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Beer

DESTIHL Launches Normal Beer, an All-Malt American Light Lager Starting in Illinois

September 18, 2026 by Dustin Scoggins

DESTIHL: Normal Beer

NORMAL, Ill. (Aug. 26, 2026) — DESTIHL Holdings is rolling out Normal Beer, a standalone American light lager meant to be simple on purpose.

The first cans hit Illinois in September. After that, DESTIHL plans to move the brand through its roughly 40-state network. The beer is 4.0% ABV and 99 calories per 12-ounce can. It is brewed with 100% barley malt and no rice or corn. Suggested retail on a 12-pack of 12-ounce cans is $15.99 to $16.99. Draft kegs are also available.

Normal Beer is a separate brand from DESTIHL Brewery’s core craft lineup, including the DeadHead IPA Series and Wild Sour Series. Packaging, pricing, and positioning are built for cookouts, tailgates, golf, yard work, and a cooler — not for tasting notes and limited drops.

“A perfectly normal beer”

“Somewhere along the way, beer and other beverages got complicated — tasting notes, stars and everybody telling you what you should be drinking. We don’t think it has to be that way,” said Matt Potts, founder and CEO of DESTIHL Holdings. “Normal Beer is a crisp, clean lager brewed with all malt and no shortcuts, made for the normal things people actually do — cookouts, fishing, hiking & ski trips, fire pits, tailgates, golfing, concerts, yard work and every cooler worth opening. It’s a perfectly normal beer, and we think that’s exactly what a lot of drinkers are looking for right now.”

About DESTIHL

DESTIHL started as a homebrew habit. In December 1995, Lyn Potts gave her husband, attorney Matt Potts, a five-gallon kit. He later opened Elmwood Brewing Company in 2001, then left law to build a larger concept. On November 23, 2007, Matt and Lyn Potts opened DESTIHL Restaurant & Brew Works in Normal, Illinois, with partners Troy Nelson, Laurie Nelson, and Jason Bratcher — a week before the Great Recession. The brewpub poured seven beers, including Normal Lager and Baldock IPA. A Champaign restaurant followed in 2011. Production left the 8-barrel pub system in 2013, and in May 2017 DESTIHL opened a $14 million, 47,000-square-foot brewery and beer hall in Normal. That plant made the company a regional player and helped put the Wild Sour Series into cans early, when canned sours were still unusual.

From there DESTIHL Holdings became more than a brewpub group. DeadHead IPAs, Dosvidanya barrel-aged stout, and the Saint Dekkera / Wild Sour lines won medals at GABF and FoBAB and pushed distribution toward 40 states. In 2023 the company launched Canopolis, a contract brewing and canning shop inside the Normal plant. DESTIHL Spirits followed in 2024. In 2026 it added Normal Beer, a separate all-malt American light lager at 4.0% ABV, as a lower-price brand beside the craft portfolio. The holding company still sits in Normal and still uses the same line: flavor over bland.

For more information, please visit https://destihl.com/

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Filed Under: Beer, breweries, craftbeer

Bruz Beers Closing Colfax Taproom in September, Keeping Midtown Open and Planning a 2028 Golden Location

September 18, 2026 by Dustin Scoggins

Bruz Beers

DENVER — Bruz Beers will close Bruz Off Fax in September after six years on Colfax Avenue. The original 10-year-old production brewery and taproom in Denver’s Midtown neighborhood stays open.

The last day at Bruz Off Fax is September 24, 2026. The same Belgian-style beers will remain on tap at 1675 West 67th Avenue, Suite 100. Owners Ryan and Rachel Evans say a going-away party is coming; details will be posted on Bruz social channels.

“We accomplished what we wanted at Bruz Off Fax,” the Evanses said. “We built a special place where people could hang out and feel welcome while sipping some great beer. Colfax will always have a special place in our hearts. Thank you to our loyal fans for all of the memories!”

Next stop: Golden in 2028

Bruz is planning a taproom in the former Golden Animal Hospital. Local firm Ewers Architecture is on the design. The previous building owners chose Bruz to keep the property as a community space. The concept includes a two-story outdoor patio looking toward the foothills and sunset. Opening is slated for 2028.

Ryan and Rachel Evans live in Golden and say that is part of the move.

“Being Golden residents, we are looking forward to building something special for our community. Joining the ranks of one of the nation’s premier beer towns is truly thrilling, especially given Golden’s stellar reputation. We look forward to bringing not only our Bruz Beers brand, but also one of the best selections of Belgian import beers in the region.”

About Bruz Beers

Bruz Beers began with two Denver-area beer travelers who wanted a true Belgian-style brewery in Colorado. Charlie Gottenkieny, a longtime homebrewer and two-time AHA Homebrewer of the Year, fell for Belgian ales on a 1980s trip to Belgium and spent decades brewing those styles at home. Ryan Evans, a Colorado native with an MBA from the University of Denver, had his own conversion moment on a late-1990s layover in Brussels, when a bartender poured him Tripel Karmeliet. The two met around 2014 at a Belgian tasting Gottenkieny was teaching. After being priced out of RiNo, they opened Bruz in July 2016 as the anchor of the new Midtown neighborhood at 1675 West 67th Avenue, brewing only Belgian and Belgian-inspired beers — wit, dubbel, tripels, quads, and later sours and barrel-aged ales.

The original taproom stayed the production home. In February 2020 they opened Bruz Off Fax at Colfax and York, then added a canning line when the pandemic hit. Awards followed, including gold at the European Beer Star in Germany for Oak Marionette on Peaches. Ryan and his wife, Rachel Evans, also built a side business leading beer tours to Belgium. In 2026 they scheduled Bruz Off Fax to close on September 24 so they could keep Midtown running and plan a 2028 taproom in Golden, in the former Golden Animal Hospital, with a two-story patio facing the foothills.

For more information, please visit https://bruzbeers.com/

For Brewing fun fact, trivia, movies and more, Click Here

Filed Under: Beer, breweries, craftbeer

Hindenburg Löwenbräu Beer Bottle Up for Auction Sept. 22, 2026 — Last One Sold for $16,000

September 18, 2026 by Dow Scoggins

Hindenburg Löwenbräu Beer Bottle Up for Auction Sept. 22, 2026 — Last One Sold for $16,000Another Piece of Hindenburg Beer History Heads to Auction
Eighty-nine years after the Hindenburg burst into flames over Lakehurst, New Jersey, one more surviving bottle of Löwenbräu is coming up for sale. Wallis & Wallis in Lewes, England, is offering the fire-damaged bottle as Lot 431 in its Arms, Armour, Militaria & Collectibles auction on September 22, 2026. It’s a standard 23cm green bottle with a crown top, one of only six known to have survived the disaster — still sealed, though the label is scorched and crumbling and the foil cap disappeared long ago in the flames.

The bottle carries a modest £4,000–£6,000 estimate, well below the roughly $16,000 a sister bottle fetched back in 2009, but with these things, pre-auction estimates rarely hold once collectors start chasing a piece of aviation infamy. Somewhere out there, a handful of these bottles are still scattered in attics and family collections — each one a strange little souvenir of one of history’s most famous disasters, and proof that even a beer that’s been through a fireball can still find someone willing to pay for the story.

Website:  https://www.wallisandwallis.co.uk/

 

A bottle of Löwenbräu beer was sold at auction back in 2009, fetching over $16,000.

The most expensive bottle of beer - A bottle of Lowenbrau from the Hindenburg

A bottle of Löwenbräu beer, recovered from the 1937 Hindenburg airship disaster, was auctioned for over $16,000, making it the most expensive beer bottle ever sold, according to ABC News. Found among the wreckage in Lakehurst, New Jersey, the heavily damaged bottle retained about 80% of its contents, though auctioneer Andrew Aldridge noted it would be undrinkable due to its condition.

On May 6, 1937, Fire Chief Leroy Smith discovered six intact Löwenbräu bottles and a pitcher at the crash site. To retrieve them later, he hid the items, as authorities had restricted access to the area. Smith kept one bottle and shared the others with colleagues, though most are now unaccounted for. One was later donated to the Löwenbräu company after a colleague’s passing. This rare artifact remains a prized piece for Hindenburg memorabilia collectors.

About the Hindenburg:
The Hindenburg was a German airship, renowned for its luxury and technological marvel, that operated as a transatlantic passenger transport in the 1930s. Measuring over 800 feet long, it was one of the largest airships ever built, powered by hydrogen gas and capable of carrying dozens of passengers in opulent cabins. On May 6, 1937, while attempting to land in Lakehurst, New Jersey, the Hindenburg caught fire and was destroyed in a catastrophic explosion, killing 36 people and marking a tragic end to the airship era. The disaster, widely covered by media, remains a significant historical event, with artifacts like a recovered Löwenbräu bottle later becoming valuable collectibles.

Fun Beer Facts, Breweries and More: Click Here

Filed Under: Beer, Hindenburg, Lowenbrau

Chill Rasputin Has Entered the Chat: North Coast Brewing Tames Its Legendary Stout

September 18, 2026 by Dow Scoggins


North Coast Brewing Co. takes its cult-favorite Old Rasputin Russian Imperial Stout and turns the ABV way down — without losing the flavor that made it famous.

Old Rasputin just got a chill little sibling. North Coast Brewing Company — the Mendocino Coast craft beer institution behind the mighty Old Rasputin Russian Imperial Stout — is rolling out Chill Rasputin, a stout built for people who love that roasty, chocolatey Rasputin flavor but don’t necessarily want to get knocked sideways by it.

Landing in 16-ounce four-packs on shelves in early October, Chill Rasputin dials the ABV down to a sessionable 4.5%, while still layering in dark chocolate and roasted coffee over a smooth, easy-drinking body. Think of it as Old Rasputin’s laid-back cousin — same family resemblance, way more chill. It’s a beer built for backyard firepits, concerts, and the walk back from a long hike, not for a slow sip while you brace for impact.

True to North Coast’s sustainability streak, the four-packs ditch plastic rings for Eco-Rings®, a fully compostable holder.

“Old Rasputin has developed an incredibly loyal following over the years,” said Jennifer Owen, CEO of North Coast Brewing. “With Chill Rasputin, we created a beer that honors that legacy while offering a lighter, more approachable option for a wider range of occasions. It’s still unmistakably Rasputin, just a little more relaxed.”

Find it starting in early October via the beer locator at northcoastbrewing.com, or grab a four-pack straight from the Brew Shop at the Pub at North Coast Brewing Company in Fort Bragg.

About North Coast Brewing Company
North Coast Brewing has been a fixture on California’s Mendocino Coast since opening as a local brewpub in 1988 — making it one of the true pioneers of American craft beer, predating most of the breweries that get credit for starting the movement. Co-founded and long helmed by brewmaster Mark Ruedrich, the brewery has racked up more than 110 medals in national and international competitions.

Beyond Old Rasputin and Chill Rasputin, the lineup includes Scrimshaw Pilsner (widely regarded as one of the best American-brewed pilsners going), Red Seal Ale, Brother Thelonious Belgian-Style Abbey Ale, and North Coast Steller IPA. The brewery also resurrected the historic Acme label, dating back to 1860s San Francisco. North Coast beers now ship to 48 states and export to Europe and the Pacific Rim.

North Coast is a Certified B Corp, TRUE Platinum Zero Waste Certified, and runs a carbon farming project with a local partner farm — composting spent grain to grow vegetables served right back in the taproom. The brewery has deep jazz roots too: its on-site venue, The Sequoia Room, has landed on Downbeat Magazine’s “Great Jazz Venue” list multiple years running.

Mission: “Making the World a Better Place, One Pint at a Time.”
Address: 444 North Main Street, Fort Bragg, CA 95437
Website: northcoastbrewing.com

Filed Under: Beer, north coast brewing Tagged With: imperial

Dad Strength Brewing Adds New York, Reaching 44 Wegmans Stores in Its Eighth State

September 17, 2026 by Dustin Scoggins

Dad Strength Brewing

WASHINGTON, D.C. — Dad Strength Brewing, which calls itself America’s first dedicated low-alcohol craft brewery, is now selling beer in New York.

All three year-round beers — IPA, Juicy IPA, and Hazy IPA, the brand’s fastest seller — are on shelves at 44 Wegmans stores statewide. New York is the company’s eighth state.

The launch is through T.J. Sheehan and The Sheehan Family Companies. Dad Strength says the goal is a stronger low-alcohol footprint across the Northeast.

Wegmans is the first retailer in the brand’s network to give Low & No beers their own dedicated shelf space, rather than mixing them into the regular craft set.

Why New York matters

“New York is a major milestone for Dad Strength, and partnering with The Sheehan Family Companies gives us an incredible opportunity to build on that momentum throughout the Northeast,” said co-founder Craig Carey.

Co-founder Ryan Kutscher pointed to the Wegmans set as a category signal.

“Seeing Wegmans’ decision to dedicate shelf space to Low & No products is a powerful signal that this emerging category has real staying power. It also shows there’s a growing demand for great-tasting craft options for consumers who want to drink less alcohol without giving up the experience of having a beer.”

Dad Strength beers are 2.9% ABV and 94 calories. The company already distributes in Washington, D.C., Maryland, Virginia, North Carolina, South Carolina, Tennessee, and Michigan.

About Dad Strength Brewing

Dad Strength Brewing started in Washington, D.C., in 2023, when longtime friends Ryan Kutscher and Craig Carey hit a familiar middle-age problem: they still wanted hop-forward craft beer, but 7–10% IPAs no longer fit early mornings, kids, or the next workday. Both were already entrepreneurs — Kutscher in public relations, Carey in restaurants — and they spent years mixing regular beer with non-alcoholic beer in the same glass to land around 3% ABV. When they could not find a commercial beer that tasted like a real IPA under 3%, they asked Atlas Brew Works, the World Beer Cup–winning D.C. brewery, to help them brew one. After about a year and eight or nine pilot batches, they released a 2.9% ABV, 94-calorie West Coast IPA in summer 2024 and billed Dad Strength as America’s first dedicated low-alcohol craft brewery.

The brand grew from D.C. bars and a pickup-truck hustle into a three-beer lineup — IPA, Juicy IPA, and Hazy IPA — all kept at 2.9% ABV. In September 2025, Kutscher and Carey pitched the company on the Season 17 premiere of Shark Tank, asking $250,000 for 5%. They closed a $300,000 deal for 12% with Lori Greiner, Robert Herjavec, and Rashaun L. Williams. That attention, plus coverage in Food & Wine, Men’s Health, The Wall Street Journal, and TODAY, helped push distribution beyond the Mid-Atlantic into the Carolinas, Tennessee, Michigan, and, in 2026, New York, including a dedicated Low & No set at Wegmans.

For more information, please visit dadstrengthbrewing.com.

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Filed Under: Beer, breweries, craftbeer

Tacos Atarantados Launches Cerveza Atarantados, Its First U.S. House Beer, With Miami’s Magic 13 Brewing Co.

September 17, 2026 by Dustin Scoggins

Magic 13 Brewing

MIAMI — Tacos Atarantados has launched Cerveza Atarantados, the restaurant’s first proprietary beer in the United States.

The 4.5% ABV Mexican-style light lager was developed exclusively with Miami’s Magic 13 Brewing Co. It is now on tap at the brand’s Wynwood and Brickell locations for $8.

The beer is meant to sit next to the restaurant’s trompo meats, tacos, and house-made salsas. Instead of buying an existing label, Tacos Atarantados worked with Magic 13 to build a house beer for its U.S. dining rooms.

Built for the taquería, brewed in Miami

“Everything we do starts with the traditions of Monterrey,” said Jorge Guadiana, corporate chef and co-owner of Tacos Atarantados. “As we continue growing in the United States, our goal is to preserve that identity while working with local partners who share our standards for craftsmanship. Cerveza Atarantados was created as a natural extension of our food, our hospitality and the experience we want every guest to have.”

Jean Taboada, head brewer at Magic 13 Brewing Co., said the restaurant came in with a clear brief.

“It is an honor to have been chosen by Tacos Atarantados to develop their flagship beer. Their team had a clear vision for what they wanted the beer to represent, and we were proud to help bring that vision to life. We hope this marks the beginning of a long and successful partnership between Tacos Atarantados and Magic 13.”

The launch is the first signature beverage created specifically for the brand’s U.S. restaurants. Tacos Atarantados says the same model — keep the Monterrey identity, partner with local producers — will guide other U.S. openings.

Where to drink it

Cerveza Atarantados is available only at Tacos Atarantados Wynwood and Brickell. Price: $8.

About Tacos Atarantados

Founded in Monterrey, Mexico, Tacos Atarantados is a chef-driven taquería known for Northern Mexican street flavors, a high-energy room, and a signature trompo. The brand now has more than 16 locations in Mexico and the United States. Chef Jorge Guadiana leads a menu of tacos, shareables, and late-night service built around everyday Mexican street dining.

About Magic 13 Brewing Co.

Magic 13 Brewing Co. is a community-focused craft brewery in Miami’s Magic City Innovation District. The taproom and outdoor beer garden host locally brewed beer, food, live entertainment, and community events. The brewery regularly partners with local organizations on fundraisers and collaborations.

For more information, please visit https://magic13brewing.com/

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Filed Under: Beer, breweries, craftbeer

Off Color Brewing’s AH-CHOO! Wins Best of Show at 2026 National Honey Board Honey Beer Competition

September 17, 2026 by Dustin Scoggins

Honey Beer Competition

ERIE, Colo. (Aug. 26, 2026) — The National Honey Board has named the best beers made with honey in the country, and the top prize went to Chicago.

AH-CHOO!, a honey saison from Off Color Brewing in Chicago, won Best of Show Gold at the 2026 Honey Beer Competition. The 6.8% ABV beer is brewed with lemon blossom honey, koji-inoculated rice from the brewery’s sake program, and bee pollen.

Judges tasted more than 150 made-with-honey beers on Saturday, August 22, at The Lemp Mansion in St. Louis. Sixteen certified judges scored the entries blind under Beer Judge Certification Program guidelines.

“The enthusiasm and participation of America’s breweries in the Honey Beer Competition continues to impress and inspire us,” said Catherine Barry, vice president of marketing for the National Honey Board. “Congratulations to Off Color Brewing and their winning beer! We’ve enjoyed many of their honey beers over the years, and AH-CHOO! further establishes them as a standout in the craft of brewing with honey.”

Best of Show medals

  • Gold: AH-CHOO! — Off Color Brewing, Chicago, IL (honey saison, 6.8% ABV)
  • Silver: Forget the Flowers — Runaway Blue Brewing Company, Newark, NY (rice lager with orange blossom honey and orange blossom flowers, 5% ABV)
  • Bronze: Honey, I’m Home! — Lock 27 Brewing, Centerville, OH (10% ABV braggot with Wild Miami Valley honey and East Kent Golding hops)

Best in Show for Design

Birdhouse Brewing Co. in Honeoye, N.Y., won for the honey-bear bottle design on its Honey Cream Ale.

2026 category gold medalists

  • Amber/Brown Ales: Orange Blossom Special — Tie & Timber Beer Company, Springfield, MO
  • Barrel Aged Beers: Double Barrel Aged Cursed Hive — River North Brewery, Denver, CO
  • Belgian-Style Ales: AH-CHOO! — Off Color Brewing, Chicago, IL
  • Ciders: 40 Myke Myke — Cider Corps, Mesa, AZ
  • Fruit/Vegetable/Spiced Beers: Beenut Butter Brown Ale — Nansemond Brewing Station, Suffolk, VA
  • General Ales: Honey Kölsch — Bent Barley Brewing Company, Aurora, CO
  • General Lagers: Forget the Flowers — Runaway Blue Brewing Company, Newark, NY
  • Hard Seltzers: Raspberry Chamomile Hydromel — Whistle Hop Brewing Company, Fairview, NC
  • Other Beers: Honey, I’m Home! — Lock 27 Brewing, Centerville, OH
  • IPAs: West Coast IPA — Primal Brewery, Huntersville, NC
  • Sours: Nature’s Whimsy — Manor Hill Brewing, Ellicott City, MD
  • Wheat Beers: Orange Blossom Honey Wheat — Volunteer Brewing Company, Middletown, DE
  • Design/Packaging: Honey Cream Ale — Birdhouse Brewing Co., Honeoye, NY

The full winner list is at honeybeercompetition.com.

About the National Honey Board

The National Honey Board is an industry-funded agriculture promotion group that educates consumers about honey and honey products through research, marketing, and promotional programs. Work is funded by an assessment on domestic and imported honey and is designed to increase honey use among consumers, foodservice, and food manufacturers. The 10-member board is appointed by the U.S. Secretary of Agriculture and represents producers (beekeepers), packers, importers, and a marketing cooperative.

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Filed Under: Beer, Beer Competition, breweries

Texas’s Only Certified Organic Craft Brewery Celebrates National Organic Month With Gold-Medal Beers and a New Hard Seltzer Pack

September 17, 2026 by Dustin Scoggins

Big Country Organic Brewing Company

AUSTIN, Texas — September is National Organic Month, and Big Country Organic Brewing Co. is using it to make a simple point: USDA Certified Organic beer can taste as good as anything else on the shelf.

The Austin-area brewery is currently Texas’s only certified organic craft brewery. After six years of sourcing organic hops and grains and keeping the facility organic-compliant, Big Country is putting medals next to that claim.

Gold medals for organic lagers

Little Wing Light won gold at the 2026 San Diego County Fair Craft Brew Competition. TexMex Lager won gold in the Mexican-Style Pale Lager category at the 2026 U.S. Open Beer Championship.

Those results matter because organic brewing is harder than conventional brewing. Only a small number of farms grow certified organic hops and malt, so recipe flexibility is limited.

Founder and CEO Bill Gillies put it this way:

“We fully believe in the benefits of organic but honestly, it can be challenging. There are only a handful of organic farmers producing hops and grains so we don’t have the flexibility in developing our recipes that the non-organic beverage producers are granted. It is absolutely incredible that we can go head-to-head against the non-organic producers and come away with gold medals for our TexMex and Little Wing Lagers and bronze medals for two of our new hard seltzers. That is a real tribute to our brew team and their ability to make great beer and seltzers and still maintain the clean and eco-friendly attributes of organic certification. Cheers to the great artisans we have on our team!”

New Adventure Pack hard seltzer

Big Country has replaced its original hard seltzer variety pack with the Adventure Pack. The four flavors are:

  • Jalapeño Strawberry
  • Blueberry Lemonade
  • Cherry Organic
  • Guava Limeade

Each can is 4% ABV, zero sugar, and 80 calories. Big Country says it is the only hard seltzer line that carries all three of these certifications at once: USDA Certified Organic, Non-GMO Project Verified, and Fair Trade Certified.

Why they stay organic

Organic farming is meant to build soil fertility, reduce chemical runoff into water, cut emissions, and support pollinators. The brewery also points to lower pesticide residue, more nutrient-dense crops, and safer conditions for farm workers.

Fair Trade purchases for the seltzer program have sent more than $100,000 back to the farmers who grow and process those ingredients.

Growing beyond Texas

Distribution is expanding into Colorado and Southern California. Next up is Big Country Gardens, a planned East Austin taproom that will pair organic craft beer with coffee and food in a garden setting inspired by the Texas landscape.

About Big Country Organic Brewing Co.

Big Country Organic Brewing Co. is currently the only operating certified organic craft brewery in Texas. The company carries USDA Organic, Non-GMO Project Verified, and Fair Trade Certified credentials and positions itself as a pioneer of organic beverages in the alcohol category.

For more information, please visit https://enjoybigcountry.com/

For Brewing fun fact, trivia, movies and more, Click Here.

Filed Under: Beer, breweries, Collaboration Beers

A Pub Weaves Its Own History: 26 Foot “The Beer Tapestry” Unveiled at London’s Museum Tavern

September 15, 2026 by Dow Scoggins


While the British Museum prepares to host the legendary Bayeux Tapestry this fall, a historic pub just across the street decided beer deserved its own epic. The Museum Tavern on Great Russell Street in Bloomsbury — a Greene King pub that’s poured pints since the 18th century — has unveiled an eight-meter embroidered “Beer Tapestry” tracing the story of British brewing from the Norman Conquest to the modern craft era, and for the month of September the pub has even renamed itself “The Beer Tapestry” to mark the occasion.

The tapestry was created as a tongue-in-cheek response to the Bayeux Tapestry’s arrival, picking up the storytelling thread where the famous Norman embroidery leaves off — the tale begins in 1066 and unfolds across eight illustrated scenes running from the Norman conquest through the arrival of hopped beer, the dissolution of monastic brewhouses, the rise of Greene King, and the impact of war on the brewing industry. Greene King head brewer Jack Palmer called it a fun way to spotlight the heritage of the original Bayeux piece while sneaking in a beer history lesson, and the brewery even released a limited-edition dark copper cask ale, also called The Beer Tapestry, to go with it. Unlike its 1,000-year-old inspiration across the street, this one comes with a bar stool and a pint within arm’s reach.

Address: The Museum Tavern, 49 Great Russell Street, Bloomsbury, London WC1B 3BA, UK
Website: greeneking.co.uk  

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Filed Under: Beer, English Pub, London, tapestry

Von Ebert Brewing Releases Its First Fresh Hop Beers of the 2026 Season

September 13, 2026 by Dustin Scoggins

Von Ebert Brewing

Portland’s Von Ebert Brewing is rolling out its first fresh hop beers of harvest season, starting with Fresh Hop Volatile Substance NW IPA. The beer uses Simcoe hops from Coleman Agriculture and leans into smashed berry, sticky pine resin, and sweet citrus.

In mid-September the brewery will follow with Fresh Hop Sector 7 Hazy IPA, made with Krush hops from Perrault Farms. That one is built around ripe pineapple, ruby red grapefruit, and sweet green melon.

Both beers will be available at Von Ebert’s three Portland-area locations and at Northwest bars, bottle shops, and grocery stores in 16-ounce cans and on draft until they run out.

“We’re lucky to be in the Northwest making beer where nearly all of America’s hops are grown,” said brewmaster Sam Pecoraro. “This geographic advantage allows us to celebrate fresh hops in a way other breweries can’t. We’re also able to partner with local hop growers right in our backyard.”

Taproom deals and a bigger can lineup

At all three Von Ebert locations, 20-ounce mugs of Clubhaus Lager — a World Beer Cup gold-medal American light lager — are $3 all day. At the North Mississippi taproom at 825 N. Cook Street, regular Volatile Substance NW IPA is $5 from noon to 5 p.m., Monday through Friday. The brewery also sells non-alcoholic hop sparkling waters, hard seltzers, hard punches, and hard teas.

The North Mississippi production brewery has lifted capacity from about 4,000 barrels a year toward 20,000. Von Ebert is more than halfway there, with more beer going into 12-ounce and 16-ounce cans and distribution now reaching Oregon, Washington, Colorado, California, and Japan.

About Von Ebert Brewing

Tom M. Cook and Tom S. Cook founded Von Ebert Brewing in Portland in 2018. The name honors family matriarch “Grandma Ebert,” who emigrated from Germany through Ellis Island. Von Ebert loosely means “House of Ebert,” or “House of the Boar.”

The brewery has stacked World Beer Cup medals in recent years: gold in 2025 and silver in 2026 for Clubhaus American Light Lager, gold in 2023 for its German-style pilsner, and bronze in 2024 for Vienna lager. Fresh hop season is when that Northwest setting shows up most clearly — hops from nearby farms, packed into cans while they still smell like the field.

For more information, please visit https://www.vonebertbrewing.com/

Filed Under: Beer, breweries, craftbeer

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