balanced collection of beer and spirits. For more information, visit www.newhollandbrew.com or follow on Twitter, Facebook, and Instagram.

For today’s beer news: Click Here

Filed Under: Uncategorized

Primary Sidebar

Follow us

  • Email
  • Facebook
  • Instagram
  • Twitter
  • YouTube

2022 U.S. Open Beer Championship  
Medal Winners

 
2021 U.S. Open Cider & Beverage Championship  
Medal Winners

Archives

  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017

Copyright © 2023 · BeerInfo.com. All Rights Reserved.