Archives for November 2021

KIHEI, Hawaii – As the sun sets on 2021, Maui Brewing Company will re-release Makena Cloud Hazy IPA as its final limited release specialty of the year. The beach-worthy juice bomb is brimming with tangerine and ripe stone fruit character. Makena Cloud is an unfiltered India Pale Ale, hazy pale gold in appearance and checks in at 6.3% ABV. The balanced hop profile of Mosaic, El Dorado, Citra Cryo, and Ekuanot Cryo® hops offer light subtle bitterness with 62 IBUs.

Makena Cloud Hazy IPA is now available at the Maui Brewing Restaurant in Kihei. Soon, the limited release will be offered at restaurant and retail partners in 4-pack cans and draft throughout most markets where Maui Brewing Company craft beer can be found.The MBC team are stewards of their communities and the ‘aina, and curators of the craft beer way of life. Their beers have been recognized worldwide for quality and innovation.

About Maui Brewing Company

Founded in 2005, Maui Brewing Company is Hawaii’s largest craft brewery. MBC is based on Maui, with its grid-independent production brewery, full-service restaurant and tasting room in Kihei, as well as restaurants in Lahaina (Maui), Kailua (Oahu), and Waikiki (Oahu). Maui Brewing Company is available in 20 states, 1 district, and 3 international countries with more areas to follow.

For More Information:
https://mauibrewingco.com

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SAN JOSE, California – Committed to offering the freshest brews on tap, Gordon Biersch is spicing up the holiday season with the return of its seasonal lager – WinterBock!

Guests can cozy up and sip on WinterBock, a mahogany-hued, full-bodied lager with warming rich caramel, toffee maltiness and a hint of holiday spirit.

And, in the spirit of giving, for every WinterBock sold through Dec. 6, Gordon Biersch will donate 25 cents to Toys for Tots – a nonprofit organization that collects new unwrapped toys and distributes them to less fortunate children at Christmas.

What:             Gordon Biersch is offering a limited-time lager, WinterBock, and 25 cents of each beer purchased though Dec. 6 will benefit Toys for Tots.

When:             Nov. 15 through Jan. 2, 2022.

Where:           Gordon Biersch locations systemwide.

But Gordon Biersch’s holiday festivities don’t stop there! From Nov. 1 through Dec. 31, guests can give the gift of beer and buy a $50 Gordon Biersch gift card to receive a $10 bonus card! Bonus cards are redeemable from Nov. 1 to Feb. 12, 2022. Guests can also purchase Gordon Biersch’s beer to-go – available in a 32-ounce Twistee or 64-ounce Growler – for the perfect stocking stuffer.

WinterBock is only available for a limited time, so be sure to delight in this seasonal sip before it’s gone!

About Gordon Biersch

Gordon Biersch, founded over 25 years ago, is where German precision brewing meets American craft beer. Each restaurant has an onsite brewery where local Brewmasters brew to the highest German standards and use the purest ingredients to create clean, fresh German lagers and the finest American craft beer. Everything on the menu is prepared fresh-to-order by chefs, creating an elevated brewery restaurant menu crafted to pair perfectly with the locally brewed beers. Gordon Biersch currently operates 12 restaurants in the United States. Gordon Biersch has won numerous gold medals at both the Great American Beer Festival® and World Beer Cup.

About SPB Hospitality

SPB Hospitality is a leading operator and franchisor of full-service dining restaurants, spanning a national footprint of hundreds of restaurants and breweries in 39 states and the District of Columbia. The Company’s diverse portfolio of restaurant brands includes Logan’s Roadhouse, Old Chicago Pizza & Taproom, and a collection of restaurant-brewery brands, including Rock Bottom Restaurant & Brewery and Gordon Biersch Brewery Restaurant. SPB Hospitality also operates a collection of specialty restaurant concepts including ChopHouse & Brewery, Big River Grille & Brewing Works, A1A Ale Works Restaurant & Taproom, Ragtime Tavern Seafood & Grill, and Seven Bridges Grille & Brewery.

For More Information:
https://www.gordonbierschbrewing.com

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DALLAS, Texas – Lakewood Brewing released its 2021 Seduction six-packs featuring two cans each of three in-demand favorites from its popular Seduction Series – Double Stuffed, French Quarter, and Sin Mint. This is the first time Double Stuffed has been available outside the Lakewood Brewing Taproom, where it sold out in a matter of hours, while both French Quarter and Sin Mint are returning fan-favorites.

Lakewood’s Seduction six-packs feature variants of Lakewood’s Temptress, the number one craft stout in Texas, is available in the Lakewood Taproom, as well as at craft beer retailers in Texas now. Taking Lakewood’s bestselling Temptress Imperial Milk Stout and infusing it with bold flavors has made Seduction one of Lakewood’s best-selling seasonal series.

“We know immediately when we have a winning Seduction brew based on how it sells in our taprooms,” said Wim Bens, founder and president of Lakewood Brewing. “The three flavors we’re releasing this year were all incredibly popular when we offered them as individual limited releases. French Quarter and Sin Mint are cult favorites among the Lakewood Brewing Company fandom, and Double Stuffed has sold out every time we’ve made a Taproom-only batch – it was time to set her free statewide.”

French Quarter Temptress is flavored with bourbon barrel-aged coffee from Noble Coyote Coffee Roasters and a touch of chicory. Sin Mint Temptress has mint and a touch of graham cracker, like a liquid thin mink cookie. Double Stuffed Temptress, being offered for the first time outside the family-owned North Texas brewery, is stuffed not once, but twice with milk’s favorite cookie. Temptress, Lakewood’s flagship and most popular brew, appeals to beer and non-beer drinkers alike given its unique flavor profile that pairs well with bold flavors and ingredients like those in the Seduction Series.

Lakewood’s Seduction six-packs are already on Texas craft beer shelves. The curious and the die-hard can visit Lakewood’s Beer Finder to find it near them, or go online to order. All three flavors in the Seduction Six-pack will also be available on tap in Lakewood’s Taproom at 2302 Executive Drive in Garland until fans drink every last drop.

About Lakewood Brewing Company

Lakewood Brewing Company is a family-owned, independent craft brewery making Seriously Fun Beer. Lakewood exploded onto the DFW brewing scene in 2012 and became famous for its Temptress Imperial Milk Stout, which is now the best-selling craft stout in Texas. Its diverse beer portfolio includes year-round, seasonal, and limited barrel-aged and sour beers.

Lakewood has been recognized nationally in major beer competitions including: U.S. Beer Tasting Championship, U.S. Open Beer Championship ), San Diego, Denver and Los Angeles International Beer Competitions among others. Lakewood beers are available throughout Texas in discerning bars, restaurants, and retailers.

For More Information:
https://lakewoodbrewing.com/

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BROOMFIELD, Colorado – It’s the most wonderful time for a wickedly delicious beer at Rock Bottom!

Now through Jan. 2, guests at the acclaimed Gastro-Brewery’s locations systemwide can toast to the season with Wicked Elf Ale — a golden-hued Belgian beer with festive notes of spice, stone fruit and the holiday spirit.

Of course, there’s no better way to celebrate the season of giving than by supporting worthy organizations. That’s why Rock Bottom will donate 25 cents to Toys for Tots for each pint of Wicked Elf Ale sold through Dec. 6!

“The Wicked Elf Ale is a perfect, festive beer to enjoy with loved ones during the holiday season,” said Chief Marketing Officer Josh Kern. “Plus, every pint purchased through Dec. 6 will make spirits bright for a child in need. We look forward to having our guests come in and try this unique beer while giving back a great cause!”

What:             Rock Bottom is offering its limited-time holiday brew — Wicked Elf Ale.

When:            From Nov. 15 through Jan. 2.

Where:          Rock Bottom locations systemwide.

In addition to featuring Wicked Elf Ale, Rock Bottom is offering great gifts for the holidays! Rock Bottom’s Beer-to-Go — offered in a 32-ounce Twistee, 64-ounce Growler or 128-ounce Beer Barrel — is the perfect addition to any holiday gathering. Plus, from Nov. 1 through Dec. 31, guests can buy a $50 gift card to receive a $10 bonus card redeemable from Nov. 2 through Feb. 12.

About Rock Bottom Restaurant & Brewery

Rock Bottom, founded in Denver over 20 years ago, is the perfect juxtaposition of a friendly neighborhood bar, a gourmet eatery and a craft brewery. As a Gastro-Brewery, Rock Bottom combines the best of all these worlds to create a culinary and bar experience like no other. Its 200+ unique, award-winning pints handcrafted from on-site Brewmasters combined with innovative, chef-crafted food and an atmosphere filled with laughter and good conversation makes Rock Bottom the place to be. With more than 200 beer medals awarded from prestigious events like World Beer Cup and the Great American Beer Festival®, Rock Bottom is continually recognized for its innovation and leadership in the industry. Rock Bottom currently operates 19 locations in 11 states.

About SPB Hospitality

Headquartered in Houston, Texas, SPB Hospitality is a leading operator and franchisor of full-service dining restaurants, spanning a national footprint of hundreds of restaurants and breweries in 39 states and the District of Columbia. The Company’s diverse portfolio of restaurant brands includes Logan’s Roadhouse, Old Chicago Pizza & Taproom, and a collection of restaurant-brewery brands, including Rock Bottom Restaurant & Brewery and Gordon Biersch Brewery Restaurant. SPB Hospitality also operates a collection of specialty restaurant concepts including ChopHouse & Brewery, Big River Grille & Brewing Works, A1A Ale Works Restaurant & Taproom, Ragtime Tavern Seafood & Grill, and Seven Bridges Grille & Brewery.

For More Information:
https://rockbottom.com/locations/colorado-springs/

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ORLANDO, Florida – The Florida State Parks Foundation announced a partnership with the Ivanhoe Park Brewing Company and a new collaboration beer, Lake Hopp’r Florida Lager.

As part of the partnership Ivanhoe Park Brewing Company, an independent craft brewery and tasting room in Orlando, is brewing a collaboration beer, Lake Hopp’r Florida Lager, with a portion of proceeds benefiting the Foundation, as well as offering corporate volunteering at the local Florida State Parks.

“Ivanhoe Park Brewing Co. continues to carry on our Commitment to Community,” CEO and Founder, Glenn Closson said. “Working with Florida State Parks Foundation, we are not only excited to be able to offer additional funds, but also our time to really help their mission and volunteering to assist in projects at the Florida State Parks.”

Their next corporate volunteer day will be at Lake Louisa State Park on November 21, he said.

“We are excited to enter into this partnership with Ivanhoe Park Brewing which will benefit our fabulous award-winning state parks,” said Foundation CEO Julia Gill Woodward. “We are always delighted to work with corporate partners like Ivanhoe Park Brewing who share our commitment to preserving and protecting our state parks.”

Located in Ivanhoe Village, one of Orlando’s Main Street districts, the brewery has been open since 2018 and entered distribution later that year in Central Florida with City Beverages.  That distribution partnership has grown and allowed Ivanhoe Park Brewing Co. to work with Wayne Densch, Inc and Daytona Beverages to expand their market reach. They are looking to add more distributors in the first quarter of 2022.

This new partnership with the Florida State Parks Foundation will allow Ivanhoe Park Brewing Co. to brew an amazing Florida Lager that will be easy drinking and 4% ABV to be enjoyed throughout the State of Florida.

The Foundation, founded in 1993 as Friends of Florida State Parks and renamed in 2018, is a 501(c)(3) nonprofit corporation whose mission is to support and help sustain the Florida Park Service, its 175 award-winning parks and trails, local Friends groups and more than 20,000 park volunteers.

It does this through programs that preserve and protect state parks, educate visitors about the value of state parks, encourage community engagement and active use of state parks, and advocacy.

The volunteer Board of Directors represents private and public sectors as well as local and statewide interests.

For More Information:
https://ivanhoeparkbrewing.com/blog/ivanhoe-park-brewing-company-marks-partnership-with-florida-state-parks-foundation-with-a-new-beer/

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SAN LUIS OBISPO, California – Tis’ the season for a piney, West Coast IPA brewed with a healthy dose of…Christmas trees.  Holidaze IPA (7% ABV) from SLO Brew is crafted with fresh spruce tree tips, Citra hops and a touch of orange peel for a bright and juicy beer that drinks like a hike through a pine forest. The brewers at SLO Brew didn’t hold back, adding heaps of spruce tips in each batch of Holidaze IPA, enough for an entire Christmas tree and then some.

“We wanted to invoke the sensation of a fresh-cut Christmas tree in beer form,” said brewmaster Steve Courier. “One sip of Holidaze and you will be greeted with bold piney hop flavors that will sure to get you in a festive spirit”.

To add to the holiday celebrations, SLO Brew announced their Naughty or Nice giveaway promotion. Fans across the state can dust off those Ugly Christmas sweaters and see if they have been good or bad, getting rewarded with SLO Brew merchandise, discount codes, and the classic “Fra-gee-lay” leg lamp (it must be Italian).

Holidaze IPA is available on draft and in 4 packs of 16-ounce cans ($10.99) throughout California and at the San Luis Obispo tasting room. Supplies are limited — like reindeer on rooftops, this seasonal IPA is fleeting.

About SLO Brew

Founded as a humble brewpub in 1988, SLO Brew is a California brewery with a history of crafting gold-medal-winning beers and earning the honor of “Brew Pub of the Year” at The Great American Beer Festival. Acquired by Rodney Cegelski and Hamish Marshall in 2010, the company’s operations rapidly expanded into a house of ground-breaking brands including SLO Brew craft beers, Tio Rodrigo craft micheladas, Porch Pounder premium canned wine and Rod & Hammer’s SLO Stills craft whiskey. Dedicated to proving that innovation is the lifeblood of exciting brands, SLO Brew is a pioneer in creating and nurturing new brands for a new generation of drinkers.

For More Information:
https://www.slobrew.com

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BELLINGHAM, WA – Chuckanut Brewery first created Rhinebier two years ago but has not released it since… until now! Chuckanut Rhinebier is a new take on a classic Kolsch style, a beer common in Cologne, Germany along the Rhine River. Chuckanut’s Rhinebier is where oldschool Kolsch meet new school flair. Traditional Mittlefruh hops interplay with Saaz hops giving a pronounced fresh cut grass character up front giving way to the classic Kolsch malt character in the finish. The malt bill is all Pilsner and Vienna plus a heaping amount of Spelt malt for notes of graininess, depth and refreshing finish that keeps this beer crispy and clean!

Chuckanut’s Rhinebier is terrific with pasta, light sauces, poultry dishes and salads. It’s also a great lawn-mower beer that is easy on the pallet and thirst quenching. Rhinebier is a little different from a traditional Kolsch but just as refreshing with a bit more body and sweetness!

Chuckanut Brewery, located at both 601 West Holly St, Bellingham and 11937 Higgins Airport Way in Burlington, was awarded National Small Brewery/Brewer of the Year 2011 at the Great American Beer Festival in Denver, CO. Currently both the South and North Nut offer on-site beverages, to-go beer and pick-up for kegs, growlers and bottles of Chuckanut beer. Guests of allages are welcome at both locations. A full menu at North Nut can be had onsite, to go or delivered. The South Nut Skagit Tap Room & Brewery in Burlington is located at the Port of Skagit.

For More Information:
https://chuckanutbreweryandkitchen.com

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MARYLAND HEIGHTS, Missouri – People’s tastes change over time, often influenced by their circumstances and even their values. That change is emboldened by the 2022 Flavor of the Year announcement this week by Beck Flavors, as we get a unique glimpse into consumer taste trends.

Beck’s marketing and research and development teams joined forces to analyze consumer flavor preferences and mega trends that are driving buying behavior to better understand where these trends will pivot in the coming year and what that means for product innovation. They chose winners in the fruit, botanical, and innovation categories as well as a new indulgent category.

Focus on Freshness and Health

In the fruit category, Clementine—a sweet, crisp, and refreshing citrus flavor—was the winner. According to Beck’s research, 83% of consumers globally agree that having a healthy diet can build immunity to help prevent illness and disease.

“Given the pandemic, there’s been a huge consumer focus on better eating—which involves calorie consciousness, better ingredients, lower sugars or carbs, and a shift toward flavors that represent a ‘healthier’ position,” said Megan Gibson, Marketing Manager at Beck Flavors.

The flavor of the year in the botanical category was Elderflower, another choice that connotes health and freshness. “Floral ingredients are being incorporated into more foods and beverages,” said Messina Truttman, VP of Sales and Marketing at Beck Flavors. “These unique botanicals pair perfectly with more familiar flavors like apple, pear, blackberry, or passionfruit to create something consumers can ease into.”

Seeking New Experiences

With the pandemic putting a halt on people’s travel plans over the past year, consumers are craving new experiences. With Starfruit Apricot as the winner of the innovation category, that desire from consumers materializes in a more adventurous flavor profile.

“We’ve found that 63% of consumers find exotic foods and beverages from all over the world appealing, so we are constantly exploring new exotic pairings that work well across a series of applications,” says Adam Berge, Applications Technologist at Beck Flavors.

The Power of Nostalgia

Finally, in the new indulgent category, the winner was Coconut Caramel cookie, which hearkens back to the Samoa Girl Scout cookie. Now more than ever, consumers are drawn toward comfort foods and beverages. In fact, Beck found that nearly a third of global consumers have increased their preference for nostalgic and traditional flavors in the beverage category.

For More Information:
https://beckflavors.com/flavoroftheyear/

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VISTA, California & NAMPA, Idaho – Mother Earth’s Beer + Art series, Project X, peaks just in time for the holidays with a radical new look and aggressive West Coast-style Hazy to match.

Conditioned Reflex features the soul-stirring artwork of Portland, OR-based artist Corrie Clark, also known as Rekkless Effekt. The metallic label showcases a rabid, salivating animal bearing its teeth, foreshadowing the drinking experience within. The beer impresses in equal measure, with a pineapple and passionfruit aroma explosion at the forefront and a juicy, yet more assertive finish than the Series’ former selections, thanks to heavy-handed late additions of Mosaic and Vic Secret hops. The net result is something that is aggressive inside and out and should satisfy hop heads feeling disconnected from today’s sweeter examples of the style.

“For the last Project X of the year we really wanted to create a beer that appealed to those looking for more oomph in a Hazy while not going totally off the rails. I think we were able to strike a nice balance between a West Coast IPA and the juicier offerings folks have come to expect. This is really kind of a hybrid IPA that should appeal to anyone that loves hops.”

– Chris Baker – Director of Brewing Operations, Mother Earth Brew Co.

Conditioned Reflex is available in 16oz cans and on draft where independent craft beers are sold or at the Mother Earth tasting room in Nampa, ID.

For More Information:
https://www.motherearthbrewco.com/word

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WHITE PLAINS, New York – Calling all Islanders fans! HEINEKEN USA, the exclusive beer and hard seltzer partner of UBS Arena, New York’s premier entertainment and sports venue, geared up for the New York Islanders’ opening night on November 20th. In the lead up to opening night, HEINEKEN USA partnered with The Bachelorette star Tyler Cameron to tap the inaugural keg on the Heineken® Terrace Bar, the open-air setting with views of historic Belmont Park. The Terrace –one of four Heineken®-branded bars– will be a memorable place for fans to gather for a refreshing Heineken® as the action unfolds. Alongside the Tyler Cameron appearance, HEINEKEN USA partnered with WBAB Radio to give Islanders fans a chance to be one of the first to enter the new UBS Arena on opening night. Ten lucky winners scored a pair of tickets and received a private tour of the Islanders’ new home, an on-ice photo op and an exclusive pre-party on the Heineken® Terrace.

Continuing beyond opening night, HEINEKEN USA is offering an enter-to-win sweepstakes running now through April 17th, encouraging Islanders fans to purchase a Heineken® for a monthly chance to win 2 tickets and a VIP experience, to catch the action at center ice at an Islanders game in the new arena.

“The goal of the partnership with Tyler Cameron, the first-fans giveaway, and the sweepstakes is to drive awareness of the new UBS Arena and our partnership with the New York Islanders through engaging in-market activations,” says Pattie Falch, Director of Partnerships & Consumer Experience, HEINEKEN USA. “Not only are we bringing Heineken® to Islanders hockey fans through strategic branding, but we are bringing Heineken® to fans in the form of engaging in-market activations that drive trial,” added Falch.

In-store POS and merchandise for the on- and off-premise sweepstakes include a tuck card, cooler decals, schedule banners, schedule posters, table tents, pennants, jumbotron pole toppers, LEDs, metal tackers, tap toppers, glassware, flags, stadium cups, jerseys, stanchions, beanies, hoodies, and t-shirts. The comprehensive sweepstakes is supported by social media assets driving awareness and consumer engagement.

About HEINEKEN USA

HEINEKEN USA Inc., the nation’s leading high-end beer importer, is a subsidiary of HEINEKEN International N.V., the world’s most international brewer. Key brands imported into the U.S. are Heineken® – the world’s most international beer brand, Heineken® 0.0 – an alcohol-free innovation, the Dos Equis Franchise, the Tecate Franchise, and AriZona SunRise Hard Seltzer. HEINEKEN USA also imports Amstel Light, Red Stripe, Tiger Beer, Strongbow Hard Apple Ciders, Birra Moretti, Bohemia and more.

For More Information:
https://heinekenusa.com

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