San Diego, CA (April 2026) — Pure Project, the sustainability-focused craft brewery in San Diego, has added a new year-round core beer to its lineup: Rewild, a crisp West Coast pale ale.
Brewed with Citra and Centennial hops, Rewild delivers bright citrus and pine notes with a refined bitterness and a clean, dry finish. Pouring a radiant golden color, the 5% ABV beer combines Pure Project’s signature ingredient-driven brewing with a strong commitment to environmental stewardship.
Beer for Good: Every Pint Helps Rewild Natural Habitats
Through its membership in 1% for the Planet, Pure Project will direct a portion of Rewild sales to support WILDCOAST, an international conservation organization dedicated to protecting and restoring coastal ecosystems.
The partnership focuses on mangrove forest restoration efforts in Mexico, home to the world’s fourth-largest mangrove area. Mangrove forests are powerful natural climate solutions — they sequester carbon up to five times more effectively than tropical rainforests, provide critical nursery habitat for fish and wildlife, and protect coastal communities from storms and erosion.
“Mangrove forests are one of the most powerful natural climate solutions on the planet,” said Serge Dedina, Ph.D., Executive Director and Co-founder of WILDCOAST. “Our partnership with Pure Project, especially through a dedicated beer like Rewild, provides the crucial support needed to scale up our restoration efforts, engage local communities, and put more trees in the ground. Together, we are creating a tangible, measurable impact on these globally significant ecosystems.”
WILDCOAST has already planted more than 292,500 mangroves in Mexico in partnership with the National Commission for Natural Protected Areas. These efforts have engaged local communities, created jobs, and sequestered over 100,000 tons of carbon. In 2026, the organization plans to plant an additional 35,000 mangrove seedlings along the coasts of Baja California Sur and Oaxaca.
“When it came to finding the right partner for Rewild, the answer was clear,” said Mat Robar, Co-founder of Pure Project. “WILDCOAST has been doing critical, on-the-ground conservation work for decades. Their ongoing efforts to actively rewild and restore Mexico’s mangrove forests represent the kind of meaningful impact we wanted this beer to stand behind.”
Rewild Joins Pure Project’s Core Lineup
Rewild is the first new core beer from Pure Project since 2023. It joins favorites including:
Diamond Dust (hazy IPA)
Pure West (West Coast IPA)
Tropical Mist (citrus blonde ale)
Rain (pilsner)
The beer is now available on draft and in 4-packs to go at all five Pure Project taprooms across San Diego County, as well as at select retailers throughout the region.
About Pure Project
Pure Project is a small-batch craft brewery based in San Diego, California, with five taprooms. Co-founded in 2015 by Mat Robar, Jesse Pine, and Winslow Sawyer, the brewery is known for unique, ingredient-driven beers that emphasize sustainability, seasonality, and quality. A proud 1% for the Planet member, Pure Project donates 1% of total sales to grassroots environmental organizations. The brewery has earned numerous awards, including medals at the Great American Beer Festival (GABF) and World Beer Cup, and has been recognized on “Best Brewery” lists nationwide.
About WILDCOAST
WILDCOAST is an international conservation organization founded in 2000 with offices in California and Mexico. It conserves coastal and marine ecosystems and fights climate change through natural solutions. WILDCOAST works by establishing protected areas, restoring blue carbon ecosystems like mangroves, and partnering with local communities, governments, and the private sector. To date, the organization has helped conserve more than 38 million acres of critical coastal and marine habitats.
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