BOSTON, MA— Named Best Beer for World Food, Rupee is an Indian inspired-brand crafted by a world-renowned master beer brewer & Indian chef. From the brand’s inception, Rupee has been a mission-centric organization on a quest to reimagine the way the world enjoys beer with global food, while helping enhance the visibility of India – now the most populated nation on earth.
Rupee focuses on the way their beers are brewed, and how consumers of the beer feel when pairing beer and global flavors. Rupee’s award-winning recipes have been featured in numerous media outlets including Forbes, Bloomberg, The Washington Post & Food & Wine.
The growing Indian-inspired brand is happy to announce that it has launched with World Market formally know as Cost Plus World Market, an American chain headquartered in California of specialty/import retail stores, selling home furniture, decor, curtains, rugs, gifts, apparel, coffee, wine, craft beer, and international food products.
Further growing its presence and availability, Rupee’s Basmati Rice Lager and India Pale Ale will be carried with across World Market locations across the east coast and mid-west. Presently Rupee Beer is available across 20 states and online distribution across 45 states.
About Rupee Beer
Brothers Van & Sumit Sharma, sons of Indian restaurateurs in the business internationally for over 50 years, found themselves continually frustrated they could not find any Indian beer in Maine – the least diverse state in America where their family immigrated to from the United Kingdom & Germany in the early 90’s.
They decided to not only create their own beer, but set out to game change the food & beverage industry in a bold and diverse way. The Sharma brothers strategically partnered with global craft brewing legend Alan Pugsley, 40+ year master beer brewer, lover of Indian food as a British expat, and creator of over 100+ global beer brands, to create Rupee Beer and re-write everything society understands about craft beer as it relates to spicy world cuisine.
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