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IPA

SweetWater Brewing Launches Daytrip IPA: A New Tropical Escape in Every Sip

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ATLANTA, GA – SweetWater Brewing Company (“SweetWater Brewing” or “SweetWater”), the largest craft brewer in the Southeast and a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), proudly unveils its newest craft brew: Daytrip India Pale Ale, a vibrant addition to its year-round flagship line. This easy-drinking brew delivers a refreshing wave of tropical fruit notes, low bitterness, and a captivating citrus aroma – the perfect escape to a sun-kissed paradise.

Daytrip IPA (6.6% ABV) is an American-style IPA bursting with bright, juicy, undeniably tropical flavors and a smooth, refreshing finish. The exceptional taste is achieved by a masterful blend of Columbus, Citra, Waimea, Mosaic, and Simcoe hops, creating a symphony of tropical and citrus fruit flavors, all expertly balanced by 2-Ros, Munich, Carafoam, and Crystal malts. The result is a truly unforgettable exotic and escapist experience.

Prinz Pinakatt, Chief Growth Officer at Tilray Beverages, said, “With growing consumer demand for more approachable IPA options, we are excited to present Daytrip IPA. It captures the bold, dynamic hop characteristics SweetWater fans adore, while presenting a delightfully lower bitterness.” He adds, “Rigorous research and extensive testing have gone into perfecting this recipe, and choosing premium ingredients. We’re confident that Daytrip IPA will resonate with consumers and solidify our leadership in the IPA category – a cornerstone of our brewery – and will deliver on the promise of feeling like you’ve found an island-inspired escape.”

Daytrip IPA’s packaging was designed to reflect the beer’s vivid, island-like essence, promising a sensory adventure from the moment it is seen. To amplify the launch, SweetWater is rolling out an integrated marketing campaign that includes trade programming, paid media and engaging social media giveaways and activations. The beer will be prominently featured at the SweetWater 420 Fest, the brewery’s annual music festival, scheduled for April 18-20, 2025, at Atlanta’s Pullman Yards.

Daytrip IPA is now available in the following formats:

12-pack of 12-ounce cans
6-pack of 12-ounce cans
Individual 19.2-ounce cans
Draft
Locate a nearby store or on-premise location using SweetWater’s Beer Finder.

About SweetWater Brewing

SweetWater Brewing Company, the largest craft brewer in the Southeast, is an award-winning brewery known for its stash of heady brews including the original 420 Extra Pale Ale and loads of IPAs. SweetWater’s craft beers are available coast to coast. Inspired by the outdoors, SweetWater is a passionate advocate for healthy waterways and conservation initiatives. SweetWater focuses it community support for organizations fighting for clean water and habitat conservation. For further information about SweetWater Brewing Company, please follow @SweetWaterBrew.

SweetWater Brewery is a subsidiary of Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live their very best life.

For further information about SweetWater Brewing Company, follow @SweetWaterBrew on socials.

About Tilray Brands

Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), is a leading global cannabis lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people’s lives for the better – one person at a time – by inspiring and empowering a worldwide community to live their very best life, enhanced by moments of connection and wellbeing. Tilray’s mission is to be the most responsible, trusted, and market-leading cannabis and consumer products company in the world with a portfolio of innovative, high-quality, and beloved brands that address the needs of the consumers, customers, and patients we serve. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.

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Saucy Brew Works Brings Back Viral Stealing Signs Beer

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Cleveland, OH – Saucy Brew Works (Saucy) is rolling out its wildly popular Stealing Signs beer, known as
a playful nod to last year’s Michigan football sign-stealing scandal. The local brewery created Stealing Signs as a fun way to rally
Buckeye fans for the big rivalry game and the beer buzz swept the Internet. Saucy released the beer prior to the game where it
sold out in less than an hour across their five locations statewide. Now it’s making a limited comeback with an advantage – fans
can now pre-order the beer to ensure they don’t miss out on this unique brew!

Stealing Signs is a Double Dry-Hopped Hazy Pale Ale crafted to deliver bursts of juicy, tropical flavors with a hazy finish.
Clocking in at 6.5% ABV, this beer balances smooth drinkability with hop-forward notes, making it the ultimate game-day
beverage. It will be sold in 16 oz. 4-packs and can only be found at Saucy Brew Works locations and Urban Meyer’s Pint House.
“We couldn’t believe the overwhelming hype of the beer and how fast it flew off the shelves,” says Amanda Kantor, Marketing
Manager of Saucy Brew Works. “The fans wanted it to come back, so we’re excited to share one final release and enjoy it over a
Buckeye win!”

The beer is currently available for pre-order on the Saucy Brew Works website under their shop and local beer page. Fans can
purchase up to six 4-packs during pre-order now through Tuesday, November 19th. Saucy will release the beer via pre-order and
to the public on Saturday, November 23rd at 11:00 AM. It can be selected for pre-order at their flagship brewery in Cleveland
(Ohio City), Saucy Brew Works Columbus (Harrison West), or Urban Meyer’s Pint House (Dublin). Saucy also plans to release the
beer at their additional taprooms at Pinecrest and Sandusky on the 23rd, while supplies last.

Consider this your sign to pre-order Stealing Signs! With limited quantities available, fans are encouraged to act fast to avoid
missing out again. For more details or to place an order, visit: PRE-ORDER: STEALING SIGNS – Saucy Brew Works and follow
@SaucyBrewWorks on all social platforms.

About Saucy Brew Works
Founded in 2017, Saucy Brew Works is a Cleveland-based craft brewery offering a diverse range of high-quality beers. With six
locations across Ohio, Saucy Brew Works emphasizes a commitment to its dedicated team, consistently delivering superior
products. Key to its success are pillars such as advocating for change, fostering a positive growth environment, and pushing
creative boundaries. In 2020, Saucy expanded its offerings with Saucy Coffee, available at its Brewpub/Coffeehouse locations
and online. Recognized as Cleveland’s Best Brewery in 2019 and awarded the Outstanding Small Business Award in 2020 for
community efforts during the pandemic, Saucy Brew Works continues to grow. In December 2022, it acquired Cartridge Brewing,
a historic craft brewery in Maineville, Ohio, followed by the acquisition of Urban Meyer’s Pint House in Dublin, Ohio, in April 2024.

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MadTree Brewing Celebrates PsycHOPathy, Their Classic IPA, with a Bold New Can Design and Psych Night Event on September 20th!

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CINCINNATI, Ohio – MadTree Brewing’s original IPA, PsycHOPathy, is getting a makeover that’s as bold as its flavor. As the first canned craft beer in Ohio and a cornerstone of Cincinnati’s craft beer scene for over a decade, PsycHOPathy now boasts a newly designed, eye-catching can.

This redesign is part of a larger rebranding effort that includes updates to most of MadTree’s beloved brews. Happy Amber, another local favorite, and Skygazer, a new citrus wheat recently launched in regional stores, are also sporting fresh looks. The new designs reflect MadTree’s passion for the outdoors, incorporating nature-inspired elements and, of course, trees.

“It was time for a refresh,” said Kricket Murnahan, Creative Director at MadTree. “Our consumers spoke and we listened. After testing new can designs with hundreds of consumers, this design emerged as the clear favorite. The new can is bolder, more legible, and proudly highlights our Cincinnati roots. It features a captivating illustration that celebrates the hop-forward character PsycHOPathy is renowned for.”

To commemorate the rebrand, MadTree is hosting Psych Night on Friday, September 20th, from 6:00 PM to Midnight. For one night only, the brewery is reviving its popular behind-the-scenes tours and transforming the taproom with a green theme in honor of PsycHOPathy. The event will feature:

Live music from the Almond Butter Band (Cincy’s premier Allman Brothers tribute band) from 8:00pm-11:00pm
Interactive Hop Art Installations from Six Bomb Boards from 6:00pm-8:00pm
Brewery tours that include a limited edition glass. You can sign up at the brewery or book in advance here
Specialty beer tastings
Merch giveaways
Brady Duncan, MadTree Founder, expressed his excitement: “We’re thrilled with PsycHOPathy’s evolution, its new design, and its enduring status as a local favorite and Cincinnati staple. Psych Night promises to be an extraordinary event, featuring fantastic music, exclusive tours, and unique tastings. We can’t wait to share this experience with our community.”

About MadTree Brewing Company

Founded in 2013, MadTree is an award-winning brewery that’s rooted in Cincinnati and planted in purpose. Driven to craft great beer – but more importantly – to build a business dedicated to doing good, MadTree protects and celebrates nature while reducing impact on the environment. MadTree is a B Corp certified company and proud member of 1% for the Planet with a commitment to donate 1% of sales to local, sustainable nonprofits. MadTree strives to create warm and welcoming experiences, exceed expectations, and most importantly, plant a better community. They put purpose in every pour,and raise a glass to doing things differently. Cheers.

Learn More by clicking here.

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10 Barrel Brewing Releases HopBurst Series

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10 Barrel Brewing
Photo Credit: 10 Barrel Brewing

Bend, OR – Last April 10 Barrel Brewing debuted a new addition to its to its already stacked HopBurst Series of IPAs that, and it remains one of our favorite new releases of 2024.

Bursting with huge citrus and pine hop flavors, 10 Barrel Juicy Drama is a massive 9.6% ABV Imperial IPA with Yuzu zest added at the fermentation stage to deliver a surprisingly easy-drinking and low-maintenance beer.

10 Barrel’s latest HopBurst release is available now anywhere 10 Barrel beers are sold, as well as in the new HopBurst Variety Pack featuring all four series IPAs—Juicy Drama, Apocalypse, All Ways Down, and Cloud Mentality.

For more information please visit https://10barrel.com/

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Genesee Brewery Introduces First Ever “Sum-all” Seasonal Beer: Black Cherry Vanilla Kellerbier!

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Genesee Brewery
Photo Credit: Genesee Brewry

ROCHESTER, N.Y. — Genesee Brewery recently announced that it has invented a new season, a New Yorker’s perfect season, sum-all. Sum-all is the season between August and October where New Yorkers beg for sweater weather while savoring the last days of summer. And in true Genesee fashion, brewery officials announced the first official sum-all beer: Genesee Black Cherry Vanilla Kellerbier! Black Cherry Vanilla Kellerbier will be available later this week in 12-packs of 12-ounce cans and on draft at select locations.

It’s Officially Sum-all Starting August 1

Genesee is leaning into its tradition of releasing seasonal beers before you can even flip your calendar by crafting the new, official sum-all season.

“Sum-all is all about celebrating the best of both seasons and embracing the juxtaposition this time of year offers. Fall beer in August? Makes sense to Genesee! Flannel swim trunks? You got it. Maple hot dogs? Well, you decide… Genesee is all about giving the people what they want,” said Benning. “And while we don’t control the weather or the thermostat, Genesee can offer liquid relief, no matter the season!”

For more information please visit https://www.geneseebeer.com/

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Censored Munky Launches Inaugural Beer in Partnership With White Lion Brewery

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CHICOPEE, Massachusettes— Censored Munky Brewing Company announces the launch of its inaugural beer “Freee Speeech!!!”. Based in Chicopee, Censored Munky is in partnership with White Lion Brewing Company out of Springfield to contract brew and distribute the inaugural beer, with forthcoming plans for Censored Munky to have a brewing operation and tasting room in Chicopee, an effort that will employ 3-5 people initially.

Two of the founders have over 100 years of family roots in Chicopee. “There was no better place to start our company than in Chicopee, where there is a working-class culture, and our French/Irish family roots are from the area. This all speaks to our passion for great beer, to have fun, and to have lively conversations”, says Rick Roque, area investment banker and Co-Founder.

Freee Speeech!!! is an American IPA that has a mild hop profile with hints of tropical fruit and citrus that is smooth and clear. Censored Munky pairs its beer with design concepts to illustrate political satire in this heavily politicized climate. The company intends to launch an assortment of beers to make fun of political parties, elected officials, conspiracies, and anything else the Munky desires.

“We made Freee Speeech!!! our flagship beer and first design because of the importance of the First Amendment”, says John Phillips, Chicopee resident, Chief Munky and Co-Founder. “It was a revolutionary concept and freedom that was won in the days of old. It took power away from those who controlled information. We should always strive for truth, dialogue, and laughter”.

Tommy Reynolds, Co-Founder, states “Our t-shirts, merchandise, can designs and messaging bring a fresh perspective on the world we live in with humor, wit, sarcasm and satire. By combining visual aids, a paired unique taste, and a thirst for laughter, we aim to bring people together via a shared vision; we realized censorship sucks.”

Freee Speeech!!! will be available at liquor stores, bars, and restaurants across Massachusetts starting April 20, 2024. It will be on tap at White Lion Brewing Company in both Springfield MA and Amherst MA, and at Massie’s American Bistro in Chicopee MA beginning on April 20th.

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Roadhouse Brewing Announces Debut of Plasma Hazy IPA

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JACKSON HOLE, Wyoming — Roadhouse Brewing is thrilled to announce the upcoming release of Plasma, an innovative Hazy IPA pushing the boundaries of dankness and flavor. This 6.9% ABV brew promises an unforgettable experience for hop lovers.

Plasma’s creation involved venturing into uncharted territory, utilizing a combination of brand-new hop varieties and cutting-edge hop products. Elani, Pink and HBC 1019 hops take center stage, bursting with tropical flavors of guava, watermelon, citrus and stone fruit, complemented by subtle notes of dank herb. Salvo and Spectrum hop extracts further intensify the dry hop character without introducing bitterness, resulting in a pungently aromatic yet incredibly drinkable brew.

Notes Brewmaster Max Shafer, “For fans of our cult-favorite, The Walrus Hazy IPA (8.3% ABV), look for a similarly velvety IPA with fruit notes coming from some exciting new hops vs fresh fruit this time, and a slightly lower ABV for even easier drinkability.”

Plasma is one of the many new can designs Roadhouse is rolling out across the brand this year. What started as a ‘superdelic’ one-off label designed by co-founder Colby Cox alongside Matt Taylor, a Grammy-award-winning artist for one of his Red Hot Chili Peppers album designs, has evolved into a new look for the homegrown brand, echoing a love for music, the outdoors and its independent spirit through a cosmic, psychedelic feel, that still nods to its roots.

“The underlying ethos and guiding vision behind the Roadhouse brand has always been informed by music and the psychedelic experience. The original lineup paid tribute to that more subtly because we liked the idea of leaving a trail of bread crumbs,” says Colby Cox, owner and CEO of Pure Madness Brewery Group, Roadhouse’s parent company since acquiring Melvin Brewing in 2022. “If you get, you get it- type thing. We want to make a bolder statement with the changes to the core lineup. I want to more overtly recognize that a lot of who I am, who we are, is due to altered states of consciousness. Our creativity and innovation – it would be impossible to say we aren’t trying to touch the void. After all, we are just a “merry band of pranksters,” and it’s all about going Furthur.”

About Roadhouse Brewing Co.

Built upon its two founders’ unique backgrounds as an award-winning home brewer and noted restaurateurs, Roadhouse Brewing Company draws inspiration from the culinary and craft worlds, its home base in the iconic mountain town of Jackson Hole, and its independent spirit – making the brewing facilities a daily hub for innovation and collaboration. Roadhouse was awardedBest for the World™ B Corporation, ranking in the top 5% of all B Corps in its size group worldwide for sustainable business practices. Now distributing on and off-premise in Wyoming, Illinois, Idaho, Colorado, Utah, Montana and California. Roadhouse ships nationally to most states viaCraftShack and offers same-day delivery in New York City and next-day shipping in New York State via TapRm.com. Further demonstrating its commitment to sustainability, Roadhouse Brewing Co. has partnered with Patagonia Provisions to launch the environmentally conscious Roadhouse Kernza Lager, brewed with regenerative organic certified kernelza grain and all-organic ingredients.

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Three Floyds Unleashes Bold West Coast-Style IPA, Turbo Reaper

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MUNSTER, Indiana— Three Floyds Brewing, known for their boundary-pushing craft beers, have launched Turbo Reaper – the brewery’s inaugural year-round West Coast IPA offering. The medium-bodied 7% ABV brew features tropical and citrus hop flavors with a moderate bitterness and notes of pineapple, grapefruit, and mango.

“We went with a West Coast IPA because we wanted to create a bright, hoppy, and drinkable IPA that you can see through,” says Brewmaster Chris Boggess. “This beer leans a little more modern with its tropical hop aroma and flavor, plus a citrusy backbone.”

The newest brew will be available in 6-packs of 12oz cans and draft. The black packaging with bright pink accents features art by Matt Stikker and falls in line with Three Floyds’ “Not Normal” ethos. Turbo Reaper will also be featured in Three Floyds’ next variety pack, which includes three core brews and one rotating beer exclusive to the 12-pack.

Turbo Reaper will be available in all Three Floyds markets, which includes 21 states + Washington D.C., and at the brewery’s retail kiosk (9750 Indiana Pkwy, Munster, Indiana.) Retailers and on-premise accounts can be located through the brewery’s product finder.

About Three Floyds Brewing

Three Floyds is a Midwestern brewery dedicated to crafting a wide and ‘Not Normal’ range of quality ales and lagers. Since their founding in 1996 by Nick Floyd, they continue to brew uncompromising and full-flavored beers for a range of tastes. Three Floyds is reported as the 24th top-producing craft brewery by volume in the United States by the Brewers Association.

After spending over two decades brewing a wide portfolio of craft beer, Three Floyds began envisioning a new, higher-proof project – a distillery.

Using both traditional and innovative distilling techniques, the team created a line of super-premium spirits derived from the finest and rare ingredients. Today’s lineup includes award-winning whiskeys and gins – as well as newly created premium canned cocktails. The distillery stays true to Three Floyds’ ‘Not Normal’ code – unwavering and without compromise.

Since their official launch in 2019, Three Floyds Distilling has accumulated over 65 accolades, including Indiana Distillery of the Year at the New York World Wine and Spirits Competition, Best in Class at the American Craft Spirit Awards, and six triple gold medals at MicroLiquors Spirit Awards.

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Chatham Brewing Releases Nectaron of the Gods Double IPA in Cans

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CHATHAM, N.Y.— Chatham Brewing, Columbia County’s first brewery in New York’s upper Hudson Valley, has released Nectaron of the Gods Double IPA, featuring Nectaron and Motueka, two southern hemisphere hops. This release, available in a four-pack of 16 oz. cans, will be released this week to the public.

This Double IPA is a welcome addition to the brewery’s long list of easy-to-drink beers that Chatham Brewing has to offer, even with an 8.5 percent ABV.

The combination of New Zealand’s hops Nectaron and Motueka provides rich tasting notes with vibrant yet subtle tropical fruit character, a refreshing aroma, and a zesty finish that will make the winter months even more special. This mixture led to the naming of the drink, which was crafted with the thought of it as “a drink of deities.” The nuances reveal themselves with every new pint you drink.

“When we first introduced Nectaron of the Gods to our customers, they fell in love with its unique hop character and smooth mouthfeel,” said Tom Crowell, co-owner of Chatham Brewing. “It’s afull-bodied DIPA to be sure, but it has a lot of juicy fruit flavors. The beer definitely earned its name! Nectar is a drink for the gods, so it seems like a good idea with the prominent Nectaron hops.”

First previewed on draft in the brewery’s tasting room back in the fall of 2023, the cans can now be found at bars, restaurants, retailers, and the taproom.

For more information on Chatham Brewing, visit ChathamBrewing.com, on Facebook and Instagram or Chatham Brewing’s taproom in Columbia County, which offers a wide collection of year-round and seasonal craft beers and seltzers to enjoy both in-person or to take home with.

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Bent Water Brewing Announces New 12 Packs of Three Flagship Beers

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LYNN, Massachusetts— Bent Water Brewing Company, the award-winning craft brewery from Lynn, Massachusetts, announced the release of brand new 12 packs of three of their best-selling flagship beers. With a big football weekend on the horizon, the timing for many is ideal.

“The last game of the football season is right around the corner, and for most people that means a big party with friends, family, food – and beer,” commented Drew Yeager, Head Brewer and COO of Bent Water Brewing. “So timing-wise this release couldn’t be better, but ultimately this is the culmination of something we’ve discussed and planned for over two years. It’s awesome to see it come to fruition.”

Twelve packs of 12 oz. cans of Thunder Funk IPA, Premium Lager, and the most recent entry to the Bent Water flagship portfolio, The Shaka West Coast Style Pale Ale, have already started appearing on shelves and store floors and will continue to pop up throughout the Greater Boston/North Shore area of Massachusetts in the coming weeks.

While no plans currently exist to extend the 12 pack presence deeper into one of the brewery’s eight additional distribution territories, the decision is not off the table.

“We’ve seen consumers all over the country gravitate towards buying their favorites in larger quantities and based on the occasion, looking for 12 oz. cans, as well,” continued Yeager. “It’s still fairly rare in the craft beer market for a brewery with our production capacity to balance limited offerings with something at this scale, but we always try to stay ahead of the curve.”

About Bent Water Brewing Co.

Bent Water Brewing is a Lynn-based brewery that focuses on consistent, quality craft beers. Founded in 2015 by Massachusetts North Shore residents, Bent Water operates on a 30 BBL system and proudly utilizes Lynn’s superior water source. Bent Water Brewing distributes to Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, New Jersey, Pennsylvania, Ohio, and Florida.

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