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NA Beer

Partake Brewing Introduces ‘Hop Twist,’ A Refreshing Twist on Sparkling Hop Water

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TORONTO, CANADA – Partake Brewing, a pioneer in the craft non-alcoholic beer market, is proud to unveil its latest creation—Hop Twist. This refreshing new beverage reimagines what daytime drinking can look like, offering a unique, sophisticated sparkling hop water for those seeking a fun and functional way to hydrate.

Hop Twist is a refreshing blend of bold citrus and tropical fruit flavors. Infused with Citra® hops, known for their zesty lemon, orange, and grapefruit notes, and Mosaic® hops, celebrated for their tropical fruit tones, it delivers a bright, fruit-forward taste. A splash of real citrus juice ties it all together, creating a crisp, clean beverage perfect for afternoon sips, post-workout hangouts, or relaxing patio moments. Designed as a non-alcoholic alternative with subtle sweetness and no bitterness, Hop Twist offers maximum refreshment while keeping you hydrated.

Ted Fleming, Founder and CEO of Partake Brewing expressed his enthusiasm for the new product launch. “I’m so proud of the journey we’ve been on since 2017. What started as a mission to redefine non-alcoholic beer has grown into something even bigger. With Hop Twist, we see incredible potential to shake up the sparkling hop water category by introducing bold, unexpected ingredient pairings. After over a year of innovation and development, we’re excited to bring this vision to life.” He adds, “What began in my garage quickly grew into something much larger. Today, with the launch of Hop Twist, we’re taking another big step forward, guided by our belief that everyone has the power to ‘Make it Happen’—whether that’s overcoming challenges or simply enjoying the moments that matter. Hop Twist is an alcohol-free option that allows people to stay connected to what matters most, without compromise.”

Partake is entering an exciting new chapter with the introduction of Hop Twist, expanding its offerings beyond its beloved non-alcoholic beer lineup. It bridges the gap between classic alcohol alternatives and refreshing daily beverages. It provides a crisp, alcohol-free option that fits seamlessly into your routine—whether at work, recovering post-workout, or simply unwinding at home.

“Hop Twist is more than just a sparkling water—it’s a true hop water, designed to bring this craft ingredient to life in new ways. This launch embodies Partake’s drive for innovation to create beverages that fit every lifestyle and every moment. Whether you’re a hop enthusiast or just looking for a vibrant, alcohol-free option, Hop Twist is here to redefine what’s possible in the world of non-alcoholic beverages,” says Sara Ross, Vice President of Marketing at Partake Brewing.

Hop Twist is available to order on drinkpartake.com as of January 9, 2025, and will soon be available at select retailers in the U.S. and Canada, including Total Wine & More, BevMo! and Sobeys. With its refreshing blend of flavors, hops, and thoughtful craftsmanship, it’s bound to become a go-to choice for functional beverage seekers and plain water avoiders alike, who value quality and creativity in every sip.

About Partake Brewing

Serving up the lowest-calorie non-alcoholic craft beer on the market, Partake offers a delicious array of award-winning styles, all under 30 calories, so you can enjoy a beer throughout all your pursuits. Founded in 2017, Partake Brewing has become a leader in non-alcoholic beer in North America, with distribution in major retail across Canada and the United States. Brewed using a proprietary process resulting in deliciously low-calorie beer, Partake Brewing is praised by drinkers for its unique combination of exceptional flavor, classic styles, and game-changing nutritionals. For more information about Partake Brewing and its non-alcoholic beers, please visit drinkpartake.com or follow along on Instagram, Facebook, and TikTok.

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Athletic Brewing Reimagines the New Year Reset with ‘Athletic January’ Campaign

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MILFORD, CT and SAN DIEGO, CA — Athletic Brewing Company, America’s largest dedicated non-alcoholic brewer, is reimagining the January reset with the launch of its latest campaign, “Athletic January.”

Drawing inspiration from Athletic’s trailblazing co-founder and COO, John Walker, who revolutionized non-alcoholic brewing by developing a new method for making NA brews, Athletic’s January campaign invites consumers to rethink their routines while experiencing the bold taste of Athletic’s award-winning brews. By harnessing the power of reimagination, consumers can shift their focus to what they reap rather than what they relinquish, inspiring a more enjoyable and fulfilling start to the new year.

“At Athletic, we believe a reset doesn’t have to mean giving up flavor or fun,” said Andrew Katz, Chief Marketing Officer of Athletic. “January has historically been marked by what you’re giving up instead of what you’re gaining. In the spirit of always innovating, we’re kicking off 2025 by inspiring drinkers to reimagine what’s possible, cherish moments of mindfulness and embrace moderation all year long.”

Athletic January: There’s Nothing Dry About It

To jumpstart Athletic January, the company will conduct a widespread sampling initiative, sharing its brews at hundreds of activations, retail samplings, and community events across North America and the UK. From January 10–17, Ask For Athletic Week takes center stage, making it easier than ever to enjoy a great-tasting brew. Customers who are 21+ can get a $5 rebate on one 12 oz. can or draft pour of Athletic at retailers across the U.S.*

Athletic is also enhancing its custom moderation tool, “Track Record,” which allows users to set personalized goals and chart their progress over time. Users can now choose how many dry days they want each month and monitor their momentum in real time.

Market Insights & Media Investment

According to global market research, 64% of consumers claim to be moderating their alcohol consumption1. Meanwhile, recent polling in the U.S. indicated that 26% of Americans plan to drink less in 2025, and 36% of U.S. drinkers plan to reduce or eliminate alcohol in January2.

To support the Athletic January campaign and continue driving brand awareness, Athletic is embarking on a multi-million dollar strategic media plan that includes the debut of new commercials across high-impact television, as well as out-of-home placements in key markets, streaming audio and podcast advertisements, digital media, and influencer endorsements.

Brewing Excellence & Category Leadership

Launched commercially in 2018, Athletic re-engineered nearly every step of the brewing process and developed a proprietary brewing method to make NA brews that rival full-strength alcohol counterparts.

“Unlike traditional methods that adjust a single part of the process, our approach includes 10–12 changes across all brewing stages,” Walker said. “The result is a finished product with a distinct flavor profile from other NA brews made using a handful of traditional techniques. Our innovative processes, some of which are patent-pending, showcase craftsmanship that is extremely rare and incredibly unique in the NA beer industry.”

An industry pioneer, Athletic has grown from one of the smallest breweries in America, producing just 875 barrels in 2018, to a top 20 U.S. brewery that sold over 258,000 barrels in 20233. With off-premise dollar sales growing by more than 50% year-to-date, Athletic currently holds over 19% market share within the non-alcoholic beer category4. The company now boasts three of the top 10 best-selling NA beers in the country in flagships Run Wild IPA, Upside Dawn Golden, and Free Wave Hazy IPA5.

“By transforming the quality and marketing of NA brews, we’ve made moderation more accessible and unlocked new occasions for the brewing industry,” said Athletic Co-Founder & CEO Bill Shufelt. “From the very beginning, our mission has been to redefine what’s possible and be the best part of our customers’ days. January is the perfect time to show new consumers why Athletic is the most decorated NA brewer and demonstrate how moderation can complement their lives all year long.”

About Athletic Brewing Company

Athletic Brewing Company is America’s largest dedicated non-alcoholic brewer. Athletic is revolutionizing how modern adults drink by crafting game-changing NA brews that can be consumed anytime and anywhere. Launched in 2018, Athletic is now the number one non-alcoholic beer brand in America6 and a top 20 U.S. brewing company7. Its award-winning brews are available nationwide at over 50,000 retailers and 25,000 on-premise venues. Athletic operates custom breweries in Connecticut and California and donates up to $2 million annually to protecting and restoring outdoor spaces across the globe via its Two For The Trails program. Athletic is proudly a Certified B Corporation™.

Follow Athletic Brewing on Facebook, Instagram, LinkedIn, TikTok, X, and YouTube to stay up-to-date on all things Athletic.

1 IWSR Analysis of top 10 low/no-alcohol markets

2 Coefficient Capital, The New Consumer: Consumer Trends 2025

3 Athletic Brewing Company Internal Records

4, 5, 6 NielsenIQ, Total US xAOC + Liquor Open State + Conv, CYTD Wks ending 11/30/24.

7 Brewers Association Top 50 U.S. Brewing Companies

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Partake Brewing Takes the Lead as the Exclusive Non-Alcoholic Craft Beer Sponsor of the Professional Women’s Hockey League (PWHL)

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TORONTO, Canada – Partake Brewing, a leader in the craft non-alcoholic beer space, is thrilled to announce its role as the exclusive NA beer sponsor of the Professional Women’s Hockey League (PWHL). This partnership marks a significant milestone for both organizations, uniting two trailblazers who are changing their respective fields.

Ted Fleming, Founder and CEO of Partake Brewing, shared his excitement: “At Partake, we brew for those who are out there pushing limits and defying odds. The incredible athletes of the PWHL embody this spirit perfectly. We’re proud to support these remarkable women as they continue to break barriers and inspire fans across North America.”

This sponsorship aligns seamlessly with Partake’s mission of inclusivity and empowerment. Just as Partake has redefined the non-alcoholic beer category, the PWHL is reshaping the landscape of professional women’s sports.

“We are proud to welcome Partake Brewing as the exclusive non-alcoholic craft beer sponsor of the PWHL,” said Chelsea Purcell, PWHL Sr. Director of Corporate Partnerships. “Partake’s dedication to inclusivity and innovation reflects the values of the PWHL, and their support helps us enhance the fan experience while celebrating the growth of women’s hockey. Together, we’re breaking new ground and creating memorable moments both on and off the ice.”

To kick off the partnership, Partake is launching a limited-edition PWHL-themed Everyday Variety Pack. Each pack includes a QR code entry for a chance to win a trip for two to the PWHL Finals, complete with roundtrip flights, accommodation, game tickets, and spending money. The Variety Pack and contest will be available at select North American retailers starting in early 2025.

Partake and the PWHL are also debuting an exclusive content series featuring standout players who are truly ‘Making it Happen.’ This campaign will shine a light on the league’s top athletes—both their skills on the ice and their impact off it—celebrating their resilience, passion, and community contributions. The series will be shared across official PWHL team social media channels and YouTube, bringing fans closer to the stories of players who are living out their dreams of professional hockey.

As a certified B Corporation, Partake Brewing continues to demonstrate its commitment to using business as a force for good. This sponsorship is a natural extension of the company’s dedication to creating a better future and fostering communities where everyone can partake in empowering women to make their mark in the world of sports.

So, here’s to breaking new ground, to the love of the game, and to watching those who are ‘Making it Happen.’ Grab a Partake, and let’s rally for the future of women’s hockey!

About Partake Brewing

Serving up the lowest-calorie non-alcoholic craft beer on the market, Partake offers a delicious array of award-winning styles, all under 30 calories, so you can enjoy a beer throughout all your pursuits. Founded in 2017, Partake Brewing has become a leader in non-alcoholic beer in North America, with distribution in major retail across Canada and the United States. Brewed using a proprietary process resulting in deliciously low-calorie beer, Partake Brewing is praised by drinkers for its unique combination of exceptional flavour, classic styles, and game-changing nutritionals. For more information about Partake Brewing and its non-alcoholic beers, please visit drinkpartake.com or follow along on Instagram at @PartakeBrewing or on Facebook at facebook.com/DrinkPartake.

About the Professional Women’s Hockey League (PWHL)

The Professional Women’s Hockey League (PWHL) is a professional ice hockey league in North America comprised of six teams in Boston, Minnesota, Montréal, New York, Ottawa, and Toronto, each with rosters featuring the best women’s hockey players in the world. Launched on Jan. 1, 2024, the PWHL has broken multiple attendance records and holds the worldwide all-time record for a women’s hockey game. Visit thepwhl.com to purchase tickets and merchandise, and subscribe to the PWHL e-newsletter to receive the latest league updates. Follow the league on all social media platforms @thepwhlofficial.

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Bravus Brewing Continues Rapid Distribution Expansion Across Midwestern, Southern, and Northeastern States

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ANAHEIM, California – Bravus, America’s first brewery dedicated solely to producing premium non-alcoholic craft beer, has announced its continued market expansion to three U.S. regions with Anheuser Busch, Miller Coors, and Craft Independent distribution. New territories include Indiana, Kentucky, Ohio, Texas, and New York. This expansion increases the brewery’s portfolio footprint to millions of non-alcoholic beer fans across 19 states.

Building upon its success, the award-winning brand already has strong, lasting wholesale partnerships covering California, Nevada, Arizona, Colorado, Minnesota, Illinois, Tennessee, North Carolina, Ohio, Pennsylvania, New Jersey, Rhode Island, Massachusetts, and Connecticut. Orders are ongoing, with new accounts continually being added regionally and nationally.

“This is an exciting time for the company and our brand,” said Philip Brandes, founder and CEO, Bravus Brewing Co. “We have received repeated feedback from consumers and retailers in various regions eagerly anticipating the availability of our premium non-alcoholic craft beers. To meet this incredible demand, we have been working tirelessly to establish a strong wholesaler network by partnering with best-in-class distributors to bring our premium non-alcoholic craft beer to these important markets.”

New distribution partners for Bravus include Gasko Meyer (New York State), S.K.I. Beer (New York City); Zink Distributing Company (Indiana); Chas Seligman Distributing (Kentucky); Southeast Beverage Company & Ohio Eagle Distributing (Ohio); and L&F Distributors (Texas).

“Non-alcoholic craft beer is becoming a popular choice for adults looking to change things up. Some look to move towards healthier, more mindful drinking, whereas others want to take a break from their regular drinking routine,” continued Brandes. “Be it to rehydrate after an intense trail run or to crack a cold one at a backyard gathering with friends and family, the non-alcoholic category is experiencing staggering demand.”

Crafted in Anaheim, California, award-winning Bravus brews a wide variety of premium non-alcoholic craft beers to satisfy just about every beer lover and those thirsty to try something new. The less than .5% ABV beers are 100% vegan, brewed to reduce gluten, and contain approximately 100 calories per 12-ounce can. Bravus’ core line-up of beers includes a West Coast IPA, Blood Orange IPA, Golden Light, and Peanut Butter Dark.

About Bravus

Founded in 2015, Bravus Brewing was born from a never-ending pursuit of pushing boundaries, overcoming obstacles, and forever changing the beer landscape. North America’s first brewery solely dedicated to producing non-alcoholic craft beer perfected its proprietary brewing process over many years to accomplish what was previously deemed impossible: brewing an award-winning non-alcoholic premium craft beer to compete alongside its alcoholic counterparts.

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