• Skip to secondary menu
  • Skip to main content
  • Skip to primary sidebar

Beer Info

Beer News, Beer Releases and New Breweries

  • Home
  • Top 10 Beers
    • Ales
    • Lagers
    • Barrel Aged
    • Hybrid
    • Specialty
  • GABF
    • 2021 GABF
    • 2020 GABF
    • 2019 GABF
    • 2018 GABF
    • 2017 GABF
    • 2016 GABF
    • 2015 GABF
    • 2014 GABF
    • 2013 GABF
    • 2012 GABF
    • 2011 GABF
    • 2010 GABF
    • 1987 GABF
  • World Beer Cup
    • 2022 World Beer Cup
    • 2018 World Beer Cup
    • 2016 World Beer Cup
    • 2014 World Beer Cup
    • 2012 World Beer Cup
    • 2010 World Beer Cup
    • 2008 World Beer Cup
    • 2006 World Beer Cup
    • 2004 World Beer Cup
    • 2002 World Beer Cup
    • 2000 World Beer Cup
    • 1998 World Beer Cup
    • 1996 World Beer cup
  • U.S. Open
    • 2022 U.S. Open
    • 2021 U.S. Open
    • 2020 U.S. Open
    • 2019 U.S. Open
    • 2018 U.S. Open
    • 2017 U.S. Open
    • 2016 U.S. Open
    • 2015 U.S. Open
    • 2014 U.S. Open
    • 2013 U.S. Open
    • 2012 U.S. Open
    • 2011 U.S. Open
    • 2010 U.S. Open
    • 2009 U.S. Open
  • U.S. Open Cider
    • 2021 U.S. Open Cider
    • 2020 U.S. Open Cider
    • 2019 U.S. Open Cider
    • 2018 U.S. Open Cider
    • 2017 U.S. Open Cider
    • 2016 U.S. Open Cider
    • 2015 U.S. Open Cider
  • U.S. Open College
    • 2021 U.S. Open College
    • 2019 U.S. Open College
    • 2018 U.S. Open College
    • 2017 U.S. Open College
    • 2016 U.S. Open College
  • More
    • Craft Beer Releases
    • Schools
      • United States
      • Canada
      • Europe
    • Writers
      • Edwin Arnaudin
        • Zebulon Artisan Ales
        • Highland Brewing
      • Morgan Forsyth
      • Paul Leone
      • Austin Foster
      • Anne-Fitten Glenn
    • Books
      • Starting a Brewery
      • Homebrew
      • History
      • Fun & Games
    • Fun Facts

Point Brewery Celebrates Point Special Lager

April 25, 2019 by Dow Scoggins

STEVENS POINT, Wisconsin – The Stevens Point Brewery is proud to announce ‘Point Special Day,’ a new can design, improved quality, and the return of summer sweepstakes!

Mayor Proclaims ‘Point Special Day’
Everyone is invited to celebrate the inaugural “Point Special Day,” Thursday, April 25th. The Stevens Point Brewery has chosen this day to commemorate its flagship beer, Point Special Lager. In honor of “Point Special Day,” patrons of local retailers can enjoy 12-ounce cans of Point Special Lager for only $1 starting at 4:00 PM while supplies last.

According to Julie Birrenkott, Point Brewery’s Director of Marketing, “This is a day to celebrate Point Special Lager, a beer that has been an important part of the history of the Stevens Point Area for more than 100 years. We were proud to receive a proclamation from the Mayor of Stevens Point, Mike Wiza, commemorating April 25th as ‘Point Special Day.’ We are also excited to meet and ‘toast’ Point Special with fans on Thursday!” See proclamation here.

New Can Designed by UWSP Graduate
Cans of Point Special Lager will also sport a new look. Designed by recent UW-Stevens Point Graphic Design graduate Jeffrey Kollock, the new graphics deliver a bold, crafty look.

According to Kollock, “What attracted me to Point Special wasn’t just that it was a hometown brew, it was the rich culture and community that supports the beer. Knowing that everyone, no matter the generation, has a sense of pride enjoying a Point Special Lager because it reflects their hometown.”

This limited-release 12-ounce can marks a fresh creative direction for Point Special Lager and will be available throughout the summer. The vibrant hand-drawn design plays into this beer’s handcrafted quality, while still maintaining its historical brand identity. According to Birrenkott, “We’re confident our new look will appeal to dedicated fans of Point Special Lager and new customers alike.”

Brewmaster Goes Back to Basics – “Same Recipe, Better Execution”
Point Special Lager is back in a new, old way – and it’s here to stay, according to Brewmaster Mike Schraufnagel. He indicates specific ingredients have come and gone since the repeal of Prohibition, but the ratio of hops, grains, and yeast has remained the same.

“We still use the same recipe we developed during the craft beer boom, when we replaced corn adjuncts with all-brewers malt. In fall 2018, though, we refined our brewing methods, operating procedures, and lab testing to move Point Special closer to the original flavor. We think it’s clearer, crisper, and 100% balanced,” Schraufnagel said.

Point ‘See Red’ Sweepstakes
Along with the new limited-release can and “Point Special Day,” the Stevens Point Brewery team is excited to announce the return of the popular “See Red” Sweepstakes.” In specially-marked 12- and 24-pack can packages, consumers will have chances to win prizes by discovering winning Red Cans.

This year, the company plans to give away more than 550 prizes, including Point Paddle Boards, Apple® Airpods, Facebook® Portals, Pointoberfest tickets, t-shirts, and more. The promotional program is set to start in late April and will continue through the fall. More information is available at www.pointbeer.com/red.

Point Special Lager History
The name “Special Lager” dates back to 1890, when the Lutz family owned the Stevens Point Brewery. It was originally called “Lutz Special Beer.” During Prohibition, the brewery produced a near-beer called “Point Special Beverage.” This was replaced by full-strength “Point Special Beer” after the repeal of Prohibition in 1933.

Filed Under: Uncategorized

Primary Sidebar

Follow us

  • Email
  • Facebook
  • Instagram
  • Twitter
  • YouTube

2022 U.S. Open Beer Championship  
Medal Winners

 
2021 U.S. Open Cider & Beverage Championship  
Medal Winners

Archives

  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017

Copyright © 2023 · BeerInfo.com. All Rights Reserved.