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GRAND OPENING: Von Ebert Brewing to Open N. Mississippi Ave. Taproom on March 1

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PORTLAND, OR. — On Saturday, March 1, Von Ebert Brewing opens its taproom off N. Mississippi Ave., at 825 N Cook St, Portland, OR 97227. Doors open at 12 p.m. and the first few hundred guests will receive a commemorative t-shirt marking the occasion. And throughout 2025, customers can purchase 20oz steins of Clubhaus Lager for just $3 only at the new location.

“Since we moved in nearly a year ago to expand brewing capacity, N. Mississippi Ave. has been a truly welcoming home to Von Ebert Brewing. We’re looking forward to being good neighbors, bringing more people to this part of town. So please join us when floating down the Mississippi,” said Sam Pecoraro, brewmaster of Von Ebert Brewing. “We’re fortunate to continue to invest in Portland, expanding our production and distribution so we can sell more of our award-winning beer here in Oregon and now in neighboring states. We’re excited to open the taproom so people can continue to taste our award-winning beers, where tradition meets evolution.”

Much of the taproom décor came from local and N. Mississippi nursery, Pistils. The design incorporates greenery and dark tones for a cozy vibe, with some touches from the old Pearl District location. Before summer, Von Ebert Brewing will also build an outdoor patio space with a stage for live music – another staple of the N. Mississippi neighborhood.

HarBQ is Oregon oak smoked PNW “style” BBQ done right. While a barbeque company focused on sourcing and cooking high quality meats, HarBQ also tries to provide delicious seasonal veggie options. HarBQ will start with a 3-day a week schedule Friday-Sunday, then eventually expanding to Thursday. Outside food will also be allowed.

“This was a no-brainer. I’m glad to have a more permanent space next to some of Portland’s finest brewers,” said Harlan Porterfield, chef and owner of HarQB. “To kick off this partnership, I collaborated with the Von Ebert Brewing team to create ‘The Company We Keep XPA’ because nothing goes better with amazing barbeque than award-winning crisp, refreshing Von Ebert beer.”

The Company We Keep XPA will be available in 16oz cans and draft at Von Ebert Brewing locations, as well as in Northwest bars, bottleshops and grocery stores.

By moving into the brewing facility off N. Mississippi Ave. a year ago, Von Ebert Brewing is expanding production and distribution from 4,000 barrels per year to as much as 20,000 barrels per year. This has allowed Von Ebert Brewing to sell more of its offerings in 12-ounce cans including: Volatile Substance NW IPA, Sector 7 Hazy IPA, Pils a German-style Pilsner and Clubhaus American Light Lager. Other seasonal offerings and collaborations will also be on draft and in 16oz cans at the new location.

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Von Ebert Brewing was founded in 2018 by Tom M. Cook and Tom S. Cook in Portland, Oregon. Von Ebert Brewing is named after the family matriarch lovingly refer to as “Grandma Ebert.” The quintessential immigrant story, Grandma Ebert came to America from Germany via Ellis Island and relied on her grit and determination to create a successful life for her family here in the states. In that vein, the brewery has displayed those same traits and gained success through numerous World Beer Cup medals: 2023 Gold German-Style Pilsner with Pils and 2024 Bronze Vienna Lager. Our moniker celebrates Grandma’s tenacity and honors our heritage. Von Ebert translates loosely to “House of Ebert” or in full English, “House of the Boar.”

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River North Brewery Celebrates 13th Anniversary with Special Events and Exclusive Releases

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Denver, CO – February 2025 River North Brewery is marking a significant milestone—its 13th anniversary! To commemorate this incredible journey, the brewery is hosting a three-day celebration from February 21st to February 23rd, offering beer enthusiasts a chance to enjoy special releases, exclusive experiences, and exciting events. The festivities will culminate with the release of the highly anticipated Anniversary 13 Stout, a one-of-a-kind barrel-aged imperial stout blend curated by River North’s award-winning brew team.

Over the years, the brewery has garnered numerous accolades, including prestigious awards from the World Beer Cup, Great American Beer Festival, and European Beer Star. River North’s commitment to innovation—evident in projects like brewing the world’s strongest saison, Double J. Marie, and earning recognition for its barrel program—has garnered the brewery both national and international acclaim.

Anniversary 13 Release

River North Brewery’s Anniversary 13 release promises to be a standout. This year’s anniversary beer is a blend of double, triple, and quadruple barrel-aged imperial stouts, aged in a variety of Colorado whiskey barrels, including bourbon, rye whiskey, ex-honey, ex-maple syrup whiskey, straight whiskey, and single malt whiskey barrels. At a bold 22.7% ABV, this highly anticipated beer is known for its rich, unparalleled complexity, making it a perfect choice for aging in the cellar to be enjoyed in the years to come.

Pre-sales for Anniversary 13 are now live, and bottles are selling fast. For those who cannot attend the anniversary weekend, bottles are available for reservation and can be picked up at the brewery for up to one month. A limited number of cases will be reserved for in-person purchase at the taprooms until they sell out each day. Bottles are priced at $35 each.

Anniversary Weekend Schedule:

Friday, February 21:

Anniversary Pre-Party

Medal-winner beer flight, featuring a special tapping of GABF gold medal winning Squirrels Just Want to Have Fun (coffee brown ale brewed with Logan House coffee), and its first ever release in 12 oz. cans to-go. Each flight will come with an exclusive sneak-preview sip of the anniversary stout.
Anniversary 13 Stout presale bottle pickups begin.
Saturday, February 22:

Official Anniversary Party

Release of Anniversary 13 Stout, Birthday Cake Stout, and rare vintage tappings from the cellar.
Food trucks, dessert vendor, and festivities at both River North taprooms
Sunday, February 23:

Anniversary Beer Pairing Dinner at the Blake Street Taproom

5-course meal paired with five River North beers, including Anniversary 13. Curated by Thistle & Mint.
A limited number of Anniversary 13 Stout bottles will be set-aside for in-person release on Sunday at each taproom until supplies run out.

This three-day event will celebrate exceptional beer, community, and the milestones River North has achieved over the past 13 years. We invite both longtime supporters and newcomers to join us in commemorating this remarkable anniversary.

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805 Beer Presents “Making Waves” — A New Film Celebrating the Relentless Spirit of Pro Surfer Lakey Peterson

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PASO ROBLES, CA – 805 Beer proudly presents “Making Waves,” a new film chronicling the extraordinary career of professional surfer Lakey Peterson. Set to premiere March 1, 2025, globally on the World Surf League and YouTube, the film captures Peterson’s fearless pursuit of greatness, both in and out of the water. The official trailer was released today, available on 805 Beer’s website and YouTube.

A Story of Grit, Passion, and Pushing Boundaries

From surf prodigy to global competitor, “Making Waves” dives deep into Lakey Peterson’s journey, showcasing the highs, the struggles, and the moments in between that define her career. Known for her progressive style and relentless determination, Peterson has carved a lasting legacy in women’s surfing, inspiring the next generation to chase their own waves.

“You don’t remember the wins or the losses,” Lakey reflects in the film. “You remember those in-between moments—being with the people you love, the places you go, the experiences that shape you. That’s what surfing is to me.”

Authentic Storytelling Through 805 Beer Films

Produced by 805 Beer, “Making Waves” continues the brand’s tradition of cinematic storytelling, following in the footsteps of acclaimed films like “Convergence,” “The House That Built Me,” and “Another Eight Seconds.” “Making Waves” features stunning archival footage, behind-the-scenes moments, and insights from some of surfing’s biggest names, including:

Conner Coffin – Pro surfer and fellow 805 Authentico
Sage Erickson – Pro surfer and longtime friend of Peterson
Britt Merrick – Legendary surfboard shaper
Mike Parsons – Acclaimed surf coach
Strider Wasilewski – Former pro surfer and WSL commentator
From historic performances at Pipeline, the US Open, Surf Ranch Pro, and Teahupo’o, to landing the first-ever aerial in NSSA women’s competition history, Peterson has proven time and again why she’s one of the most influential surfers of her generation. Ranked as high as #2 in the WSL Championship Tour, her career is a testament to perseverance, evolution, and the power of chasing your passion.

A Shared Commitment to Surf Culture

“Lakey’s journey embodies everything 805 Beer stands for—perseverance, passion, and pushing limits,” said Dustin Hinz, Chief Marketing Officer of Firestone Walker Brewing Company. “Through ‘Making Waves,’ we’re honored to share her story – one of resilience, self-discovery, and the unbreakable bond between a surfer and the ocean. It’s a film about living with purpose, taking risks, and carving your own path.”

As the official craft beer partner of the World Surf League North America, 805 Beer continues to support the surf community through immersive storytelling, their Cold Beer Surf Club Podcast hosted by former WSL tour surfer Conner Coffin, and event activations at the US Open of Surfing in Huntington Beach, Trestles in San Clemente, and Pipeline, North Shore, Hawaii.

Watch the Premiere & Explore More

“Making Waves” premieres March 1, 2025, on the World Surf League and YouTube. The trailer is available on 805 Beer’s website and YouTube.

About Firestone Walker Brewing Company

Founded in 1996 by brothers-in-law Adam Firestone and David Walker, Firestone Walker is a family-led second-generation brewery based on California’s Central Coast. Helmed by Nick Firestone, and decorated Brewmaster Matt Brynildson, Firestone Walker’s main brewery in Paso Robles produces a robust lineup of award-winning beers including 805, California’s #1 craft beer brand established in 2012; Mind Haze, a top national hazy IPA; and Cali Squeeze, one of the nation’s fastest-growing beer brands. The Firestone brand family also includes iconic beers such as DBA, Union Jack, and Pivo Pils, as well as the storied Vintage Series of barrel-aged strong ales led by Parabola. As a California beer company, Firestone Walker also has two additional locations: the Barrelworks wild ale cellar in Santa Barbara County and the Propagator R&D brewhouse in Venice. Firestone Walker was recently named “Best American Brewery of the Decade” by Paste Magazine.

About 805 Beer Films

“Making Waves” is the latest release from 805 Beer Films that highlights the incredible stories of their team of ambassadors which they fondly refer to as Authenticos – a vast cast of athletes, creators, musicians, and artists who embodied the trailblazing spirit of the 805 – the central coast of California where 805 Beer is born and brewed. Past award-winning films include: “Another Eight Seconds,” following nine-time PBR world finals qualifier, Stetson Lawrence; “The House That Built Me,” the life story of X-Games champion and Motocross Freerider, Tyler Bereman; “Convergence,” a surf film that brings together three pro-surfers (Conner Coffin, Nate Tyler, and Greyson Fletcher) on different life paths to share the command thread that inspires them – surfing, family, and community; and “Inverted Perspective,” the incredible true story of the most winning female Motocross rider on the planet, Vicki Golden.

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Upland Brewing Company Announces Taproom Exclusives for 2025

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BLOOMINGTON, IN – Upland Brewing Company, Indiana’s third-largest craft brewery, is doubling down on innovation and creativity with a new Taproom Exclusives program, featuring over 30 bold, small-batch beers available only at its brewery, brewpub, and gastropub locations throughout Indiana. These exclusive releases—available on draft, with select options for carryout— will allow Upland Brewing Company to test new flavors and combinations that tap into the creative side of the brewery team and the company’s customers. Among the scheduled taproom exclusives for 2025 are a Mexican Lager, Triple IPA, Pumpkin Ale and more.

“Upland has a long history of embracing creativity and innovation, and this program is all about pushing the boundaries of craft beer,” said Samantha Marr, VP of Sales and Marketing for Upland Brewing Company. “While we are deeply committed to our iconic brands like Dragonfly, Hoosier Gameday Lager, Wheat Ale and Champagne Velvet, our Taproom Exclusives give us the freedom to experiment. Every pint is a chance for customers to influence the future of Upland—if a beer is a hit, it might just earn a permanent spot in our lineup.”

Upland Brewing Company is asking customers who try a taproom exclusive beer to share their feedback in a survey after their experience. The company is also looking for customer suggestions for flavors and combinations they would love to try next.

“We’re stoked to be able to maximize the potential of our unique network of taprooms and restaurants with our Taproom Exclusives program,” said Matt Wisley, Upland Brewing Company Head Brewer. “This year we’re creating unique small batches available only in our locations in addition to our regular lineup. Not only does this give our guests something new and exciting to discover with almost every visit, but it creates opportunities for more members of our brewing team to design their dream beers.”

ABOUT UPLAND BREWING COMPANY

Founded in 1998, Upland Brewing Company produces and sells quality craft beer made in Indiana. With three breweries and six gastropubs throughout Indiana, Upland Brewing Company is the third largest brewer in Indiana, and the producer of the top-selling India pale ale in the state, Dragonfly. Headquartered in Bloomington, Upland Brewing Company utilizes quality ingredients to craft quality, unique brews. To learn more, follow them on Facebook, Twitter, Instagram or LinkedIn.

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Outlaw Light Beer Expands Distribution Across Michigan in 2025

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DENVER, CO — Outlaw Light Beer, the #1 fastest-growing light domestic beer in the United States continues its exponential growth, announcing a new distribution partnership covering the Great Lakes State. Outlaw Light is now available via Imperial Beverage, expanding its footprint and ensuring statewide access for Michiganders.

Brewed in the heart of Colorado by Tivoli Brewing Co., Outlaw Light Beer embodies Michigan’s hardworking grit, strong sense of community, and rich traditions. With its crisp, refreshing taste, just 105 calories per serving, and a smooth 4.2% ABV — this light beer is crafted to deliver exceptional flavor with unbeatable quality and affordability.

“When we initially launched in early 2024, we were committed to expanding quickly across Michigan,” said Ari Opsahl, CEO of Tivoli Brewing Co. “This marks an exciting milestone for us, and we’re proud to partner with an incredible distribution partner, making it easier for Michiganders to have access to the fresh and satisfying taste of Outlaw Light. It’s more than just a beer — it’s a tribute to tradition, resilience and many of the values Michiganians uphold.”

“We are thrilled to partner with Outlaw to expand their distribution throughout the state of Michigan,” said Joe Cekola of Imperial Beverage. “This partnership and support in this market has contributed greatly to the brand’s success in the western U.S. and its launch in Michigan. Since the brand’s introduction to the state in late October 2024, sales have been outpacing expectations, with their 12 and 24 pack 12-ounce cans leading the way. We look forward to continuing to grow the Outlaw brand together.”

Michigan beer lovers can stock up on Outlaw Light at their favorite retailers across the state.

Stay tuned for more updates on Outlaw Light Beer partnerships in Michigan. For more information, please visit OutlawBeer.com.

ABOUT OUTLAW LIGHT BEER

Brewed by Tivoli Brewing Company, Outlaw Light Beer represents a legacy of resilience, innovation and craftsmanship. With roots dating back to 1859, Tivoli has endured Prohibition and natural disasters, emerging stronger each time to create exceptional beers. Outlaw embodies this spirit with its crisp, easy-drinking and refreshing profile, designed for those who appreciate hard work and good times. More resilient than the average beer company and more fun, Outlaw is a celebration of dreamers and doers, crafted with pride for everyone’s enjoyment. For additional information, please visit OutlawBeer.com or follow along on Instagram and Facebook.

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Prost Brewing Co. Releases Helles for Limited Time Only

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NORTHGLENN, CO – You can always drink like a German at the award-winning craft German brewery, Prost Brewing Co., but for a limited time only, you can enjoy the Helles Munich-Style Golden Lager (5.0% ABV) at retailers near you. Prost’s new limited time offering release program which launched this year, is kicking off with its Helles, and aims to bring good bier to good people. The bier will be available in 6-packs of 12 oz. cans beginning in February, across Prost Brewing Co.’s seven-state distribution footprint.

As an everyday sessionable bier, Helles is light in color and body, but massively flavorful. It’s balanced, light and crisp on the palate with bright, vibrant flavors characterized by the old-world earthiness of pilsner and Vienna malts and a very traditional, light noble hop flavor. Lower in ABV and bitterness, it’s the everyday lager bier.

“The German word ‘Helles’ means pale,” said Prost President David Deline. “And while it’s now considered a traditional style, it actually caused controversy when it was introduced in the mid-1800’s, challenging older, darker styles for the title of ‘real’ Bavarian lager.”

Luckily for us, Helles secured its place as a sessionable mainstay, and a place in Prost’s new limited time offerings program, which allows the award-winning brewery to showcase a range of traditional German bier styles. Later in 2025, fans can expect limited-time tastes of Maibock (6.7% ABV), Radler (4.0% ABV), and the much-anticipated Festbier (5.3% ABV).

Visit your closest retailer or Prost biergarten locations today to enjoy Helles while it lasts. Prost Brewing Co. operates biergarten locations in Denver, Fort Collins, Highlands Ranch and Northglenn. The brewery now distributes in its home state of Colorado and in six other states. Learn more about Prost Brewing Co. or find a location near you to Drink Like a German at prostbrewing.com.

ABOUT PROST

Prost Brewing Co. is a Colorado craft brewery focused on building community and honoring German brewing traditions. Prost’s award-winning biergarten-style biers are brewed authentically with sustainably sourced German-grown hops and malts that are hand-selected for quality. Brewed with state-of-the-art precision, Prost’s lineup of German inspired, Colorado crafted biers are clear, refined and approachable, yet layered with complexity. To drink like a German, join us for a Prost Pils at one of our four destination biergartens throughout Colorado or find us at a craft beer retailer near you. Find out more at prostbrewing.com.

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Urban South Brewery Expands Distribution to Arkansas

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Little Rock, AR — Urban South Brewery, the award-winning New Orleans-based craft brewery, is thrilled to announce its expansion into Arkansas, bringing a lineup of fan-favorite beers and its groundbreaking THC beverages to a new market. This move marks a significant milestone for Urban South as it continues to grow its presence across the South.

The brewery’s initial launch in November garnered tremendous feedback, with craft beer enthusiasts in Little Rock and surrounding areas praising Urban South’s innovative flavors and signature brews. With few breweries in the region, Urban South aims to bring a fresh take to Arkansas’s beer scene, offering a diverse lineup of products.

Arkansas beer lovers can now enjoy Urban South’s iconic offerings, including:

Holy Roller: A flagship hazy IPA with a bold, juicy flavor.
Paradise Park: A crisp, refreshing lager perfect for any occasion.
Lime Cucumber Gose: A tangy, refreshing gose with a Southern twist.
Driftee: Zero calorie, zero carb, zero sugar beverage with 5mg of Delta-9 THC.
Stratus: A 10mg Delta-9 THC seltzer loaded with real fruit juice with only 60 calories.

Urban South is also introducing its 10mg THC seltzer, Stratus, in Arkansas, a product that is particularly exciting for cannabis beverage fans. With THC levels twice the legal maximum allowed in Louisiana, the 10mg THC Stratus represents a significant leap for the brewery’s innovative product line.

“We’re thrilled to bring Urban South to Arkansas,” said Jacob Landry, Founder of Urban South Brewery. “Arkansas has an emerging craft beer culture, and we’re excited to contribute our unique brews and bold flavors to the community. The feedback we’ve received since our launch has been overwhelmingly positive, and we’re looking forward to growing our presence in Little Rock and beyond.”

Urban South Brewery remains committed to crafting high-quality beers and beverages that blend the bold, creative spirit of New Orleans with Southern hospitality. As it expands into new markets, the brewery continues to uphold its mission to create an inclusive, approachable, and fun craft beer experience.

Arkansas residents can find Urban South’s products at select retailers in Little Rock, with plans to expand availability in the coming months.

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PICK OHIO BEER Festival 2025

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PICKERINGTON, OH – “We will have an amazing selection of unique offerings pouring in the Combustion Private Event Space on the 22nd for Pick Ohio Beer Fest! Tickets are on sale now!” said Combustion owner Sarah Jackson.

“This is our sixth year for the Pick Ohio Beer Festival! It’s a great event that get’s other Ohio breweries out to the taproom to raise money in conjunction with Helping Hops to benefit the (ROX) Ruling Our eXperiences! The buzz around the event really livens things up this time of year!” said Combustion owner Keith Jackson.

FEBRUARY 22, 2025
12 PM – 6:30 PM

Enjoy artisanal beer curated from some of Ohio’s most highly sought-after breweries at Pick Ohio Beer Fest! Beer samples will reflect the unique talents of each brewery under one roof. This intimate festival experience will be hosted at Combustion Private Event Space and presented in collaboration with Helping Hops! A portion of ticket sales to benefit (ROX) Ruling Our eXperiences! Blending an unparalleled tasting experience with an opportunity to Empower Girls To Rule Their Experiences — From Relationships To Academics. We promise a great selection with generous result!

Participating Breweries
2 Tones Brewing Co.
Combustion Brewery & Taproom
DankHouse Brewing Company
Derive Brewing Company
Forbidden Root Brewery
Jackie O’s
Sixth Sense Brewing Co.
Streetside Brewery
Three Tigers Brewing Co.
Thunderwing Brewing

February 22nd Food Truck
Spanglish Latin Street Food 11am-9pm

Tickets
combustionbrewing.com/tickets

Address
80 W Church St Ste 200 • Pickerington, OH 43147

For More Information:
Learn More

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Montauk Brewing Partners with JetBlue

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MONTAUK, NY – Montauk Brewing Company (“Montauk Brewing” or “Montauk”), a beloved and rapidly growing craft brewer renowned for its exceptional craft beers, and a Tilray Brands, Inc. company (NASDAQ: TLRY and TSX: TLRY), today announced that The Surf Beer Golden Ale is now available for JetBlue customers on all domestic and international flights starting this month.

As the first airline to serve Montauk’s easy-drinking craft beer, JetBlue’s customers can now enjoy a refreshing taste of Montauk, bringing a piece of the beach to the skies. The Surf Beer is a light and refreshing brew and one of Montauk’s best-selling flagship beers, inspired by the brand’s coastal lifestyle and “Chase Your Wave” ethos. It’s an invitation to pursue one’s passions, aspirations, and authentic self.

Vaughan Cutillo, Co-founder of Montauk Brewing, says, “We are proud and excited that JetBlue selected our Montauk Surf Beer Golden Ale to offer to travelers worldwide. This selection represents not just a beverage but the embodiment of relaxation and joy that Montauk Brewing stands for. We hope that every sip taken at 30,000 feet connects our consumers to the carefree spirit of Montauk and the adventurous journey ahead.”

Montauk Brewing, known for its craft beers and community focus, has a loyal following among beer lovers and beachgoers. Now, JetBlue flights feature Montauk’s Surf Beer, bringing its unique flavors to more people.

About Montauk Brewing Company

Montauk Brewing Company (“Montauk Brewing”), founded in 2012 by longtime friends, embraces the motto “Come as You Are,” honoring adventure and passion for the simple pleasures in life. Crafting exceptional brews on the East End, Montauk Brewing invites you to visit their red Brew Barn in downtown Montauk, open year-round for fresh beer needs, located just steps from the surf – right where it belongs.

For further information about Montauk Brewing Company, please visit Montauk Brewing Co., and follow @montaukbrewc on all social media platforms.

About Tilray Brands

Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.

For more information on how we are elevating lives through moments of connection, follow @Tilray on all social platforms.

Forward-Looking Statements

Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.

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New Highland Brewing Beer Supports Hospitality Workers in WNC

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ASHVILLE, NC – For a year, Highland Brewing consternated on the same questions. Why do customers choose Highland? What does a Highland beer say about them? What does it say to them? “After more meetings than I care to count, conversations with staff, guests, and grocery shoppers, and a storm that ruined lives and raised our consciousness, we knew,” said Leah Wong Ashburn, CEO. “Highland drinkers have a Thirst for Good – a high-quality beer, made in a place they care about, by a company that makes values-based decisions and adds to the community.”

Asheville’s first brewery since Prohibition is also NC’s largest native brewery that is also family owned. The local brewing industry started with Highland and metro-area breweries now have almost $1 billion economic impact in the city. Highland has deep relationships with community partners and regularly helps host non-profit events. It is recognized for sustainability with their 1,045 solar panels, repurposed shipping containers, and care for the land and water on their 40-acre property. The more recently developed disc golf course and five sand volleyball courts add activity to an already welcoming and spacious taproom, meadow, dual wedding venues and rooftop. Guests can hear free live music several times a week.

Condensing these efforts and the countless conversations eventually led to Thirst for Good. “It’s a new brand badge that embodies who we are and what we stand for, and most importantly, how our customers feel about us,” said Nikki Mitchell, Vice President of Brand Development.

It has a dual meaning.

Thirst, for a beer. Thirst, an instinctual need.

Good, as in good quality, beneficial. For good as in, always.

Thirst for Good takes a new shape in February 2025. The brand badge is reflected in a draft-only release of a new beer, Highland Haze, a juicy 7.4% hazy IPA with tropical notes and a giving spirit. During the launch, each keg sold triggers a Highland contribution to the NC Hospitality Workers Relief Fund, earmarked for Western NC, with a goal of $10,000. In Highland’s home market, Skyland Distributing, is matching each Highland dollar. Support has poured in from Highland’s out of market partners and retailers. With this fund, 100% of contributions from Highland Haze will go to hospitality workers in Western NC. Ashburn added, “It’s an example of our Thirst for Good, and we’re always looking for more.”

Raise a toast with Highland Haze, and to Thirst for Good.

MEDIA CONTACT

Highland Brewing | Marissa Burns | Destination Marketing Manager

About Highland Brewing

Highland Brewing was founded in 1994 by retired engineer and entrepreneur Oscar Wong, establishing it as the pioneer of Asheville, NC’s now booming craft beer industry. Proudly regional, Highland’s beers are distributed in North Carolina, South Carolina, Tennessee, and Georgia. Highland is committed to quality and sustainability, boasting the third largest solar array in an American craft brewery. Today, the company is led by Wong’s daughter, Leah Wong Ashburn, and serves as the largest family-owned brewery native to the Southeast. Located in a rehabilitated manufacturing facility on a hilltop, the brewery affords space for thousands of visitors to enjoy limited release beers, tours, and live music. In addition, the Event Center, Rooftop and Barrel Room are available for private events.

NC Hospitality Workers Relief Fund

NCRLA Foundation

PO Box 896713

Charlotte, NC 28289-6713

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