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Oktoberfest

Prost! Athletic Brewing Company’s Oktoberfest Returns

September 11, 2023 by Spencer Mapes

MILFORD, Connecticut and SAN DIEGO, California— Athletic Brewing Company, America’s leading producer of non-alcoholic craft beer, announced the fifth annual release of its classic non-alcoholic Oktoberfest. This seasonal Fest Brew was created to pair perfectly with fall weather and autumn activities, from cool hikes to homecoming tailgate parties.

Inspired by traditional Bavarian Festbiers, this flavorful, slightly-sweet golden brew boasts a clean malt backbone from Vienna and Munich malts, and light bitterness from a dosing of Hallertau Mittelfruh hops. It pairs well with everything from hot pretzels to hearty, cool-weather dishes, and contains only 70 calories.

“Our Oktoberfest brew is reminiscent of what you’d experience during the Bavarian fall season,” explains Marco Garcia, Brewery Manager at Athletic Brewing Company. “It’s full-bodied with malty undertones, and delicately balanced with a slight hop finish. This brew pairs perfectly with the crisp autumn air and is best enjoyed with friends and family.”

Sporting a new look in 2023, Athletic Brewing’s Oktoberfest was a first-of-its-kind non-alcoholic brew in America when it was first released in 2019. It is now available nationwide at select U.S. retailers in 6-pack 12 oz. cans for between $9.99 – $11.99. It is also available in 6-pack 12 oz. cans for $14.99 on athleticbrewing.com.

About Athletic Brewing Company

Athletic Brewing, founded in 2017 by Bill Shufelt and John Walker, is the 13th largest craft brewer in America and the leading producer of non-alcoholic craft beer. The company’s brews are distributed in all 50 states and available at over 50,000 retail stores nationwide. In 2023, Athletic was ranked as the 4th fastest-growing company in the Americas by Financial Times. Athletic was also ranked as the fastest-growing U.S. beverage manufacturer by Inc. Magazine in 2022, and named one of TIME’s “100 Most Influential Companies.” The company has won over 75 prestigious brewing awards, including Gold & Silver for its Run Wild and Free Wave IPAs in the 2022 US Open of Beer Championship. It was also named the North American Brewer of the Year at the 2022 International Beer Challenge. Athletic has custom breweries in Milford, Connecticut, and San Diego, and donates up to $2 million annually to protecting and restoring outdoor spaces across the globe via its Two For The Trails program. Athletic Brewing is proudly a Certified B Corporation. Its full-flavored near beers and hop-infused sparkling waters are available on athleticbrewing.com

For Brewing fun facts, trivia, movies and more, Click Here.

Filed Under: Non-Alcoholic Beer, Oktoberfest Tagged With: Athletic, Athletic Brewing, Non-Alcoholic Beer, Oktoberfest

PROST! Tennessee Brew Works Releases Their Limited Oktoberfest

September 5, 2023 by Spencer Mapes

NASHVILLE, Tennessee— Embrace the spirit of German beer culture as Tennessee Brew Works proudly announces the highly anticipated annual release of this year’s Oktoberfest! Beer enthusiasts and connoisseurs alike are cordially invited to join us at the Tennessee Brew Works taproom, located at 809 Ewing Avenue in Nashville for the release Friday, September 1, starting at 11 am.

Brewed once a year, this 5.2% ABV, 17 IBU German-style Märzen is a sessionable welcome to the fall here in Tennessee. Enjoy delicious rich malt, bready and biscuit characteristics with light toasted notes on finish. The hop bitterness is clean and soft.

Oktoberfest will be available on draft, and in 16oz can 4-packs and 24-pack cases to-go at the Tennessee Brew Works taproom, starting at 11am Friday, September 1.

Oktoberfest will also be available with limited distribution around the greater Nashville metropolitan area, Clarksville, Cookeville, Knoxville, Tri-Cities, Chattanooga, and West Tennessee.

PROST! EIN TOAST!

About Tennessee Brew Works

Tennessee Brew Works is an independently owned and operated craft brewery that opened in 2013 with a mission to create high quality craft beer that pays homage to the land, traditions, and culture of Tennessee.

Tennessee Brew Works proudly introduced the state’s first All-Tennessee grain beers in 2018 with the Tennessee Department of Agriculture. Our all-Tennessee grain State Park Blonde Ale is the official beer of the Tennessee State Parks and benefits the TSP Conservancy for the preservation of the state’s 57 State Parks.

We brew beers with integrity, using only quality natural ingredients and source them from local farms whenever possible. We cater to those that appreciate the difference. Tennessee Brew Works is owned and operated by folks in Tennessee. Our motto: “We work hard to create high quality craft beer that makes Tennessee proud. Our culture places importance on family, friends, and community, and we hope you’ll be a part of it.”

For Brewing fun facts, trivia, movies and more, Click Here.

Filed Under: Beer, craftbeer, Oktoberfest Tagged With: Oktoberfest, Tennessee Beer, Tennessee Brew Works

San Diego’s Karl Strauss Brewing Releases Oktoberfest Beer for 35th Year

August 22, 2023 by Spencer Mapes

SAN DIEGO, California – Karl Strauss, San Diego’s longest continuously operating post-Prohibition brewing company, released its seasonal Oktoberfest beer for the 35th year in a row. Brewmaster Paul Segura made the announcement.

The German-style Märzen lager, which has a 5.0% ABV and a golden amber color, is available on draft at Karl Strauss’s four San Diego brewpubs in 4S Ranch, Carlsbad, Downtown San Diego, and Sorrento Mesa, as well as at several bars and restaurants throughout the County. The beer is also available on draft at Karl Strauss brewpubs in Anaheim, Costa Mesa, Downtown Los Angeles, and Temecula.

Six packs of 12-oz Oktoberfest bottles are available at all eight brewpubs and at retail locations such as 7-Eleven, Costco, CVS, Ralphs, Sprouts, and Vons.

“In a world of ever-changing beer styles, our Oktoberfest stands as a timeless classic – an original masterpiece that pays homage to the heart and soul of this Bavarian brewing tradition,” Segura said. “No doubt, this is one that both our team and our fans get most excited for each year.”

The official 2023 Oktoberfest celebration in Germany takes place from September 16 – October 3. This year marks the 188th festival. Karl Strauss’s Oktoberfest beer uses a blend of Vienna and Munich malts, along with Perle hops imported from the Hallertau region of Germany. It has toasted malt flavors, nutty undertones, and a crisp, clean finish.

In addition to traditional pints, Karl Strauss brewpubs will offer an Oktoberfest stein-and-fill promotion for $15. Refills of Oktoberfest or any Karl Strauss core beer in the newly-designed take-home stein are just $6. The beer will be available through October 31.

Karl Strauss released its first version of an Oktoberfest beer “Blonde Bavarian Oktoberfest Beer” in 1989, the same year the brewery was founded. Blonde Bavarian was part of Karl Strauss’s first Oktoberfest celebration at the brewery’s original location on Columbia Street in Downtown San Diego.

On July 30, it was announced that Karl Strauss was voted as one of San Diego’sBest Craft Breweries in The San Diego Union-Tribune’s 2023 Readers Poll. Only 10 made the list. A Karl Strauss beer garden in San Marcos is expected to open in September.

About Karl Strauss Brewing Company

Karl Strauss Brewing Company has been proudly independent since 1989, pioneering the craft beer scene throughout San Diego and beyond with innovative and award-winning releases. It has an ongoing collaboration series with some of the nation’s most well-respected breweries, and are known for launching exciting brands like Tower X West Coast IPA, as well as cult classics like Red Trolley.

For Brewing fun facts, trivia, movies and more, Click Here.

Filed Under: Beer, craftbeer, Oktoberfest Tagged With: Karl Strauss, Oktoberfest, San Diego Beer

Great Lakes Brewing Co. Oktoberfest Returns, Brewery Sponsors Cleveland Oktoberfest

August 17, 2023 by Spencer Mapes

CLEVELAND, Ohio— Great Lakes Brewing Co. (GLBC) announces the return of seasonal favorite Oktoberfest, available now in cans, bottles, and draft.

Often lauded as an American-brewed benchmark of the style, GLBC’s Oktoberfest is a malty, toasty seasonal lager brewed with a blend of Munich and Caramel malts, and is 6.5% alcohol by volume. Great Lakes Brewing Co. Oktoberfest is available now throughout the brewery’s distribution footprint in 6-Pack Bottles, 12-Pack Bottles, 12-Pack Cans, and Draft.

Beer Details:

Flavor: Prost! Our take on this classic German style is a real malt party, packed with toasty autumnal flavors perfect for hearty hoisting.

ABV: 6.5%

Packages: 6-Pack Bottles, 12-Pack Bottles, 12-Pack Cans, Draft

Release: Seasonal, August

In addition to the seasonal release of Oktoberfest, Great Lakes Brewing Co. is proud to return as the official second weekend sponsor of Cleveland Oktoberfest, taking place September 8 – 9 at the Cuyahoga County Fairgrounds. As the featured beer sponsor for the 2nd weekend, GLBC will serve a variety of draft offerings like the award-winning Oktoberfest throughout the entire fairground. GLBC beer will be available in the event’s Craft Bier Hall both weekends, and the brewery is proud to once again sponsor the event’s Great Lakes 5K Bier Run & One Mile Walk on September 4, benefiting University Hospitals Rainbow Babies & Children’s Hospital.

About Great Lakes Brewing Co.

Great Lakes Brewing Co. (GLBC) is Ohio’s original craft brewery, founded in 1988 by brothers Patrick and Daniel Conway in Cleveland, Ohio. Now celebrating its 35th anniversary, GLBC is independent and employee-owned, and serves 14 states and Washington, D.C. with its award-winning portfolio of fresh, flavorful, and innovative crafted beverages including Vibacious Double IPA, Hazecraft Hazy IPA, Dortmunder Gold Lager, and a robust selection of seasonal and limited release offerings.

For Brewing fun facts, trivia, movies and more, Click Here.

Filed Under: Beer, craftbeer, Oktoberfest Tagged With: Great Lakes, Great Lakes Brewing, Oktoberfest

History of Oktoberfest – Munich, Germany

January 29, 2022 by Dow Scoggins

History of Oktoberfest
The History of Oktoberfest Started with a Horse Race and a Marriage
The original “Oktoberfest” occurred in Munich, on October 18, 1810: For the commemoration of their marriage, Crown Prince Ludwig and Princess Therese of Saxe-Hildburghausen organized a great horse race (the marriage took place on October 12; the horse race on October 17 — therefore, there are different dates named as being the first Oktoberfest).

Since 1850, this has become a yearly event and an important component of the Oktoberfest. 8,000 people — mostly from Bavaria — in traditional costumes walk from Maximilian Street, through the centre of Munich, to the Oktoberfest. The march is led by the Münchner Kindl.

Bavaria statue above the TheresienwieseSince 1850, the statue of Bavaria has watched the Oktoberfest. This worldly Bavarian patron was first sketched by Leo von Klenze in a classic style and Ludwig Michael Schwanthaler romanticised and “Germanised” the draft; it was constructed by Johann Baptist Stiglmaier and Ferdinand von Miller.

In 1853, the Bavarian Ruhmeshalle was finished. In 1854, 3,000 residents of Munich succumbed to an epidemic of cholera, so the festival was cancelled. Also, in the year 1866, there was no Oktoberfest as Bavaria fought in the Austro-Prussian War. In 1870, the Franco-Prussian war was the reason for cancellation of the festival. In 1873, the festival was once more cancelled due to a cholera epidemic. In 1880, the electric light illuminated over 400 booths and tents. In 1881, booths selling bratwursts opened. Beer was first served in glass mugs in 1892. At the end of the 19th century, a re-organization took place. Until then, there were games of skittles, large dance floors, and trees for climbing in the beer booths. They wanted more room for guests and musicians. The booths became beer halls.

In 1887, the Entry of the Oktoberfest Staff and Breweries took place for the first time. This event showcases the splendidly decorated horse teams of the breweries and the bands that play in the festival tents. This event always takes place on the first Saturday of the Oktoberfest and symbolises the official prelude to the Oktoberfest celebration

In the year 1910, Oktoberfest celebrated its 100th birthday. 120,000 litres of beer were poured. In 1913, the Bräurosl was founded, which was the largest Oktoberfest beer tent of all time, with room for about 12,000 guests (today, the biggest tent is the Hofbräu-Festhalle, which holds 10,000).

History of Oktoberfest  – War years
From 1914 to 1918, World War I prevented the celebration of Oktoberfest. In 1919 and 1920, the two years after the war, Munich celebrated only an “Autumn Fest.” In 1923 and 1924, the Oktoberfest was not held due to inflation.

In 1933, the Bavarian white and blue flag was replaced with the standard swastika flag. From 1939 to 1945, due to World War II, no Oktoberfest took place. From 1946 to 1948, after the war, Munich once again celebrated only the “Autumn Fest.” The sale of proper Oktoberfest beer was not permitted; the guests had to make do with beer that had an alcohol content under 2%.

Since its beginnings the Oktoberfest has thus been cancelled 24 times due to war, disease and other emergencies.

History of Oktoberfest – Modern festival
Since 1950, there has been a traditional festival opening: A twelve gun salute and the tapping of the first keg of Oktoberfest beer at 12:00 by the incumbent Mayor of Munich with the cry “O’zapft is!” (“It’s tapped!” in the Austro-Bavarian language) opens the Oktoberfest. The Mayor then gives the first beer to the Minister-President of the State of Bavaria. The first mayor to tap the keg was Thomas Wimmer.

By 1960, the Oktoberfest had turned into an enormous world-famous festival. After this foreigners began to picture Germans as wearing the Sennerhut, Lederhosen, and the girls in Dirndl. Horse races ended in 1960.

There are many problems every year with young people, who overestimate their ability to handle large amounts of alcohol. Many pass out due to drunkenness. These especially drunk patrons are often called “Bierleichen” (German for “beer corpses”). They are brought by staff to a medical tent where drunks as well as sick people are treated.

To keep the Oktoberfest, and especially the beer tents, friendly for older people and families, the concept of the “quiet Oktoberfest” was developed in 2005. Until 6:00 PM, the tents only play quiet music, for example, traditional wind music. Only after that will Schlager and pop music be played, which has led to more violence in earlier years. The music played in the afternoon is limited to 85 decibels. With these measures, the organizers of the Oktoberfest hope to curb the over-the-top party mentality and preserve the traditional beer tent atmosphere.

Since 2005 the last traveling Enterprise ride of Germany – called Mondlift – is back on the Oktoberfest.

Starting in 2008, a new Bavarian law banning smoking in all enclosed spaces that are open to the public will be in place at the Oktoberfest. This will mean a complete smoking ban inside the tents. However, after heavy losses in the 2008 local elections, the state’s ruling party wants to grant special exemptions to beer tents and small pubs. In 2008, the organizers used a special exemption in 2008 for temporary structures so smoking was permitted in the tents although the sale of tobacco was not. This policy was extended to the 2009 event. Thanks to Wikipedia for the info.

Filed Under: Beer, craftbeer, Oktoberfest

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