Dustin Scoggins

NEW ORLEANS, Louisiana – Second Line Brewing is excited to announce the release of a limited edition tap handle to promote one of its latest market offerings, MSY Common Lager.

This easy-drinking amber colored brew gets its name from the International Air Transport Association (IATA) three letter code for the New Orleans Louis Armstrong International Airport, MSY.  Celebrating the proud aviation history of New Orleans and the recently opened state-of-the-art MSY terminal, this one-of-a-kind, aviation themed tap handle was developed in collaboration with Scale Innovations, a New Orleans based full-service industrial design and fabrication firm.

Scale Innovations, a uniquely equipped industrial design firm specializes in early-stage product development and specialty fabrication. “We’re thrilled to work with a company like Second Line that is elevating what made in New Orleans can mean. Our goal with this design was simple; make something that mirrors the quality and spirit that Second Line puts into every one of their beers. It’s that same feeling that keeps drawing people from around the world to our city — you just can’t find anything else quite like it.” Scale Innovations Founder, Lyle LeBlanc.

The vintage 1950’s airplane propeller concept of this handle harkens back to the Golden Age of air travel and the long history of commercial aviation in New Orleans. Serving the New Orleans area since 1946, MSY was built upon land named Moisant Stock Yards, after aviator John Moisant – hence the IATA code MSY. John Moisant was an award winning pilot who founded a traveling air circus with his brother, flying in air shows all over the country, including in Kenner, LA.  Over the years, the name of the New Orleans airport has changed several times, until being named Louis Armstrong International Airport in 2001 to celebrate the 100th anniversary of Louis Armstrong’s birth.

“Long the gateway to New Orleans for travelers from all over the world, MSY has welcomed and introduced countless millions to this charmed magical city we call home” said Mark Logan, Co-Founder of Second Line Brewing.  “As a result,  MSY has  become for travelers and locals alike, a codeword  for New Orleans; capable of conjuring memories of great times, fantastic food and terrific beer.”

“We considered  many of the traditional options available for designing and producing tap handles, but we knew we wanted a tap handle that was impactful, captured the allure of air travel and would serve as a centerpiece on draft towers throughout the New Orleans area. said Logan.  “After looking at our options we decided to partner with Scale Innovations, given their outstanding reputation and the fact that they are just a few miles from our brewery and we liked the idea of keeping the project in New Orleans.”

Second Line Brewing was founded in 2014 by a group of friends wanting adventure and the chance to share the joys of craft beer with their community.  For the Second Line Brewing team, operating a neighborhood brewery is about having fun, brewing our best, and bringing people together.   As a Women-, Veteran- and Minority-owned business, Second Line Brewing stands committed to promoting the principles of diversity, inclusion and equality within the craft beer industry and our community.

For More Information:
https://www.secondlinebrewing.com/contact

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Boston & Framingham, Massachusetts – The NBA’s milestone 75th Anniversary Season has tipped off!

To celebrate the launch of the anniversary season and the fact that the Celtics are one of the original teams, Jack’s Abby felt that the start of the season deserved something special. Just like the Celtics have new specialty uniforms, Pride and Parquet is getting a whole new look with a limited-edition label to toast to 75 great years! The label won’t be around long. It is being released in the Jack’s Abby Beer Hall in Framingham Friday, October 22nd and in stores throughout New England starting Monday, October 25th for a limited time.

“The NBA will be celebrating 75 years this season and the Celtics are one of the two original teams to keep their name and city for that entire history.  That’s an incredible accomplishment and something to be proud of.  We wanted to punctuate this moment with a commemorative, limited edition can that reflects the heritage and pride of the Celtics over 75 years and gives our fans something special.” – Rob Day, Senior Director of Marketing at Jack’s Abby Craft Lagers

“The 75th season is a great opportunity for Celtics fans to reminisce and celebrate the many championships, legends, and iconic moments that help make up this franchise’s illustrious history, and our friends at Jack’s Abby have come up with a great way to commemorate this milestone. We look forward to seeing the limited edition of Pride and Parquet in stores soon!” – Ted Dalton, Senior Vice President of Corporate Partnerships & Business Development at the Boston Celtics

“Every year, the Celtics come to the court with new drive, new ambition, and new hopes for the season. We wanted to capture that spirit of excitement with these limited edition cans. Symbols of the Celtics’ history are woven into the pattern of the parquet, capturing 75 years of memories, diligence, and hard-earned victory. Our first year as the Official Craft Brewery of the Boston Celtics was incredibly special to our team, and like the Celtics, we’re ready to hit the shelves to start the season with renewed vigor.” – Anna Keaney, Lead Graphic Designer at Jack’s Abby Craft Lagers

Pride and Parquet is the Official Craft Beer of the Boston Celtics, and is part of a four-year partnership between Jack’s Abby Craft Lagers, a family-owned brewery based in Framingham, MA, and the sports institution.

Pride and Parquet is an easy-drinking 5.7% ABV hoppy lager that was first released at the beginning of 2021. Pride and Parquet is built with pride. The Celtics feel their pride on the parquet and the team at Jack’s Abby feels it on brew day. With this beer, we set out to show that when two Boston Legends team up – Anything is Possible.

About Jack’s Abby Craft Lagers

Jack’s Abby Craft Lagers has been brewing world class lager using traditional German standards and American innovation since 2011.  Founded by three brothers, Jack, Eric, and Sam Hendler, Jack’s Abby has become a mainstay of the craft brewing scene in the Northeast and nationwide.

About The Boston Celtics

A charter member of the Basketball Association of America (which evolved into the National Basketball Association) since 1946, the Boston Celtics have won a record 17 NBA Championships, including eight (8) in a row from 1959-1966, winning their first title in 1957 and their most recent in 2008. The Celtics have long stood for equality and respect, including hiring the first African American Coach and starting the first all black starting five. In addition, 39 former Celtics players, management or staff have been inducted into the Naismith Memorial Basketball Hall of Fame. In December 2002 the team returned to local ownership for the first time since 1963.

For More Information:
https://jacksabby.com

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Missoula, Montana – Highlander Beer, originally founded in Missoula in 1910 and relaunched in 2015, has elevated Hannah Talbott to President. The company’s board of managers announced the promotion after sustained growth in distribution and a new brewery location planned. Talbott has served as the General Manager since 2017, and is part owner of the brewery.

“In an increasingly competitive market, Hannah has positioned Highlander to be one of the fastest growing breweries in Montana,” said Marc Pierce, Board Chairman of Highlander Beer. “Even through a global pandemic, Hannah’s leadership has led to steady growth, including plans to open a second location in Salmon, Idaho next year and expanded distribution of the fan favorite ‘Strange Haze’ and other canned beers into the Idaho market.”

Talbott attended the Siebel Institute in Chicago in 2012, where she completed the World Brewing Academy (WBA) Brewing Technology Program. She then received a Masters in Business Administration at Colorado State University in 2015. In 2016, Talbott became a Certified Cicerone. She went on to serve as brewer and CEO of a brewpub outside of Minneapolis before being hired by Highlander. A headshot of Talbott is attached to this email.

Highlander currently employs 35 team members. The brewery has 12 beers on tap at the taproom and five different beers that are packaged and sold as 6-packs in grocery stores and convenience stores all throughout the state of Montana. In addition to the taproom and restaurant, Highlander built a 200+ person outdoor event pavilion in 2018 to host private events such as weddings, graduation parties, and non-profit events.

For More Information:
https://www.highlanderbeer.com/news

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Black Tuesday pours a rich jet black with a mocha-colored head. Immediately after pouring, the nose is greeted by notes of bourbon-poached fig and crème brûlée dancing in the glass alongside a hint of burnt almond. The palate experiences much of the same with a gentle hint of foie gras cotton candy, followed by notes of malted milk balls and stewed raspberries on the mid palate. The finish is long and bold, with notes of Australian-style licorice and cherry wood-smoked shoyu.

The original batch released in 2009 produced enough for about 400 thirsty beer drinkers. Of course, in keeping with the theme of ‘what can go wrong…will,’ 700 people showed up on release day. This led to The Bruery preselling and allocating for future launches, which eventually led to the creation of their Societies (including the Reserve Society, which just opened up enrollment to the public for 2022 – more information about the Reserve Society at https://www.thebruery.com/pages/reserve-society-2022). With an all-time Untappd rating of 4.5 with over 27,500 unique check-ins, Black Tuesday has become a fan-favorite and synonymous with The Bruery’s expertise and innovation.

Since that first epic launch, Black Tuesday’s drop has coincided with an in-person celebration to share the bold barrel-aged stout alongside innovative adjuncted versions. The Bruery still plans on celebrating this year in a creative and fun way at locations in SoCal and DC. At their Tasting Room in Placentia they will be pouring 2 different Black Tuesday-themed flights starting 10/26, all week from Tuesday to Tuesday. In DC, join the team for a one-day party with unlimited tastings of Black Tuesday, this year’s adjuncts, and so much more! Both events are ticketed and availability is extremely limited; find out more and purchase directly at thebruery.com.

How do you get your hands on this behemoth of a beer? Black Tuesday is available in 750mL bottles and 16oz cans exclusively at thebruery.com, starting on October 26th at 8am PDT while supplies last (with early access to Society members and a bottle limit of 6 per person). The Bruery offers delivery across California, Nevada, Virginia, New Hampshire, Vermont, North Dakota, Ohio, and Pennsylvania, with complimentary delivery on first-time orders over $75. Fans can start getting their world-class, innovative beers right now by heading to TheBruery.com. The Bruery is also proud to offer:

Loakal Delivery across Orange County, Los Angeles County, and Washington D.C. for all orders placed before 2 PM on TheBruery.com. Delivery is complimentary for orders over $50.

Delivery across CA, NV, DC, PA, VA, VT, ND, OH, and NH

Same-day pick-up for orders placed on TheBruery.com at their Fulfillment Center in Orange County and The Bruery Store in Washington D.C.

Availability at bottle shops and grocery stores in 29 states. Use TheBruery.com/find to find their beer on shelves and on tap across the country.

Be sure to follow @TheBruery on Facebook, Instagram, and Twitter, and for more details, visit TheBruery.com. Please reach out to caitie.gold@thebruery.com with any questions.

About The Bruery

The Bruery is a thirteen year-old craft brewery located in Orange County, CA, known for innovative, inspired, taste-forward beers that push the boundaries of what beer can be. Along with two Tasting Room locations in Orange County, and a store in Washington D.C., The Bruery runs three beer premium beer clubs: The Preservation Society®, The Reserve Society®, and The Hoarders Society®. The Bruery offers direct to consumer delivery across CA, NV, DC, PA, VA, VT, ND, OH, and NH, along with national distribution in 29 states.

For More Information:
https://www.thebruery.com/pages/black-tuesday

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SAN DIEGO, CA — Athletic Brewing is proud to announce its collaboration with Brave Noise to brew the first-ever nonalcoholic release of the pale ale recipe. Athletic joins over 90 other breweries that have released Brave Noise to rally behind the organization’s powerful message. The release will be celebrated with a Brave Noise Release Party at Athletic Brewing’s San Diego brewery on October 24th.

Brave Noise is a global collaboration sparked by Brienne Allan, a brewer working at Notch Brewing in Salem, Massachusetts, when she posed the question “Have you ever experienced sexism in the beer industry?” Brienne’s question prompted stories of sexism, harassment, and assault experienced by countless women and went viral. The outpouring of stories shared on social media morphed into an industry movement and catalyst for industry change that led Brienne to develop the recipe for Brave Noise. The collaborative effort between breweries, microbreweries, and beer lovers seeks to make a long-term commitment to change and to provide safe and inclusive environments. Athletic Brewing will create the industry’s first nonalcoholic release of Brave Noise.

“With Brave Noise, we want breweries to create safe, supportive, and inclusive environments for staff and customers,” said Ash Eliot, of Women of the Bevolution and a spokesperson for Brave Noise. “By being part of this collab, Athletic is supporting our efforts and committing to the long-term work that needs to be done. We hope this initiative is a step in the direction to a better, safer, and discrimination-free beer world.”

Cara Wilson, one of Athletic’s San Diego-based brewers, is spearheading the collaboration. “I feel very honored to brew BraveNoise for Athletic Brewing,” said Cara. “I’m proud of Athletic notonly for this effort but proud to be part of an organization that iscommitted to creating an inclusive environment internally and who iscommitted to speaking out and advocating for others.”

All proceeds from this limited release will benefit Hollaback!, a non-profit organization that is an official Brave Noise partner. Hollaback!’s mission is to create safe spaces for underserved communities and end toxic culture by educating and empowering bystanders and victims of harassment. Athletic Brewing is going above and beyond the requirement to donate the proceeds to an approved non-profit, committing $25,000 to Hollaback!.

Brave Noise is a dry-hopped pale ale with a peachy nose, creamy mouthfeel, fruity notes of tangerine, mango, and stone fruit, and a balanced bitterness. This delicious and refreshingly fruity brew will be available from Athletic Brewing exclusively at their event in October. Single cans will be handed out and 6-packs will be available for purchase.The free event, the first at Athletic’s San Diego brewery, willfeature, of course, Brave Noise and other Athletic Brewing beers.

Local band Find Indigo will perform live, and vendors such as Women’sCraft Beer Collective, Rebelle for Kicks, Can She Dig It, Found &Freed, Abrigo, Dimension Z Art, Grandma Lois’ Closet, Plant YourIntention, and The Bountiful Bag, will all sell their merchandise atthe event. All onsite vendors are led by women, BIPOC, and/or membersof the LGBTQ+ community.

As part of the partnership, Brave Noise has to review the code of conduct of organizations that want to brew their beer, which inspired Athletic Brewing to engage in candid voluntary meetings between the founders, head of HR, director of their JEDI program, and Athletic team members. This led to the enactment of an initiative that protects salespeople from interacting with external accounts they don’t feel safe working with by providing a safety net to cover the income lost by the account.

“We want teammates to feel safe coming forward and not to be financially trapped in an unhealthy situation,” said Alex Showerman, Athletic Brewing’s director of JEDI and non-profit partnerships. “The goal was to take our code of conduct a step further by creating an actionable step for our team members that empowers them and holds our industry accountable. If you don’t uphold our code of conduct, then wewon’t work with you.”

“We felt it was really important to make sure that there was a level of accountability outside of our walls,” added Athletic Brewing’s CEO and co-founder Bill Shufelt on working with team members to assess where they felt unsafe.In an effort to share best practices in eliminating toxic workplace culture, Athletic Brewing Co.’s code of conduct will be available via a QR code on every can of Brave Noise. Through partnerships with great organizations like Brave Noise and Hollaback, the beer industry can make essential strides forward.

About Athletic Brewing Company

Athletic Brewing Company is reimagining beer for the modern, active adult. Their great-tasting craft brews let you enjoy the refreshing taste of craft beer, without the alcohol or the hangover. You can enjoy them anytime, anywhere, and still be healthy, active, and at your best; it’s the very reason they started brewing them in the first place. With custom breweries on the east and west coasts, their lineup has earned accolades throughout the industry, even against full-strength beers, including over 40 awards for excellence in the most prestigious and competitive stages in the US and beyond.

To top it all off, as part of the Athletic Brewing “Two for the Trails” initiative, 2% of all sales are donated to trail and park cleanups and maintenance. Additionally, as a part of their IMPACT Program, 1% of revenue goes to non-profit organizations that support positive impact and opportunity from the ground up in their communities.Craft beer fans can find Athletic Brewing’s revolutionary Upside Dawn Golden Ale, Run Wild IPA, and Free Wave Hazy IPA at major retailers in the U.S. They also ship directly to consumers at www.athleticbrewing.com, where craft beer lovers can purchase Athletic’s full portfolio of flagships, seasonal, and specialty beers and also join the company’s subscription offering – The Athletic Club.Whether you’ve decided to cut alcohol out of your life for good, for a night, or just one drink, Athletic Brewing Company provides an option without compromises that you’re guaranteed to enjoy.

About Brave Noise

Brave Noise is a collaborative effort to provide inclusive and safeenvironments for women, BIPOC, and LGBTQIA+ throughout the beerindustry. By brewing this beer, your brewery is standing in solidaritywith those who shared their stories about mistreatment and who aresurvivors of gender discrimination, racism, sexual assault, andharassment within the industry. By standing with us now, you are partof the movement for change that is long overdue in beer.Beer has always been a great unifier. Let’s come together, discuss how we can do better, and create inclusive and safe environments for our staff and consumers.Take the next steps and let’s build our (beer) community for the better.

About Hollaback!

Hollaback! is a global, people-powered movement to end harassment. Wework together to understand the problem, ignite public conversations,and develop innovative strategies that ensure equal access to publicspaces. We leverage the very spaces where harassment happens – fromonline to the streets – to have each other’s back and build a worldwhere we can all be who we are, wherever we are.

For more information visit www.ihollaback.org.

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ST. LOUIS – Rockwell Beer Co. announced Friday, Oct. 22 as the official opening day of the Rockwell Beer Garden in Francis Park. Located in the St. Louis Hills neighborhood of South St. Louis, Rockwell Beer Garden will offer a family-friendly food menu featuring thin-crust party-cut pizzas, salads, dips, snacks and grab-and-go items, as well as a selection of the brewer’s craft beers, along with wine and cocktails. The beer garden will be open, weather permitting, through the middle of December. Days and hours will be posted weekly on social media and on the Rockwell Beer website.

The walk-up food counter, concession stand and outdoor dining/gathering space are located within and surrounding a fully rehabbed and reimagined 1929 “comfort center” building adjacent to the Francis Park tennis and pickleball courts. The City of St. Louis Department of Parks recently added four pickleball courts to the park in addition to resurfacing the existing tennis courts. Rockwell will offer rental of pickleball equipment for guests looking to play one of the fastest-growing sports in the United States.

“As a city resident who lives in the neighborhood, I made certain that creating a safe and welcoming environment was our top priority,” said Rockwell Beer Co. co-founder Heather Sanders. “Before we swung a hammer, we asked for input from residents and park users to make sure we were adding useful amenities to one of the city’s best parks. From new lighting and extensive facility upgrades to improved restrooms and an expanded patio with spacious seating and native plantings, this new interpretation of the comfort-center space respects the neighborhood’s history while enhancing visitors’ experience in the park. This project embraces David R. Francis’ original desire that the park bearing his name be used and maintained for recreational uses and purposes”.

Earlier this summer, Rockwell hired chef Michael Petres as its culinary director to develop the food program at the Beer Garden. Petres is a veteran of the St. Louis food scene, having served stints at The Ritz-Carlton, Balaban’s, ARAKA and Terrene. He spent 10 years at Niche Food Group, rising to the position of corporate executive chef overseeing all the company’s culinary operations. Rockwell also named longtime team member Nancy Etzkorn to serve as the Beer Garden’s general manager. Etzkorn was one of the first employees at Rockwell’s Tasting Room in The Grove and later developed the brewery’s successful To-Go-Beer concept.

“We’ve assembled an excellent team with deep experience, coupled with great beer, outstanding food and thoughtful design,” said Rockwell Beer Co. co-founder Chris Hulse. “Our goal for this project is to recapture the sense of community and pride that has been a major component of this city’s history. St. Louis was once filled with beer gardens. Our hope is that this will be a catalyst for other public-private ventures throughout the city. I’m incredibly proud of what we’ve built, and I can’t wait to welcome guests.”

About Rockwell Beer Co.

Launched in St. Louis in 2018, the Rockwell Beer Co. brewery and tasting room has been a gathering place for both the beer obsessed and casual drinker to stop by, grab a beer and stay awhile. Head brewer Jonathan Moxey – operating under the mantra: “Beer should be fun, not fussy” – is obsessed with creating well-balanced beers for every palate. Using Rockwell’s 15-barrel brewhouse located at 1320 Vandeventer Ave., Moxey and his team are free to experiment with new varieties, both at the tasting room and out in the Saint Louis market. The resulting offerings range from time-honored classics to future experimental and include such fan favorites as Passing Clouds Witbier, Stand By Hoppy Pilsner, Velour Tracksuit IPA and Moonbase Porter.

For More Information:
https://www.rockwellbeer.com/rbg

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Frederick, Md. – From the brewery that produces big-ABV favorites – like The Truth Imperial IPA (8.7% ABV), Gonzo Imperial Porter (10% ABV) and Double Dog Double IPA (12% ABV) – comes Triple Dog Triple IPA, an all-new epic beast with a so-big-you’ll-need-to-clear-your-calendar-that-night-high ABV to match. Maryland’s Flying Dog Brewery is releasing their highest-octane beer this October in 4-packs of 12 oz. bottles.

Citrus and resinous hop notes dominate the aroma and flavor profile in this triple brew with a Citra and Simcoe hop blend. The beer ends with a touch of alcohol sweetness and a dry finish, making it incredibly drinkable for a big brew. Triple Dog’s ABV will clock in at 18% however, due to the nature of brewing such a big beer, this number could vary batch to batch. When consumers reach for a 4-pack of Triple Dog they will be faced with the fun opportunity to scan the package’s QR code to find out that batch’s final ABV. The first batch being released in early November, has clocked in 1t 18.6% ABV.

“We’re always looking to push the boundaries of what an IPA can be, so when one of our salesmen dared us to see how far we could push the ABV on Double Dog we had to accept the challenge,” said Ben Clark, Brewmaster at Flying Dog Brewery. “The result is a super drinkable monster of a beer that’s perfect for enjoying around the bonfire as fall evenings continue to cool down.”

To complete your evening with Triple Dog, pair this big beer with a big meat and cheese plate. Throw together some salty charcuterie and sausages with a sharp cheddar and stanky Stilton for a feast fit for a beast.

Triple Dog will be sold in 4-packs of 12 oz. bottles and will start appearing on shelves by the end of October. Consumers are encouraged to visit the brewery’s Beer Finder to locate inventory near them: flyingdog.com/beer-finder.

About Flying Dog Brewery: As one of the fastest-growing regional craft breweries in the United States, Flying Dog has been brewing world-class beer that pushes the confines of traditional styles for 30 years. Flying Dog attracts everyone from craft beer connoisseurs to those just catching the wave with up to 20 styles available at any given time. Introduced to Flying Dog by the Gonzo writer Hunter S. Thompson, artist Ralph Steadman has produced original art for Flying Dog’s labels since 1995. Recent accolades for Flying Dog include its Pale Ale ranked as the #1 American Pale Ale in the U.S. by The New York Times. For more information, visit www.flyingdog.com.

Frederick, Md. – From the brewery that produces big-ABV favorites – like The Truth Imperial IPA (8.7% ABV), Gonzo Imperial Porter (10% ABV) and Double Dog Double IPA (12% ABV) – comes Triple Dog Triple IPA, an all-new epic beast with a so-big-you’ll-need-to-clear-your-calendar-that-night-high ABV to match. Maryland’s Flying Dog Brewery is releasing their highest-octane beer this October in 4-packs of 12 oz. bottles.

Citrus and resinous hop notes dominate the aroma and flavor profile in this triple brew with a Citra and Simcoe hop blend. The beer ends with a touch of alcohol sweetness and a dry finish, making it incredibly drinkable for a big brew. Triple Dog’s ABV will clock in at 18% however, due to the nature of brewing such a big beer, this number could vary batch to batch. When consumers reach for a 4-pack of Triple Dog they will be faced with the fun opportunity to scan the package’s QR code to find out that batch’s final ABV. The first batch being released in early November, has clocked in 1t 18.6% ABV.

“We’re always looking to push the boundaries of what an IPA can be, so when one of our salesmen dared us to see how far we could push the ABV on Double Dog we had to accept the challenge,” said Ben Clark, Brewmaster at Flying Dog Brewery. “The result is a super drinkable monster of a beer that’s perfect for enjoying around the bonfire as fall evenings continue to cool down.”

To complete your evening with Triple Dog, pair this big beer with a big meat and cheese plate. Throw together some salty charcuterie and sausages with a sharp cheddar and stanky Stilton for a feast fit for a beast.

Triple Dog will be sold in 4-packs of 12 oz. bottles and will start appearing on shelves by the end of October. Consumers are encouraged to visit the brewery’s Beer Finder to locate inventory near them: flyingdog.com/beer-finder.

About Flying Dog Brewery:

As one of the fastest-growing regional craft breweries in the United States, Flying Dog has been brewing world-class beer that pushes the confines of traditional styles for 30 years. Flying Dog attracts everyone from craft beer connoisseurs to those just catching the wave with up to 20 styles available at any given time. Introduced to Flying Dog by the Gonzo writer Hunter S. Thompson, artist Ralph Steadman has produced original art for Flying Dog’s labels since 1995. Recent accolades for Flying Dog include its Pale Ale ranked as the #1 American Pale Ale in the U.S. by  The New York Times.

For more information, visit www.flyingdog.com.

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GREELEY, Colorado – Two Colorado culinary creators got together one sunny afternoon to enjoy an unlikely pairing: beer and ice cream. After a couple of pints and several scoops of ice cream, WeldWerks Brewing Co. and Little Man Ice Cream decided to make magic happen.

“After learning about each other’s businesses and how we each approach flavor combinations, we learned that we shared a lot of similarities,” says WeldWerks Innovation and Wood Cellar Lead Skip Schwartz. “We both have that out-of-the-box thinking on flavors and creativity but we’re committed to quality above all else, which means that neither company is truly ever done improving on quality and innovation.”

To commemorate their like-minded concepts, the team decided to turn Little Man’s iconic Salted Oreo ice cream into beer.

When it comes to flavor and ingredient-driven beers, such as their Watermelon Cotton Candy Sour or Coffee Coconut Stout, WeldWerks nails it every time, creating liquid versions of their food inspirations. At 6.5 percent ABV, Little Man Salted Oreo Stout emulates it’s ice cream counterpart with additions of vanilla, oreos, Salted Oreo ice cream from Little Man, and of course, salt. The result is an ice cream stout with a smooth and velvety mouthfeel and a sweetness from the ice cream that is balanced by a hint of salt.

“The process of making beer and ice cream are quite different, but both stem from a proper combination of ingredients to make the best consistency, flavor, and quality product,” says Little Man Ice Cream Company Production Manager Sarah Hegge. “I want to commend the team at WeldWerks for bringing such inventive and exciting flavors to life. It is remarkable just how well they end up matching the taste to the name on the can!”

WeldWerks’ Little Man Salted Oreo Stout will be available at the Greeley taproom, on Friday, Oct. 22, depending on quality control release hold. The beer will also be available in cans and on draft within WeldWerks’ distribution footprint.

“Little Man Ice Cream is legenda(i)ry and we’re thrilled to partner with them,” says Schwartz. “With the Little Man team, we’ll be turning one of our fan favorite beers into ice cream next so stay tuned!”

ABOUT WELDWERKS BREWING CO.

Established in 2015, WeldWerks Brewing Co. is an award-winning craft brewery located in Greeley, Colorado recognized for brewing an array of beer styles including Juicy Bits, one of the most highly regarded IPAs in the country. Comprised of a passionate group of individuals dedicated to bringing innovative and quality craft beer to the community it serves, WeldWerks Brewing has garnered numerous medals and acclaim on the way, including being named the best new brewery in the country by USA Today in 2016 and multiple medals at both the Great American Beer Festival and World Beer Cup. The brewery’s charitable arm, the WeldWerks Community Foundation, is a 501c3 nonprofit that supports local nonprofits through events like The WeldWerks Invitational. At WeldWerks, being “dialed-in” is a way of life, helping to ensure outstanding excellence in craft beer, service and beyond.

ABOUT LITTLE MAN ICE CREAM COMPANY

The Little Man Ice Cream Company was founded in 2008 with the launch of Little Man Ice Cream, a 28-foot tall milk can-shaped shop in Denver’s Lower Highland neighborhood. Inspired by vintage Coney Island hot dog-shaped stands, the shop serves as a community hub hosting a wide array of seasonal celebrations, fundraisers, and programming throughout the summer including movie nights, live music, swing dancing, and game nights ranging from bingo to trivia.

Since its founding, Little Man Ice Cream Company has focused on crafting micro-batch ice cream and sorbet with some of the finest, locally sourced ingredients possible and produced one small batch at a time to ensure premium quality. The company sells its ice cream through more than 60 wholesale clients as well as its six stores including the original Little Man, Sweet Cooie’s, Constellation, The Factory, Old Town Churn, and DANG Soft Serve. It is also available at Denver International Airport’s Little Man Ice Cream on Concourse C.

Committed to community improvement and global philanthropy, Little Man fights hunger through its “Scoop for Scoop” initiative. For every scoop of ice cream the shop sells, one scoop of rice or beans is donated to villages in developing countries. Donations have been made in Ethiopia, Kenya, Myanmar, Senegal, Haiti, Cambodia, Guatemala, and Peru. Little Man is equally committed to fighting hunger at home and works with Colorado food banks, farmers, and homeless shelters to provide relief. Since opening, the shop has donated over five million scoops, making all who buy ice cream at Little Man philanthropists in their own right.

For More Information:
https://www.indiecreativeco.com/news/weldwerkslittlemansaltedoreostout

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GRAND RAPIDS, Michigan – Founders Brewing Co. has announced their latest Crafted in Michigan collaboration partner in Detroit – The Great Lakes Coffee Roasting Company. The beer will be available for a limited release in both Founders taprooms in November while supplies last.  The Crafted in Michigan Collaboration Series is a new, quarterly release of taproom exclusive beer that aims to bring awareness to local Michigan crafters through partnerships and collaboration.

For this quarter’s Detroit collaboration, Founders has partnered with local coffee company, The Great Lakes Coffee Roasters to create Autumn Nights Amber Ale. Awakened by the rich flavor of caramel and crystal malts, the amber ale features subtle notes of black tea and berry, this unique robust coffee roast is perfect for imparting deep, dramatic depth to bright citrus, pine and fruity hop notes. Autumn Nights Amber Ale will be available in limited 750mL bottles and on draft in both Founders taprooms beginning Nov. 5, while supplies last.

The Great Lakes Roasting Company will host a release event at Founders Detroit taproom from 4-9 p.m. on Nov. 5 where guests can purchase The Great Lakes Roasting Company coffee and merchandise in addition to Autumn Nights Amber Ale. Specialty deli offerings will also be available.

“We’ve always admired Founders and their products from afar, so we were thrilled when their Detroit taproom opened just a few blocks from our flagship café in Midtown,” said Brad Goulding, Director of Brand Development for The Great Lakes Coffee Roasting Company. “We started collaborating on coffee beers immediately and have kept their staff and customers fueled with our cold brew on tap. What better way to celebrate fall in Michigan then creating a beer utilizing our most popular seasonal blend, Autumn Mornings. A hot cup of coffee in the morning and a crisp Amber Ale in the evening beats a cider mill any day.”

The Great Lakes Roasting Company is the final official Crafted in Michigan Collaboration Series partner in Detroit for 2021. Founders has previously collaborated with local shops Madcap Coffee and Leaf Me Plant Boutique, artists Esan Sommersell and Arsenal Handicraft as well as City Built Brewing Company and Bees in the D. Founders will continue to partner with local businesses each quarter in 2022 to bring awareness to other Michigan crafters.

The Crafted in Michigan Collaboration for Founders’ Grand Rapids taproom partner will be announced at a later date.

About Founders Brewing Co.

Established in 1997 by two craft beer enthusiasts—Dave Engbers and Mike Stevens—with day jobs and a dream, Founders Brewing Co. brews complex, in-your-face ales, with huge aromatics and tons of flavor. Founders ranks among the top 10 largest craft breweries in the U.S. and is one of the fastest growing. The brewery has received numerous awards from the World Beer Cup and the Great American Beer Festival and RateBeer and BeerAdvocate users often rate its beers among the best in the world. Located in downtown Grand Rapids, Michigan, Founders is a member of the Michigan Brewers Guild.

For More Information:
https://foundersbrewing.com/

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ALPINE, Wyoming – Get the warm fuzzies this fall with a new collaborative release from Melvin Brewing and premier outdoor apparel brand Kühl®. In conjunction with Scenario Porter’s debut, Melvin and KÜHL® are giving back to the local communities where Melvin’s beer is sold and warming bodies on the outside by giving regional charities one premium quality KÜHL® jacket for every 10 cases or two kegs of Scenario Porter sold.

Scenario Porter is available in limited release for three months starting Nov. 1 at select retailers coast-to-coast.

A robust porter made with oats and midnight wheat, Scenario Porter (6% ABV/MSRP $9.99/12-ounce six pack) is a beer fit to warm your insides with the rich, warming flavors of burnt sugar, cocoa and toast. It’s the first in a series of rotating seasonal releases from Melvin focusing on less-hoppier beer styles.

Melvin Field Hoperatives will be hosting Scenario Porter tap events throughout the country where they’ll collect gently-used gear and warm clothing in good condition for donation to regional charities. Everyone who shows up at an event with donations will be entered to win a KÜHL® jacket of their own.

“As a fellow independent brand, we feel a kinship with the good folks at Melvin.  We are proud and honored to collaborate on such a worthwhile promotion,” says Jonny Atencio, Director of Strategic Partnerships, KÜHL®.

Availability: Look for Scenario Porter in 12-ounce six-packs starting Nov. 1 at independent retailers in WY; WA; AK; MT; ID; OR; CA; NV; CO; NE; SD; MA; VT; RI; PA; TX; UT; VA; and Washington, D.C.

About Melvin Brewing

Melvin Brewing was born in the back of a Thai restaurant in 2009, when founder Jeremy Tofte decided to bring beers from the future to Jackson, WY.  A 20-gallon brew system quickly grew into a 3-barrel system, and award-winning beers like Melvin IPA, 2×4 Double IPA and Ch-Ch-Cherry Bomb were served alongside Asian street food, classic kung fu films and old school hip-hop. After winning Small Brewpub of the Year at Great American Beer Festival in 2015, a 30-barrel production facility was opened in Alpine, Wyoming, population 750.  Shortly thereafter, Melvin started shipping beer across the U.S. and went on to win Brewery Group of the Year at GABF in 2017.  Embracing the chaos and riding the wave, Melvin Brewing is now ready to take its world-class beers on a worldwide tour.

About Kühl

KÜHL’s story as an independent brand began in the snow-covered peaks of the Wasatch Mountains.  Relentless weather and challenging conditions taught us that if you’re courageous, remain humble, stay hungry, are kind to your community, then the independents will thrive.  We don’t have shareholders or VC investors. Our livelihood depends on you and your satisfaction with our product. We never forget it.

For More Information:
https://www.melvinbrewing.com

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