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Non-Alcoholic Beer

The Low Calorie-Leader in Non Alcohol Craft Beer, Partake Brewing, Introduces Pilsner

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TORONTO— Partake Brewing, an award-winning category leader in the non-alcoholic beer space and a B Corp-certified company, has released a new limited-edition, brew: Pilsner. Only 25 calories, the fewest on the market, and 3g of carbohydrates, the never-released-before Partake Pilsner is a golden brew bursting with crisp hop tang, offering an inviting bright aroma and light, bubbly body.

Evan Cohen, CCO and President of Partake Brewing, expressed, “Pils stands out as a highly sought-after style among craft beer enthusiasts and Partake drinkers alike, and we strive to satisfy.” He continued, “Leveraging our expertise, we’ve crafted a low-calorie, non-alcoholic rendition of this style that remains true to the classic Pilsner style.’

Partake remains committed to crafting distinctive beer styles using a proprietary non-alcoholic method, striving for the lowest calorie count possible. Pilsner now joins the ranks of Partake’s lineup, which includes IPA, Pale Ale, Hazy IPA, Blonde, and Peach Gose, all ranging between 10-30 calories. Consumers consistently seek out Partake for its exceptional taste, unmatched calorie count, and use of all-natural ingredients.

The new Pils is available in specially marked Variety 12-Packs at select retailers across the US and Canada.

About Partake Brewing

Partake Brewing is the maker of craft non-alcoholic beers brewed for those who make it happen. Serving up the lowest calorie non-alcoholic craft beer on the market, Partake, offers a delicious array of award-winning styles all under 30 calories, so you can enjoy a beer throughout all your pursuits. Founded in 2017, Partake Brewing has become a leader in non-alcoholic beer in North America, with distribution in major retailers across Canada and the United States. As a B Corp certified company, Partake Brewing is praised by drinkers for its unique combination of exceptional flavour, classic styles and game-changing nutritionals. Learn more at drinkpartake.com or follow @partakebrewing on social media.

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Deschutes Brewery Introduces Fresh Squeezed Non-Alcoholic IPA to the Market

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BEND, Oregon, March 19, 2024 – With over three decades of experience brewing delicious craft beers and delivering award-winning innovations, Deschutes Brewery has unveiled its next chapter of investment in the future of non-alcoholic brewing with the introduction of Fresh Squeezed Non-Alcoholic IPA. Crafted entirely in-house through a partnership with Sustainable Beverage Technologies (SBT) and utilizing the company’s patented BrewVo® technology in combination with Deschutes’ proprietary brewing methods, this groundbreaking technology allows Deschutes to create the best-tasting flavor-forward non-alcoholic beer on the market. The introduction of Fresh Squeezed Non-Alcoholic IPA comes on the heels of Deschutes’ first packaged non-alcoholic beer, Black Butte Non-Alcoholic, which quickly became the brewery’s highest rate-of-sale six-pack.

The non-alcoholic beer category is revolutionizing the beer industry and grew 163% in dollar sales from 2019 to 2023. According to a Mintel study, 75% of Gen Z and Millennials are interested in non-alcoholic options with taste and flavor being the number one attribute they’re looking for in products, and a separate nationwide survey shows that 94% of non-alcoholic beer drinkers also drink beer with alcohol.

“We believe that our fans deserve non-alcoholic options that taste amazing. At Deschutes, we are all for beer and proud to make beer for all,” said Julie Galbraith, CMO of Deschutes Brewery. “Our two brands, Fresh Squeezed IPA and Black Butte Porter, are top-performing brands for a reason and we’re thrilled to be able to give our customers the flexibility they deserve without sacrificing the craft beer experience they love by introducing them to our non-alcoholic versions of their favorite Deschutes IPA and Porter.”

Launch of Fresh Squeezed Non-Alcoholic IPA

Crafted using Sustainable Beverage Technologies patented BrewVo® equipment and a proprietary non-alcoholic brewing process, Fresh Squeezed Non-Alcoholic IPA is brilliantly balanced and features the same Citra and Mosaic hops as the original, delivering refreshing notes of bright citrus and tropical fruit, with less than 0.5% ABV. Both Fresh Squeezed brands’ packaging designs have recently been updated and now feature a similar but lighter and brighter look, with changes to accent colors, fonts, and graphics. The result of over five years of research, development, and equipment investment, Fresh Squeezed Non-Alcoholic IPA has been meticulously perfected and is now available nationwide at major
retailers and online at DeschutesBrewery.com in six-pack 12oz cans.

Reintroduction of Black Butte Non-Alcoholic

Inspired by America’s favorite craft porter, Black Butte, Black Butte Non-Alcoholic was Deschutes’ first packaged non-alcoholic beer. Brewed using a specialty chocolate malt, it presents a velvety texture with creamy foam and delivers surprising flavor complexity with tastes of chocolate, a malty aroma with atouch of coffee sweetness. Black Butte Non-Alcoholic has already secured eight international Awards, including a 2022 World Beer Cup® silver medal in the ‘Non-Alcohol Beer’ category. The original Black Butte Porter and Black Butte Non-Alcoholic both feature updated packaging artwork with illustrations by artist Sam Larson.

This announcement marks a significant milestone in the brewery’s commitment to innovation in the non-alcoholic space and is the result of over five years of research and development and over $5 million invested. Deschutes is the first brewery of scale to have installed BrewVo® technology along with the necessary end-to-end technical capabilities which enables the brewery to gently remove alcohol from the beer while preserving the sensory elements that contribute to a full-fidelity craft beer experience.

Deschutes has also installed a 65,000-pound tunnel pasteurizer, a necessary step to ensuring the safety and quality of its non-alcoholic beers, giving the brewery a unique advantage to maintain full control of supply which enhances their ability to deliver on consumer demand; many other non-alcoholic brewers rely on third-party cross-brewing, co-packing and off-site tunnel pasteurization.

“Crafting a full fidelity non-alcoholic beer that delivers the flavor, aroma and mouthfeel of a great craft beer involves a lot more than just removing the alcohol. When we began our research and development five years ago it became clear to us that the technologies in broad use to produce non-alcoholic beer all led to certain degrees of sacrifice on sensory experience of the final product. We didn’t want to accept sacrifice in the beer drinking experience and sought a better way. Our patented and proprietary process, rooted in decades of brewing experience, ensures that our non-alcoholic products offer an excellent craft beer experience without the alcohol,” said Peter Skrbek, CEO of Deschutes Brewery. “With the launch of Fresh Squeezed Non-Alcoholic IPA and the installation of the BrewVo® technology, as well as our tunnel pasteurizer, we aim to redefine the craft beer experience for our fans. We want our non-alcoholic beers to be excellent when compared to any beer with or without alcohol. Gone are the days of our fans and customers needing to make trade-offs in their beer drinking experience based on whether a beer has
alcohol.”

Deschutes Brewery’s Fresh Squeezed IPA, Fresh Squeezed Non-Alcoholic IPA, Black Butte Porter and Black Butte Non-Alcoholic are available nationwide at select retailers, bars, and restaurants. For more information, use the “beer finder” to find the closest retailer or visit DeschutesBrewery.com to purchase the new non-alcoholic options online.

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Kit NA Brewing, Inc. Unveils Refreshing New Packaging and New Flavor to Kick Off 2024

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PORTLAND, Maine— Kit NA Brewing, a trailblazer in the non-alcoholic craft beer industry, is thrilled to announce the launch of its newest offering, Get Set Wheat. Get Set, originally an IPA, has undergone a transformation, now embracing the delicious and refreshing profile of a wheat beer. Get Set Wheat is bright and crushable with notes of orange peel and coriander, followed by a smooth, full-bodied finish

Get Set Wheat is both approachable and crushable, perfectly reflecting the brand’s ethos. This relaunch aims to enhance the diversity of Kit’s portfolio, catering to a wider audience and meeting the growing demand for this craft beer style. Get Set Wheat is now being introduced by distribution partners along the East Coast, as well as available on Kit’s website and Amazon Prime. Get Set Wheat is available in both a 6-pack option, as well an inclusion within Kit’s Starter Variety 12-pack.

Additionally, Kit NA Brewing is launching its refreshing new look and new packaging which spans its entire portfolio of cans, 6-pack cartons, and 12-pack cartons.

The Kit NA Brewing styles of On Your Mark, Get Set, Here We Go and the Variety Pack now have a brighter, simpler look. Embodying vibrancy and approachability, the new packaging mirrors Kit NA Brewing’s ethos of a bright and inviting culture while now prominently featuring the “non-alcoholic” call out on the rim to facilitate easier identification for consumers at any angle. The revamped graphics roll out in early 2024 and promise to set Kit NA Brewing apart on store shelves for consumers seeking premium non-alcoholic beverages.

Kit NA Brewing understands the significance of engaging a diverse audience, acknowledging that the core customer base is radically diverse in age, identity, and interests. Kit’s refreshed packaging includes a colorful mosaic backdrop to the cans and cartons that will help to draw in the core non-alcoholic beer consumer even more. Additionally, consumers can now find important attributes on the cans and cartons such as being vegan-friendly, and gluten-removed, as well as an increased presence of the non-alcoholic call out.

The revamped packaging and Get Set Wheat launch underscores Kit NA Brewing’s ongoing commitment to adapt to the ever-evolving preferences of the growing NA category and enhance the overall brand experience.

About Kit NA Brewing

Kit NA Brewing, founded in 2021 by co-founders Rob Barrett and Will Fisher, makes 6x award-winning, crushable, craft-brewed non-alcoholic beer for everyone and every occasion. Available in 3 different flavors: On Your Mark (Blonde), Get Set (Wheat) and Here We Go (Hazy), Kit NA Brewing’s mission is to offer high-quality craft beer without the buzz, that does not compromise on taste or quality. #HaveAKit

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Best Day Brewing Announces New Executive Leadership

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SAUSALITO, California— Best Day Brewing proudly announces strategic appointments to its executive leadership team that will continue to build on its strong momentum and underscore the brand’s commitment to national expansion of its premium non-alcoholic beer business.

Jane Armstrong Hockman is Best Day Brewing’s Chief Operating Officer, while Todd Karnig steps into the role of Chief Sales Officer. Both Armstrong Hockman and Karnig bring a proven track record of growth in the beverage industry.

“Focusing on national expansion and integration across our business will allow Best Day Brewing to do what it does best: provide a premium non-alcoholic beer to this sector’s rapidly expanding consumer base,” said Tate Huffard, CEO and Founder of Best Day Brewing. “Our brand momentum strengthened significantly in 2023, and we look forward to deepening our strategy and potential in 2024 and beyond.”

“Tapping into decades of industry expertise, both Jane and Todd have led rapid revenue growth, driving value, and orchestrated transformative market change. Under their leadership, we anticipate a profound impact on our commitment to long-term growth and profitability,” said Huffard.

Aligning with Best Day Brewing’s next chapter of growth, Armstrong Hockman will lead and scale the company’s growth and national business operations including finance, operations, and commercial and business development.Armstrong Hockman comes from a 17-year tenure at Molson Coors where she led an emerging business unit, managed core and emerging product strategies, and launched new brands in the Molson Coors’ family.

Karnig will lead Best Day Brewing’s sales teamto guide them through a robust national expansion strategy.Karnig joins Best Day Brewing from JuneShine, where he served as Chief Commercial Officer. Before that, he served as Vice President of Sales at Stone Brewing, Co.

In 2023, Best Day Brewing finished as the #4 craft non-alcoholic brand despite only launching in 20222. The brand continues to expand its retail presence with several national banners inAlabama, Alaska, California, Colorado, Connecticut, Florida, Georgia, Idaho, Indiana, Illinois, Iowa, Kentucky, Massachusetts, Michigan, Minnesota, Montana, Nebraska, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, West Virginia, and Wisconsin.

Best Day Brewing is available at select retailers including Whole Foods, BevMo, Target, Total Wine, and H.E.B.,and nationwide on bestdaybrewing.com and Amazon.

About Best Day Brewing

Born in Northern California, Best Day Brewing crafts great-tasting, non-alcoholic beers for those who do what they love and love what they do, always in pursuit of their best day yet. Inspired by the rugged eccentricities of its West Coast roots, the brand’s full-flavored range of craft brews are made to complement all of life’s adventures. For the fun-loving, thirsty souls fueled by passions from sunrise to sunset, who like to work hard and play hard without the limitations of a traditional brew. Because life is full of moments that deserve a great beer, but not the buzz. Best Day Brewing donates at least 1% of their annual sales to 1% For The Planet approved nonprofits.

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Kit NA Brewing Joins Forces With Sound Mind Live to Confront the Mental Health Crisis

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PORTLAND, Maine— Kit NA Brewing, the award-winning and crushable non-alcoholic beer brand is proud to announce its transformative partnership with Sound Mind Live, a leading and inspiring non-profit organization dedicated to advancing mental health awareness and support. Together, Kit NA Brewing and Sound Mind Live efforts will enable consumers to TUNE IN to the growing mental health crisis.

Through this partnership, Kit NA Brewing will harness the resources and expansive reach of Sound Mind Live to foster a brighter future and a deeper impact on mental health and well-being. Key aspects of this partnership include donating a portion of sales proceeds to support Sound Mind Live’s initiatives, as well as implementing impactful programs across digital, experiential, and retail platforms, each offering donation opportunities. These programs will reach millions of consumers, and provide opportunities to actively engage in effecting change in the mental health landscape.

Sound Mind Live is a non-profit organization that fosters community, dialogue, and action around mental health through the power of music. Sound Mind programs and events create safe spaces where music and open conversations about mental health coexist through collaboration between artists, audiences, and organizations with the goal of providing earlier intervention for mental health support and creating supportive communities. Sound Mind Live’s work includes live events and workshops, podcast and video programming, and the annual Sound Mind Music Festival for Mental Health in New York City each May. Their programming also provides on-site and digital mental health resources in partnership with artist tours, venues, and music festivals around the country.

Chris Bullard, Executive Director of Sound Mind Live added, “We’re thrilled for this exciting partnership with Kit NA Brewing! Sound Mind Live and Kit NA share a common vision of using the universal language of music to foster healing and connection. Like music, non-alcoholic beer is an art and craft that can bring people together to foster deeper human connections and community – one of the biggest and time-tested remedies to prevent and support mental health challenges. With Kit NA’s support, we will amplify our impact on mental health awareness. We’ll be able to reach thousands of more people on mental health through music with our annual Music Festival for Mental Health in May, and our Rhythm and Reset event series throughout the year. Together we’re turning up the volume on mental health conversations, and hope others will join us, donate, and be a part of this transformative movement.”

About Kit NA Brewing

Kit NA Brewing makes 5x award-winning, crushable, craft-brewed non-alcoholic beer for everyone and every occasion. Available in 3 different flavors: On Your Mark (American Blonde), Get Set (IPA) and Here We Go (Hazy IPA), Kit’s mission is to offer a beer that does not compromise on taste or quality. Kit NA Brewing has gained worldwide recognition and received multiple awards for its products.

About Sound Mind Live

Sound Mind Live is a non-profit organization that fosters community, dialogue, and action around mental health through the power of music. Sound Mind programs and events create safe spaces where music and open conversations about mental health coexist through collaboration between artists, audiences, and organizations to provide earlier intervention on mental health support and create supportive communities.

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Prost! Athletic Brewing Company’s Oktoberfest Returns

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MILFORD, Connecticut and SAN DIEGO, California— Athletic Brewing Company, America’s leading producer of non-alcoholic craft beer, announced the fifth annual release of its classic non-alcoholic Oktoberfest. This seasonal Fest Brew was created to pair perfectly with fall weather and autumn activities, from cool hikes to homecoming tailgate parties.

Inspired by traditional Bavarian Festbiers, this flavorful, slightly-sweet golden brew boasts a clean malt backbone from Vienna and Munich malts, and light bitterness from a dosing of Hallertau Mittelfruh hops. It pairs well with everything from hot pretzels to hearty, cool-weather dishes, and contains only 70 calories.

“Our Oktoberfest brew is reminiscent of what you’d experience during the Bavarian fall season,” explains Marco Garcia, Brewery Manager at Athletic Brewing Company. “It’s full-bodied with malty undertones, and delicately balanced with a slight hop finish. This brew pairs perfectly with the crisp autumn air and is best enjoyed with friends and family.”

Sporting a new look in 2023, Athletic Brewing’s Oktoberfest was a first-of-its-kind non-alcoholic brew in America when it was first released in 2019. It is now available nationwide at select U.S. retailers in 6-pack 12 oz. cans for between $9.99 – $11.99. It is also available in 6-pack 12 oz. cans for $14.99 on athleticbrewing.com.

About Athletic Brewing Company

Athletic Brewing, founded in 2017 by Bill Shufelt and John Walker, is the 13th largest craft brewer in America and the leading producer of non-alcoholic craft beer. The company’s brews are distributed in all 50 states and available at over 50,000 retail stores nationwide. In 2023, Athletic was ranked as the 4th fastest-growing company in the Americas by Financial Times. Athletic was also ranked as the fastest-growing U.S. beverage manufacturer by Inc. Magazine in 2022, and named one of TIME’s “100 Most Influential Companies.” The company has won over 75 prestigious brewing awards, including Gold & Silver for its Run Wild and Free Wave IPAs in the 2022 US Open of Beer Championship. It was also named the North American Brewer of the Year at the 2022 International Beer Challenge. Athletic has custom breweries in Milford, Connecticut, and San Diego, and donates up to $2 million annually to protecting and restoring outdoor spaces across the globe via its Two For The Trails program. Athletic Brewing is proudly a Certified B Corporation. Its full-flavored near beers and hop-infused sparkling waters are available on athleticbrewing.com

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Athletic Brewing Company Partners With Netflix For New Brew Collection

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MILFORD, Connecticut and SAN DIEGO – Athletic Brewing Company, America’s largest non-alcoholic craft brewery, has partnered with Netflix on an exciting new series of limited-edition brews.

The collaboration between Athletic Brewing and Netflix features three unique co-branded non-alcoholic beers. The first brew, Geralt’s Gold, is a non-alcoholic hoppy helles inspired by the hit fantasy drama The Witcher1 and the show’s legendary anti-hero – Geralt of Rivia. Geralt’s Gold is now available for fans to toast their destiny, ahead of The Witcher Season 3, Volume 1, coming to Netflix on June 29.

“There’s no better way to enjoy an award-winning craft brew than paired with one of the most entertaining shows on Netflix,” said Andrew Katz, Chief Marketing Officer of Athletic Brewing Company. “At Athletic, we celebrate storytelling and love taking our brews to unexpected places. That’s why we’re thrilled to partner with one of the original creative streaming services to bring our fans something truly special.”

Geralt’s Gold will be sold nationally at select retail locations across the U.S. as well as on the Athletic Brewing website. The first 750 customers who order Geralt’s Gold on athleticbrewing.com will also receive a free collectible glass that incorporates iconic symbols from The Witcher.

“We love coming up with new and unique ways for fans to experience the stories they love, especially for fans as passionate as The Witcher,” said Josh Simon, Vice President, Consumer Products, Netflix. “Working with Athletic Brewing is the perfect opportunity to bring Geralt’s favorite taverns to life, and we can’t wait for fans to step into the Witcherverse and try this amazing non-alcoholic brew.”

According to a recent survey, one-third of Americans are trying to consume less alcohol in 20232. Dollar sales of non-alcoholic beer are up 33% year-to-date3. Athletic Brewing is the second-largest non-alcoholic beer brand in the U.S., with dollar sales growing 93%4.

Launched in 2018, Athletic Brewing developed a proprietary brewing method to craft its award-winning non-alcoholic beers. The company fully ferments its brews to be less than 0.5% ABV, which is the legal limit for non-alcoholic beer in the U.S.

Geralt’s Gold is a medium-bodied brew with aromatics of citrus and florals atop a ripe peach nose. It is less than 0.5% ABV, contains 65 calories, and is made with Warrior, Chinook, Centennial, and Simcoe hops.

“Athletic brews are designed for anytime and anywhere refreshment,” added Katz. “Geralt’s Gold is no exception. It pours a radiant golden color and has a dynamic flavor that is as intriguing as it is smooth.”

Customers in Canada and the UK will also be able to purchase Geralt’s Gold on athleticbrewing.ca and uk.athleticbrewing.com, respectively.

Fans can watch the official teaser for The Witcher Season 3 and purchase Geralt’s Gold on athleticbrewing.com. Athletic and Netflix plan to release two additional brews, and more details will be shared at a later date.

Notes:

1THE WITCHER is a trademark of CD PROJEKT, S.A. and used with permission. Set in the universe created by Andrzej Sapkowski in his series of books. © Netflix, Inc.

2NCSolutions consumer sentiment survey of 1,000 Americans.

3,4 NielsenIQ, Total US xAOC + Liq Plus + Conv, CYTD ending 4/22/23.

About Athletic Brewing Company

Athletic Brewing, founded in 2017 by Bill Shufelt and John Walker, is the 13th largest craft brewer in America and the leading producer of non-alcoholic craft beer. The company’s brews, which launched commercially in 2018, are now distributed in all 50 states and available at 50,000 retail stores nationwide. In 2023, Athletic was ranked as the 4th fastest-growing company in the Americas by Financial Times. Athletic was also ranked as the fastest-growing U.S. beverage manufacturer by Inc. Magazine in 2022, and named one of TIME’s “100 Most Influential Companies.” The company has won over 70 prestigious brewing awards, including Gold & Silver for its Run Wild and Free Wave IPAs in the 2022 US Open of Beer Championship. It was also named the North American Brewer of the Year at the 2022 International Beer Challenge. Athletic has custom breweries in Milford, Connecticut, and San Diego, and donates up to $2 million of all sales to protecting and restoring outdoor spaces across the globe via its Two For The Trails program. Plus, as a part of its IMPACT Program, 1% of revenue goes to non-profit organizations that support positive impact and opportunity from the ground up. Athletic Brewing is proudly a Certified B Corporation™. Its full-flavored near beers and hop-infused sparkling waters are available on www.athleticbrewing.com.

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Bravus Brewing Continues Rapid Distribution Expansion Across Midwestern, Southern, and Northeastern States

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ANAHEIM, California – Bravus, America’s first brewery dedicated solely to producing premium non-alcoholic craft beer, has announced its continued market expansion to three U.S. regions with Anheuser Busch, Miller Coors, and Craft Independent distribution. New territories include Indiana, Kentucky, Ohio, Texas, and New York. This expansion increases the brewery’s portfolio footprint to millions of non-alcoholic beer fans across 19 states.

Building upon its success, the award-winning brand already has strong, lasting wholesale partnerships covering California, Nevada, Arizona, Colorado, Minnesota, Illinois, Tennessee, North Carolina, Ohio, Pennsylvania, New Jersey, Rhode Island, Massachusetts, and Connecticut. Orders are ongoing, with new accounts continually being added regionally and nationally.

“This is an exciting time for the company and our brand,” said Philip Brandes, founder and CEO, Bravus Brewing Co. “We have received repeated feedback from consumers and retailers in various regions eagerly anticipating the availability of our premium non-alcoholic craft beers. To meet this incredible demand, we have been working tirelessly to establish a strong wholesaler network by partnering with best-in-class distributors to bring our premium non-alcoholic craft beer to these important markets.”

New distribution partners for Bravus include Gasko Meyer (New York State), S.K.I. Beer (New York City); Zink Distributing Company (Indiana); Chas Seligman Distributing (Kentucky); Southeast Beverage Company & Ohio Eagle Distributing (Ohio); and L&F Distributors (Texas).

“Non-alcoholic craft beer is becoming a popular choice for adults looking to change things up. Some look to move towards healthier, more mindful drinking, whereas others want to take a break from their regular drinking routine,” continued Brandes. “Be it to rehydrate after an intense trail run or to crack a cold one at a backyard gathering with friends and family, the non-alcoholic category is experiencing staggering demand.”

Crafted in Anaheim, California, award-winning Bravus brews a wide variety of premium non-alcoholic craft beers to satisfy just about every beer lover and those thirsty to try something new. The less than .5% ABV beers are 100% vegan, brewed to reduce gluten, and contain approximately 100 calories per 12-ounce can. Bravus’ core line-up of beers includes a West Coast IPA, Blood Orange IPA, Golden Light, and Peanut Butter Dark.

About Bravus

Founded in 2015, Bravus Brewing was born from a never-ending pursuit of pushing boundaries, overcoming obstacles, and forever changing the beer landscape. North America’s first brewery solely dedicated to producing non-alcoholic craft beer perfected its proprietary brewing process over many years to accomplish what was previously deemed impossible: brewing an award-winning non-alcoholic premium craft beer to compete alongside its alcoholic counterparts.

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Surreal Brewing Launches Distribution in Virginia

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CAMPBELL, California – Surreal Brewing Company, the non-alcoholic craft beer brand from Northern California, is proud to announce its latest partnership with Virginia’s premier beverage distributor, Specialty Beverage. After successfully launching a series of distribution deals in key markets and experiencing significant growth throughout the states of Washington, Idaho, Wyoming, and Ohio, Co-Founders Donna Hockey and Tammer Zein-El-Abedein hope to build upon the momentum they have gained to introduce Surreal Brewing to craft beer loving consumers across the state of Virginia seeking great tasting options for moderation.

“Surreal Brewing sells through distributors as well as through our e-commerce platform and has many orders coming from the East Coast,” said Donna Hockey, Co-Founder of Surreal Brewing Company. “Our goal is to get delicious NA beer to people in real-time without waiting for it to be delivered from CA. We are happy to serve the mid-Atlantic region through Specialty Beverage.”

Since launching in 2018, Surreal Brewing has been a pioneer in the non-alcoholic beer category ??bringing healthy, delicious, first-to-market brews that won’t compromise the health goals of its consumers. As the most awarded and healthiest line of non-alcoholic craft beer in the U.S., all Surreal Brewing’s non-alcoholic craft beers are made from all-natural, non-GMO ingredients, are low in calories, and are available in a wide variety of brews and flavors, including limited-edition seasonal beverages, providing craft beer enthusiasts with delicious options that maintain the bold, refreshing taste of traditional craft beer. Five core styles contain zero sugar.

As more and more consumers seek options for moderation, partnerships with distributors such as Specialty Beverage will be necessary for Surreal Brewing’s expansion in Virginia and meeting the state’s high consumption and high demand for non-alcoholic beer.

Pushing the boundaries of the non-alcoholic craft beer industry, Surreal Brewing strives to think differently and create a unique product, bringing a new non-alcoholic beverage experience to consumers in Virginia.

About Surreal Brewing Company

Founded in Northern California by husband and wife team Tammer Zein-El-Abedein and Donna Hockey, Surreal Brewing brings delicious and ultra-healthy non-alcoholic beers to the marketplace with a variety of great-tasting styles. Surreal Brewing brings forth a new era in which health-conscious and sober individuals can still enjoy the unique, crisp flavor of beer anytime while maintaining their health goals and feeling included at social gatherings.

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Athletic Brewing Re-Releases Soul Sour

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MILFORD, Connecticut and SAN DIEGO, California — Athletic Brewing Company, America’s leading producer of non-alcoholic craft beer, is excited to relaunch Soul Sour in celebration of Black History Month.

Originally launched in 2021, Soul Sour was inspired by Athletic teammates who wanted to celebrate the beauty, achievement, and legacy of Black culture.

100% of profits from the 2023 release of Soul Sour will be donated to organizations working to break down barriers in the brewing industry, including Lifting Lucy, the Sacred Heart University Brewers Scholarship Fund, and other impact programs.

“We love bringing this brew back each year, and continuing the legacy of community, collaboration, and empowerment,” said Athletic Brewing Co-Founder & CEO Bill Shufelt. “We’re excited to continue utilizing the profits from Soul Sour to support diversity and inclusion within our industry.”

This year’s brew features original label artwork from Sabrena Khadija, a Sierra Leonean-American illustrator based in Washington, D.C. who drew inspiration from iconic pieces of Black art from the 90s.

According to Khadija, her goal as an artist is to contribute to the representation of Black art with her own unique style. Khadija’s Soul Sour label features a bright and vibrant Black community with African Geometric Patterns woven throughout.

“The flavors and references to Black art directly inspired the color palette,” Khadija said.

Every can of Soul Sour will benefit organizations like Lifting Lucy, which helps support Black, Indigenous, and all Women of Color (BIWOC) on their journeys in brewing.

“We are honored to be partnering with Athletic Brewing on the third edition of Soul Sour,” said Lifting Lucy Co-Founders, Ashlie Randolph, and Tranice Watts. “They have supported us in many ways, so to be able to partner and use the proceeds to grow and expand upon our brand initiatives like Brewsters Brunch that invites BIWOC to network, share stories, experiences, and challenges within the brewing and beverage industry is special.”

Coinciding with Black History Month and the re-release of Soul Sour, Athletic Brewing will also publish educational blog and social content featuring Crystal Rose, the Co-Director of Climbers of Color. Athletic Brewing Company Scholarship recipient Rodney Woodard will also join the Without Compromise podcast

Soul Sour is a refreshing and slightly sour brew that highlights flavors of blueberry, lemon, and mango. With a sweet nose, crisp body, and slightly sour finish, Soul Sour is vibrant, bright, and tart. Featuring Amarillo, Citra, and Mosaic hops along with lemon peel, this brew is a sip of solidarity and strength, reflecting the power of community, love, and unity.

Soul Sour is available to purchase for a limited time on www.athleticbrewing.com.

About Athletic Brewing

Athletic Brewing, founded in 2017 by Bill Shufelt and John Walker, is America’s leading producer of non-alcoholic craft beer. In 2022, Athletic was ranked as the 26th fastest-growing private company in America by Inc. Magazine, named one of TIME’s “100 Most Influential Companies,” and featured on Fortune’s “Change the World” list. Athletic was also selected as one of Ad Age’s Top 20 Hottest Brands of 2022 and appeared on Fast Company’s “Brands That Matter” list in 2021. The company has won dozens of prestigious brewing awards, including Gold & Silver for its Run Wild and Free Wave IPAs in the 2022 US Open of Beer Championship. It was also named the North American Brewer of the Year at the 2022 International Beer Challenge. Athletic has custom breweries on the east and west coasts and donates up to $2 million of all sales to protecting and restoring outdoor spaces across the globe via its Two For The Trails program. Plus, as a part of its IMPACT Program, 1% of revenue goes to non-profit organizations that support positive impact and opportunity from the ground up. As of 2022, Athletic Brewing is proudly a Certified B Corporation™. Its full-flavored non-alcoholic brews and hop-infused sparkling waters are available for purchase on www.athleticbrewing.com.

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