• Skip to secondary menu
  • Skip to main content
  • Skip to primary sidebar

Beer Info

Beer News, Beer Releases and New Breweries

  • Home
  • Top 10 Beers
    • Ales
    • Lagers
    • Barrel Aged
    • Hybrid
    • Specialty
  • GABF
    • 2021 GABF
    • 2020 GABF
    • 2019 GABF
    • 2018 GABF
    • 2017 GABF
    • 2016 GABF
    • 2015 GABF
    • 2014 GABF
    • 2013 GABF
    • 2012 GABF
    • 2011 GABF
    • 2010 GABF
    • 1987 GABF
  • World Beer Cup
    • 2022 World Beer Cup
    • 2018 World Beer Cup
    • 2016 World Beer Cup
    • 2014 World Beer Cup
    • 2012 World Beer Cup
    • 2010 World Beer Cup
    • 2008 World Beer Cup
    • 2006 World Beer Cup
    • 2004 World Beer Cup
    • 2002 World Beer Cup
    • 2000 World Beer Cup
    • 1998 World Beer Cup
    • 1996 World Beer cup
  • U.S. Open
    • 2022 U.S. Open
    • 2021 U.S. Open
    • 2020 U.S. Open
    • 2019 U.S. Open
    • 2018 U.S. Open
    • 2017 U.S. Open
    • 2016 U.S. Open
    • 2015 U.S. Open
    • 2014 U.S. Open
    • 2013 U.S. Open
    • 2012 U.S. Open
    • 2011 U.S. Open
    • 2010 U.S. Open
    • 2009 U.S. Open
  • U.S. Open Cider
    • 2021 U.S. Open Cider
    • 2020 U.S. Open Cider
    • 2019 U.S. Open Cider
    • 2018 U.S. Open Cider
    • 2017 U.S. Open Cider
    • 2016 U.S. Open Cider
    • 2015 U.S. Open Cider
  • U.S. Open College
    • 2021 U.S. Open College
    • 2019 U.S. Open College
    • 2018 U.S. Open College
    • 2017 U.S. Open College
    • 2016 U.S. Open College
  • More
    • Craft Beer Releases
    • Schools
      • United States
      • Canada
      • Europe
    • Writers
      • Edwin Arnaudin
        • Zebulon Artisan Ales
        • Highland Brewing
      • Morgan Forsyth
      • Paul Leone
      • Austin Foster
      • Anne-Fitten Glenn
    • Books
      • Starting a Brewery
      • Homebrew
      • History
      • Fun & Games
    • Fun Facts

Sycamore Brewing Exchanges Out of Code Beer at Zero Cost to Distributors and Consumers

June 5, 2020 by Andrew Innes

Sycamore Brewing Exchanges Out of Code Beer

CHARLOTTE, N.C. — Beer had ceased pouring at restaurants and bars during the government-mandated shutdown, and that means beer kegs have been sitting in walk-in coolers and growing stale. In response, Sycamore Brewing has launched an unprecedented solution: a “Freshness” campaign. The concept is simple: Sycamore will deliver brand new kegs to their distributor partners and then reclaim the less-than-fresh kegs, completely free of charge.

In early May, Sycamore started reaching out to its distributors to arrange the swaps.

It’s a bold and costly move, but since its inception, Sycamore has touted extremely fresh beer and now they’re putting their money where their mouth is. While the Covid-19 pandemic has greatly depressed sales across the entire beer industry, Sycamore will stay true to their mission to always deliver the freshest beer to their customers. No matter what.

Though beer has a shelf-life that outlasts produce and dairy, it’s undeniably best when it’s fresh. “Those bright citrus, tropical, and fruity hop notes sought after in IPAs fade away over time,” says Brad Bergman, Sycamore’s Brewing Director. “The beer, in general, starts to lack brightness.”

“Sycamore is incurring a deep five-figure expense to provide these fresh keg swaps; however, it is the only move we believe stays true to our brand and ethos. It’s worth it to us,” says Sycamore co-founder Justin Brigham. “We’ve always promised our drinkers that Sycamore beer is super fresh, and we damn sure intend to keep that promise now, in a big way.”

Sycamore intends to partner with local distilleries to convert the unused beer into hand-sanitizer and a small batch spirit intended for barrel aging.

Fresh beer has already begun to be swapped, so as beer lovers finally return to their favorite local hangouts across the Carolinas, Virginia, and Georgia, they can rest assured that the Sycamore beer in their glass is fresh from the brewhouse. Cheers to better times ahead!

About Sycamore Brewing
Sycamore Brewing, located in Charlotte, North Carolina, is one of the fastest-growing breweries in the Southeast. Sycamore operates a $5 million production brewery and cidery in the North End of Charlotte, NC and serves up its flagship, seasonal, and small-batch craft beer at its taproom in the city’s South End neighborhood. Sycamore is a 100% family-owned brewery that distributes across all of North Carolina, South Carolina, Virginia, and Georgia market.

For today’s beer news: Click Here

Filed Under: Uncategorized

Primary Sidebar

Follow us

  • Email
  • Facebook
  • Instagram
  • Twitter
  • YouTube

2022 U.S. Open Beer Championship  
Medal Winners

 
2021 U.S. Open Cider & Beverage Championship  
Medal Winners

Archives

  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017

Copyright © 2023 · BeerInfo.com. All Rights Reserved.