Archives for May 2022

NEW YORK, NY – Bud Light is excited to announce a new partnership with the National LGBT Chamber of Commerce (NGLCC) , the exclusive certifying body of LGBT-owned businesses. As the country continues to reopen, Bud Light will support and use its reach to amplify LGBTQ+ businesses, showing the important role they play in local communities every day. For Bud Light, this partnership builds on over 20 years of support of the LGBTQ+ community through various organizations and activations.

“When we first brought Bud Light into the market in 1982, we set out to introduce a beer that would not only disrupt the beer category but was brewed for everyone,” said Alissa Heinerscheid, Vice President of Marketing for Bud Light Blue. “We’re excited to continue supporting the LGBTQ+ community – this year in the form of a new partnership with the NGLCC which will help promote LGBTQ+ businesses across the country that bring people together.”

To support the NGLCC, Bud Light will donate $200,000 which will go towards the NGLCC’s Communities of Color Initiative (CoCi). The initiative is designed to support LGBTQ+ business owners of Color in their development, including underwriting certification as an LGBT Business Enterprise® as well as scholarships to the NGLCC International Business and Leadership Conference and participation in the NGLCC XLR8 Executive Leadership Development and Capacity Building Program. A portion of the funds will also be used to support the NGLCC’s Affiliate Chamber Academy (ACA), an educational series developed to bring next level leadership skills to state and local LGBTQ+ chamber leaders to aid in their efforts supporting LGBTQ+ businesses locally.

Bud Light will also bring its popular Rainbow aluminum bottles to the market which over the years have become a symbol of June Pride Month celebrations across the country. In addition, in select markets Bud Light will be donating paid media inventory to highlight local LGBTQ+ businesses to increase visibility of these destinations that bring members of the community together.

“For us at the NGLCC, we always strive to work with not only likeminded partners, but allies of the LGBTQ+ community,” said NGLCC Co-Founder and President Justin Nelson. “We’re thrilled to bring on our new friends at Bud Light as partners; they not only understand how important it is to bring members of the LGBTQ+ community together, but also the vital role LGBTQ+ owned businesses play.”

Led by Bud Light, Anheuser-Busch has a strong track record of industry leadership in supporting the LGBTQ+ community. Over the past 20 years Anheuser-Busch has contributed more than $13 million to local and national non-profit organizations that are committed to advocating for LGBTQ+ equality.

This year’s special edition Bud Light Rainbow aluminum bottles go on sale across the country beginning May 30 and will be sold throughout the month of June across the country. To follow the latest on Bud Light, visit BudLight.com and follow Bud Light on Facebook at Facebook.com/BudLight, on Twitter at @BudLight, and on Instagram at @BudLight.

About Bud Light

The Bud Light brand name represents a family of products including Bud Light, Bud Light Seltzer, Bud Light NEXT, Bud Light Peels, Bud Light Chelada, Bud Light Platinum and Bud Light Platinum Seltzer. At the forefront of innovation, Bud Light continues to expand its product portfolio, offering a wide range of products brewed to meet the ever-changing preferences of consumers everywhere. Since 1982, Bud Light has delivered the best-selling premium light lager in America that is consistently brewed with a fresh, clean finish. For more information about Bud Light and our full family of products, visit www.BudLight.com.

About Anheuser-Busch

At Anheuser-Busch, our purpose is to create a future with more cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in the world.  We hope to build a future that everyone can celebrate, and everyone can share.  For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America’s most loved beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn , Twitter , Facebook and Instagram .

About NGLCC

The National LGBT Chamber of Commerce (NGLCC) is the business voice of the LGBT community and is the largest global advocacy organization specifically dedicated to expanding economic opportunities and advancements for LGBT people. NGLCC is the exclusive certification body for LGBT-owned businesses, known as Certified LGBT Business Enterprise® (Certified LGBTBE®) suppliers.

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SAN DIEGO, California – Societe Brewing Company is celebrating its 10th Anniversary this June, a testament to the small independently-owned brewery’s dedication to the craft. Societe is also excited to announce the news of its first satellite tasting room coming to San Diego’s oldest neighborhood, Old Town, in early 2023, in addition to a 10th-anniversary exclusive beer, to commemorate their first decade of impeccable beer.

Since opening its first location in San Diego 10 years ago, Societe has grown its legion of loyal fans, one beer at a time, led by their rally cry, “Beer Folk Unite.” Founded in 2012 by beer-obsessed Doug Constantiner, with a vision of uniting people over beer, Societe offers a wide selection of beer including its core lineup of world class beers and seasonal specialty IPAs. Its core lineup includes flagship IPA, The Pupil, Light Beer, Session IPA and two-time G.A.B.F. gold medal-winning The Coachman, Doug’s personal favorite beer, award winning Blonde Ale The Harlot, and newest addition to the core lineup, Bulbous Flowers, a sticky and fresh Hazy IPA with a West Coast finish.

Having just started canning its beer before the pandemic shut down in March 2020, going from a highly on-site focused distribution to an ever-expanding distribution and rapid growth, Societe tripled production setting itself up for further expansion into Los Angeles and Northern California. Bringing its first satellite location to San Diego’s historic Old Town, Societe Brewing looks forward to further establishing itself as an unquestioned part of the city’s beer fabric. Although the space in its entirety isn’t expected to open until early 2023, Societe fans can look forward to a Fall 2022 pop-up giving guests a sneak peek into the space. Until then, the 2,686 square-foot tasting room will undergo renovations adding a beer bar, retail shop and onsite kitchen. Reflecting the vibrant colors and patterns in Societe’s new futuristic branding, the Old Town tasting room will be flooded with light and color and buzzing with beer folk sipping the classic beers Societe drinkers have come to know and love.

In celebration of its 10th Anniversary, Societe is also launching the Tenth Ann’y, a 10th anniversary exclusive 10% ABV Triple IPA, and one of the hoppiest drinks the brewery has ever created. The Tenth Ann’y is a celebration of hops and the tireless passion that makes Societe what it is.

For More Information:
https://www.societebrewing.com

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SAN ANTONIO, TEXAS – Brewery Ommegang announced that the Belgian-style farmstead brewery in Cooperstown, New York, will once again support the national nonprofit Soldiers’ Angels through the annual “Hops for Heroes” campaign. The historic brewery, which previously participated in the fundraiser in 2020, will brew a custom recipe, Homefront IPA™, and donate 100% of the proceeds to support U.S. service members, veterans and their families.

The announcement marks the 13th craft beer company to collaborate on this year’s Hops for Heroes campaign, which helps fund Soldiers’ Angels’ national and international support programs. Other breweries participating in the program include Founders Brewing Co. (Grand Rapids and Detroit, Michigan), Center of the Universe Brewing (Ashland, Virginia), Left Hand Brewing (Longmont, Colorado) and Karbach Brewing (Houston, Texas).

“We are ecstatic to collaborate on the Hops for Heroes campaign again this year,” said Melissa Miosek, brand director at Brewery Ommegang. “It is extremely rewarding to support such a noble cause, and we are honored to be able to give back to those who have given so much to us.”

“We’re thrilled to once again welcome Brewery Ommegang to the Hops for Heroes campaign to raise funds for those who have sacrificed for our country,” said Soldiers’ Angels President & CEO Amy Palmer. “Through their generous support and the donations from craft breweries from across the country, Soldiers’ Angels will be providing vital resources to support our veterans, our service men and women deployed throughout the world, and their families back home.”

Soldiers’ Angels is a national nonprofit headquartered in San Antonio, Texas, founded in 2003 by the family of General George Patton. Through its global network of tens of thousands of volunteers, it fulfills its mission of providing aid, comfort and resources to the military, veterans and their families through a variety of ways — from shipping care packages to deployed service members to providing food assistance to low-income and homeless veterans, and more.

Brewery Ommegang plans to release its version of Homefront IPA on-site between Labor Day and Veterans Day.

All net proceeds from sales of Homefront IPA will be donated to Soldiers’ Angels to support its service programs, which provided assistance to more than 982,000 service members, veterans, wounded heroes and their families in 2021 alone.

About Brewery Ommegang

Since 1996, Brewery Ommegang has been dedicated to cultivating the rich traditions and extraordinary flavors of Belgian-style beers. Located on 140 acres in Cooperstown, New York, Ommegang’s property is surrounded by rolling hills and contains a natural amphitheater that can accommodate up to 7,500 guests. Over the years, Ommegang has been awarded over 50 unique distinctions, including Best Mid-Size Brewery and Brewmaster at the 2016 World Beer Cup.

About Soldiers’ Angels

Soldiers’ Angels is a national 501(c)(3) nonprofit that provides aid, comfort, and resources to the military, veterans, and their families. Founded in 2003 by the family of General George Patton, hundreds of thousands of Soldiers’ Angels “Angel” volunteers assist veterans, wounded and deployed personnel and their families in a variety of unique and effective ways. (Tax ID# 20-0583415).

For More Information:
https://soldiersangels.org/hopsforheroes/

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TELLURIDE, Colorado – Just in time for Telluride’s beloved Mountainfilm Festival, Telluride Brewing Co is thrilled to announce their Thursday, May 26th release of Frio on the Rio Cold IPA, a collaborative brew with Colorado Parks & Wildlife (CPW). The duo’s first ever mash up, Frio on the Rio celebrates the 125th anniversary of CPW in an effort to educate, fundraise, and keep Colorado wild.

“We’re so grateful to have been chosen from over 80 applicants to participate in Colorado Parks & Wildlife’s ‘CPW on Tap’,” explains Chris Fish, Co-Owner and Chief Brewing Officer at Telluride Brewing Co. “Our team spends a lot of time in state parks and wildlife areas, but more than anything, we love kayaking, rafting, SUPing and fishing the great rivers of this state.”

A tribute to the undeniable impact those rivers have on the lives of Colorado residents and visitors alike, 500 cases of Frio on the Rio Cold IPA will be available on shelves statewide and on tap locally at Telluride Brewing Co, with $1 of each draft purchase going directly to Colorado Parks & Wildlife. Customers will also have the opportunity to donate money to CPW with all in-person transactions through the month of June.

“Telluride Brewing Co’s impactful presence in their own community, respect for outdoor spaces and appreciation of Colorado wildlife made them a natural fit for collaboration,” explains Devon Adams, IPAWS Administrator for Colorado Parks & Wildlife. “Our team has always been a fan of Telluride Brewing Co’s beer line up, and Frio on the Rio is sure to be no exception.”

Telluride Brewing Co’s first interpretation of the emerging Cold IPA style of beer combines snowmelt, low lager temperatures, a large percentage of flaked corn and huge hop aroma from Strata, Sabro and Eldorado hops. A crushable session IPA, Frio on the Rio boasts a clean up front bitterness and finishes dry at 7% ABV.

“Teaming up with Colorado Parks & Wildlife has been a great experience that has allowed us to share our passion for beer and the great outdoors with the state of Colorado,” Fish says. “We look forward to supporting them for years to come.”

Frio on the Rio Cold IPA pairs perfectly with outdoor adventure. To learn more about Telluride Brewing Company’s latest beer or to order online, visit TellurideBrewingCo.com/Frio-on-the-Rio – available for shipment to select states only. Please share your Frio on the Rio photos and video on social media using #CPWonTAP and #telluridebrewingco.

ABOUT TELLURIDE BREWING COMPANY  

Crafting beers from Rocky Mountain snowmelt and thoughtfully sourced ingredients, Telluride Brewing Company is a Colorado Craft Brewery to its core. Founded by best friends in 2011, the brewery is known for its award-winning flavors, local presence and fun-loving personality. Since their first pour, Telluride Brewing has undergone countless expansions, and taken home Gold medals for their Face Down Brown at World Beer Cup (2012) and Great American Beer Festival (2012 & 2014), as well as Bronze at Great American Beer Festival (2016). Their Whacked Out Wheat also medaled at Great American Beer Festival (2015) and World Beer Cup (2016 & 2018).

ABOUT COLORADO PARKS & WILDLIFE

CPW is an enterprise agency, relying primarily on license sales, state parks fees and registration fees to support its operations, including: 42 state parks and more than 350 wildlife areas covering approximately 900,000 acres, management of fishing and hunting wildlife watching, camping, motorized and non-motorized trails, boating and outdoor education. CPW’s work contributes approximately $6 billion in total economic impact annually throughout colorado.

For More Information:
https://www.telluridebrewingco.com/frio-on-the-rio

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GATLINBURG, Tennessee – Ole Smoky Distillery, the most visited distillery in the world and #1 moonshine brand in the U.S., has released its latest moonshine fruits and veggies product, Moonshine Pineapples with Piña Colada. The delicious tropical expression joins the distillery’s Moonshine Cherries, Moonshine Pickles and Moonshine Peaches products available nationwide.

“This product was originally launched at our distilleries and because of the great response, we decided to make it available across the country. Ole Smoky is always looking for creative innovative flavors to surprise and delight consumers,” said Robert Hall, CEO, Ole Smoky Distillery.

To celebrate the launch of Pineapples with Piña Colada, Ole Smoky has created an easy and refreshing signature summer cocktail, the Tropic Sunrise, made with 2.5 ounces of Ole Smoky Moonshine Pineapples with Piña Colada Moonshine, 3 ounces of orange juice, 2 ounces of pineapple juice and garnished with an Ole Smoky Moonshine Pineapple, an Ole Smoky Moonshine Cherry and topped with a drizzle of grenadine. If you visit Ole Smoky’s 6th & Peabody Distillery in Nashville, or in a restaurant or bar that serves Ole Smoky, ask for the delicious TN Luau, which is a shot featuring 1 ounce of Piña Colada Moonshine together with 1 -2 chunks of moonshine pineapples.

Ole Smoky first launched their fruits and veggies products with their signature Moonshine Cherries, a delicious combination of maraschino cherries and 100 proof original moonshine. That product’s success in the marketplace led to the creation of Moonshine Peaches, blending luscious juicy peaches with Ole Smoky’s White Lightin’ Moonshine, perfect for Sangrias. Soon after, Ole Smoky released their Moonshine Pickles using crunchy dill pickles, pickled in moonshine which has become a necessary component of a Bloody Mary.

Ole Smoky Distilleries are the most visited distilleries in the world. According to on-premise traffic counters, the four Ole Smoky Tennessee distillery destinations welcomed more than 5.7 million visitors in 2021.

About Ole Smoky® Distillery LLC

Ole Smoky is the leading distiller of premium moonshine in the world, the leading craft distiller in the US and the first federally licensed distillery in the history of East Tennessee. Founded in 2010, Ole Smoky’s roots are traced to the Smoky Mountains’ earliest settlers, families who produced moonshine with enduring pride and Appalachian spirit. Today, Ole Smoky retails in all 50 states and over 20 countries around the world and offers more than 25 creative moonshine flavors and 17 inventive whiskey flavors. Ole Smoky can be found in liquor stores nationwide, as well as at the company’s four famed distilleries in Tennessee, The Holler and The Barrelhouse in Gatlinburg, The Barn in Pigeon Forge, and 6th & Peabody in Nashville.

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SAN DIEGO, California – Societe Brewing Company is celebrating its 10th Anniversary this June, a testament to the small independently-owned brewery’s dedication to the craft. Societe is also excited to announce the news of its first satellite tasting room coming to San Diego’s oldest neighborhood, Old Town, in early 2023, in addition to a 10th-anniversary exclusive beer, to commemorate their first decade of impeccable beer.

Since opening its first location in San Diego 10 years ago, Societe has grown its legion of loyal fans, one beer at a time, led by their rally cry, “Beer Folk Unite.” Founded in 2012 by beer-obsessed Doug Constantiner, with a vision of uniting people over beer, Societe offers a wide selection of beer including its core lineup of world class beers and seasonal specialty IPAs. Its core lineup includes flagship IPA, The Pupil, Light Beer, Session IPA and two-time G.A.B.F. gold medal-winning The Coachman, Doug’s personal favorite beer, award winning Blonde Ale The Harlot, and newest addition to the core lineup, Bulbous Flowers, a sticky and fresh Hazy IPA with a West Coast finish.

Having just started canning its beer before the pandemic shut down in March 2020, going from a highly on-site focused distribution to an ever-expanding distribution and rapid growth, Societe tripled production setting itself up for further expansion into Los Angeles and Northern California. Bringing its first satellite location to San Diego’s historic Old Town, Societe Brewing looks forward to further establishing itself as an unquestioned part of the city’s beer fabric. Although the space in its entirety isn’t expected to open until early 2023, Societe fans can look forward to a Fall 2022 pop-up giving guests a sneak peek into the space. Until then, the 2,686 square-foot tasting room will undergo renovations adding a beer bar, retail shop and onsite kitchen. Reflecting the vibrant colors and patterns in Societe’s new futuristic branding, the Old Town tasting room will be flooded with light and color and buzzing with beer folk sipping the classic beers Societe drinkers have come to know and love.

In celebration of its 10th Anniversary, Societe is also launching the Tenth Ann’y, a 10th anniversary exclusive 10% ABV Triple IPA, and one of the hoppiest drinks the brewery has ever created. The Tenth Ann’y is a celebration of hops and the tireless passion that makes Societe what it is.

For More Information:
https://www.societebrewing.com

For Brewing fun fact, trivia, movies and more, Click Here.

BELLINGHAM, Washington – Beer Fridge, a new startup out of Bellingham, WA is helping craft beer lovers discover new breweries, try unique beers, and connect more local breweries to their fans. And, just in time for Father’s Day, you can make your old man proud for once and send him a gift he’ll actually enjoy…

Beer Fridge is an online store for craft beer, cider, and seltzer subscriptions and gift boxes shipped to your doorstep.

Our boxes feature a curated selection of unique, high quality, and rare craft beverages handpicked from local, independent breweries across the U.S.

Inventory changes each month so fans can discover new breweries, explore new styles, and stock their beer fridge with the best craft beverages every month with flat rate shipping and no commitments.

“Whether you’re a full on beer enthusiast, a weekend brewery hopper, or you want to send the perfect gift, our boxes will conveniently keep your beer fridge stocked with unique cans from awesome breweries.” Jake Bassett, Co-Founder

Checkout getbeerfridge.com to browse a wide selection of curated boxes by your favorite style of craft beer, cider, seltzer, even N/A beers or pick and choose from all varieties to fully customize your own box. Each month, the selection of cans change so you’ll always have something new to try from renowned breweries or undiscovered local favorites.

Beer Fridge subscribers get a discount on every box plus discounted flat rate shipping! The easy-to-use subscription gives you the ability to skip a month or pause if you need a break. There are no commitments or fees so you can cancel anytime!

It makes the perfect gift for holidays, birthdays, employees, and clients. Plus, you can personalize gifts with a custom message. Who wouldn’t love a box of beer showing up on their doorstep?! Browse curated gift boxes by beverage style or contact Beer Fridge for bulk orders and corporate gifts.

For More Information:
https://getbeerfridge.com/

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BROOKLYN, New York – Threes Brewing has just released a brand new Altbier. My Preferred Apocalypse is amber in color, intense and flavor-forward, with a delicate and drinkable finish. German Hersbrucker and Perle hops lend a properly bitter and herbaceous quality to layers of malt character. The beer comes in at just 4.8% ABV. Notes of toasted pumpernickel, tobacco leaf, and dried plum are present.

Altbier could be considered Kolsch’s stylistic spirit animal, given that the style hails from a nearby region in Germany, and possesses the clean, bready, crispness of a lager and the subtle fruitiness of an ale.

Matt Levy, Head Brewer at Threes, says, “While we’re very excited for the Summer of Pils, 2022 might be the Year of The Alt, and we’re really glad this style is gaining more recognition in the industry.”

For More Information:
https://shop.threesbrewing.com/collections/beer/products/my-preferred-apocalypse-altbier

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HERSHEY, Pennsylvania – Tröegs Independent Brewing announces the release of Trail Day Dry-Hopped Pilsner as part of a continued partnership with The Nature Conservancy. This limited beer benefits Pennsylvania’s Kittatinny Ridge, an ecologically important 185-mile chain of forested mountains that runs through the brewery’s home state.

Trail Day begins with a backbone of German pilsner malt. Dry-hopping with Saaz hops lends mild citrus and earthy notes. As fermentation slows, the Tröegs brewing team reintroduces fresh lager yeast, which conditions the beer and delivers crisp, clean notes of biscuit, dried spice, and a hint of citrus.

A portion of proceeds from Trail Day sales will benefit the Tröegs Trail Day Fund to help protect 15,000 acres of the most critical, connected lands on and next to the ridge – from the Mason-Dixon Line into New York state through the Delaware Water Gap.

“We grew up in the shadow of the Kittatinny Ridge and it passes within 10 miles of the brewery,” says Tröegs co-founding brother Chris Trogner, “so we know this land well. And few things are more important to brewing beer than clean water. We’re proud to be working with The Nature Conservancy to help protect a place that does so much for Pennsylvania and beyond.”

The goal of the Trail Day Fund is to ensure that songbirds, hawks, eagles, bears and even plants can travel as they must, and that nature will continue to provide clean streams, rich forests, recreational trails, and biological diversity.

Trail Day is available in 16-oz. cans throughout Pennsylvania, Maryland, Delaware, New Jersey, and New York wherever Tröegs beer is sold.

Trail Day represents just one part of the brewery’s over-arching sustainability goals. In ongoing efforts to decrease its environmental impact, Tröegs recently completed a series of upgrades – including installing more than 1,600 solar panels – that will make its brewery more energy efficient.

For More Information:
https://troegs.com/trailday/

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FRAMINGHAM, Massachusetts – Award-winning, independent Massachusetts-based craft brewery Exhibit ‘A’ Brewing Company has launched distribution across the state of Virginia.

Through the success of the company’s DTC program in Virginia over the past year, Virginia residents are now able to enjoy Exhibit ‘A’s entire core collection of beers for purchase at retailers including The Casual Pint in Falls Church, Crafthouse in Reston, Department of Beer & Wine in Alexandria, and Total Wine retail stores across the state.

“We are thrilled to be launching a core selection of our beers across the state of Virginia, providing all residents with the opportunity to access some of our award-winning offerings,” said Kelsey Roth, General Manager. “In addition to expanding our presence in Virginia over the past year, we’ve really focused our efforts on local sourcing, helping to launch the Northeast Grainshed Alliance and the Square Foot Project, which bring together breweries with farmers, processors, and educators to promote the use of local grains. By expanding our distribution, we hope to further support and grow these small businesses in the Northeast.”

Beers Available:

The Goody Two Shoes: This Kölsch style ale was rated a Perfect 100 by the Bros. at BeerAdvocate. Crisp and clean, with light flavors of lemon, white flour and fresh baked crackers follow into a dry finish (4.5% ABV).

The Cat’s Meow: Aromas of tangerines and ripe stone fruits in this IPA are followed by flavors of grapefruit peel, fresh navel oranges and light malt sweetness. Smooth finish with a touch of grapefruit bitterness (6.5% ABV).

Hair Raiser: This double IPA holds a citrus peel hop aroma followed by flavors of citrus zest, grapefruit and hints of mango and peaches. Hop bitterness is balanced by sweet malt with a smooth, full mouthfeel (8.0% ABV).

Briefcase Porter: Rated 94 by Wine Enthusiast Magazine, this porter satisfies without being heavy. Toasted dark bread and nutty aromas start you off followed by light roasted coffee, dark chocolate and a touch of blackberry for a dry finish (5.4% ABV).

For More Information:
https://exhibit-a-brewing.com/

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