Archives for August 2019
Jolly Roger Brew Offers Limited Re-Release of RoY’all (Rest of Y’all) Championship Ale
MOORESVILLE, N.C. — Just in time for college football kick-off, JRB is offering a limited re-release of it’s RoY’ALL Championship Ale at their tasting room at 4:00 pm on August 29 & 30.
RoY’ALL is a delicious, smooth Pale Ale with a hint of Orange (of course), 5.7% ABV, 29 IBU. The beer is available.in limited edition commemorative growlers featuring the national championship game score and 16 oz. cans.
Jolly Roger Brew (JRB) is a veteran owned and operated brewery located at 236 Raceway Drive, Mooresville. We offer limited, custom and exclusive batches of Ale. Find us at www.jollyrogerbrew and Facebook @jollyrogerbrew.
Sheetz and Evil Genius Beer Company Collaborate on Blueberry Muffin-Infused Beer
ALTOONA, Pa. — Today Sheetz, a major Mid-Atlantic restaurant and convenience chain, announced the release of “Project Brewberry Muffinz”, a new, limited-edition blueberry craft beer brewed in partnership with Evil Genius Beer Company. Available for a short time only, customers can purchase the beer at 99 Sheetz stores across Pennsylvania starting this Thursday, August 29 at 4p.m.
Following the success of Sheetz’s first-ever craft beer release in May, the new brew is a light-bodied blonde ale infused with Sheetz’s iconic Shweetz blueberry muffins. Sixteen ounce four-packs of Project Brewberry Muffinz beer will be available statewide including in Altoona, Erie, Harrisburg, Lancaster, Pittsburgh, State College and York, retailing for $7.99 per four pack. A small batch craft beer, Project Brewberry Muffinz will be available while supplies last and will not be restocked once sold out.
“Listening to our customers is a core value at Sheetz, which is why, following the overwhelming demand of our first limited-edition craft beer, we are thrilled to partner with Evil Genius Beer Company to announce the release of ‘Project Brewberry Muffinz’,” said Ryan Sheetz, AVP of Brand at Sheetz. “Furthermore, the timing is fitting, as we celebrate the anniversary of Pennsylvania’s Act 39 and the significant progress made since 2016. Three years later, Sheetz is selling beer and wine at over 160 stores and more are added every month.”
“Evil Genius Beer Company is incredibly excited to partner with Sheetz on Project Brewberry Muffinz,” said Evil Genius Beer Company Partner and Co-Founder Trevor Hayward. “As is Evil Genius tradition, we’ve taken a traditional style and turned it on its head by adding Sheetz delicious Blueberry muffins while brewing the beer. The results speak for themselves with an aroma that will remind you of fresh blueberries, and a taste that you make you want to head to your local Sheetz for one of their scrumptious Blueberry Muffins.”
Hayward also said: “We are honored to work with such a notable partner on another creative collaboration brew. Collaboration beers have been an area of tremendous growth for us and we love letting our creative juices shine in the process as we continue to make very serious beers with very silly names. As a bonus for this project, the partnership was the perfect pairing of our two companies as while our Tasting Lab is in the Philadelphia region, we brew our drafts and bottles in the heart of Sheetz country in Northeast Pennsylvania.”
Sheetz is committed to responsibly complying with all current laws and regulations, including the enforcement of a 100 percent proof-of-age policy. Employees will ask for proper identification, a valid driver’s license, passport or military identification card from any customers wanting to purchase alcohol, regardless of age. Each location also abides by time-of-day sales restrictions on alcohol.
For a full list of participating locations, visit www.Sheetz.com/beerproject
About Sheetz, Inc.
Established in 1952 in Altoona, Pennsylvania, Sheetz, Inc. is one of America’s fastest-growing family-owned and operated convenience store chains with more than 20,000 employees. The company operates over 585 store locations throughout Pennsylvania, West Virginia, Virginia, Maryland, Ohio and North Carolina. Sheetz provides an award-winning menu of M•T•O® sandwiches and salads, which are ordered through unique touch-screen order point terminals. All Sheetz convenience stores are open 24 hours a day, 365 days a year. Recognized by Fortune as one of the 100 Best Companies to Work For, Sheetz is committed to offering employees sustainable careers built on an inspiring culture and community engagement. For more information, visit www.sheetz.com or follow us on Twitter (@sheetz), Facebook (www.facebook.com/sheetz) and Instagram (www.instagram.com/sheetz).
About Evil Genius Beer Company
Evil Genius Beer Company was started in 2011 by best friends Luke Bowen and Trevor Hayward. After almost 8 years, and a motto of “Very Silly Names for Very Serious Beers”, Evil Genius Beer Company now distributes to 7 states (PA, NJ, MD, DE, CT, MA, and RI) and pumps out over 12,000 barrels of 19 different core and seasonal beers to quench their ever thirsty customers. This makes the brewers on front street the 223rd highest producing brewery in the country and the second largest in the city of Philadelphia. For more information, visit evilgeniusbeer.com and connect on social @evilgeniusbeer.
Bonfire Brewing Announces 3 Community Creator Series Releases
EAGLE, Colo. — Bonfire Brewing continues their newly introduced Community Creator Series with the planned releases of Gyptoberfest Märzen Lager, GrapepHruit Kettle Sour Grapefruit IPA, and Sugar Speed Caramel Milk Stout. The three beers follow the limited series release of Après-Berry Strawberry Blonde Ale and will be available first at the Bonfire taproom in downtown Eagle, followed by limited availability state-wide as mountain temperatures begin to drop.
Gyptoberfest is brewed annually to help support the town of Gypsum’s Oktoberfest and has become a local favorite. It’s a traditional Märzen Lager, brewed with German-style Augustiner yeast with a malt-forward profile.
GrapepHruit is an American IPA kettle-soured with lactobacillus. Generous amounts of Summit, Citra, and Simcoe hops seamlessly intertwine with the juicy Grapefruit puree added near the completion of fermentation.
Sugar Speed is a tasting room favorite originally brewed last fall in honor of the original Bonfire Brew Dog, Sugar. She had one speed, and it was the one that co-founder Andy Jessen walked her at. A little too fast for most, a bit too slow if you took her for a run, but always right there with him.
Sugar Speed is brewed with both caramel malts and roasted barley providing a smooth toffee flavor with a moderate amount of roast to balance the milk stout sweetness of the lactose (milk sugar) added to the boil. A kiss of caramel, vanilla and sea salt are added during secondary fermentation to lend a caramel sweetness on the palate with a slight salt aftertaste.
Fueled by the inspiration of their community and the power of an automated labeler, Bonfire began brewing, packaging and distributing a line of limited-release beers as part of their new Community Creator Series. The series began earlier this year with the releases of Après-Cot Apricot Blonde Ale, Pink-I Raspberry IPA, and Après-Berry Strawberry Blonde Ale.
Following Gyptoberfest, GrapepHruit, and Sugar Speed, Bonfire plans to continue the series with more interesting one-offs, local favorites and perhaps the resurrection of previously discontinued beers.
In addition to the Community Creator Series, Bonfire plans to release the very popular Rope Drop Hazy IPA for its second year with availability in cans and on draft throughout the fall and winter.
Look for Gyptoberfest, GrapepHruit, and Sugar Speed in 6 packs of 12 oz. cans at Bonfire’s tasting room and select local accounts soon, with limited statewide shipments throughout the Fall.
For more information about Bonfire Brewing or the Community Creator series, contact Emily Hutto at firstname.lastname@example.org.
About Bonfire Brewing
Craft enthusiasts and outdoor adventurers gather around Bonfire Brewing in Eagle, Colorado, where the beers are driven by quality, curiosity, and community. Founded in 2010, Bonfire continues on their path of sustainable growth with cans of their year-round beers available in liquor stores and restaurants across Colorado. Gather ‘round Bonfire online at bonfirebrewing.com.
Wild Leap Releases Vanilla Ice Cream Stout
LAGRANGE, Ga. — Wild Leap is rounding out a full summer with the release of Vanilla Ice Cream Stout. Available the last week of August, Vanilla Ice Cream Stout is available in four-packs and in the Wild Leap taproom.
Stout-style beers have a reputation of being enjoyed in the cooler months, but like most things, Wild Leap bucks the trend combining an all-American summer classic, homemade vanilla ice cream, with a rich and creamy beer.
“This is the biggest stout we have ever released,” shares Anthony Rodriguez, CEO and Wild Leap Co-Founder. “It’s a truly sweet, rich and creamy flavor profile, and it is the heaviest bodied beer we have produced.”
Brewed with vanilla bean and caramel malt, Vanilla Ice Cream Stout is the sweetest Wild Leap beer to-date and is truly an indulgence. Just like the tongue-in-cheek quote on the can artwork divulges, Vanilla Ice Cream Stout is designed for diets “high in decadence.”
This beer is of special importance to Wild Leap Head Brewer Chris Elliott, as it represents a perfect blend of his past and present careers. Prior to brewing for Wild Leap, Elliott worked for Blue Bell Ice Cream.
“For years, I have wanted to brew a beer centered around ice cream,” explains Elliott. “I wanted a beer that was influenced by my experience in the ice cream industry.”
Like all guilty pleasures, you can only indulge so much. Vanilla Ice Cream Stout is a very limited release and will not be around for long!
For information about Wild Leap, or to request samples for review, please reach out to email@example.com.
Laguna Beach Beer Company Selects Brown Bag Beverage for Distribution in San Diego
SAN DIEGO — Brown Bag Beverage, one of the fastest growing Craft Beer and Cider Distributors in the Greater San Diego area added another great Craft Beer company to their distribution portfolio, Laguna Beach Beer Company from Laguna Beach, California. Brown Bag Beverage will be distributing some of Laguna Beach Beer Company’s most popular beers such as its 1000 Steps IPA, Greeter’s Ale, Tuava Guava, Canyon Road Red Ale, Second Reef Blond Ale and seasonal beers such as its Orange Crush.
“We are passionate about beer and bringing the best beer to San Diego craft beer drinkers,” said Susie Baggs, founder and Chief Beverage Officer of Brown Bag Beverage. Brent Reynard, founder of Laguna Beach Beer Company, stated, “Our controlled growth plan has always included distributing our beers in one of the nation’s most reputable beer markets. We are very excited to partner with Susie and team at Brown Bag Beverage to bring our beers to San Diego and share our version of craft with its beer lovers.”
“It is through strong partnerships, like the one we have started with Laguna Beach Beer Company, that is allowing us to continue the vision and deliver the quality and experience Laguna Beach Beer Company intended for their craft beer throughout Southern California.” said Susie Baggs.
About Laguna Beach Beer Company
Laguna Beach Beer Company was founded in 2014 by two Laguna Beach natives and childhood friends, who sought to create a beer brand to represent their well-known artistic town. LBBC creates beers that range from traditional styles to unique experimental brews. LBBC distributes its beers throughout Orange County and with the help of Brown Bag Beverage, we are now ready to share our beer with San Diego beer drinkers. LBBC has its marque location in Laguna Beach that includes a tap room and full kitchen and a second tasting room and full kitchen in Rancho Santa Margarita which also houses our production facility. Our tasting rooms have quickly become local favorites with fresh and innovative craft beer, artisan food, live music, an open air feel and a family friendly environment. Learn more about Laguna Beach Beer Company at www.lagunabeers.com
About Brown Bag Beverage
Brown Bag Beverage, was started in October 2013. Knowing firsthand how the current distribution climate in San Diego County affects the brewers and the retailers alike, founder Susie Baggs set out to create a company that builds stronger relationships between all 3 tiers of the beer distribution cycle. Brown Bag Beverage is passionate about service, quality, and education and is excited to help build the craft beer, cider and wine environment in San Diego County and beyond. To learn more, visit www.brownbagbev.com or follow them on Twitter.
Perrin Brewing Company to Release Blackberry IPA
COMSTOCK PARK, Mich. — The first sip of this season’s Perrin Blackberry IPA is just around the corner! Perrin Brewing Company’s seasonal release, Blackberry IPA, will appear at the Perrin Pub August 29 on draft and in 6-packs and 15-packs of 12 oz. cans, followed by distribution throughout the state of Michigan.
Blackberry IPA pairs an aromatic, floral bouquet of fresh Michigan hops with the tart sweetness of ripened blackberries. At 5% ABV and 35 IBUs, it’s the perfect flavorful-yet-approachable beer to enjoy while you sit back, relax and enjoy the change of seasons.
Blackberry IPA will replace Grapefruit IPA in Perrin’s seasonal rotation. While Grapefruit IPA is a 5% ABV citrus-and-tropical fruit celebration of summertime, Blackberry IPA is a balanced, berry beacon of autumn.
Perrin creates imaginative, Michigan-inspired flavors while honoring traditional craft brewing techniques, keeping liquid craftsmanship at the heart of Blackberry IPA and all Perrin beers.
Blackberry IPA is a limited release, so availability is sure to be as fleeting as blackberry season in Michigan. Don’t wait to stop by the Perrin Pub to try it, or pick it up at a Michigan craft beer seller near you. Stay updated on Perrin’s offerings and events on the Facebook page and direct questions to Lindsey VanDenBoom at firstname.lastname@example.org.
About Perrin Brewing Company
Established in 2012, Perrin Brewing Company is a young and rapidly growing craft brewery based out of Grand Rapids, Michigan. Perrin is committed to crafting high-quality and consistent brews and has garnered a loyal local following and a strong reputation for its unique beers. The brewery has won numerous awards including “The World’s Top New Beer Release of 2015” by RateBeer for its No Rules Vietnamese Porter. Through the 2015 partnership with CANarchy, Perrin has experienced exponential growth among package offerings, out-of-state distribution and an increase to over 25,000 barrels of production.
Heavy Seas to Release Dat Booty Doe Oktoberfest-Style Lager
BALTIMORE — Heavy Seas Beer is excited to announce the next release from its 15 Barrel Brewhouse, Dat Booty Doe, an Oktoberfest-style Lager. This beer was brewed in collaboration with radio hosts, Reagan and Bethany, from Mix 106.5 FM’s “The MIX Morning Show” and will be exclusively available in 4 packs of 16oz cans and on draft in the Heavy Seas Taproom at the brewery on Friday, September 20th. A portion of all draft beer sales during the release event and sales of Dat Booty Doe 4 packs will be donated to the Maryland Food Bank.
“We are thrilled to be working with Reagan and Bethany from the local Baltimore radio station, Mix 106.5, on our next can release,” says Heavy Seas Media & Communications Manager, Christine Shaffer.
“They have been so much fun to collaborate with. Reagan and Bethany embody the Fearless. Bold. Independent spirit we encourage at Heavy Seas. We love their enthusiasm for craft beer and commitment to giving back to the community, so a portion of the sales from this release will be donated to the Maryland Food Bank.”
“What’s great about fall? Sure, there’s football, leaves changing, and cooler weather. But, my favorite thing is the return of malty beers! And, the style of beer I like best to ease into autumn is a traditional German Oktoberfest,” says Heavy Seas Brewmaster, Christopher Leonard.
“We’ve brewed one that is even a bit maltier than you might normally find, with loads of bready, biscuity Munich malt, and balanced with just the right amount of Noble European hops (Hallertau in particular). At 5.5% ABV, it provides just the right amount of flavor and drinkability. Prost!”
Stay tuned for updates about the Dat Booty Doe release event on September 20th, 2019 at the Heavy Seas Brewery.
The label artwork was designed by local artist, Owen Murphy, of One Drop Design Studio in Baltimore, MD. All of the Heavy Seas Taproom exclusive beer labels will be designed by Owen in 2019.
Proof Brewing Company Available at Doak Campbell Stadium During FSU Football Games
TALLAHASSEE, FL – Proof Brewing Co. will be sold in the five concession locations during home football games in 2019. Eightfive-0 Pale Ale and Mango Wit Belgian-style Wit will be included in the two locations within Doak Campbell and three areas outside the stadium.
“We are beyond thrilled for this opportunity and support from FSU,” said Founder, Byron Burroughs. “We can’t wait to cheer on our hometown team and provide our fans at the game with a fresh local craft beer.”
The sale of beer will be open to the public at all five locations. However, the two areas inside Doak Campbell will require that all alcoholic beverages be consumed within a designated area adjacent to the concession stand. Alcohol consumption will not be permitted in any public location inside Doak Campbell other than the two designated areas.
The concession stands in the tailgating area will open when the parking lots open and will end all sales 10 minutes prior to scheduled kickoff time. The two areas within Doak Campbell will open when the gates open and will stop service at the end of the third quarter.
Proof Brewing Co. is sold in the Champions Club during FSU Football home games and other FSU Athletic events, including FSU Baseball, and FSU Basketball.
Proof Brewing Co. encourages everyone to please drink responsibility. Proof Brewing Co. is a proud sponsor of FSU Athletics.
ABOUT US: Founded by Byron & Angela Burroughs in 2012, Proof Brewing Company prides itself on being an industry leader of innovative beers. Proof Brewing Co. produces big, bold, flavorful beers and remains committed to true artisanal brewing methods in an evolving industry. The brewery has received numerous awards and recognition from the world renowned Hunaphu’s Day, US Open Beer Championship, Best Florida Beer, and Paste Magazine. For more information, visit www.proofbrewingco.com, Facebook: PBCBeer, Twitter: proofbrewingco, and Instagram: proofbrewingco
Champion Brewing Company Releases Waterboys IPA
CHARLOTTESVILLE, Va. – Champion Brewing Company has announced the release of Waterboys IPA, the beer brewed with Chris Long, Charlottesville native and retired NFL superstar. Waterboys (63 IBU, 6.1% ABV) is an American IPA, heavily dry-hopped with Simcoe, Summit, Huell Melon, and Mosaic for a resinous and citrusy IPA. A portion of the proceeds of all Waterboys IPA sales benefits The Waterboys Initiative of the Chris Long Foundation.
Champion has launched its online store for beer and merchandise in time for the Waterboys IPA launch, enabling the Virginia-based craft brewery to expand its distribution to the entire United States via shipping, in addition to its retail distribution in ten markets including D.C., Fla., Ky. Md., Mich., N.Y., N.C., S.C., Texas, Va., and W. Va. The online store can be found at champion-brewing-company.myshopify.com and Waterboys IPA will be available everywhere Champion is distributed.
Champion Brewing Company owner Hunter Smith said, “It was so much fun to dream up and brew this beer with Chris. We are glad to be able to continue to support his charitable efforts while bringing a great new IPA to the national market.”
The Waterboys Initiative unites professional athletes from across the NFL and NBA with fans to raise money and awareness to provide clean, accessible drinking water to rural communities in East Africa. Champion Brewing Company has raised several thousand dollars to benefit Waterboys through sales of Waterboys beer in the taproom.
About Champion Brewing Company
Champion Brewing Company is a Charlottesville-based craft brewery with a three-barrel Tap Room and the “Missile Factory,” a 30-barrel production facility recently expanded to 15,000 barrels of capacity. Champion Brewing Company is on pace to brew 10,000 BBLs. Champion beers are distributed in D.C., Fla., Ky. Md., Mich., N.Y., N.C., S.C., Texas, Va., and W. Va.
About The Chris Long Foundation
The mission of The Chris Long Foundation is to support bright futures for communities and the individuals that make up those communities. At The Chris Long Foundation, we believe borders do not limit caring about our fellow neighbors. We engage in both international and domestic programs focused around clean water, military appreciation, and youth. Our programs strive to generate impactful results by creating opportunities and providing resources, financial support, and meaningful experiences to those we serve. Visit chrislongfoundation.org.