Archives for July 2020

Boston, Massachusetts – Framingham-based Jack’s Abby Craft Lagers and the Boston Celtics have signed a four-year partnership, which will include a specialty release collaboration beer, Pride and Parquet. This partnership is momentous in both the beer and basketball worlds in a number of ways: it’s the first of it’s kind between a brewery and a big four sports team in Massachusetts; it’s the first Celtics collaboration project; and this is only the third craft brewery collaboration across the entire NBA.

“Coming up on ten years in the business with steady success, we were ready to make a big move. But you don’t just make a big deal to say you made one. You have to find something that aligns with your values, shares a fan mentality, and can bring something special to your loyal fans. We found all of that and more in the Celtics partnership. They are a legendary institution in New England and the cooperation and enthusiasm of their organization made this a perfect relationship. We couldn’t be more excited to share in the Celtics story and bring some truly special things to our fans.” – Rob Day, Senior Director of Marketing for Jack’s Abby Craft Lagers

“This partnership has allowed us to collaborate with a rapidly-emerging and locally-established brand, while also giving back to Celtics fans in more of a unique form. We look forward to working with Jack’s Abby in strengthening the bond between two New England favorites: beer and basketball.” – Ted Dalton, Sr. Vice President, Corporate Partnerships & Business Development.

Pride and Parquet is a Hoppy Lager inspired by passion and pride: the passion of the Celtics fan base and the pride in beer brewed at Jack’s Abby. The can will feature the parquet design prominently, pulling inspiration from the home and away jerseys of the Boston Celtics. This is a category of beer that Jack’s Abby is famous for building since its launch of Hoponius Union in 2011. Using expertise from almost ten years of brewing this style, Pride and Parquet will be an evolved, easy-drinking beer, perfect for toasting a Celtics win.

 
About Jack’s Abby Craft Lagers
Jack’s Abby Craft Lagers has been brewing world class lager using traditional German standards and American innovation since 2011. Founded by three brothers, Jack, Eric, and Sam Hendler, Jack’s Abby has become a mainstay of the craft brewing scene in the Northeast and nationwide. The Jack’s Abby Beer Hall & Kitchen in Framingham, MA, features a 5,000 sq. foot tasting room, restaurant and private event space. With 24 different lagers on tap and brewery-only special releases, the Beer Hall has become a destination for serious beer-drinkers.

About The Boston Celtics
A charter member of the Basketball Association of America (which evolved into the National Basketball Association) since 1946, the Boston Celtics have won a record 17 NBA Championships, including eight (8) in a row from 1959-1966, winning their first title in 1957 and their most recent in 2008. The Celtics have long stood for equality and respect, including hiring the first African American Coach and starting the first all black starting five. In addition, 39 former Celtics players, management or staff have been inducted into the Naismith Memorial Basketball Hall of Fame. In December 2002 the team returned to local ownership for the first time since 1963. For more information on the Celtics, log on to www.celtics.com.

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SARATOGA SPRINGS, N.Y. — Whitman Brewing is excited to announce their first can release, New World Water. Four-packs of this Hard Seltzer go on sale at 4PM on Thursday, July 30th at the brewery, located at 20 Lake Avenue in Saratoga Springs.

The new canning line was scheduled for setup by the manufacturer, Cask Global Canning Solutions, based out of Alberta, Canada, just days before the border was shut down due to the COVID-19 pandemic. This delayed the first canning run, but after many calls and video meetings with Cask, Head Brewer Nick Meyer had the machine up and running.

The first release is New World Water, a 5.14% ABV Hard Seltzer conditioned with over 200lbs of puréed strawberries, giving it a subtle pink hue and a slightly tart fruit flavor. “We are thrilled to finally be able to offer our loyal customers a packaged product. Hard Seltzer seemed like the perfect choice for summer, since it pairs well with outdoor cookouts and boating.” said Brewery Director, Keegan Dombrosky. New World Water is naturally gluten-free and is best enjoyed over ice.

Must be 21+ to purchase, masks and proper social distancing are required.

About Whitman Brewing Co.
Whitman Brewing is a craft brewery located in downtown Saratoga Springs, NY. Serving approachable, yet sophisticated beers since 2019. @Whitman_Brewing | waltandwhitmanbrewing.com

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PORTLAND, Ore. – Migration Brewing is releasing their Semi Hemi Dry Hopped Pilsner on Friday July 31st. Available on draft and in six packs from their two Portland-based pubs, this light-bodied, crisp pilsner carries notes of lime, tropical fruit, white grape, and fresh pine.

Coming in at 4.6% ABV and 25 IBUs, Semi Hemi is an easy-drinking summer beer, elevated by the unique artwork on which the label is designed. Crafted by local creative Matty Byloos, this package release is the first brew sporting Migration’s new Limited Series can artwork. Each label in the upcoming series features a unique piece from Byloos’s studio as an integral part of the design.

“My painting process is so much about discovery — letting materials mingle and contribute their own magic to the end result, and letting the artwork be its own adventure,” states Byloos. “It makes a ton of sense to bring these images into Migration’s design portfolio. Just as each painting is unique, so is the beer inside the can.”

Byloos is the founder of Portland-based Novel Creative Agency. Novel’s dedicated team has provided creative assets, including all can packaging, for Migration Brewing for the past four years. Byloos has been a painter for many years and first shared this passion with Migration Brewing when he designed and executed a mural at their Gresham Production Facility. You can see more of Byloos’ work at @kungpaocobra on Instagram.

About Migration Brewing
Migration Brewing started in 2010 when four friends came together over a passion for craft beer and a dream of opening a brewpub. With a lot of bootstrapping, and a little luck, they have since opened three pub locations within Portland. As an award-winning brewery, the Migration team takes great pride in producing world-class beers that embrace innovation while respecting classic styles. For more information please visit one of the Migration brewpubs or email info@migrationbrewing.com. For more information, visit migrationbrewing.com

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COLD SPRING, MN – Cold Spring Brewing Co. (CSBC) and Third Street Brewhouse are excited to announce the launch of the newest addition to the Minnesota Gold family of lagers – Minnesota Gold Micro. Look for Minnesota Gold Micro in liquor stores now.

“Minnesota Gold Micro has been in the works for quite some time, and we’re very proud of the final product,” said Karl Schmitz, Director of Brewing. “We took the time to do it right, delivering a light American Lager that doesn’t sacrifice flavor. It’s going to be a crowd-pleaser.”

Minnesota Gold Micro is the lightest beer in the Minnesota Gold family, which includes Minnesota Gold, Minnesota Gold Light and Minnesota Gold Micro. At just 88 calories and 1.4g of carbs, this light American Lager is the perfect year-round brew for light beer drinkers everywhere. Light and refreshing, Minnesota Gold Micro retains the full-bodied flavor unique to the Minnesota Gold family, without the calorie count. Hersbrucker and Willamette hops contribute to an IBU of 3.5, making this an incredibly drinkable and tasty brew that pairs well with light foods like vinaigrette salads, seafood or chicken.

Beginning June 11, Minnesota Gold Micro will be available at liquor stores in 12-pack cases of 12oz. sleek cans. For more information about the brewery and the rest of Third Street Brewhouse’s craft beer lineup, please visit www.thirdstreetbrewhouse.com. Third Street Brewhouse is the craft beer division of Cold Spring Brewing Company. With an outstanding array of year-round craft beers and unique seasonal brews, Third Street Brewhouse is taking Minnesota craft brewing to another level. In 2016, their first Oktoberfest was ranked #2 in Paste Magazine’s top 55 Oktoberfest/Märzen style beers. Third Street Brewhouse brews are available in liquor stores and bars, as well as at the Third Street Brewhouse Taproom in Cold Spring, MN.

About Cold Spring Brewing Company
Founded in 1874, Cold Spring Brewing Company has remained a fixture in the little Minnesota town that inspired its name for more than a century. Today, the company employs over 500 people throughout its brewery and beverage product development and production facility that includes Third Street Brewhouse. Third Street Brewhouse is a craft beer division of the company.Third Street’s year-round beers are available at liquor stores, as well as on tap at many bars and restaurants. Fan favorites include our craft staples Minnesota Gold Lager, Minnesota Gold Light, and Hop Lift IPA. They also enjoy seasonal and specialty beers including Sun Seeker Shandy, Lake State Brown Ale, Hunny Do Wheat Beer, Oktoberfest Session Marzen, and Cool Beans Imperial Coffee Porter. Visit us at thirdstreetbrewhouse.com for more information on our brews.For more information:
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DANBURY, Conn. — Charter Oak Brewery and Taproom, located in historic Danbury, CT, announced their newest core beer called Little Charter Session IPA. It is 4.7%, but packs a full flavor and big citrus aroma from copious quantities of Centennial hops. It’s a perfect beer for these hot, hazy, summer days!

This new release joins their other core brands 1687 Brown Ale, Royal Charter Pale Ale, Wadsworth IPA, and Stubborn Yankee Lager, all packaged in 12oz – 6packs. The brewery has also been busy marketing over 20 new limited releases this year, all in 16oz – 4packs.

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PENDELTON, Ore.– The maker of Suzie’s Organics is entering the nearly $2 billion hard seltzer market. The company has launched Suzie’s Brewery Company and will be releasing its line of Suzie’s Organic Hard Seltzers this month. The seltzers are being produced, canned and packaged in its new Pendleton-based brewery. Sales and operations are based in Tualatin. The hard seltzer market is projected to be 4.7 billion by 2022.

“The Official Hard Seltzer of Mother Nature” will be hitting shelves this month throughout Oregon. The lineup includes the following 5 organic flavors: Citrus Flip, Kiwi Mango, Very Berry, Peachy and Naked. The seltzers are packaged in 12-can multi packs featuring all flavors and in 6-packs of each individual flavor. At only 100 calories and 2 grams of sugar, Suzie’s Hard Seltzers are also gluten-free and brewed with organic alcohol fermented from organic cane sugar and organic-sourced natural flavors.

“We are thrilled to be entering the hard seltzer segment and we’re looking forward to introducing the market to the Suzie’s Organics brand,” said Chris Barhyte President of Suzie’s. As the Official Hard Seltzer of Mother Nature, Suzie’s is pledging to help Mother Nature replenish earth’s natural landscapes through its partnership with Eden Reforestation Projects. For every 12 cans of Suzie’s Hard Seltzer sold, one new tree will be replanted. Visit edenprojects.org to learn more.

Suzie’s Brewery Company is a brand of Barhyte Specialty Foods Company. Based in Pendleton, Oregon, Barhyte has roots dating back 200 years and 6,000 miles away in Germany, where Jacobus Barhyte first created a sweet-and-sour mustard that he brought to the US. Today, the company offers more than 65 award-winning mustards, marinades, sauces, and other condiments through Barhyte Specialty Foods, the Saucy Mama brand and the Suzie’s Organics brand, as well as through co-branded and private label products.

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STRATFORD, Conn. — Although the Pan-Mass Challenge (PMC) is reimagining to a virtual experience in 2020, the organization’s fundraising efforts to beat cancer never stops. To support the campaign to raise funds for Dana-Farber Cancer Institute (Dana-Farber), America’s first solely non-alcoholic brewer and PMC partner, Athletic Brewing, is releasing a “Closer by the Mile” brew to all PMC riders plus beer lovers in Massachusetts. Athletic will donate all proceeds from “Closer by the Mile” to the organization’s 2020 fundraising efforts.

Closer by the Mile is a very hop-forward IPA. It features a Vienna malt profile, tons of hop character and aroma. PMC riders and beer lovers can expect notes of blueberry and tropical fruit generated from Mosaic and specialty hops, but none of the alcohol that could affect their training for this year’s reimagined PMC.

“Cancer doesn’t stop for a pandemic and neither does the passion that PMC riders bring to the effort to fund a cure for cancer. We couldn’t be prouder to offer Closer by the Mile because cancer must be beat,” said Athletic founder Bill Shufelt.

“As we prepare for PMC 2020 Reimagined, we are thankful for the continued support from Athletic Brewing,” said Glynn Hawley, Director of Provisions & Logistics at the PMC. “Athletic remains committed to our shared mission to support Dana-Farber in the fight against cancer, which is more important than ever. We can’t wait to enjoy a “Closer by the Mile” brew during PMC 2020 Reimagined.”

This year is Athletic Brewing’s second year as a PMC partner. In 2019, Shufelt and the Athletic team served the brewery’s revolutionary non-alcoholic Upside Down Golden Ale, Run Wild IPA and Cerveza Atletica at the end of each day during PMC weekend. Beginning the July 15, PMC riders can purchase Closer by the Mile at AthleticBrewing.com through an exclusive link provided by the PMC. Athletic will ship Closer by the Mile directly to the rider’s home. For all beers lovers in the PMC’s home state of Massachusetts, Athletic Brewing, in partnership with Night Shift Distributing, will release Closer by the Mile to retail locations beginning July 21.

About the Pan-Mass Challenge
The Pan-Mass Challenge (PMC) is a bike-a-thon that today raises more money for charity than any other single athletic fundraising event in the world. The 41st PMC will take place on August 1, 2020. The PMC was founded in 1980 by Billy Starr, who remains the event’s executive director, an annual cyclist and a fundraiser. The PMC has since raised $717 million for adult and pediatric patient care and cancer research at Dana-Farber Cancer Institute through the Jimmy Fund. The event donates 100% of every rider-raised dollar directly to the cause, generating 57% of the Jimmy Fund’s annual revenue as Dana-Farber’s single largest contributor. The PMC has successfully melded support from committed cyclists, volunteers, corporate sponsors and individual contributors, all of which are essential to the PMC’s goal and model: to attain maximum fundraising efficiency while increasing its annual gift. The PMC’s hope and aspiration is to provide Dana-Farber’s doctors and researchers with the necessary resources to discover cures for all cancers. For more information on the Pan-Mass Challenge, visit pmc.org.

About Athletic Brewing
We’re beer lovers at heart. But we also love being healthy, active, and at our best. These conflicting passions created an internal struggle. Why couldn’t these loves live in harmony? Yes, there was non-alcoholic beer – but we’re lovers of great tasting beer. Maybe it just wasn’t possible, but we had to give it a try. A few years and hundreds of recipes later, Athletic Brewing Company was born – the first brewery fully devoted to the production of non-alcoholic craft beer in the US. We craft our innovative recipes using only pure, all-natural ingredients in small batches at our custom breweries on the East and West Coasts. Our intricate process lets you enjoy the refreshing taste of craft beer without the alcohol. So whether you’ve decided to cut alcohol out of your life for good, for a night, or for just one drink, Athletic Brewing Company provides an option without compromise.

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PRINCETON, Calif. – Farmers Brewing Co. releases Daughters Wit, a Belgian-style witbier, as the first specialty release from the farm to glass brewery and will be available on Aug. 6. This refreshing witbier will be available in six-packs of 12 oz. cans and on draft where Farmers Brewing Co. is currently sold in Northern California.

Along with estate grown rice and wheat, Daughters Wit is brewed with orange peel and locally grown coriander to give notes of refreshing citrus flavors. Additions of hibiscus create a pinkish hue and tart finish to the Belgian-style witbier.

With only 4.7% ABV and 8 IBU’s, Daughters Wit maintains Farmers Brewing Co.’s style of light and easy to drink beers. The bright pink color and subtle tartness add variety to the farm to glass brewery’s portfolio.

“This beer is extremely exciting to finally brew in our new facility,” said Bill Weller, founder of Farmers Brewing Co. “Our daughter had a lot of input throughout the years during the trial and error process of perfecting the flavors and color of this fun beer.”

Daughters Wit is the first specialty release available from Farmers Brewing Co. with additional seasonal and specialty releases to follow.

About Farmers Brewing Co.
Founded in 2017 by a fifth-generation farmer, Farmers Brewing Company, LLC began brewing out of a garage in sprawling Princeton, CA with a population of 407. The true “Farm to Glass” brewery has expanded to a new facility and crafts lighter, lower alcohol, sessionable, and healthier beers in the Sacramento Valley of Northern California. Farmers Brewing prides itself on producing high-quality grains grown on its own farm to produce high-quality beers. For more information, visit www.farmersbrewing.com and follow Farmers Brewing Co. on Facebook and Instagram.

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NEW YORK — Budweiser, America’s iconic beer since 1876, today unveiled its first zero alcohol brew, Budweiser Zero. Developed and co-founded in partnership with NBA legend, entrepreneur and advocate, Dwyane Wade, this zero-sugar, 50 calorie beverage has the same refreshing, full-flavored taste you can expect from Budweiser with zero percent ABV.

The non-alcoholic/alcohol free beer category is a rapidly evolving industry with exciting growth opportunities. Budweiser has over a century of brewing heritage and a legacy of category-setting innovation that never uses artificial flavors, colors or dyes – making it a perfect brew to provide drinkers with the freedom of choice. Now beer’s most iconic brand is in the alcohol free game, bringing the category to new consumers nationwide.

“Over the past year, we have seen hundreds of new beverage options come to market, with non-alcoholic and alcohol free beverages quickly rising in popularity,” said Monica Rustgi, Vice President Marketing for Budweiser. “Budweiser has an incredible opportunity to propel this movement into mainstream culture by offering a product that doesn’t compromise on the quality and taste people have come to know and love from Budweiser, a brand they trust.”

Co-founder and longtime Budweiser partner Dwyane Wade helped define Budweiser Zero’s core attributes, including the design of the sleek packaging. Leveraging his ties to the sports world, Wade helped create Budweiser Zero with the athlete in mind: someone who wants the great taste of a Budweiser without the after-effects of alcohol, particularly while training or in season. In addition to people who live and breathe sports, Budweiser Zero is an elevated choice for those looking to maintain a balanced lifestyle and are looking for a beverage that won’t compromise that. Wade will also appear in advertising tied to the product in coming months.

“Budweiser has been a great partner of mine over the past two years and this was a natural next step,” said Dwyane Wade, Founding Partner, Budweiser Zero, entrepreneur, advocate. “I’m really excited to join Budweiser in bringing their first alcohol free beer to life. With sports making a return, this is timely as Bud Zero is a game changer by letting athletes enjoy the taste of a refreshing beer without impacting their mental and physical game.”

With roots in Budweiser’s ongoing responsible drinking platform, Drink Wiser, Budweiser Zero is committed to foster a culture of disciplined drinking behavior. Budweiser Zero is here for every moment that beer can be enjoyed responsibly and creating more options for those who prefer reduced alcoholic beverages.

Budweiser Zero is available in 12-pack 12oz cans and 16oz single cans, with the addition of 6-pack 12oz bottles coming in December 2020. Budweiser Zero is an alcohol free brew strictly for adults 21 years of age or older.

For more information on Budweiser Zero, check outBudweiser.com or follow @BudweiserUSA on Twitter,Instagram, and Facebook.

About Budweiser Zero
Launched in 2020, Budweiser Zero is a new zero alcohol, zero-sugar brew with refreshing, full-flavored taste you expect from Budweiser. The new brew is for fans who want to enjoy a beer, without the alcohol, for any occasion. With Budweiser Zero there is zero compromise on taste or experience, all with only 50 calories.

About Budweiser
Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States’ first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser stays true to the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including “kraeusening” for natural carbonation and Beechwood aging, which results in unparalleled balance and character.

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HUNT VALLEY, Md. — Today, French’s announced the availability of French’s Mustard Beer, just in time for National Mustard Day. Developed in partnership with Oskar Blues Brewery, known as the maker of the original craft beer in a can, this limited-release tropical wheat beer is brewed with French’s Classic Yellow Mustard. French’s Mustard Beer will be available to order through national craft beer marketplace and platform, CraftShack, starting August 1st as well as select Oskar Blues Brewery taprooms in Boulder and Longmont, Colorado and Brevard, North Carolina while supplies last.

French’s Mustard Beer is infused with key lime, lemon, tangerine, and passion fruit to create a tart, refreshing match for the bright and bold zip of Classic Yellow Mustard – perfect for summertime backyard barbecues. This unique Mustard Beer offering in celebration of National Mustard Day is a follow-up to last year’s wildly popular French’s Mustard Ice Cream.

“We’re stoked on bold flavors at Oskar Blues Brewery and we never shy away from a challenge,” said Oskar Blues Head Brewer, Juice Drapeau. “With French’s Mustard Beer we elevated the Classic Yellow Mustard flavor with tangy lemon and lime to create a tropical wheat ale I’d pair with a loaded hot dog on the hottest day of the year.”

“French’s enjoys creating new curiosity around a flavor that has been a staple in homes for over 115 years,” said Jill Pratt, Chief Marketing Excellence Officer for French’s. “The incredible reaction to last year’s release of our Mustard Ice Cream showed us how far people are willing to go to savor this favorite condiment. We promise this French’s Mustard Beer will not disappoint either.”

Also released is a French’s Mustard Beer homebrew recipe for aficionados as well as five new summer recipes, pairing French’s mustards with well-loved Oskar Blues originals, for those wanting to brew up some bites – Mustard Beer Basted Sausages with Onions, Beer & Mustard Marinated Flank Steak, Bacon Honey Mustard Beer Bread, Scotch Ale Beer Cheese, and Pale Ale & Mustard BBQ Pulled Chicken.

To learn more about this special batch, visit MustardBeer.com. Must be 21 years or older to enter site, order beer or taste in Oskar Blues brewery taprooms. Be sure to tag @Frenchs & @OskarBlues with the hashtag #MustardBeer to show us how you are enjoying the French’s Mustard Beer.

About Oskar Blues Brewery
Founded by Dale Katechis in 1997 in Lyons, Colorado, Oskar Blues Brewery launched the craft-beer-in-a-can apocalypse with their hand-canned flagship brew, Dale’s Pale Ale. Today, Oskar Blues operates breweries in Colorado, North Carolina and Texas featuring Dale’s Pale Ale as the nation’s #3 top-selling craft can six-pack at U.S. supermarkets. Oskar Blues is available nationwide in the US and in over 20 countries. Oskar Blues Brewery is a proud member of CANarchy, a disruptive collective of like-minded craft brewers dedicated to bringing high-quality, innovative flavors to drinkers in the name of independent craft beer.

About French’s
French’s was first introduced to the hot dog – and the public – at the World’s Fair in 1904. It was love at first bite. Through the years, French’s has become a staple from the ballpark to the backyard to the holiday table. French’s family of products includes Classic Yellow Mustard, Tomato Ketchup, Worcestershire Sauce, Crispy Fried Onions and more. Visit www.Frenchs.com for more information and recipes.French’s is one of McCormick & Company’s (MKC) brands. As a global leader in flavor, McCormick has built a portfolio of leading flavor brands that enhance people’s enjoyment of food all around the world. Every day, no matter where or what you eat, you can enjoy food flavored by McCormick. McCormick Brings the Joy of Flavor to Life.

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