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Best Day Brewing

Best Day Brewing Announces New Executive Leadership

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SAUSALITO, California— Best Day Brewing proudly announces strategic appointments to its executive leadership team that will continue to build on its strong momentum and underscore the brand’s commitment to national expansion of its premium non-alcoholic beer business.

Jane Armstrong Hockman is Best Day Brewing’s Chief Operating Officer, while Todd Karnig steps into the role of Chief Sales Officer. Both Armstrong Hockman and Karnig bring a proven track record of growth in the beverage industry.

“Focusing on national expansion and integration across our business will allow Best Day Brewing to do what it does best: provide a premium non-alcoholic beer to this sector’s rapidly expanding consumer base,” said Tate Huffard, CEO and Founder of Best Day Brewing. “Our brand momentum strengthened significantly in 2023, and we look forward to deepening our strategy and potential in 2024 and beyond.”

“Tapping into decades of industry expertise, both Jane and Todd have led rapid revenue growth, driving value, and orchestrated transformative market change. Under their leadership, we anticipate a profound impact on our commitment to long-term growth and profitability,” said Huffard.

Aligning with Best Day Brewing’s next chapter of growth, Armstrong Hockman will lead and scale the company’s growth and national business operations including finance, operations, and commercial and business development.Armstrong Hockman comes from a 17-year tenure at Molson Coors where she led an emerging business unit, managed core and emerging product strategies, and launched new brands in the Molson Coors’ family.

Karnig will lead Best Day Brewing’s sales teamto guide them through a robust national expansion strategy.Karnig joins Best Day Brewing from JuneShine, where he served as Chief Commercial Officer. Before that, he served as Vice President of Sales at Stone Brewing, Co.

In 2023, Best Day Brewing finished as the #4 craft non-alcoholic brand despite only launching in 20222. The brand continues to expand its retail presence with several national banners inAlabama, Alaska, California, Colorado, Connecticut, Florida, Georgia, Idaho, Indiana, Illinois, Iowa, Kentucky, Massachusetts, Michigan, Minnesota, Montana, Nebraska, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, West Virginia, and Wisconsin.

Best Day Brewing is available at select retailers including Whole Foods, BevMo, Target, Total Wine, and H.E.B.,and nationwide on bestdaybrewing.com and Amazon.

About Best Day Brewing

Born in Northern California, Best Day Brewing crafts great-tasting, non-alcoholic beers for those who do what they love and love what they do, always in pursuit of their best day yet. Inspired by the rugged eccentricities of its West Coast roots, the brand’s full-flavored range of craft brews are made to complement all of life’s adventures. For the fun-loving, thirsty souls fueled by passions from sunrise to sunset, who like to work hard and play hard without the limitations of a traditional brew. Because life is full of moments that deserve a great beer, but not the buzz. Best Day Brewing donates at least 1% of their annual sales to 1% For The Planet approved nonprofits.

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Best Day Brewing Expansion and New Brand Build Out

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SAN DIEGO, California – Mindful drinking, non-alcoholic beer and other alcohol-free leisure beverages are gaining major traction across multiple consumer segments. Best Day Brewing is looking to expand its foothold in the market and broaden consumer awareness thanks to a comprehensive brand build out from Gestalt Brand Lab.

“The ritual of cracking a great beer is one associated with relaxation, enjoyment and unwinding. Consumers are looking for ways to savour that experience and embrace the moments of awe in every day life with a clear head and no hangover,” said Best Day Brewing Founder and CEO Tate Huffard. “We have built a reputation for quality, authentic craft beer taste that allows you to enjoy more, not less while drinking — This marketing and communications plan pushes that message out to a wider audience,” he added.

Best Day has been on an massive expansive track over the past year and recently signed a multi-year relationship with Life Time Fitness (NYSE: LTH), the nation’s premier healthy lifestyle brand, including serving as the official sponsor of Life Time Pickleball and select events within the company’s portfolio and rolling out to select LifeCafes located inside Life Time’s health clubs and outdoor beach clubs nationwide.

Best Day Brewing selected Gestalt Brand Lab as its Agency of Record in the spring of 2022 with the goal of taking their existing product footprint and elevating it to a larger stage. Working with an established logo and two existing products (Kölsch and West Coast IPA), Gestalt Brand Lab was tasked with developing a defined brand framework for the company, creating an overall brand aesthetic and marketing campaign, redesigning the website and implementing the brand across all consumer and customer touchpoints, including point-of-sale materials, marketing and sales content, advertising, packaging designs, event collateral and more.

Key to the brand framework was incorporating Best Day’s existing core values and communicating them in a meaningful, holistic way. “Best Day is brewed for doers, surfers, climbers, early-risers, free divers, chefs, gardeners, dancers, oyster farmers, dreamers, painters, builders and more, and the integrated messaging needed to communicate that the product is a delicious and full-flavor craft beer for those looking for a mindful drinking experience — a low-calorie, hydrating, non-alcoholic option at that. Best Day drinkers are those looking to live each day to the fullest, celebrating the beauty in life’s every day moments and experiences without dulling them with a buzz,” said Gestalt Brand Lab Managing Director Brian Munce.

The resulting brand framework tied all of these key elements together and Gestalt built a communications platform that centers around the idea of “Best Day Yet” — The genuine craft beer experience that lets you feel the awe of everyday life, finding beauty in even the simplest elements.

“Consumers want to be fully present and enjoy a taste experience they love in more parts of their life while retaining a clear head and full functionality – Everything from sharing some giggles and fun with your kids to simply getting some Vitamin D as you tackle yard work. Our brand work for Best Day is aligned to communicate the feeling of drinking Best Day beer and having an amazing day,” Munce added.

Gestalt focused on an illustrated graphic poster design style filled with iconic commissioned imagery from noted French artist Quentin Monge that visually communicates the feeling and emotions that go with the experiences associated with a Best Day beverage. Simple slogans and themes call out occasions and moments such as “Make Dawn Patrol” with an image of surfers checking the waves — Customers can envision themselves in quirky and carefree moments, unrestricted and unmuted by alcohol.

“Our entire creative and brand vision speaks to those who desire to be present in every moment, enjoying a beverage they love in more parts of life with a selection that promotes a thoughtful and engaged lifestyle,” said Gestalt Brand Lab Creative Director Chad Farmer.

“The combination of visuals, clean illustrations and a color palette evocative of the natural beauty of Northern California transports customers to a place of calm and enjoyment that elicits a unique emotional response,” added Farmer. “Monge’s illustrations capture the essence of the sun, encouraging viewers to stop and enjoy small pleasures, serving as a perfect fit for Best Day’s brand platform”, according to Farmer.

In addition to brand elements outlined above, Gestalt has also developed a wide variety of photo and video assets for Best Day, social media content for all platforms, vehicle and bike wraps, email templates, seasonal product packaging designs and more. The agency plans to continue pushing the Best Day work with new product rollouts, custom events and experiences, new advertising and more.

ABOUT GESTALT BRAND LAB:

Founded in 2019, San Diego-based Gestalt Brand Lab believes that the powerful sum of simple and emotional brand strategy, story and aesthetic creates deeper meaning for the whole, driving overall client success. Built with a team of branding and marketing veterans, this award-winning agency has jumped from #66 to #23 in the latest Agency Spotter “Top Design Agencies” report and was named #35 on Agency Spotter’s “Top 100 Best Brand Companies” in 2022. Gestalt has created holistic brands for well-known companies across diverse industries, including Luna Grill Restaurants, Chuze Fitness, Meridian, Lumin, Gemological Institute of America (GIA), Jamba and more. To learn more about Gestalt Brand Lab, please visit gestaltbrands.com.

ABOUT BEST DAY BREWING:

Born in Northern California, Best Day Brewing crafts great-tasting, non-alcoholic beers for those who do what they love and love what they do, always in pursuit of their best day yet. Inspired by the rugged eccentricities of its West Coast roots, the brand’s full-flavored range of craft brews are made to complement all of life’s adventures. For the fun-loving, thirsty souls fuelled by passions from sunrise to sunset, who like to work hard and play hard without the limitations of a traditional brew. Because life is chockfull of moments that deserve a great beer, but not the buzz. Available for shipment nationwide at www.bestdaybrewing.com.

For Brewing fun facts, trivia, movies and more, Click Here.