ATLANTA, Georgia — Reformation Brewery has partnered with Wander North Georgia – a lifestyle company focused on the North Georgia mountains and communities with a storefront in downtown Clayton, Ga. – to debut “Nolan the Wanderer,” a rotating IPA series starting Sunday, April 1. Nolan will be available at Reformation’s Keeping Room and sold in 12 oz. cans across Georgia.
Nolan will have a unique malt, hop and process with each release – rotating through the different styles, stories, flavors, colors and technique that make IPA a compelling and diverse beer. The initial recipe, titled “Adventure #001” will be a Simcoe dry-hopped American IPA (7.2 percent ABV) featuring notes of marmalade, grapefruit and sap amid a chewy malt background – perfect for sipping in the spring. The rotating IPA will replace Reformation’s “Atlas” year-round rye IPA, which will continue to be available on draft at the brewery.
“We are thrilled to partner with Wander North Georgia and have their authentic, wandering spirit along for this journey,” said Spencer Nix, CEO and co-founder of Reformation Brewery. “We both share a love for North Georgia and passion to have a lasting value in our community that goes beyond our day-to-day business and this co-branded beer is just the beginning of bringing our community a taste of that very real commitment.”
While some of Reformation’s beer names are inspired by real-life characters, the brewery strives to build values and vision around these characters and let consumers build their own stories. As part of Reformation’s long-term growth strategy, Nolan is another persona in a family of beers on a journey to “set beer free.” Inspired by the famous quote “not all who wander are lost,” Nolan The Wanderer seeks to reform expectations around the ways IPA is defined and sets out to explore the world’s variety of hops, malts, and processes to bring unique experiences to consumers.
To celebrate the launch, Reformation will host the following Nolan release events throughout April:
Monday, April 2, through Sunday, April 8 –World of Beer Masters 6 Tap Reformation Week Feature in Augusta
Wednesday, April 4 – Ladybird Grove & Mess Hall, Atlanta
Thursday, April 5 – River Street Tavern, Ellijay
Thursday, April 5 – Roux on Canton, Canton
Friday, April 6 – Two Birds Taphouse, Marietta
Friday, April 6 – Reformation Brewery’s Keeping Room, Woodstock
Friday, April 13 – River Dog Outpost, Rome
Saturday, April 21 – Clayton Bar Crawl, Clayton
For more information about Nolan The Wanderer, visit www.wandernolan.com.
About Reformation Brewery
Reformation Brewery is a values-based company that seeks to reform beer culture and liberate beer from societal extremes. Established on October 2013, Reformation makes timeless, inspiring craft beer for the reformer in everyone. The brewery offers a variety of year-round products with an emphasis on Belgian-Style Ales and India Pale Ales. Reformation also specializes in select seasonal, limited-release beers including Porters, Lagers and Stouts. Reformation’s Keeping Room is open on Wednesday and Thursday from 5 to 9 p.m., Friday from 5 to 10 p.m., Saturday from noon to 10 p.m. and Sunday from 2 to 6 p.m. Reformation has plans to open a second location in the heart of downtown Woodstock. To learn more about Reformation Brewery, visit www.reformationbrewery.com.