Hitting shelves in the new year is Truly Lemonade Seltzer – the perfect mix of refreshing hard seltzer and sweet lemonade for a drink that’s big on taste and low on calories. At just 100 calories, 1 gram of sugar and 5% ABV, Truly Lemonade Seltzer is perfectly balanced with the sweetness of real lemonade and refreshment of seltzer to deliver a crisp, clean finish. The variety pack will include Original Lemonade, Black Cherry Lemonade, Strawberry Lemonade and Mango Lemonade.
We know what you may be thinking – do hard seltzer drinkers really need a lemonade option? The answer is yes. There’s a natural association between hard seltzer water and spiked lemonade as 64% of hard seltzer drinkers see hard lemonade as the alcoholic beverage most similar to hard seltzer water and we know drinkers are asking for more flavor, which is exactly what Truly Lemonade delivers. We spoke with drinkers and interest in Truly Lemonade is extremely high – with 87% of hard seltzer water and Mike’s Hard Lemonade drinkers claiming likelihood to purchase.
Truly Lemonade Seltzer will be available nationwide January 1, 2020 in a variety 12 pk (Original Lemonade, Black Cherry Lemonade, Strawberry Lemonade, Mango Lemonade) and 16oz & 24oz single-serve cans of Original Lemonade.