• Skip to secondary menu
  • Skip to main content
  • Skip to primary sidebar

Beer Info

Beer News, Beer Releases and New Breweries

  • Home
  • Top 10 Beers
    • Ales
    • Lagers
    • Barrel Aged
    • Hybrid
    • Specialty
  • GABF
    • 2021 GABF
    • 2020 GABF
    • 2019 GABF
    • 2018 GABF
    • 2017 GABF
    • 2016 GABF
    • 2015 GABF
    • 2014 GABF
    • 2013 GABF
    • 2012 GABF
    • 2011 GABF
    • 2010 GABF
    • 1987 GABF
  • World Beer Cup
    • 2022 World Beer Cup
    • 2018 World Beer Cup
    • 2016 World Beer Cup
    • 2014 World Beer Cup
    • 2012 World Beer Cup
    • 2010 World Beer Cup
    • 2008 World Beer Cup
    • 2006 World Beer Cup
    • 2004 World Beer Cup
    • 2002 World Beer Cup
    • 2000 World Beer Cup
    • 1998 World Beer Cup
    • 1996 World Beer cup
  • U.S. Open
    • 2022 U.S. Open
    • 2021 U.S. Open
    • 2020 U.S. Open
    • 2019 U.S. Open
    • 2018 U.S. Open
    • 2017 U.S. Open
    • 2016 U.S. Open
    • 2015 U.S. Open
    • 2014 U.S. Open
    • 2013 U.S. Open
    • 2012 U.S. Open
    • 2011 U.S. Open
    • 2010 U.S. Open
    • 2009 U.S. Open
  • U.S. Open Cider
    • 2021 U.S. Open Cider
    • 2020 U.S. Open Cider
    • 2019 U.S. Open Cider
    • 2018 U.S. Open Cider
    • 2017 U.S. Open Cider
    • 2016 U.S. Open Cider
    • 2015 U.S. Open Cider
  • U.S. Open College
    • 2021 U.S. Open College
    • 2019 U.S. Open College
    • 2018 U.S. Open College
    • 2017 U.S. Open College
    • 2016 U.S. Open College
  • More
    • Craft Beer Releases
    • Schools
      • United States
      • Canada
      • Europe
    • Writers
      • Edwin Arnaudin
        • Zebulon Artisan Ales
        • Highland Brewing
      • Morgan Forsyth
      • Paul Leone
      • Austin Foster
      • Anne-Fitten Glenn
    • Books
      • Starting a Brewery
      • Homebrew
      • History
      • Fun & Games
    • Fun Facts

Short’s Brewing Company Adds Distribution In Colorado

January 29, 2020 by Andrew Innes

ELK RAPIDS, Mich. – Short’s Brewing Company of Bellaire and Elk Rapids, MI will begin distribution of their beer in Colorado beginning in January with Elite Brands of Colorado. Official launch events will take place throughout the expanded distribution area the week of January 27th.

Short’s, known widely for their flagship beers and experimental brews, prides themselves on producing fearlessly creative beers handmade by people who care in northern Michigan. Short’s plans to distribute flagship brands Huma Lupa Licious (India Pale Ale), Soft Parade (Fruit Ale), and Local’s Light (American Lager) along with Beaches Tropical Hard Seltzer beginning in January. Short’s will also be distributing the latest addition to their seasonal lineup, Psychedelic Cat Grass, and Beaches Cocktail-inspired Variety Pack beginning in March.

Distribution of Starcut Ciders, Short’s hard cider brand, has been handled by Elite Brands since 2016.

According to Pauline Knighton-Prueter, CSO at Short’s, “Elite Brands’ leadership and staff have proven themselves to be invaluable partners for the last four years as we worked to grow Starcut Ciders in the state. Our trust in their go-to-market strategy and thoughtful approach to growing brands gave us the confidence to launch Short’s Brewing Co. beers with their team.”

For more information about launch events and where to find Short’s brews in Colorado, please visit shortsbrewing.com/coloradolaunch.

For more information about Short’s Brewing Company please visit www.shortsbrewing.com.

About Short’s Brewing Company
Short’s Brewing Co. was established in 2004 by Joe Short. The company’s portfolio also includes Starcut Ciders, born out of a desire to celebrate the bounty of Michigan orchards, and Beaches Hard Seltzer, an innovative, refreshing seltzer under the alternative beverage brand Superfluid Supply Co. The brewery is known widely for their flagship and experimental brews including Huma Lupa Licious, Local’s Light, and Soft Parade. Short’s prides themselves on producing fearlessly creative beers, handmade by people who care in Northern Michigan.

About Elite Brands
Elite Brands of Colorado launched in 2003 with just two employees. All these years later, our fermentation process has produced a team of 90 employees who consider it an honor to represent the finest makers of beer, wine and spirits to the good folks of Colorado. Our educated and driven sales staff reside in the Colorado communities we serve. Not just any beverage makes it into Elite’s portfolio. A lot of tasting and talking goes into evaluating potential brands for quality, sales and mutual growth potential. From our internal tasting room to campsites and trailheads, we have to love it before our Colorado friends can drink it. Learn more at www.elite-brands.com.

For More Information: shortsbrewing.com/coloradolaunch/

For today’s beer news: Click Here

Filed Under: Uncategorized

Primary Sidebar

Follow us

  • Email
  • Facebook
  • Instagram
  • Twitter
  • YouTube

2022 U.S. Open Beer Championship  
Medal Winners

 
2021 U.S. Open Cider & Beverage Championship  
Medal Winners

Archives

  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017

Copyright © 2023 · BeerInfo.com. All Rights Reserved.