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Knee Deep Brewing Announces Launch of This Year’s Perfect Fit IPA

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AUBURN, California – “The first thing that surprised me was how happy they were to be here.”

That’s what Jerry Moore, owner and CEO of Knee Deep Brewing Company in Auburn, California, said about the employees with autism that the company hired in its canning and packaging operations in 2020.

But Moore didn’t set out to hire people with autism out of charity.

“We were having trouble finding reliable, hardworking employees to do the work,” he said. Moore acquired Knee Deep Brewing Company a few months after it was founded in 2010. Initially using a contract brewing facility in South Lake Tahoe, the brewery shipped kegs to bars and restaurants just over the Nevada border in Reno. Fast-forward to 2013, when operations moved to its current home, a 37,000 square-foot, 40 BBL brewhouse with multiple 120 BBL fermenters.

Today Knee Deep cranks out kegs, cans, and bottles and expects to hit 15,000-16,000 BBLs in 2023. Knee Deep beer is shipped throughout the country and to Japan, China, Korea, Thailand, Taiwan, Australia, and for the first time this March, Singapore—with a tap room on site where visitors can taste beers as the brewing happens.

Call it a brew with a view.

2020 was also about the time Knee Deep’s hiring woes threatened to slow down production. Moore reached out to PRIDE Industries, a Sacramento area social enterprise that recruits, trains, places, and supports people with disabilities to provide a wide variety of manufacturing services. It turned out to be a great match for Knee Deep’s needs.

“We’ve been extremely pleased with our PRIDE Industries team members,” Moore said. “They show up on time, work hard, are a lot of fun, and have turned out to be a perfect fit.”

Such a great fit that when Knee Deep launched its first special brew to call attention to Autism Awareness Month in April 2022, they named the beer Perfect Fit, complete with a PRIDE Industries logo on the cans to call attention to autism and promote the inclusion of people with disabilities in the workforce. The brewery made 10 barrels and sold out in a few weeks.

“It was an English style IPA which people liked,” said Brewmaster Dean Roberts, “but I think people also liked the cause of autism awareness, and it gave them a reason to choose that beer.”

This year’s Perfect Fit will be a classic west coast IPA with Cascade hops, 5.5 ABV, and an IBU of 30. Knee Deep is making 30 barrels this time around in anticipation of the demand. The company will be donating a portion of proceeds to The Michael Ziegler PRIDE Industries Foundation, which provides programs to help people with disabilities, veterans, and foster youth become job-ready, and to Autism Rocks, a local foundation promoting acceptance and inclusion of neurodiversity in schools, communities, and workplaces.

“Awareness is great, but we want to do more,” Moore said. “We see the power of acceptance and inclusion and we want to spread to the news.”

Should other breweries consider hiring people with autism or other disabilities? “It’s not that different from hiring anyone else,” Moore said. “It’s finding the right person for the right job. This job happens to work for these individuals, and they love it.”

Take Zach, for example. He’s one of three PRIDE Industries employees at Knee Deep. Ask him if he likes his job and he’ll answer immediately: “I love it.”

“They’re happy to be here, and that’s contagious,” said Brewmaster Roberts. “We’re all one team and everyone enjoys working together. You don’t even think about the disability part anymore.”

It helps that a PRIDE Industries job coach is on hand to make sure everything runs smoothly.

“I love working with this team,” said coach Aaron Cartwright-Vasquez. “They’re great workers—I have to make sure they take their breaks.” Cartwright-Vasquez provides transportation for those that need it, and makes sure everyone understands their schedules, which can vary from week to week. “They’re waiting for me every morning with a smile on their faces.”

PRIDE Industries provides contract manufacturing services for consumer-packaged goods, electronics, and medical devices. Services include manufacturing, supply chain and logistics, and packaging and fulfillment. Customers range from local businesses like Knee Deep Brewing Company to global powerhouses like Hewlett Packard.

“Knee Deep Brewing has always been proud to have the best people working for it,” the company says on its website. “Without them, we would not be where we are today. With great people, comes great beer!”

Cheers to that!

For More Information:
https://kneedeepbrewing.com/

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Juneau Juice Hazy IPA Released As the Latest Year-Round Beer for Alaskan Brewing Company

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JUNEAU, Alaska— Alaskan Brewing Company is releasing the popular Juneau Juice Hazy IPA as its latest year-round beer. This juicy Hazy IPA first proved itself as a breakroom favorite of the Brew Crew before graduating to a Rough Draft release and a rotating 16 oz release. Now this hometown hazy is back to stay year-round in Alaskan’s core lineup.

Alaskan Brewing Company Brewer and Juneau Juice Hazy IPA creator Scotty McHenry has been delighted with the beverage’s success. “I think Juneau Juice has been a hit with the locals and tourists alike, people like to drink local. Checking out the local brews is a big part of traveling for me. Anyone outside of Juneau can get a taste of this great capital city, brewed with our pure Alaska water,” McHenry said.

Named after the brewery’s hometown of Juneau, which is surrounded by miles of impassable icefields, fjords, and the lush Tongass rainforest. Lush, wet, and hiding a one-of-a-kind beauty, Juneau Juice Hazy IPA is a juicy reflection of its hometown.

Bright and refreshing Juneau Juice features a combination of Mosaic, Sultana, Strata, and Citra hops with a respectable 6.8% ABV. Heavy dry-hopping and the use of some unmalted grains create a haziness that contributes to the smoothness of this style, and by leaving the beer unfiltered, residual yeast also adds to the full mouthfeel. The concentration of late-addition hops lessens hop bitterness, which accentuates the fruity, tropical flavor of many hop varieties.

“Juneau Juice is a little different from other hazy IPAs because it has the juicy factor of a hazy but also the toasty, nutty, malt character of a West Coast IPA,” McHenry said.

Juneau Juice was originally part of Alaskan Brewing’s Crew Brew series, which allows all employees, from accountants to engineers to human resources, to team up with brewers and brew on our 1-barrel pilot system. Our Crew Brew series encourages creativity and innovation, allowing any of our employees to experiment with wild ideas and local ingredients, making beers that are uniquely Alaskan and super limited. Crew Brews that we think are exceptional can be picked to be made on a larger scale, and Juneau Juice is one of those beers.

“My idea behind Juneau Juice is that I wanted to make a crushable, juicy, biscuity IPA that I could share with my coworkers for our shift beer in the break room. It took a lot of inspiration from one of our past pale ales, both using Victory malt and Simcoe hops,” McHenry said. “I wanted Juneau Juice to have a higher ABV than Big Mountain, up the hop profile, and also use a ton of flaked oats.”

Juneau Juice Hazy IPA will be available in all current Alaskan Brewing Company markets as six-packs, 12-packs, and new 19.2 oz cans.

About The Alaskan Brewing Company

The Alaskan Brewing Company is Alaska’s oldest continuously operating brewery founded in 1986.

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Pike Brewing Releases Mountains Out IPA

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SEATTLE, Washington— Pike Brewing is celebrating all things on March 20. Washington with the release of a new seasonal beer, Mountains Out IPA.

Mountains Out is made with 100% Washington ingredients and mind power. Opera pilsner and oats from Skagit Valley Malting form the base, with LINC Malt representing Eastern Washington with Purple Egyptian, Elwha Spelt, and Gazelle Rye. It’s hopped with Mosaic and Simcoe from Yakima Chief Hops, and Azacca from Roy Farms.

Mountains Out is bursting with candied tangerine and lime peels, meadow flowers, alpine berries, and evergreen pine with a low-medium hop lingering on the palette. ABV 7.0% |45 IBU.

“Mountains Out is a classic Northwest IPA and perfect to take on outdoor excursions,” said Leslie Shore, head brewer at Pike Brewing. “Staying in? This beer will keep you company with hop notes of citrus, berry, and flowers and the lingering finish will have you dreaming of hiking in the mountains and enjoying the first flowers of spring.”

Mountains Out IPA is available beginning March 20, so grab a six pack or belly up to your favorite bar and enjoy a nice cold pint.

Pike’s seasonal beers are available at Pike Brewing, Pike Taproom, local bottle shops, and select retailers throughout the Pacific Northwest.

About Pike Brewing

Founded in 1989 by Charles and Rose Ann Finkel, Pike Brewing is the longest running, independently operated craft brewery in Washington State. Located adjacent to Seattle’s iconic Pike Place Market, Pike Brewing features a sustainably focused gravity-flow steam-powered brewhouse producing bold, diverse, and dynamic craft beers. In addition to the urban brewery, the three-level space boasts two restaurants and a Microbrewery Museum, making Pike Brewing a destination for both locals and visitors alike. Pike Brewing is renowned for a wide range of award-winning beers, top-notch hospitality, and a philanthropic commitment to the community. Look for Pike Brewing in restaurants, hotels, and grocery stores throughout Washington, as well as select grocery stores in Alaska and Idaho.

Pike Brewing is located at 1415 First Avenue in Seattle, Washington.

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SweetWater Brewing Introduces New West Coast Style IPA

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ATLANTA, Georgia – SweetWater Brewing Company, Atlanta’s craft beer trailblazer and the 10th largest craft brewer in the U.S., announces the launch of Gone Trippin’, a West Coast Style India Pale Ale (IPA) that pays tribute to the bold, hoppy beers SweetWater brought to the South more than 25 years ago. Gone Trippin’ is now available nationally year-round on draft and in 6-packs and 12-packs of 12-ounce cans.

Gone Trippin’ (7% alcohol by volume (ABV)) is assertively hopped with Cascade, Centennial, Crystal, Chinook and Citra varieties. This array of quintessential West Coast hops delivers bitter notes accompanied by pine, citrus and floral aromas that are well balanced by a malty backbone and refreshingly dry finish.

“We crafted this beer as a celebration of the long trip that’s taken us from the West Coast to the Southeast and back again — with many stops in Colorado. We’ve Gone Fishin’ and Gone Phishin’ for years, and now we’re Gone Trippin’. We’re getting back to our roots and absolutely stoked to release this hoppy love letter to Cali, wrapped in a funky tie dyed can,” said Nick Nock, SweetWater’s head brewer. “Gone Trippin’ is a big, yet easy drinking beer that’s incredibly balanced. It’s perfectly bitter, it’s hoppy, but it’s also rounded out with a malty sweetness.”

Gone Trippin’ is now flowing at SweetWater’s flagship taprooms in Atlanta and Fort Collins, Colorado. It’s also available in cans across Colorado, Georgia, Minnesota, Mississippi, North Carolina, South Carolina, Tennessee and Virginia at select retailers, including Total Wine & More, Kroger, Harris Teeter, Ingles, Publix, and Lowes Food. Distribution will expand to additional states later this year.

About SweetWater Brewing

One of Atlanta’s original craft breweries, founded 26 years ago, SweetWater Brewing is now the 10th largest craft brewery in the U.S. With two flagship breweries in Atlanta, Georgia, and Fort Collins, Colorado, SweetWater’s award-winning craft beers and ready-to-drink cocktails are available coast to coast and in more states than ever before. Inspired by the outdoors, SweetWater is a passionate advocate for healthy waterways and conservation initiatives. Through its annual Save Our Water campaign, SweetWater continues to raise funds to support nonprofit organizations fighting for clean water and habitat conservation, including the Waterkeeper Alliance, Bonefish & Tarpon Trust, and Trout Unlimited.?

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Backwoods Brewing to Open 19-Acre Resort Property Party Acres

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CARSON, Washington— Backwoods Brewing releases Party Acres Hazy IPA ahead of opening their 19-acre resort property Party Acres, a playground for lovers of the Gorge.

“We bought the property in 2020,” says owner and CEO Steve Waters, “and have been drawing multiple designs in the sandbox ever since.” They finally landed on a site plan, with Phase 1 being cabins hidden away in the woods in Carson, Washington. The cabins will open this spring, and Phase 2 of Party Acres will be bringing Backwoods’ existing pub and brewery operations on site as well.

Alongside these plans, Backwoods has other fun ideas in the works with an estimated time frame to be decided, including a disc golf course, zip line and potentially an amphitheater for live entertainment.

“We’ve got plans in motion, and are leaving space to dream up exciting ideas for the property and our cozy cabins. With all the activities in the area we are excited to give people more reasons to love coming to play and stay in the Columbia River Gorge.” says owner Debbie Waters.

Party Acres, the beer, is a Hazy IPA made with lush, tropical hops, and is light enough to be enjoyed on any outdoor adventure. Backwoods has been playing with the recipe on draft for over a year, and is finally ready to take it to prime time in 12 ounce cans. It will take their hazy slot, previously occupied by Hazy in the Gorge.

“When it came time to name the beer, we thought about it for 5 seconds before thinking, ‘Why don’t we name it after the property?’” said Tom Waters, COO and owner of Backwoods, “Party Acres has been a dream of my dad’s (fellow owner Jim Waters) since before I was born.”

“When I was a kid, my buddies and I always wanted a place we could go to get away,” says Jim.

The fabled earthly paradise would be called Party Acres. “It’s pretty exciting to be making that dream a reality. But what we’re doing here is going to be a little bit more classy than what me and my buddies had in mind back then.” Born from the vision of a collective place for family and friends to celebrate the good times, Party Acres will be a resort with something for everyone.

“And in the spirit of Backwoods, we’re aiming for the blend we always try to strike of woodsy and adventurous, while also laid-back and comfortable,” says Steve Waters. “We want to be the place you think of when you want to get away.”

Look for the Party Acres beer in stores and on tap at the Backwoods pubs right now – and plan to book a night or two at the Party Acres cabins beginning in May 2023.

About Backwoods Brewing Company

Backwoods Brewing is located in the heart of the Columbia Gorge, in the small town of Carson, WA. It was founded by the Waters family in 2012, as a single-barrel brewpub. They now operate on a 20-barrel system in their Stevenson production facility, kegging, canning and bottling beer for the WA, OR, and ID markets. They
have also operated a thriving satellite pub in Portland’s Pearl District since July of 2018. Their focus is on balanced beers and comfortable pub settings.

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El Segundo Brewing and Stone Cold Steve Austin Launch Limited Release Broken Skull Double IPA

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El Segundo, California – California-based El Segundo Brewing Company today announced a series of events showcasing Broken Skull Double IPA, the brewery’s latest collaboration with WWE legend and Hall of Famer Steve Austin, hitting store shelves this spring. “Steve’s Badass Bars,” a national series of Broken Skull tap-takeover events, will kick off at El Segundo on March 16th – a date significant to Austin fans, and culminate with WrestleMania 39 pre-game events on April 1 and 2.

“Broken Skull fans have been asking us to do a Double IPA for years, so we decided to introduce it in a big way!,” said Steve Austin. “While we have the ultimate draw with WrestleMania 39 in El Segundo’s backyard, we wanted folks across the country to have a badass, A-Show experience, so we’re bringing it to them!”

While tickets to the March 16th kick-off event, announced on Steve’s social media, sold out in seconds, fans can still get in on the action at El Segundo, and throughout the country, in the days leading up to WrestleMania 39.

  • March 16th – April 2nd – Steve Badass Bar HQ – El Segundo Brewing Company will be converting their taproom into the ultimate wrestling fans oasis. As the home base for Badass Bars that will be activating across the country, fans can expect games, prizes, activations and more during that two week period leading into wrestlemania.
  • March 27-31: Steve’s Badass Bar Pop-Ups in Boston, Brooklyn, Chicago, St. Louis, Philadelphia, Pittsburgh, Charlotte, and Fair Lawn, NJ

An advance opportunity to try the limited release Double IPA and other Broken Skull beers, enter to win door prizes and raffles for Broken Skull beer, Austin-autographed merchandise, and other prizes. Consumers can find the nearest “Steve’s Badass Bar” events at El Segundo’s website and by following @brokenskullbeer on Instagram. Confirmed pop-ups include Fine Line in the Boston area, JT’s Corner Tap & Eatery in Chicago, Up-Down STL in St. Louis, and DDT in Park Slope, Brooklyn.

  • March 29 (Doors at 7 p.m.): LIVE broadcast of Notsam Wrestling at The Comedy Store in LA Broken Skull will sponsor the live broadcast of Sam Watson’s premier wrestling podcast at The Comedy Store. Tickets are available here.
  • April 1-2: VIP Shuttle Pass Packages from El Segundo to WrestleMania 39

Broken Skull is offering a limited number of one-way Shuttle Pass Packages ($100 per person) from El Segundo Brewery to WrestleMania 39 at SoFi Stadium. Pass holders can pre-game at the brewery with three (3) beer tickets to use in the Broken Skull taproom before riding the VIP shuttle to the stadium. Pass-holders also receive a Steve Austin-signed “For a Few Skulls More” poster and a Broken Skull sticker and koozie. Shuttles will depart at 2 p.m. and 3:30 p.m. on Saturday, April 1, and 3:30 p.m. on Sunday, April 2. VIP Shuttle Passes can be bought at brokenskullbeer.com

The El Segundo Brewing/Steve Austin Partnership

The first collaboration between El Segundo and Austin came about when the wrestling icon visited the brewery with a buddy. He was already a fan of El Segundo’s Mayberry IPA and after chatting with founder Rob Croxall he shared that he had an interest in pursuing a brewery project of his own. From that conversation a collaboration ensued and ultimately Broken Skull IPA – the name inspired by Austin’s wrestling background – came to life. Austin was very involved in the development of the IPA and the flavor profile reflects his input. The collaboration was incredibly successful and El Segundo has dramatically expanded their distribution footprint due in large part to the success of Broken Skull IPA. Following the tremendous success of Broken Skull IPA, El Segundo expanded its partnership with Austin in 2022 with the release of Broken Skull American Lager.

Broken Skull Double IPA

Answering the fans’ call, the collaborators have created Broken Skull Double IPA, a limited release beer with 8.0% ABV. Centennial Hops – along with Citra, Chinook and Cascade – give it more of a citrus punch, and notes of candied citrus, papaya and underripe mango are balanced with a clean malt backbone.

“Think of it like the big brother to Broken Skull IPA,” said El Segundo Founder Rob Croxall. “Broken Skull Double IPA offers a heavyweight punch with a cruiserweight body that won’t weigh you down. Can I get a double ‘Hell Yea’?”

The Double IPA will be available for purchase this spring in the following retailers: HEB; Total Wine & More; Spec’s Wine, Spirits & Finer Foods; Central Market; Albertsons; and your favorite independent beer shops.

About El Segundo Brewing

El Segundo Brewing is an independent craft brewery founded by Rob Croxall and Tom Kelley in El Segundo, California 2011. El Segundo focuses on fresh, hoppy, West Coast IPAs and clean lagers that can be found on tap walls and in retailers across 27 states as well as Japan. In 2014, El Segundo formed a partnership with Steve Austin to launch the Broken Skull Beer IPA. The incredible success of that release resulted in the expansion of the brewery capacity and output and an ongoing partnership between Austin and El Segundo.

About Steve Austin

Native Texan Steve Austin played college football at UNT in Denton before beginning his Pro Wrestling career in Dallas in 1990. As he made his way through the business, he developed the now world famous “Stone Cold” persona and became the blue-collar warrior for the common man. Among his numerous in-ring accomplishments, Steve is a six-time WWE World Champion, the only three-time Royal Rumble match winner, and a two-time WWE Intercontinental Champion. He was inducted into the WWE Hall of Fame in 2009. Since hanging up his wrestling boots, Steve has kept busy with numerous acting and hosting roles including Nash Bridges, The Condemned, The Expendables, Steve Austin’s Broken Skull Challenge, and The Broken Skull Sessions.

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Silver City Brewery Announces New Beers to Their Award-Winning Lineup

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BREMERTON, Washington— Silver City Brewery is excited to announce the launch of Freak King Imperial IPA in 19.2oz single-serve cans. Craft beer lovers can now enjoy this brilliantly badass Imperial India Pale Ale in a convenient format, perfect for sharing with friends or savoring alone. Originally debuting as a limited edition 16oz can offering in the summer of 2022, Freak King is back as a permanent addition to the year-round lineup.

Freak King Imperial IPA packs a tremendous punch of earthy, dank Simcoe, Amarillo, and Mosaic hop aromas and flavors. Fermented with a specialty yeast strain that yields a crisp, clean texture alongside some darker stone fruit notes, this 9.5% ABV beer is your magic portal to weirdness.

“We’re thrilled to introduce Freak King Imperial IPA to the world in a new, larger format,” said Scott Houmes, owner/founder of Silver City Brewery. “Our brewing team has put their hearts and souls into this beer, and we can’t wait for fans to experience it in its full glory.”

The 19.2oz cans feature the iconic Freak King character and are now available at Silver City Brewery’s taproom and select retailers throughout the Pacific Northwest, with a nod to convenience stores where single-serve beers are sold.

Yardbird Local Lager

Introducing Yardbird Local Lager: The Perfect Way to End a Long Workday Silver City Brewery announces the release of their newest year-round craft beer, Yardbird Local Lager. This bright and golden lager, exclusively available on draft at local bars and tap houses, is the perfect way to unwind after a long day of work. Yardbird Local Lager is a bright and golden lager with a smooth, well-rounded body that offers a complex array of flavors. Lightly hopped with delicate floral aromas and a crisp finish, at 4.8% alcohol by volume, this easy-drinking beer is the perfect way to relax and unwind after a long day at work.

“At the end of a long workday, there’s nothing better than enjoying a cold, refreshing beer with friends and colleagues,” said Scott Houmes, owner/founder of Silver City Brewery. “We understand that high inflation can make it hard to enjoy the little things in life. That’s why we created Yardbird Local Lager – an affordable, high-quality beer that pays tribute to local shipyard and Navy workers.”

Silver City Brewery will be showcasing Yardbird Local Lager at its upcoming annual open house event on Saturday, March 4th. Additional details about the open house may be found on the brewery’s Facebook event page.

Whoop Pass Double IPA

In late January, Silver City Brewery announced the return of Whoop Pass Double IPA to the year-round lineup, on tap and in 6-packs of 12oz cans.

A reinvigorated Silver City Brewery fan favorite, Whoop Pass Double IPA returns bigger, bolder, and hoppier than ever before. An authentic West Coast IPA, bursting with citrus and pine aromas and flavors, Whoop Pass Double IPA incorporates its classic hop lineup of Cascade, Chinook, Nugget, and Columbus through modern hopping technologies and brewing equipment in order to wring out every last drop of danky bitterness and flavor. Welcome to hop country… and enjoy!

At 8.5% alcohol by volume, Whoop Pass Double IPA is now available to bars and retailers, on tap and in 6-packs, throughout the Pacific Northwest.

For More Information:
https://www.silvercity.beer/

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AleSmith Brewing Company and Telluride Brewing Co. Team Up on New Collaboration

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SAN DIEGO, California— AleSmith Brewing Company is proud to announce the release of West Peak West Coast IPA, a first-time collaboration with Telluride Brewing Co. This highly anticipated beer has an ABV of 6.75% and features Chinook, Cashmere, and Sabro hops.

West Peak IPA is bursting with flavor from the first sip. Bold and juicy with citrusy aromas of pine and tropical fruit that balance out the flavor profile. A mild bitterness provides the perfect base for its intense hoppy notes. On each sip, drinkers will be hit with a wave of hop-forward goodness that lingers on the palate.

The collaboration between AleSmith and Telluride began out of a mutual admiration for each other’s beers. Chris Fish and Charlie Ingram of Telluride Brewing are big fans of AleSmith and have called the brewery one of their favorites. After discussions about collaborating on a beer, the two breweries decided to combine their talents to create something unique – West Peak West Coast IPA was born!

For those who love IPAs, West Peak will not disappoint: it’s packed with intense hop flavors that any hophead can appreciate! We know craft beer lovers everywhere have been eagerly awaiting this beer so don’t miss your chance to get your hands on some—it won’t last long. West Peak IPA is available this month in 16oz 4-pack cans throughout Colorado and Arizona, along with being on tap at the AleSmith Tasting Room. Find the retailer nearest you by visiting AleSmith’s Beer Finder.

About AleSmith Brewing Company

Forged in 1995, AleSmith has been recognized by consumers and critics alike as one of the world’s foremost craft brewing companies, with accolades that include medals won at prestigious national and international beer competitions. In addition to being well-established within its hometown of San Diego, AleSmith was acknowledged by the RateBeer community as one of the Top 10 Best Breweries nationwide in 2019 and 2020. The brewery is also a three-time winner of the Champion Brewery Award at the San Diego International Beer Competition, where it received a Gold Medal in 2019 for Nut Brown English Brown Ale. Further recognition for individual beers includes a 2016 Gold Medal for Old Numbskull and a 2022 Gold Medal for Wee Heavy at the World Beer Cup. AleSmith occupies a 109,942 square-foot facility with a state-of-the-art brewery. AleSmith’s range of acclaimed beers includes Speedway Stout, Nut Brown Ale, and San Diego Pale Ale .394, distributed in 21 U.S. states and nine countries.

About Telluride Brewing Company

Crafting beers from Rocky Mountain snowmelt and thoughtfully sourced ingredients, Telluride Brewing Company is a Colorado Craft Brewery to its core. Founded by best friends in 2011, the brewery is known for its award-winning flavors, local presence and fun-loving personality. Since their first pour, Telluride Brewing has significantly expanded its operation, opened a Brew Pub at the base of the Telluride Ski Resort in Mountain Village, and taken home Gold medals for their Face Down Brown at World Beer Cup (2012) and Great American Beer Festival (2012 & 2014), as well as Bronze at Great American Beer Festival (2016 & 2021). Their Whacked Out Wheat also medaled at Great American Beer Festival (2015) and World Beer Cup (2016 & 2018).

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Modern Times Beer Debuts Pause for Effect Hazy Double IPA

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SAN DIEGO, California— Modern Times Beer announces the launch of Pause for Effect Hazy Double India Pale Ale, the first in a series of highly innovative and incredibly delicious Double IPAs planned for 2023.

Pause for Effect took years to develop, using a process of estery Juice yeast, mid-fermentation dry hop, and secret mineral additions. Concentrated hop products including Mosaic Cryo and Citra Incognito add layers of citrus and tropical aromas that will continue to transform throughout the life of the beer.

“We wanted to create something that was as drinkable as it was boundary-pushing,” said Andrew Schwartz, Director of Product Innovation and Development. “Using the combination of cutting-edge hop products and time-tested techniques we were able to make something both alluring and high ABV, simple and aromatically boastful.”Pause for Effect (8.0% ABV) is a limited release available on tap and in 4-pack cans to-go at Modern Times Beer locations in Point Loma, North Park, and Encinitas and at fine retailers in Arizona, California, Colorado, Nevada, Texas, and Washington.

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COLD AS (ZOMBIE) ICE – Three Floyds Brewing to Release New Undead Double Pale Ale

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MUNSTER, Indiana— Three Floyds Brewing’s newest beer, Zombie Ice, will make its debut on Thursday, February 23. Crafted with an unholy amount of Citra hops, the undead double pale ale comes in at 8.5% ABV and 55 IBU – a bolder spin on their award-winning Zombie Dust, which continues to make waves in the craft beer industry since its release in 2010.

“The beer is exactly what you’d think,” says Brewmaster Chris Boggess. “A bigger, punchier version of itself. Compared to Zombie Dust, the aroma has strong notes of orange marmalade and tropical citrus. The bitterness is firm, but it’s still very drinkable at 8.5%.”

The newest brew will be available in 6-packs of 12oz cans, 19.2oz cans, and draft. Zombie Ice will also be featured in Three Floyds’ first variety pack, which includes three core brews and one rotating beer exclusive to the 12-pack.

The Zombie Ice can and package were designed with art from the Alpha King comic collection, a collaboration between Three Floyds’ founder Nick Floyd, writer Brian Azzarello, and artist Simon Bisley. The blacked-out packaging features the vibrant Zombie Ice logo and a skull with piercing blue eyes.

The brewery is hosting a Zombie Ice release party on Thursday, February 23 at Kaiser Tiger (1415 West Randolph Street, Chicago.) The event starts at 5pm and will feature ice curling, a beer ice luge, giveaways, and various Three Floyds specials throughout the night.

Zombie Ice will be available in all Three Floyds markets, which includes 19 states + Washington D.C., and at the brewery’s retail kiosk (9750 Indiana Pkwy, Munster, IN.) Retailers and on-premise accounts can be located through the brewery’s beer finder.

About Three Floyds Brewing

Three Floyds Brewing is a Midwestern brewery dedicated to crafting a wide and ‘not normal’ range of quality ales and lagers. Since our founding in 1996 by Nick Floyd, we have been brewing uncompromising and full-flavored beers for a range of tastes. With a constant eye toward sound technical brewing practices, we use ingredients from around the world to produce the best artisanal, innovative, and fresh beers we can. Three Floyds is reported as the 26th top-producing craft brewery in the United States by the Brewers Association.

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