DENVER, Colorado — When the Underground Music Showcase (UMS) returns July 27-29 the music festival will feature more stages, including three additional outdoor stages: Sesh Stage presented by Two Parts, Imagination Stage presented by 303 Magazine and Comedy Stage presented by Illegal Pete’s. The Main Stage presented by Terrapin Care Station will return to its past location at Goodwill and act as the epicenter for the largest indie music festival in the Rocky Mountains.
Renowned Denver beer festival Sesh Fest is expanding with a new home and will become part of the 18th annual UMS. The session beer festival will now have its own area within the music festival, named Sesh Stage. The stage will be located just off of 4th Avenue and Broadway, inside of the Fentress Architects’ satellite lot on South Broadway, during all three days of UMS. The stage will spill over to another lot behind the building to create the ideal Sesh Fest location with plenty of space.
“Sesh Fest is one of our favorite events of the summer, and we’ve always dreamed of going bigger with the festival. When we took over UMS, it was a no-brainer to bring the festival into the fold as Sesh Stage,” said Casey Berry, founder of Two Parts, the experiential event agency behind UMS and Sesh Fest. “The beauty of Sesh Fest was that it was about hanging with friends and discovering new breweries — rather than nerding out over super rare beer. We’ll carry this vibe into UMS with an area where guests can chill, imbibe with easily drinkable craft beers and discover incredible music in our summer oasis.”
UMS and 303 Magazine have also announced their partnership for “The Underground” and the Imagination Stage. The Underground is an unique festival experience that will alert attendees about surprise happenings surrounding UMS, including surprise sets, giveaway opportunities and pop-up parties. Attendees can sign up at http://ums.303magazine.com/ to receive alerts on The Underground. The Imagination Stage, located between 3rd Avenue and 2nd Avenue at the Import Warehouse, will feature immersive art and music experiences.
Illegal Pete’s will host the Comedy Stage featuring performances by local and national comedians. Indoor stage locations include Moe’s Original BBQ, Banded Oak Brewing, Baere Brewing Company, Punch Bowl Social, The Hornet, Blue Ice Lounge, South Broadway Christian Church, Metropolis Coffee, Sputnik, Hi-Dive, The Irish Rover, 3 Kings, Ross-Broadway Branch Library, Skylark Lounge, Gary Lee’s Motor Club & Grub and The Denver Distillery.
More than 175 musical acts have been announced for UMS, including over a dozen headliners like Alvvays, Deerhunter and Digable Planets in addition to other supporting acts. White Denim and the Hot 8 Brass Band recently were added to the lineup. The final lineup will be announced on Thursday, June 28th at 10 a.m. MST at https://www.undergroundmusicshowcase.com/lineup.
Weekend tickets are available for $75. Groups looking to save additional money can purchase a weekend pass four-pack for $200. Weekend tickets include general admission access to any show, any stage, all weekend long. Single day passes will be available for $40. To purchase tickets, visit undergroundmusicshowcase.com.
For promotional images, map and photos, please visit https://brandfolder.com/ums.
About Two Parts
Founded in 2013, Two Parts is a Denver-based marketing and experiential agency responsible for some of the largest craft festivals in the state. The company’s mission is to create community through discovery, consumption, and discussion of local experiences and craft products. Two Parts produces experiences such as the Collaboration Fest, Truck Stop, and The Passport Program. For more information, visit twoparts.com.
About The Underground Music Showcase
Founded in 2000, The Underground Music Showcase (UMS) is the largest indie music festival in the Rocky Mountain region. The annual three-day celebration of music features hundreds of bands across multiple venues. For more information please visit undergroundmusicshowcase.com.