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Non-Alcoholic Beer

Athletic Brewing Company’s Two For The Trails Grant Program Wins Double Gold At Halo Awards

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MILFORD, Conn., and SAN DIEGO, CA – Athletic Brewing Company, America’s largest dedicated non-alcoholic brewer, today announced that its Two For The Trails environmental grant program received two 2025 Gold Halo Awards for Best Cause Product Initiative and Best Sustainability or Conservation Initiative.

Now in its 23rd year, The Halo Awards, presented by Engage for Good, are the first and most prestigious honor for excellence in corporate social impact. They recognize the most innovative and effective partnerships between companies and nonprofits, celebrating organizations that are going beyond good intentions to deliver measurable change for both business and society.

Athletic Brewing was recognized for its commitment to protecting and restoring outdoor spaces worldwide through its Two For The Trails environmental grant program, which contributed up to $2 million to more than 170 projects in 2024.

“We started Athletic with the belief that business can be a powerful force for good,” said Bill Shufelt, Co-Founder and CEO of Athletic Brewing. “Two For The Trails is our way of giving back, and creating a positive ripple effect that’s felt for generations to come. This recognition is a huge honor and a testament to the amazing work of our nonprofit grant recipients.”

Established as a founding principle of the Athletic Brewing business plan, and named in honor of Shufelt’s family ritual of toasting post-trail adventures with two brews, the Two For The Trails program has grown into the largest annual environmental grant program in the craft brewing industry. To date, the program has contributed more than $6.3 million to trails and outdoor spaces.

“What makes Two For The Trails truly special is the diversity and integrity of the projects we support,” said Cara Wilson, Impact Manager at Athletic Brewing. “From regenerative land management and invasive species removal to improving ADA accessibility on trails, we’re committed to funding conservation work that’s thoughtful, impactful, and inclusive. With projects in 46 states and three countries so far, we’re aiming to expand our reach to all 50 states by the end of 2025 — helping more people connect with and care for the outdoors.”

Athletic Brewing’s commitment to sustainability and philanthropy extends beyond Two For The Trails. The company maintains exceptional levels of water recapture and efficiency at its custom breweries in Connecticut and California, donates up to $100,000 annually to meaningful causes through its IMPACT Brew Series, and is proudly a Certified B Corporation™.

Earlier this year, Athletic Brewing released a short film celebrating the work of three recent Two For The Trails grant recipients to raise awareness about the unique environmental concerns that each nonprofit encounters. The film is available to view on YouTube.

Nonprofit organizations interested in applying for the next round of Two For The Trails funding can sign up on the Athletic Brewing Company website. Applications open summer 2025.

The 2025 Halo Awards were presented live on April 24 at the Engage for Good Conference in Palm Springs, CA, where Athletic Brewing accepted the awards in person.

About Athletic Brewing Company

Athletic Brewing Company is America’s largest dedicated non-alcoholic brewer. Athletic is revolutionizing how modern adults drink by crafting game-changing NA brews that can be consumed anytime and anywhere. Launched commercially in 2018, Athletic is the number one non-alcoholic beer brand in America1 and a top 20 U.S. brewing company2. Its award-winning brews are available nationwide at over 75,000 retail locations. Athletic operates custom breweries in Connecticut and California and donates up to $2 million annually to protecting and restoring outdoor spaces across the globe via its Two For The Trails program. Athletic is proudly a Certified B Corporation™.

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Partake Brewing Introduces ‘Hop Twist,’ A Refreshing Twist on Sparkling Hop Water

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TORONTO, CANADA – Partake Brewing, a pioneer in the craft non-alcoholic beer market, is proud to unveil its latest creation—Hop Twist. This refreshing new beverage reimagines what daytime drinking can look like, offering a unique, sophisticated sparkling hop water for those seeking a fun and functional way to hydrate.

Hop Twist is a refreshing blend of bold citrus and tropical fruit flavors. Infused with Citra® hops, known for their zesty lemon, orange, and grapefruit notes, and Mosaic® hops, celebrated for their tropical fruit tones, it delivers a bright, fruit-forward taste. A splash of real citrus juice ties it all together, creating a crisp, clean beverage perfect for afternoon sips, post-workout hangouts, or relaxing patio moments. Designed as a non-alcoholic alternative with subtle sweetness and no bitterness, Hop Twist offers maximum refreshment while keeping you hydrated.

Ted Fleming, Founder and CEO of Partake Brewing expressed his enthusiasm for the new product launch. “I’m so proud of the journey we’ve been on since 2017. What started as a mission to redefine non-alcoholic beer has grown into something even bigger. With Hop Twist, we see incredible potential to shake up the sparkling hop water category by introducing bold, unexpected ingredient pairings. After over a year of innovation and development, we’re excited to bring this vision to life.” He adds, “What began in my garage quickly grew into something much larger. Today, with the launch of Hop Twist, we’re taking another big step forward, guided by our belief that everyone has the power to ‘Make it Happen’—whether that’s overcoming challenges or simply enjoying the moments that matter. Hop Twist is an alcohol-free option that allows people to stay connected to what matters most, without compromise.”

Partake is entering an exciting new chapter with the introduction of Hop Twist, expanding its offerings beyond its beloved non-alcoholic beer lineup. It bridges the gap between classic alcohol alternatives and refreshing daily beverages. It provides a crisp, alcohol-free option that fits seamlessly into your routine—whether at work, recovering post-workout, or simply unwinding at home.

“Hop Twist is more than just a sparkling water—it’s a true hop water, designed to bring this craft ingredient to life in new ways. This launch embodies Partake’s drive for innovation to create beverages that fit every lifestyle and every moment. Whether you’re a hop enthusiast or just looking for a vibrant, alcohol-free option, Hop Twist is here to redefine what’s possible in the world of non-alcoholic beverages,” says Sara Ross, Vice President of Marketing at Partake Brewing.

Hop Twist is available to order on drinkpartake.com as of January 9, 2025, and will soon be available at select retailers in the U.S. and Canada, including Total Wine & More, BevMo! and Sobeys. With its refreshing blend of flavors, hops, and thoughtful craftsmanship, it’s bound to become a go-to choice for functional beverage seekers and plain water avoiders alike, who value quality and creativity in every sip.

About Partake Brewing

Serving up the lowest-calorie non-alcoholic craft beer on the market, Partake offers a delicious array of award-winning styles, all under 30 calories, so you can enjoy a beer throughout all your pursuits. Founded in 2017, Partake Brewing has become a leader in non-alcoholic beer in North America, with distribution in major retail across Canada and the United States. Brewed using a proprietary process resulting in deliciously low-calorie beer, Partake Brewing is praised by drinkers for its unique combination of exceptional flavor, classic styles, and game-changing nutritionals. For more information about Partake Brewing and its non-alcoholic beers, please visit drinkpartake.com or follow along on Instagram, Facebook, and TikTok.

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Athletic Brewing Reimagines the New Year Reset with ‘Athletic January’ Campaign

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MILFORD, CT and SAN DIEGO, CA — Athletic Brewing Company, America’s largest dedicated non-alcoholic brewer, is reimagining the January reset with the launch of its latest campaign, “Athletic January.”

Drawing inspiration from Athletic’s trailblazing co-founder and COO, John Walker, who revolutionized non-alcoholic brewing by developing a new method for making NA brews, Athletic’s January campaign invites consumers to rethink their routines while experiencing the bold taste of Athletic’s award-winning brews. By harnessing the power of reimagination, consumers can shift their focus to what they reap rather than what they relinquish, inspiring a more enjoyable and fulfilling start to the new year.

“At Athletic, we believe a reset doesn’t have to mean giving up flavor or fun,” said Andrew Katz, Chief Marketing Officer of Athletic. “January has historically been marked by what you’re giving up instead of what you’re gaining. In the spirit of always innovating, we’re kicking off 2025 by inspiring drinkers to reimagine what’s possible, cherish moments of mindfulness and embrace moderation all year long.”

Athletic January: There’s Nothing Dry About It

To jumpstart Athletic January, the company will conduct a widespread sampling initiative, sharing its brews at hundreds of activations, retail samplings, and community events across North America and the UK. From January 10–17, Ask For Athletic Week takes center stage, making it easier than ever to enjoy a great-tasting brew. Customers who are 21+ can get a $5 rebate on one 12 oz. can or draft pour of Athletic at retailers across the U.S.*

Athletic is also enhancing its custom moderation tool, “Track Record,” which allows users to set personalized goals and chart their progress over time. Users can now choose how many dry days they want each month and monitor their momentum in real time.

Market Insights & Media Investment

According to global market research, 64% of consumers claim to be moderating their alcohol consumption1. Meanwhile, recent polling in the U.S. indicated that 26% of Americans plan to drink less in 2025, and 36% of U.S. drinkers plan to reduce or eliminate alcohol in January2.

To support the Athletic January campaign and continue driving brand awareness, Athletic is embarking on a multi-million dollar strategic media plan that includes the debut of new commercials across high-impact television, as well as out-of-home placements in key markets, streaming audio and podcast advertisements, digital media, and influencer endorsements.

Brewing Excellence & Category Leadership

Launched commercially in 2018, Athletic re-engineered nearly every step of the brewing process and developed a proprietary brewing method to make NA brews that rival full-strength alcohol counterparts.

“Unlike traditional methods that adjust a single part of the process, our approach includes 10–12 changes across all brewing stages,” Walker said. “The result is a finished product with a distinct flavor profile from other NA brews made using a handful of traditional techniques. Our innovative processes, some of which are patent-pending, showcase craftsmanship that is extremely rare and incredibly unique in the NA beer industry.”

An industry pioneer, Athletic has grown from one of the smallest breweries in America, producing just 875 barrels in 2018, to a top 20 U.S. brewery that sold over 258,000 barrels in 20233. With off-premise dollar sales growing by more than 50% year-to-date, Athletic currently holds over 19% market share within the non-alcoholic beer category4. The company now boasts three of the top 10 best-selling NA beers in the country in flagships Run Wild IPA, Upside Dawn Golden, and Free Wave Hazy IPA5.

“By transforming the quality and marketing of NA brews, we’ve made moderation more accessible and unlocked new occasions for the brewing industry,” said Athletic Co-Founder & CEO Bill Shufelt. “From the very beginning, our mission has been to redefine what’s possible and be the best part of our customers’ days. January is the perfect time to show new consumers why Athletic is the most decorated NA brewer and demonstrate how moderation can complement their lives all year long.”

About Athletic Brewing Company

Athletic Brewing Company is America’s largest dedicated non-alcoholic brewer. Athletic is revolutionizing how modern adults drink by crafting game-changing NA brews that can be consumed anytime and anywhere. Launched in 2018, Athletic is now the number one non-alcoholic beer brand in America6 and a top 20 U.S. brewing company7. Its award-winning brews are available nationwide at over 50,000 retailers and 25,000 on-premise venues. Athletic operates custom breweries in Connecticut and California and donates up to $2 million annually to protecting and restoring outdoor spaces across the globe via its Two For The Trails program. Athletic is proudly a Certified B Corporation™.

Follow Athletic Brewing on Facebook, Instagram, LinkedIn, TikTok, X, and YouTube to stay up-to-date on all things Athletic.

1 IWSR Analysis of top 10 low/no-alcohol markets

2 Coefficient Capital, The New Consumer: Consumer Trends 2025

3 Athletic Brewing Company Internal Records

4, 5, 6 NielsenIQ, Total US xAOC + Liquor Open State + Conv, CYTD Wks ending 11/30/24.

7 Brewers Association Top 50 U.S. Brewing Companies

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Partake Brewing Takes the Lead as the Exclusive Non-Alcoholic Craft Beer Sponsor of the Professional Women’s Hockey League (PWHL)

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TORONTO, Canada – Partake Brewing, a leader in the craft non-alcoholic beer space, is thrilled to announce its role as the exclusive NA beer sponsor of the Professional Women’s Hockey League (PWHL). This partnership marks a significant milestone for both organizations, uniting two trailblazers who are changing their respective fields.

Ted Fleming, Founder and CEO of Partake Brewing, shared his excitement: “At Partake, we brew for those who are out there pushing limits and defying odds. The incredible athletes of the PWHL embody this spirit perfectly. We’re proud to support these remarkable women as they continue to break barriers and inspire fans across North America.”

This sponsorship aligns seamlessly with Partake’s mission of inclusivity and empowerment. Just as Partake has redefined the non-alcoholic beer category, the PWHL is reshaping the landscape of professional women’s sports.

“We are proud to welcome Partake Brewing as the exclusive non-alcoholic craft beer sponsor of the PWHL,” said Chelsea Purcell, PWHL Sr. Director of Corporate Partnerships. “Partake’s dedication to inclusivity and innovation reflects the values of the PWHL, and their support helps us enhance the fan experience while celebrating the growth of women’s hockey. Together, we’re breaking new ground and creating memorable moments both on and off the ice.”

To kick off the partnership, Partake is launching a limited-edition PWHL-themed Everyday Variety Pack. Each pack includes a QR code entry for a chance to win a trip for two to the PWHL Finals, complete with roundtrip flights, accommodation, game tickets, and spending money. The Variety Pack and contest will be available at select North American retailers starting in early 2025.

Partake and the PWHL are also debuting an exclusive content series featuring standout players who are truly ‘Making it Happen.’ This campaign will shine a light on the league’s top athletes—both their skills on the ice and their impact off it—celebrating their resilience, passion, and community contributions. The series will be shared across official PWHL team social media channels and YouTube, bringing fans closer to the stories of players who are living out their dreams of professional hockey.

As a certified B Corporation, Partake Brewing continues to demonstrate its commitment to using business as a force for good. This sponsorship is a natural extension of the company’s dedication to creating a better future and fostering communities where everyone can partake in empowering women to make their mark in the world of sports.

So, here’s to breaking new ground, to the love of the game, and to watching those who are ‘Making it Happen.’ Grab a Partake, and let’s rally for the future of women’s hockey!

About Partake Brewing

Serving up the lowest-calorie non-alcoholic craft beer on the market, Partake offers a delicious array of award-winning styles, all under 30 calories, so you can enjoy a beer throughout all your pursuits. Founded in 2017, Partake Brewing has become a leader in non-alcoholic beer in North America, with distribution in major retail across Canada and the United States. Brewed using a proprietary process resulting in deliciously low-calorie beer, Partake Brewing is praised by drinkers for its unique combination of exceptional flavour, classic styles, and game-changing nutritionals. For more information about Partake Brewing and its non-alcoholic beers, please visit drinkpartake.com or follow along on Instagram at @PartakeBrewing or on Facebook at facebook.com/DrinkPartake.

About the Professional Women’s Hockey League (PWHL)

The Professional Women’s Hockey League (PWHL) is a professional ice hockey league in North America comprised of six teams in Boston, Minnesota, Montréal, New York, Ottawa, and Toronto, each with rosters featuring the best women’s hockey players in the world. Launched on Jan. 1, 2024, the PWHL has broken multiple attendance records and holds the worldwide all-time record for a women’s hockey game. Visit thepwhl.com to purchase tickets and merchandise, and subscribe to the PWHL e-newsletter to receive the latest league updates. Follow the league on all social media platforms @thepwhlofficial.

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The Low Calorie-Leader in Non Alcohol Craft Beer, Partake Brewing, Introduces Pilsner

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TORONTO— Partake Brewing, an award-winning category leader in the non-alcoholic beer space and a B Corp-certified company, has released a new limited-edition, brew: Pilsner. Only 25 calories, the fewest on the market, and 3g of carbohydrates, the never-released-before Partake Pilsner is a golden brew bursting with crisp hop tang, offering an inviting bright aroma and light, bubbly body.

Evan Cohen, CCO and President of Partake Brewing, expressed, “Pils stands out as a highly sought-after style among craft beer enthusiasts and Partake drinkers alike, and we strive to satisfy.” He continued, “Leveraging our expertise, we’ve crafted a low-calorie, non-alcoholic rendition of this style that remains true to the classic Pilsner style.’

Partake remains committed to crafting distinctive beer styles using a proprietary non-alcoholic method, striving for the lowest calorie count possible. Pilsner now joins the ranks of Partake’s lineup, which includes IPA, Pale Ale, Hazy IPA, Blonde, and Peach Gose, all ranging between 10-30 calories. Consumers consistently seek out Partake for its exceptional taste, unmatched calorie count, and use of all-natural ingredients.

The new Pils is available in specially marked Variety 12-Packs at select retailers across the US and Canada.

About Partake Brewing

Partake Brewing is the maker of craft non-alcoholic beers brewed for those who make it happen. Serving up the lowest calorie non-alcoholic craft beer on the market, Partake, offers a delicious array of award-winning styles all under 30 calories, so you can enjoy a beer throughout all your pursuits. Founded in 2017, Partake Brewing has become a leader in non-alcoholic beer in North America, with distribution in major retailers across Canada and the United States. As a B Corp certified company, Partake Brewing is praised by drinkers for its unique combination of exceptional flavour, classic styles and game-changing nutritionals. Learn more at drinkpartake.com or follow @partakebrewing on social media.

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Deschutes Brewery Introduces Fresh Squeezed Non-Alcoholic IPA to the Market

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BEND, Oregon, March 19, 2024 – With over three decades of experience brewing delicious craft beers and delivering award-winning innovations, Deschutes Brewery has unveiled its next chapter of investment in the future of non-alcoholic brewing with the introduction of Fresh Squeezed Non-Alcoholic IPA. Crafted entirely in-house through a partnership with Sustainable Beverage Technologies (SBT) and utilizing the company’s patented BrewVo® technology in combination with Deschutes’ proprietary brewing methods, this groundbreaking technology allows Deschutes to create the best-tasting flavor-forward non-alcoholic beer on the market. The introduction of Fresh Squeezed Non-Alcoholic IPA comes on the heels of Deschutes’ first packaged non-alcoholic beer, Black Butte Non-Alcoholic, which quickly became the brewery’s highest rate-of-sale six-pack.

The non-alcoholic beer category is revolutionizing the beer industry and grew 163% in dollar sales from 2019 to 2023. According to a Mintel study, 75% of Gen Z and Millennials are interested in non-alcoholic options with taste and flavor being the number one attribute they’re looking for in products, and a separate nationwide survey shows that 94% of non-alcoholic beer drinkers also drink beer with alcohol.

“We believe that our fans deserve non-alcoholic options that taste amazing. At Deschutes, we are all for beer and proud to make beer for all,” said Julie Galbraith, CMO of Deschutes Brewery. “Our two brands, Fresh Squeezed IPA and Black Butte Porter, are top-performing brands for a reason and we’re thrilled to be able to give our customers the flexibility they deserve without sacrificing the craft beer experience they love by introducing them to our non-alcoholic versions of their favorite Deschutes IPA and Porter.”

Launch of Fresh Squeezed Non-Alcoholic IPA

Crafted using Sustainable Beverage Technologies patented BrewVo® equipment and a proprietary non-alcoholic brewing process, Fresh Squeezed Non-Alcoholic IPA is brilliantly balanced and features the same Citra and Mosaic hops as the original, delivering refreshing notes of bright citrus and tropical fruit, with less than 0.5% ABV. Both Fresh Squeezed brands’ packaging designs have recently been updated and now feature a similar but lighter and brighter look, with changes to accent colors, fonts, and graphics. The result of over five years of research, development, and equipment investment, Fresh Squeezed Non-Alcoholic IPA has been meticulously perfected and is now available nationwide at major
retailers and online at DeschutesBrewery.com in six-pack 12oz cans.

Reintroduction of Black Butte Non-Alcoholic

Inspired by America’s favorite craft porter, Black Butte, Black Butte Non-Alcoholic was Deschutes’ first packaged non-alcoholic beer. Brewed using a specialty chocolate malt, it presents a velvety texture with creamy foam and delivers surprising flavor complexity with tastes of chocolate, a malty aroma with atouch of coffee sweetness. Black Butte Non-Alcoholic has already secured eight international Awards, including a 2022 World Beer Cup® silver medal in the ‘Non-Alcohol Beer’ category. The original Black Butte Porter and Black Butte Non-Alcoholic both feature updated packaging artwork with illustrations by artist Sam Larson.

This announcement marks a significant milestone in the brewery’s commitment to innovation in the non-alcoholic space and is the result of over five years of research and development and over $5 million invested. Deschutes is the first brewery of scale to have installed BrewVo® technology along with the necessary end-to-end technical capabilities which enables the brewery to gently remove alcohol from the beer while preserving the sensory elements that contribute to a full-fidelity craft beer experience.

Deschutes has also installed a 65,000-pound tunnel pasteurizer, a necessary step to ensuring the safety and quality of its non-alcoholic beers, giving the brewery a unique advantage to maintain full control of supply which enhances their ability to deliver on consumer demand; many other non-alcoholic brewers rely on third-party cross-brewing, co-packing and off-site tunnel pasteurization.

“Crafting a full fidelity non-alcoholic beer that delivers the flavor, aroma and mouthfeel of a great craft beer involves a lot more than just removing the alcohol. When we began our research and development five years ago it became clear to us that the technologies in broad use to produce non-alcoholic beer all led to certain degrees of sacrifice on sensory experience of the final product. We didn’t want to accept sacrifice in the beer drinking experience and sought a better way. Our patented and proprietary process, rooted in decades of brewing experience, ensures that our non-alcoholic products offer an excellent craft beer experience without the alcohol,” said Peter Skrbek, CEO of Deschutes Brewery. “With the launch of Fresh Squeezed Non-Alcoholic IPA and the installation of the BrewVo® technology, as well as our tunnel pasteurizer, we aim to redefine the craft beer experience for our fans. We want our non-alcoholic beers to be excellent when compared to any beer with or without alcohol. Gone are the days of our fans and customers needing to make trade-offs in their beer drinking experience based on whether a beer has
alcohol.”

Deschutes Brewery’s Fresh Squeezed IPA, Fresh Squeezed Non-Alcoholic IPA, Black Butte Porter and Black Butte Non-Alcoholic are available nationwide at select retailers, bars, and restaurants. For more information, use the “beer finder” to find the closest retailer or visit DeschutesBrewery.com to purchase the new non-alcoholic options online.

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Kit NA Brewing, Inc. Unveils Refreshing New Packaging and New Flavor to Kick Off 2024

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PORTLAND, Maine— Kit NA Brewing, a trailblazer in the non-alcoholic craft beer industry, is thrilled to announce the launch of its newest offering, Get Set Wheat. Get Set, originally an IPA, has undergone a transformation, now embracing the delicious and refreshing profile of a wheat beer. Get Set Wheat is bright and crushable with notes of orange peel and coriander, followed by a smooth, full-bodied finish

Get Set Wheat is both approachable and crushable, perfectly reflecting the brand’s ethos. This relaunch aims to enhance the diversity of Kit’s portfolio, catering to a wider audience and meeting the growing demand for this craft beer style. Get Set Wheat is now being introduced by distribution partners along the East Coast, as well as available on Kit’s website and Amazon Prime. Get Set Wheat is available in both a 6-pack option, as well an inclusion within Kit’s Starter Variety 12-pack.

Additionally, Kit NA Brewing is launching its refreshing new look and new packaging which spans its entire portfolio of cans, 6-pack cartons, and 12-pack cartons.

The Kit NA Brewing styles of On Your Mark, Get Set, Here We Go and the Variety Pack now have a brighter, simpler look. Embodying vibrancy and approachability, the new packaging mirrors Kit NA Brewing’s ethos of a bright and inviting culture while now prominently featuring the “non-alcoholic” call out on the rim to facilitate easier identification for consumers at any angle. The revamped graphics roll out in early 2024 and promise to set Kit NA Brewing apart on store shelves for consumers seeking premium non-alcoholic beverages.

Kit NA Brewing understands the significance of engaging a diverse audience, acknowledging that the core customer base is radically diverse in age, identity, and interests. Kit’s refreshed packaging includes a colorful mosaic backdrop to the cans and cartons that will help to draw in the core non-alcoholic beer consumer even more. Additionally, consumers can now find important attributes on the cans and cartons such as being vegan-friendly, and gluten-removed, as well as an increased presence of the non-alcoholic call out.

The revamped packaging and Get Set Wheat launch underscores Kit NA Brewing’s ongoing commitment to adapt to the ever-evolving preferences of the growing NA category and enhance the overall brand experience.

About Kit NA Brewing

Kit NA Brewing, founded in 2021 by co-founders Rob Barrett and Will Fisher, makes 6x award-winning, crushable, craft-brewed non-alcoholic beer for everyone and every occasion. Available in 3 different flavors: On Your Mark (Blonde), Get Set (Wheat) and Here We Go (Hazy), Kit NA Brewing’s mission is to offer high-quality craft beer without the buzz, that does not compromise on taste or quality. #HaveAKit

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Best Day Brewing Announces New Executive Leadership

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SAUSALITO, California— Best Day Brewing proudly announces strategic appointments to its executive leadership team that will continue to build on its strong momentum and underscore the brand’s commitment to national expansion of its premium non-alcoholic beer business.

Jane Armstrong Hockman is Best Day Brewing’s Chief Operating Officer, while Todd Karnig steps into the role of Chief Sales Officer. Both Armstrong Hockman and Karnig bring a proven track record of growth in the beverage industry.

“Focusing on national expansion and integration across our business will allow Best Day Brewing to do what it does best: provide a premium non-alcoholic beer to this sector’s rapidly expanding consumer base,” said Tate Huffard, CEO and Founder of Best Day Brewing. “Our brand momentum strengthened significantly in 2023, and we look forward to deepening our strategy and potential in 2024 and beyond.”

“Tapping into decades of industry expertise, both Jane and Todd have led rapid revenue growth, driving value, and orchestrated transformative market change. Under their leadership, we anticipate a profound impact on our commitment to long-term growth and profitability,” said Huffard.

Aligning with Best Day Brewing’s next chapter of growth, Armstrong Hockman will lead and scale the company’s growth and national business operations including finance, operations, and commercial and business development.Armstrong Hockman comes from a 17-year tenure at Molson Coors where she led an emerging business unit, managed core and emerging product strategies, and launched new brands in the Molson Coors’ family.

Karnig will lead Best Day Brewing’s sales teamto guide them through a robust national expansion strategy.Karnig joins Best Day Brewing from JuneShine, where he served as Chief Commercial Officer. Before that, he served as Vice President of Sales at Stone Brewing, Co.

In 2023, Best Day Brewing finished as the #4 craft non-alcoholic brand despite only launching in 20222. The brand continues to expand its retail presence with several national banners inAlabama, Alaska, California, Colorado, Connecticut, Florida, Georgia, Idaho, Indiana, Illinois, Iowa, Kentucky, Massachusetts, Michigan, Minnesota, Montana, Nebraska, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, West Virginia, and Wisconsin.

Best Day Brewing is available at select retailers including Whole Foods, BevMo, Target, Total Wine, and H.E.B.,and nationwide on bestdaybrewing.com and Amazon.

About Best Day Brewing

Born in Northern California, Best Day Brewing crafts great-tasting, non-alcoholic beers for those who do what they love and love what they do, always in pursuit of their best day yet. Inspired by the rugged eccentricities of its West Coast roots, the brand’s full-flavored range of craft brews are made to complement all of life’s adventures. For the fun-loving, thirsty souls fueled by passions from sunrise to sunset, who like to work hard and play hard without the limitations of a traditional brew. Because life is full of moments that deserve a great beer, but not the buzz. Best Day Brewing donates at least 1% of their annual sales to 1% For The Planet approved nonprofits.

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Boulevard Brewing Co. Adds Two New Options to Its Lineup of Non-Alcoholic Offerings

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KANSAS CITY, Missouri – Boulevard Brewing Company is expanding its lineup of non-alcoholic offerings with the addition of two new products just in time for dry January. Kansas City’s hometown brewery introduced its first offering in the space in 2021 with the release of Flying Start Non-Alcoholic IPA. As the demand for options has continued to rise in the craft beer industry, Boulevard is excited to add both Non-Alcoholic Wheat with Lemon and Quirk Non-Alcoholic Superfruit Seltzer in 2024.

“There has been a significant shift in drinking culture over the years, which has resulted in a growing demand for non-alcoholic options,” said Bobby Dykstra, executive vice president of sales & marketing for Duvel USA. “We aim to provide a diverse range of craft offerings that provide a rich and satisfying experience, appealing to all occasions and lifestyles.”

Flying Start has received several industry accolades since launching as a year-round offering. Boulevard took home Silver in the IPA Alcohol-Free/Low category at the Brussels Beer Challenge in 2022 and more recently received Silver in the non-alcoholic category at the U.S. Open Beer Championship in 2023 and Gold in the non-alcoholic category at the Beverage Institute Ratings World Beer Championship in 2023.

Building off the success of Flying Start, Boulevard recently released Non-Alcoholic Wheat with Lemon. Unfiltered Wheat has been Boulevard’s most popular beer for more than three decades and with many consumers’ preferences shifting toward non-alcoholic options, the brewery has taken the Midwest favorite and reimagined it with less than .5% ABV, and a flavorful infusion of lemon. This new brew is now available year-round in six-packs of 12-oz. cans.

In addition to Boulevard’s beer offerings, its Quirk Hard Seltzer line has quickly become the top-selling seltzer in the Kansas City market and nearly one-third of the brewery’s overall sales. In the spirit of giving consumers a variety of options for all occasions, Quirk is also launching its first non-alcoholic seltzer. Supercharged with the superfruit flavors of yellow papaya and acai berry juices, Quirk Non-Alcoholic Superfruit Seltzer brings the award-winning flavor of Quirk to all occasions and lifestyles. At just 25 calories, five grams of carbohydrate and less than one gram of sugar, this new flavor is no different from all other Quirk seltzers being made with real fruit juice and ingredient-driven flavor combinations. This new limited release is available now in six-packs of 12-oz. cans.

Whether you’re aiming to start new personal goals in the new year or simply looking for alternative options to mix into your beverage routine, each of these non-alcoholic offerings will allow you to indulge without sacrificing the flavor of your favorite hometown beverages.

About Boulevard Brewing Company

Boulevard Brewing Company is the largest specialty brewer in the Midwest. Their beers are available in 47 states and 11 countries.

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AleSmith Extends Non-Alcoholic Lineup With New NA Speedway

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SAN DIEGO, California— AleSmith Brewing Company is excited to announce the introduction of Non-Alcoholic Speedway, a dark brew based off the brewery’s legacy iconic Speedway Stout. Following the successful release of their Non-Alcoholic IPA, AleSmith is thrilled to expand their non-alcoholic offerings with this new addition.

Non-Alcoholic Speedway is a dark brew with coffee less than 0.5% ABV that offers the same bold flavor and complexity as the beloved Speedway Stout, featuring notes of dark chocolate, espresso, and roasted malts. Crafted with the highest quality ingredients, Non-Alcoholic Speedway provides a tasteful experience, without the alcohol.

The inspiration behind creating a non-alcoholic beer came from the changing consumer preferences observed by AleSmith. With an increasing demand for non-alcoholic options in their Tasting Room, the brewery wanted to cater to those guests while maintaining the essence of a craft beer. The feedback received from customers and industry peers has been overwhelmingly positive. Their Non-Alcoholic IPA also received recognition this year through awards, including a Bronze at the California Craft Brewers Cup and a Silver at the San Diego Beer News Awards.

While the Non-Alcoholic Speedway and IPA have been well-received, AleSmith is committed to developing even more non-alcoholic options. Test batches are currently underway at the brewery, with plans to introduce a seasonal non-alcoholic beer in the second half of 2024. Additionally, AleSmith has already experimented with other non-alcoholic creations, including a hop water infused with Nelson Sauvin hops, which is now available on tap in their Tasting Room.

Non-Alcoholic Speedway 6-packs are starting to hit shelves now throughout California, Arizona, Minnesota, Ohio, and other states where AleSmith is distributed. Consumers can find Non-Alcoholic Speedway at select retailers and locations that carry AleSmith products. Non-Alcoholic Speedway is also available to purchase on the AleSmith online store with shipping available to 42 states.

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