The industry-only event, presented by Dogfish Head, will feature two thought-provoking panel discussions on the state of beer marketing and retailing.
Joining the marketing panel is a trio of craft beer industry experts, including Neal Stewart, the vice president of marketing for Dogfish Head Companies; Natalie Gershon, the vice president of marketing at Boulevard Brewing Company; and Trillium Brewing co-founder Jean-Claude Tetreault.
Together, the group will explore marketing investment strategies, opportunities for engaging new beer consumers and balancing authenticity with a desire to capitalize on emerging trends.
A second retail-focused panel will feature Dogfish Head founder and CEO Sam Calagione; Brooklyn Brewery vice president of sales and marketing Dave Duffy; Charles Slezak, the senior category manager for beer and wine at Lowes Foods; and Dave Williams, the director of analytics for The BWC Company.
That group will examine how the retail environment for craft beer is evolving while discussing direct-to-consumer and e-commerce opportunities, growing competition within existing off-premise retail sales channels and continued challenges to building brands on-premise.
Brew Talks CBC will give brewers, distributors, and retailers who are already attending the Brewers Association’s annual conference an opportunity to come together and take part in honest conversations about the state of the beer industry.
As the exclusive brewery partner, Dogfish Head will serve a selection of its brews, including Liquid Truth Serum IPA. In addition to receiving two drink tickets, attendees will be able to snack on various appetizers throughout the evening.
Beer industry professionals are invited to take part in three hours of top-level business discussion and networking, beginning at 4:00 P.M., at Nashville Underground (105 Broadway, Nashville, TN 37201).
Tickets are $25 for brewers, distributors and retailers and $199 for all other attendees. A portion of the proceeds will be donated to the Tennessee Craft Brewers Guild.
Brew Talks CBC 2018 is also sponsored by OrchestratedBEER, VicinityBrew, Thielmann, Athletic Event Supply, and EPR Properties
Published by BevNET.com Inc., Brewbound is a leading industry trade publication providing comprehensive information about the beer space, analysis of industry trends and in-depth interviews with industry leaders. In addition to providing daily news, Brewbound also gathers entrepreneurs and executives to exchange ideas, discuss the state of the industry and hear strategies for succeeding in the alcohol beverage segment via a series of nationwide meetups and multi-day business conferences.
About Brew Talks
Since hosting our first event in the basement of a Boston craft beer bar in 2013, the Brew Talks meetup series has developed into a multi-city tour in which beer industry professionals gather at well-known industry meetings to share business insights. The program is designed to provide members of the beer community with an opportunity to come together and have in-depth discussions on the business of beer.
The events are also broadcasted globally via a free live stream. Brewbound has raised more than $43,000 for 23 non-profit organizations and connected with more than 2,600 beer industry professionals since 2014.
About Dogfish Head
Dogfish Head has proudly been focused on brewing beers with culinary ingredients outside the Reinheitsgebot since the day it opened as the smallest American craft brewery 22 years ago. Dogfish Head has grown into a top-20 craft brewery and has won numerous awards throughout the years including Wine Enthusiast’s 2015 Brewery of the Year and the James Beard Foundation Award for 2017 Outstanding Wine, Spirits, or Beer Professional. It is a 300+ coworker company based in Delaware with Dogfish Head Brewings & Eats, an off-centered brewpub and distillery, Chesapeake & Maine, a geographically enamored seafood restaurant, Dogfish Inn, a beer-themed inn on the harbor and Dogfish Head Craft Brewery, a production brewery and distillery featuring a tasting room and food truck. Dogfish Head supports the Independent Craft Brewing Seal, the definitive icon for American craft breweries to identify themselves to be independently-owned and carries the torch of transparency, brewing innovation and the freedom of choice originally forged by brewing community pioneers. Dogfish Head currently sells beer in 38 states and Washington D.C. and will expand into additional states in 2018. For more information, visit www.dogfish.com,