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Non-Alcoholic Beer

Kit NA Brewing Joins Forces With Sound Mind Live to Confront the Mental Health Crisis

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PORTLAND, Maine— Kit NA Brewing, the award-winning and crushable non-alcoholic beer brand is proud to announce its transformative partnership with Sound Mind Live, a leading and inspiring non-profit organization dedicated to advancing mental health awareness and support. Together, Kit NA Brewing and Sound Mind Live efforts will enable consumers to TUNE IN to the growing mental health crisis.

Through this partnership, Kit NA Brewing will harness the resources and expansive reach of Sound Mind Live to foster a brighter future and a deeper impact on mental health and well-being. Key aspects of this partnership include donating a portion of sales proceeds to support Sound Mind Live’s initiatives, as well as implementing impactful programs across digital, experiential, and retail platforms, each offering donation opportunities. These programs will reach millions of consumers, and provide opportunities to actively engage in effecting change in the mental health landscape.

Sound Mind Live is a non-profit organization that fosters community, dialogue, and action around mental health through the power of music. Sound Mind programs and events create safe spaces where music and open conversations about mental health coexist through collaboration between artists, audiences, and organizations with the goal of providing earlier intervention for mental health support and creating supportive communities. Sound Mind Live’s work includes live events and workshops, podcast and video programming, and the annual Sound Mind Music Festival for Mental Health in New York City each May. Their programming also provides on-site and digital mental health resources in partnership with artist tours, venues, and music festivals around the country.

Chris Bullard, Executive Director of Sound Mind Live added, “We’re thrilled for this exciting partnership with Kit NA Brewing! Sound Mind Live and Kit NA share a common vision of using the universal language of music to foster healing and connection. Like music, non-alcoholic beer is an art and craft that can bring people together to foster deeper human connections and community – one of the biggest and time-tested remedies to prevent and support mental health challenges. With Kit NA’s support, we will amplify our impact on mental health awareness. We’ll be able to reach thousands of more people on mental health through music with our annual Music Festival for Mental Health in May, and our Rhythm and Reset event series throughout the year. Together we’re turning up the volume on mental health conversations, and hope others will join us, donate, and be a part of this transformative movement.”

About Kit NA Brewing

Kit NA Brewing makes 5x award-winning, crushable, craft-brewed non-alcoholic beer for everyone and every occasion. Available in 3 different flavors: On Your Mark (American Blonde), Get Set (IPA) and Here We Go (Hazy IPA), Kit’s mission is to offer a beer that does not compromise on taste or quality. Kit NA Brewing has gained worldwide recognition and received multiple awards for its products.

About Sound Mind Live

Sound Mind Live is a non-profit organization that fosters community, dialogue, and action around mental health through the power of music. Sound Mind programs and events create safe spaces where music and open conversations about mental health coexist through collaboration between artists, audiences, and organizations to provide earlier intervention on mental health support and create supportive communities.

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Athletic Brewing Honors Heroes on Veterans Day With Ready Front IPA

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MILFORD, Connecticut and SAN DIEGO, California— Athletic Brewing Company, the largest non-alcoholic brewery in America, announced the re-release of Ready Front IPA, a limited-time offering created to celebrate veterans.

Now in its fourth year, 100% of profits from Ready Front will be donated to Team Red, White & Blue (Team RWB), Irreverent Warriors, and other organizations championing veteran health, wellness, success and community.

“On this Veterans Day, we salute the brave individuals who have selflessly protected our freedoms,” said Athletic Brewing co-founder and CEO Bill Shufelt. “We owe those in uniform a debt of gratitude that can never be fully repaid. We’re honored to support veterans nationwide and applaud the work that groups like Team RWB and Irreverent Warriors are doing to bring veterans together and enrich their lives.”

Brewed to salute those who served, Ready Front IPA uses the “Veterans Blend” of four different Pacific Northwest-grown hops from Yakima Chief Hops. This year’s recipe showcases a hop-forward palate with a moderately malty body and notes of citrus, tropical fruit, and pine.

Yakima Chief Hops will also donate $3 per pound of Veterans Blend sold to Homes For Our Troops, a national non-profit organization that builds and donates specially adapted custom homes nationwide for severely injured post-9/11 Veterans.

This year, Athletic Brewing is highlighting the service of brand ambassador Igor Torves – who spent 10 years on active duty with the Brazilian Marine Corps before moving to the U.S., and is currently serving as the US Army Combat Medic.

“Being active and serving others is something that’s always been a part of my life, and I’m glad to have found a brand like Athletic Brewing that embodies this commitment to wellbeing and serving the community,” said Torves.

Ready Front IPA is now available to purchase exclusively on athleticbrewing.com while supplies last. Customers with military status verified through ID.me., including active duty service members, veterans, retirees, spouses, and dependents, can also save 10% sitewide.

Athletic Brewing’s award-winning non-alcoholic beers are distributed in all 50 U.S. states.

About Athletic Brewing Company

Athletic Brewing, founded in 2017 by Bill Shufelt and John Walker, is the 13th largest craft brewer in America and the leading producer of non-alcoholic craft beer. The company’s brews are distributed in all 50 states and available at over 50,000 retail stores nationwide. In 2023, Athletic was ranked as the 4th fastest-growing company in the Americas by Financial Times. Athletic was also ranked as the fastest-growing U.S. beverage manufacturer by Inc. Magazine in 2022, and named one of TIME’s “100 Most Influential Companies.” The company has won over 75 prestigious brewing awards and has earned the title of North American Brewer of the Year in the last four International Beer Challenge competitions. Athletic has custom breweries in Milford, Connecticut, and San Diego, and donates up to $2 million annually to protecting and restoring outdoor spaces across the globe via its Two For The Trails program. Athletic Brewing is proudly a Certified B Corporation.

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BrewDog USA Becomes First AFNA Certified Sales Team in the Country

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COLUMBUS, Ohio – BrewDog USA reaches a new milestone as the brand announces it has become the first alcohol-free & non-alcoholic (AFNA) certified sales team in the country through the AFicioNAdo Certification Program.

As the world’s first professional training and certification program focused on alcohol-free and non-alcoholic adult beverages, AFicioNAdo’s educational tools strive to raise awareness and enhance the experience of AFNA beer, wine and spirits for consumers.

As a focus product category, BrewDog celebrated strong growth within the alcohol-free sector in 2023. The new certification further demonstrates the brand’s commitment to serving all customers high-quality, flavorful beer no matter their drinking habits and elevates the brand’s knowledge of the AFNA category, truly engraining the team in brewing trends and evolving customer needs.

“We are heavily invested in taking a leadership position in this category,” shares Eric Franco, Vice President of Sales, BrewDog USA. “Education around the AFNA segment is critical for continued and sustained growth with our wholesalers, retailer partners and the buyers of non-alcoholic beer.”

On the heels of a successful Sober October, BrewDog’s AF Mixed Pack continues to perform above the national trend as the #1 AF Beer Variety Pack in the country in a category that has grown 32 percent to $447 million year over year (Nielsen IQ, Sept. 2023). The coveted box includes three non-alcoholic version of BrewDog’s core beers – Punk, Elvis Juice and Hazy – along with Nanny State, BrewDog’s golden AF ale that launched the brand’s foray into non-alcoholic beer.

Regarding Nanny State and BrewDog’s expansion in the non-alcoholic space, Meagen Anderson, founder and CEO of the AFicioNAdo Certification Program, shares, “BrewDog’s non-alcoholic brewing program in the United States precedes most of the recent growth in non-alcoholic beer offerings, which many people do not know. BrewDog’s story of creating Nanny State as one of the lead craft AFNA offerings in the early days showed their breadth and range as a global producer. They have always shared their brewing process in hopes of seeing the AFNA category develop further, and this commitment by Eric Teodoro Franco to training and education of his team as well as distributor and retail partners, demonstrates their continued commitment to long term growth, sustainability and quality as a recognized global brand. We are very proud to be included in their focus to increase BrewDog AF presence in the market.”

About BrewDog

Since 2007, BrewDog has been on a mission to make other people as passionate about great craft beer as they are. From the Headliner series, which includes bold, uncompromising pack leaders like the flagship Punk IPA and Elvis Juice, to the Amplified range (beer, but turned up to 11), BrewDog brews beer that blows people’s minds and has kick-started a revolution.

In addition to becoming the first carbon negative brewery in the world in 2020, BrewDog is also a Positive Planet partner. This is all part of its mission to become the world’s most sustainable drinks brand, showing that business can be a force for good.

BrewDog shook up the business world in 2010 with the launch of pioneering crowdfunding initiative Equity for Punks, an initiative that has seen the company raise more than $100M over seven rounds, with its latest round open until April 2020.

The funds and the community of Equity Punk shareholders (217,803) has enabled the Scottish craft brewery to scale up without selling out. With over 100 bars across the globe, export into 60 countries, and a brewery in Ohio that launched in 2017, BrewDog continues to take the craft beer revolution stratospheric, while continuing to push the boundaries, invest in people, put the beer first and champion other small breweries in its venues.

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Denver Beer Co. Commences Distribution of Easy Living Hop Water Non-Alcoholic Beverage

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DENVER, Colorado – Denver Beer Co. announced the market release of Easy Living Hop Water, a non-alcoholic sparkling beverage. Brewed and canned by Denver Beer Co., Easy Living is the first hop water from a Colorado-based craft brewery to be distributed in off-premise locations throughout the Colorado market and beyond. The sparkling beverage will be sold starting immediately in select independent off-premise retailers, restaurants and bars, as well as in all Denver Beer Co. taprooms.

Easy Living Hop Water contains zero sugar, zero carbohydrates, and is both gluten-free and alcohol-free. Available in Citrus and Hibiscus flavors, Easy Living is a sparkling beverage containing carbonated water, CryoPop hops, citric acid, natural flavors, and brewer’s yeast. Easy Living is a true “never-alc” product. Where some non-alcoholic beverages contain less than .5% ABV, Easy Living is not fermented and has not had alcohol removed in the brewing process. The beverage is 0% ABV and is crisp, light, and refreshing with just a hint of hop aroma and flavor.

“We know there are many reasons and occasions for an NA beverage and we wanted to provide our consumers with an option in those moments,” shared Patrick Crawford, co-founder of Denver Beer Co. “Easy Living pays homage to our brewing roots and features the hop flavors and aromas that the craft beer drinker knows and loves, but also checks all the boxes for health-conscious consumers. Hop Water is a relatively new category of beverage and is a great NA option for someone who doesn’t want the calories, carbs or gluten that come with your typical NA beer. At the same time, it has a more complex flavor profile than just your standard bubbly water. Easy Living is super refreshing and can be enjoyed any time of day and on any occasion.”

Easy Living Hop Water first debuted in Denver Beer Co. taprooms in January, 2023 and was brewed in small-batch form. Easy Living is now available for purchase in 6-pack cases as well as single serving cans at liquor stores, restaurants and bars, retailers and restaurants that are not licensed to sell alcohol, grocery and convenience stores, as well as Denver Beer Co. taprooms. Easy Living will be distributed throughout Colorado initially with additional market releases planned for early 2024.

About Denver Beer Co.

Independently owned and operated, Denver Beer Co. is founded on the core belief that beer is serious fun. Using locally sourced grain and the finest ingredients available, traditional methods and innovative spirit, our team creates craft beer that is approachable, fun, damn delicious and consistently wins awards to prove it. We believe in environmental stewardship and our corporate responsibility to operate sustainably which is why we produce our beer using 100% clean solar power. We believe in creating and supporting an accepting community where good beer can be enjoyed with friends and neighbors, loved ones and strangers.

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Prost! Athletic Brewing Company’s Oktoberfest Returns

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MILFORD, Connecticut and SAN DIEGO, California— Athletic Brewing Company, America’s leading producer of non-alcoholic craft beer, announced the fifth annual release of its classic non-alcoholic Oktoberfest. This seasonal Fest Brew was created to pair perfectly with fall weather and autumn activities, from cool hikes to homecoming tailgate parties.

Inspired by traditional Bavarian Festbiers, this flavorful, slightly-sweet golden brew boasts a clean malt backbone from Vienna and Munich malts, and light bitterness from a dosing of Hallertau Mittelfruh hops. It pairs well with everything from hot pretzels to hearty, cool-weather dishes, and contains only 70 calories.

“Our Oktoberfest brew is reminiscent of what you’d experience during the Bavarian fall season,” explains Marco Garcia, Brewery Manager at Athletic Brewing Company. “It’s full-bodied with malty undertones, and delicately balanced with a slight hop finish. This brew pairs perfectly with the crisp autumn air and is best enjoyed with friends and family.”

Sporting a new look in 2023, Athletic Brewing’s Oktoberfest was a first-of-its-kind non-alcoholic brew in America when it was first released in 2019. It is now available nationwide at select U.S. retailers in 6-pack 12 oz. cans for between $9.99 – $11.99. It is also available in 6-pack 12 oz. cans for $14.99 on athleticbrewing.com.

About Athletic Brewing Company

Athletic Brewing, founded in 2017 by Bill Shufelt and John Walker, is the 13th largest craft brewer in America and the leading producer of non-alcoholic craft beer. The company’s brews are distributed in all 50 states and available at over 50,000 retail stores nationwide. In 2023, Athletic was ranked as the 4th fastest-growing company in the Americas by Financial Times. Athletic was also ranked as the fastest-growing U.S. beverage manufacturer by Inc. Magazine in 2022, and named one of TIME’s “100 Most Influential Companies.” The company has won over 75 prestigious brewing awards, including Gold & Silver for its Run Wild and Free Wave IPAs in the 2022 US Open of Beer Championship. It was also named the North American Brewer of the Year at the 2022 International Beer Challenge. Athletic has custom breweries in Milford, Connecticut, and San Diego, and donates up to $2 million annually to protecting and restoring outdoor spaces across the globe via its Two For The Trails program. Athletic Brewing is proudly a Certified B Corporation. Its full-flavored near beers and hop-infused sparkling waters are available on athleticbrewing.com

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Athletic Brewing Company Partners With Netflix For New Brew Collection

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MILFORD, Connecticut and SAN DIEGO – Athletic Brewing Company, America’s largest non-alcoholic craft brewery, has partnered with Netflix on an exciting new series of limited-edition brews.

The collaboration between Athletic Brewing and Netflix features three unique co-branded non-alcoholic beers. The first brew, Geralt’s Gold, is a non-alcoholic hoppy helles inspired by the hit fantasy drama The Witcher1 and the show’s legendary anti-hero – Geralt of Rivia. Geralt’s Gold is now available for fans to toast their destiny, ahead of The Witcher Season 3, Volume 1, coming to Netflix on June 29.

“There’s no better way to enjoy an award-winning craft brew than paired with one of the most entertaining shows on Netflix,” said Andrew Katz, Chief Marketing Officer of Athletic Brewing Company. “At Athletic, we celebrate storytelling and love taking our brews to unexpected places. That’s why we’re thrilled to partner with one of the original creative streaming services to bring our fans something truly special.”

Geralt’s Gold will be sold nationally at select retail locations across the U.S. as well as on the Athletic Brewing website. The first 750 customers who order Geralt’s Gold on athleticbrewing.com will also receive a free collectible glass that incorporates iconic symbols from The Witcher.

“We love coming up with new and unique ways for fans to experience the stories they love, especially for fans as passionate as The Witcher,” said Josh Simon, Vice President, Consumer Products, Netflix. “Working with Athletic Brewing is the perfect opportunity to bring Geralt’s favorite taverns to life, and we can’t wait for fans to step into the Witcherverse and try this amazing non-alcoholic brew.”

According to a recent survey, one-third of Americans are trying to consume less alcohol in 20232. Dollar sales of non-alcoholic beer are up 33% year-to-date3. Athletic Brewing is the second-largest non-alcoholic beer brand in the U.S., with dollar sales growing 93%4.

Launched in 2018, Athletic Brewing developed a proprietary brewing method to craft its award-winning non-alcoholic beers. The company fully ferments its brews to be less than 0.5% ABV, which is the legal limit for non-alcoholic beer in the U.S.

Geralt’s Gold is a medium-bodied brew with aromatics of citrus and florals atop a ripe peach nose. It is less than 0.5% ABV, contains 65 calories, and is made with Warrior, Chinook, Centennial, and Simcoe hops.

“Athletic brews are designed for anytime and anywhere refreshment,” added Katz. “Geralt’s Gold is no exception. It pours a radiant golden color and has a dynamic flavor that is as intriguing as it is smooth.”

Customers in Canada and the UK will also be able to purchase Geralt’s Gold on athleticbrewing.ca and uk.athleticbrewing.com, respectively.

Fans can watch the official teaser for The Witcher Season 3 and purchase Geralt’s Gold on athleticbrewing.com. Athletic and Netflix plan to release two additional brews, and more details will be shared at a later date.

Notes:

1THE WITCHER is a trademark of CD PROJEKT, S.A. and used with permission. Set in the universe created by Andrzej Sapkowski in his series of books. © Netflix, Inc.

2NCSolutions consumer sentiment survey of 1,000 Americans.

3,4 NielsenIQ, Total US xAOC + Liq Plus + Conv, CYTD ending 4/22/23.

About Athletic Brewing Company

Athletic Brewing, founded in 2017 by Bill Shufelt and John Walker, is the 13th largest craft brewer in America and the leading producer of non-alcoholic craft beer. The company’s brews, which launched commercially in 2018, are now distributed in all 50 states and available at 50,000 retail stores nationwide. In 2023, Athletic was ranked as the 4th fastest-growing company in the Americas by Financial Times. Athletic was also ranked as the fastest-growing U.S. beverage manufacturer by Inc. Magazine in 2022, and named one of TIME’s “100 Most Influential Companies.” The company has won over 70 prestigious brewing awards, including Gold & Silver for its Run Wild and Free Wave IPAs in the 2022 US Open of Beer Championship. It was also named the North American Brewer of the Year at the 2022 International Beer Challenge. Athletic has custom breweries in Milford, Connecticut, and San Diego, and donates up to $2 million of all sales to protecting and restoring outdoor spaces across the globe via its Two For The Trails program. Plus, as a part of its IMPACT Program, 1% of revenue goes to non-profit organizations that support positive impact and opportunity from the ground up. Athletic Brewing is proudly a Certified B Corporation™. Its full-flavored near beers and hop-infused sparkling waters are available on www.athleticbrewing.com.

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Bravus Brewing Continues Rapid Distribution Expansion Across Midwestern, Southern, and Northeastern States

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ANAHEIM, California – Bravus, America’s first brewery dedicated solely to producing premium non-alcoholic craft beer, has announced its continued market expansion to three U.S. regions with Anheuser Busch, Miller Coors, and Craft Independent distribution. New territories include Indiana, Kentucky, Ohio, Texas, and New York. This expansion increases the brewery’s portfolio footprint to millions of non-alcoholic beer fans across 19 states.

Building upon its success, the award-winning brand already has strong, lasting wholesale partnerships covering California, Nevada, Arizona, Colorado, Minnesota, Illinois, Tennessee, North Carolina, Ohio, Pennsylvania, New Jersey, Rhode Island, Massachusetts, and Connecticut. Orders are ongoing, with new accounts continually being added regionally and nationally.

“This is an exciting time for the company and our brand,” said Philip Brandes, founder and CEO, Bravus Brewing Co. “We have received repeated feedback from consumers and retailers in various regions eagerly anticipating the availability of our premium non-alcoholic craft beers. To meet this incredible demand, we have been working tirelessly to establish a strong wholesaler network by partnering with best-in-class distributors to bring our premium non-alcoholic craft beer to these important markets.”

New distribution partners for Bravus include Gasko Meyer (New York State), S.K.I. Beer (New York City); Zink Distributing Company (Indiana); Chas Seligman Distributing (Kentucky); Southeast Beverage Company & Ohio Eagle Distributing (Ohio); and L&F Distributors (Texas).

“Non-alcoholic craft beer is becoming a popular choice for adults looking to change things up. Some look to move towards healthier, more mindful drinking, whereas others want to take a break from their regular drinking routine,” continued Brandes. “Be it to rehydrate after an intense trail run or to crack a cold one at a backyard gathering with friends and family, the non-alcoholic category is experiencing staggering demand.”

Crafted in Anaheim, California, award-winning Bravus brews a wide variety of premium non-alcoholic craft beers to satisfy just about every beer lover and those thirsty to try something new. The less than .5% ABV beers are 100% vegan, brewed to reduce gluten, and contain approximately 100 calories per 12-ounce can. Bravus’ core line-up of beers includes a West Coast IPA, Blood Orange IPA, Golden Light, and Peanut Butter Dark.

About Bravus

Founded in 2015, Bravus Brewing was born from a never-ending pursuit of pushing boundaries, overcoming obstacles, and forever changing the beer landscape. North America’s first brewery solely dedicated to producing non-alcoholic craft beer perfected its proprietary brewing process over many years to accomplish what was previously deemed impossible: brewing an award-winning non-alcoholic premium craft beer to compete alongside its alcoholic counterparts.

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