Hitting shelves in the new year is Truly Lemonade Seltzer – the perfect mix of refreshing hard seltzer and sweet lemonade for a drink that’s big on taste and low on calories. At just 100 calories, 1 gram of sugar and 5% ABV, Truly Lemonade Seltzer is perfectly balanced with the sweetness of real lemonade and refreshment of seltzer to deliver a crisp, clean finish. The variety pack will include Original Lemonade, Black Cherry Lemonade, Strawberry Lemonade and Mango Lemonade.
We know what you may be thinking – do hard seltzer drinkers really need a lemonade option? The answer is yes. There’s a natural association between hard seltzer water and spiked lemonade as 64% of hard seltzer drinkers see hard lemonade as the alcoholic beverage most similar to hard seltzer water[1] and we know drinkers are asking for more flavor, which is exactly what Truly Lemonade delivers. We spoke with drinkers and interest in Truly Lemonade is extremely high – with 87% of hard seltzer water and Mike’s Hard Lemonade drinkers claiming likelihood to purchase.
Truly Lemonade Seltzer will be available nationwide January 1, 2020 in a variety 12 pk (Original Lemonade, Black Cherry Lemonade, Strawberry Lemonade, Mango Lemonade) and 16oz & 24oz single-serve cans of Original Lemonade.