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Uncategorized

St. John Brewers Launch Cool Out Delta 8 Infused Sparkling Seltzer

June 29, 2022 by Dow Scoggins

Cool Out Delta 8 infused sparkling seltzerMIAMI, Florida – From the founders of St. John Brewers, Kind Grade, LLC introduces Cool Out Delta 8 infused sparkling seltzer. An idea born in the islands, the brand is now expanding distribution in states where D8 is sold and at DrinkCoolOut.com. Beverage industry veterans, Chirag Vyas and Kevin Chipman deliver a clean crisp premium hemp beverage that is light and refreshing with hints of natural citrus fruit flavors.

Crafted from the highest-quality ingredients consumers expect from Vyas and Chipman, Cool Out’s D8 seltzer is derived from non-GMO hemp grown on certified organic farms in the US. The bioavailability of Cool Out’s water-soluble nanotechnology allows the D8 to absorb quickly into the body providing a faster onset and state of relaxation than consuming other edible cannabinoid products.

The craft beer veterans are best known for their local craft brews and popular tap room concept in the US Virgin Islands. That experience is now taken to Kind Grade, LLC where the duo has the production capacity to scale nationwide while providing consistent quality and availability. Cool Out’s Delta 8 seltzer is the first product to roll out from their new company.

Vyas and Chipman provide the professionalism and industry knowledge from nearly two decades of beverage experience enabling the creation of a product with superior flavor, based in the best science, and delivered in packaging appealing to distributors and customers.

“Staying true to what a seltzer originally started out as is key to market success and customer appeal: a carbonated, lightly flavored drink with no added sugar or sweeteners,” said Kevin Chipman, co-founder, Kind Grade, LLC. “We do not use sweeteners like Erythritol, Stevia, or Sucralose. We are a sugar-free product. This gives our seltzer a true clean taste with no palate-coating heaviness or aftertaste.”

“We took our time to create a product that provides an amazing customer experience and taste profiles that delight the senses, high product consistency, and deep dedication to consumer safety. We are really excited to be providing the Cool Out line to the Delta 8 marketplace,” said Chirag Vyas, co-founder, Kind Grade, LLC.

Designed to be enjoyed socially or solo, Cool Out eases the mind and body while keeping the head clear tomorrow. An alcohol-free beverage alternative, Cool Out contains zero sugar, zero carbs, zero calories, is gluten-free, and is sourced from Non-GMO organic hemp.

Each 12-ounce can of the initial release of Cool Out contains 10 mg of Delta 8 in one of three flavors: Citrus, Tropical, or Berry.

Frequently Asked Questions:

What is Delta 8?

Delta 8 is one of over 100 cannabinoids that exists naturally in hemp.

Is Delta 8 Marijuana?

No, D8 it is derived from the hemp plant, which is a variety of cannabis that contains less than 0.3% THC. By federal definition, hemp is an agricultural product, and is legal under the 2018 Farm Bill.

How will Delta 8 make me feel?

People say they experience a relaxed body sensation with a feel-good euphoric high that is milder than when consuming THC from marijuana.

About St. John Brewers
St. John Brewers is a craft brewing company located in Cruz Bay on the island of St. John in the US Virgin Islands. Founded in 2004 by Kevin Chipman and Chirag Vyas, the brewery has garnered a loyal following of local craft beer lovers and Virgin Island visitors who return year after year. Bellows International distributes St. John Brewers products throughout the Virgin Islands.

About Kind Grade, LLC
Founded in 2021 by craft brewers, Kevin Chipman and Chirag Vyas, Kind Grade, LLC is based out of Miami, FL and serves the expanding cannabinoid markets in North America. Kind Grade, LLC produces the Cool Out line of infused beverages via distribution partners throughout the United States sourcing natural ingredients including cannabinoids derived from Hemp.

Disclaimer: Consumption of delta 8 can impair your ability to drive a car or operate machinery. Do not consumer if you are pregnant or nursing. Not intended for individuals under 21 years of age. This product is derived from hemp and may contain THC which could result in a failed drug test. This product may contain a total delta-9 THC concentration that does not exceed 0.3% on a dry-weight basis.

For More Information:
https://drinkcoolout.com/

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Mikkeller Launches New House of the Dragon-Inspired Ales

June 23, 2022 by Dustin Scoggins

Mikkeller KØBENHAVN, Denmark – The Danish brewery and Warner Bros. Consumer Products (WBCP) have come together to create two exclusive beers to prepare for the upcoming HBO series ‘House of the Dragon.’

Syrax and Caraxes are the names of two beers that will be launched as the release date of the coming HBO series House of the Dragon gets closer. The beers are the first in a new line from Mikkeller that marks the long-awaited series. These first editions, which are based on Styrian Dragon hops and dragon fruit, respectively, celebrate the story of the Targaryens and their dragons who ruled Westeros – 200 years before Daenerys Targaryen made it her mission to take back the Iron Throne.

“The Targaryens ruled with fire and blood. ‘Fire’ is a reference to the legendary dragons they rode, so it made sense for us to find inspiration for the ingredients in these majestic and terrifying beasts that conquered the Seven Kingdoms.,” says Mikkel Bjergsø, founder and creative director of Mikkeller.

Based on this, Mikkeller’s team decided to make two distinct beers; one that utilizes Styrian Dragon hops and one that’s infused with Dragon fruit.

Syrax (Session IPA, 3.5% vol.) For this light, bright, and high-flying session IPA, Mikkeller has used Styrian Dragon hops. This imparts some earthy, spicy notes and particularly a grapefruit-like citrus balance atop a light foundation from the low ABV. Ideal to drink while soaking up the sun!

Caraxes (Non Alc dragon fruit Ale, 0.3% vol.) For this wonderful alcohol-free beer, Mikkeller took its fresh, cider-like base beer Limbo, and added fresh dragon fruit. The delicate foundation is topped off with notes of pear and kiwi from the dragon fruit, leading to an exotic, thirst-quenching beer.

The two new House of the Dragon-inspired beers will be launched on June 22nd in several European markets, including Italy, France, UK, Germany, Sweden, Denmark,  Norway, the Netherlands, among others.

Merchandise such as t-shirts, table tents, and coasters will be available via www.shop.mikkeller.dk/ and in selected premium grocery channels.

ABOUT MIKKELLER

Mikkeller is the adventurous story of a beer-loving Danish math- and physics teacher, who started experimenting with hops, malt, and yeast in his small kitchen in Copenhagen. Today he exports his craft beer to 50 countries, with just as many Mikkeller locations around the Globe. His inventive and constant development of Mikkeller has resulted in a brewery internationally acclaimed for innovation and quality. A Key element of Mikkeller’s brand is collaboration. From world-renowned Michelin restaurants and other amazing breweries to design brands, wineries, artists, and rock stars, we pride ourselves in working with the best of the best. Previous collaborations include David Lynch, B&O, The Danish Refugee Council, The National, Rick Astley, Scandinavian Airlines, Mastodon, Uerige, Gaffel, Noma, El Cellar de can Roca, Weingut Meierer, Burger King, and many more.

ABOUT WARNER BROS. CONSUMER PRODUCTS

Warner Bros. Consumer Products (WBCP), part of Warner Bros. Discovery Global Brands and Experiences, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by Warner Bros.’ biggest franchises from DC, Wizarding World, Looney Tunes, Hanna-Barbera, Game of Thrones, Cartoon Network, and Adult Swim. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBCP is one of the leading licensing and retail merchandising organizations in the world.

For More Information:
https://mikkeller.com

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Highland Brewing Adds Hazy Heights IPA To Year-Round Line-Up

June 2, 2022 by Dustin Scoggins

Highland BrewingASHEVILLE, North Carolina – North Carolina’s largest native brewer is announcing the release of Hazy Heights IPA – an IPA brewed with Citra, Ekuanot, Amarillo, Centennial, and El Dorado hops. It is the latest addition to the brewery’s year-round lineup and will be distributed in 6-packs across Highland’s Southeastern footprint starting in June.

The name of the brew was inspired by the hazy heights of the Blue Ridge Mountains that surround the brewery’s home base in western North Carolina.

At 7.5% ABV and 45 IBUs, Hazy Heights IPA is a fruity and unfiltered IPA with notes of pineapple and mango.

Shane Cummings, Highland’s Head Brewer said, “Hazy Heights is a vibrant and tropical hazy IPA with strong aromas and flavors of papaya, mango, pineapple, and orange. A succinct mouthfeel from the generous use of oats, and wheat with a mild bitterness creates a beer that is both complex and enjoyable to drink.”

On June 3, Hazy Heights IPA will be released as part of Highland’s Tropical Smooth Birthday Bash celebrating the first anniversary of the downtown taproom in the S&W Market. This ticketed dance party will feature a DJ and late-night bites from the S&W food vendors.

Hazy Heights will be available at the brewery and at retail stores in North Carolina, South Carolina, Tennessee, and Georgia beginning in June.

For More Information:
https://www.highlandbrewing.com

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Ohio’s Combustion Brewery to open second location in Clintonville in 2022!

April 13, 2022 by Dow Scoggins

Combustion Brewery will open their second location this summer. Clintonville customers can expect to enjoy a wide variety of fresh craft beer and cider all made by Combustion Brewery. Combustion, who celebrates their 5-year anniversary in Pickerington on April 16th, is excited to bring their award-winning beers to the Clintonville neighborhood at 2971 N High St, Columbus, OH 43202.

“We are moving into the space currently occupied by Lineage Brewing as they move on to pursue other opportunities. We wish them well and are thrilled to bring our beer and cider to the Clintonville community this summer,” says co-owner Sarah Jackson.

“Our focus has always been to deliver the freshest and highest quality beer to our customers,” says co-owner Keith Jackson. “We will uphold this promise as we expand into the Clintonville Taproom.” The Taproom will maintain a wide variety of beer and cider on tap, 16oz 4-pack cans to go, and 32oz crowler cans of specialty beers to go.

Follow the brewery on social media for updates on opening plans and click right here about job openings.

 

 

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Ecliptic Brewing to Release Moon Room Series: Märzen this Spring

March 19, 2022 by Mike Curme

PORTLAND, Oregon – Ecliptic Brewing is releasing the next beer in their new Moon Room Series: Märzen. The beer will ship March 16th in 16-ounce can four-packs and draft. The Moon Room Series features a collection of lager beer in celebration of Ecliptic opening its second location – The Moon Room – which is well setup for lagering.

Moon Room Series: Märzen is brewed with Munich and Carapils malts, giving the beer a light toast flavor, balanced with Hallertau Tradition hops. This German beer is traditionally brewed in the spring, as “Märzen” means “March” in German. Ecliptic’s Owner and Brewmaster, John Harris, says, “Märzen is a great springtime beer. The caramel flavors and bright hop crispness make these drinkable as the days get longer. We ran a test brew on our two-barrel pilot brewery to develop this beer and are excited about the final result”.

Moon Room Series: Märzen will be released in both draft and 16-ounce cans throughout Ecliptic Brewing’s distribution network beginning March 16th. Visit Ecliptic’s website for up-to-date details on potential release events.

About Moon Room Series: Märzen

Traditionally brewed in spring, this German-style lager has notes of light toast balanced with a crisp and clean hop presence.

ABV: 5.7%

IBU: 24

High Res Can Render

High Res Label

About the Moon Room Series

The 2022 Ecliptic Brewing Moon Room Series is our ode to all things lager beer.

Founded by our Owner and Brewmaster, John Harris, in celebration of opening Ecliptic’s second location in Southeast Portland, in November 2021. The Ecliptic Brewing Moon Room is located at 930 SE Oak St.

Moon Room Series Release Schedule:

• February: Vienna Lager

• March: Märzen

• April: Rice Lager & Rice Lager Jasmine Edition

• May: Maibock

• July: Helles

• September: Oktoberfest

• November: Schwarzbier

About Ecliptic Brewing

Ecliptic Brewing is a venture from John Harris, an Oregon beer icon whose background is steeped in the state’s rich craft brewing history. The name Ecliptic unites Harris’ two passions: brewing and astronomy. Ecliptic Brewing’s Mothership location opened in October of 2013 in North Portland and its second location – the Moon Room –opened in November of 2021 in Southeast Portland.

Ecliptic celebrates the Earth’s yearly journey around the sun through both its beer and restaurant menus. Harris’ signature beers include Ecliptic Starburst IPA, Phaser Hazy IPA, Carina Peach Sour Ale, Capella Porter and Pyxis Pilsner.

Ecliptic beers are available at the mothership brewery (825 North Cook St), the Moon Room (930 SE Oak St), in grocery stores, bottle shops, and on-tap throughout the area. They are distributed by: Maletis Beverage (Portland, Salem, Vancouver WA), Bigfoot Beverage (Eugene, Bend, Coast), Fort George Distributing (Northern Oregon Coast, Southern Washington Coast), Hodgen Distributing (Eastern Oregon), Summit Distribution (Southern Oregon), NW Beverages (Seattle, Tacoma), Odom (Eastern Washington, Northern ID), Dickerson Distributing (Bellingham), Hayden Beverage (Southern Idaho), Crooked Stave Artisans (Colorado), Freedom Distributors (North Carolina), Beer Thirst (Canada) and Tread Water (Japan).

For More Information:
https://eclipticbrewing.com

For Brewing fun fact, trivia, movies and more, Click Here.

Filed Under: Uncategorized

Short’s Brewing Celebrates Anniversary with Return of Anni Party

March 19, 2022 by Mike Curme

BELLAIRE, Michigan – Every year on the last weekend in April beer lovers from across the country head to a small, rural, Northern Michigan town for a celebration of epic proportions—Short’s annual Anni Party. At least, until COVID showed up.

After two long years, Anni Party is finally back and scheduled for April 30th in downtown Bellaire, Michigan.

The first anniversary party (2005!) was a milestone for the brewery—a true celebration of tenacity and survival and truly necessary to keep the lights on at the Pub. Over the years the party has evolved to include downtown Bellaire, with profits from the party going towards community development and beautification projects, and drawing headliners like Billy Strings, Joshua Davis, The Accidentals, Dean Ween and the Brownouts, Vulfpeck, and more.

“After making it thru the last two years it felt really important to acknowledge our collective experience and celebrate living. “Life is Short’s” is one of our mantras, and a great reminder to live every day to the fullest because you just don’t know how long it will last.” Christa Brenner, Marketing & Brand Director for the brewery stated.

There will be a very limited number of tickets available in order to accommodate folks who have been holding onto their tickets since early 2020. And if that doesn’t tell you just how awesome this party is, you’ll just have to see for yourself.

Details: – Saturday April 30, 2022 – 4-9pm with early entry (pre-party) options available – 40+ beers and ciders + bands, food, and fun – $45 general admission, $70 for pre-party – Proceeds from the party go towards community development and beautification in Northern Michigan

Existing ticket holders were emailed March 11, 2022 and can email anniparty@shortsbrewing.com with any questions.

About Short’s Brewing Company

Located in the heart of Downtown Bellaire, MI, Short’s Brewing Co. was established in 2004 by Joe Short. In 2009, Short’s began keg and bottle distribution in Michigan via their Elk Rapids Production Facility. The brewery is known widely for their flagship and experimental brews including Soft Parade, Local’s Light, and Huma Lupa Licious. Short’s prides themselves on producing fearlessly creative beers, handmade by people who care in Northern Michigan.

Short’s Brewing Co also has a passion for beverage innovation and created Starcut Ciders in 2014 and Beaches Hard Seltzer in 2019. Both brands push the boundaries of ingredients and fermentation innovation to create unique, premium beverages.

For More Information:
https://www.shortsbrewing.com/anniparty/

For Brewing fun fact, trivia, movies and more, Click Here.

Filed Under: Uncategorized

Societe Brewing Adds Bulbous Flowers to Core Lineup

March 11, 2022 by Mike Curme

SAN DIEGO, California – Available starting in March, San Diego-based Societe Brewing has launched the newest addition to its core lineup, Bulbous Flowers, a 7% ABV Hazy IPA. Coming back as a fan favorite and Societe’s first true Hazy IPA, Bulbous Flowers has been granted ‘Core Lineup’ status solidifying Hazy IPAs as more than just a fad, but a beer that’s around for the long haul.

Supporting its ethos to create everyday world-class beers, Bulbous Flowers is a sticky and fresh Hazy IPA with a West Coast finish to add to its drinkability. Still distinctive of Societe’s style, Bulbous Flowers has mild bitterness, with a slight sweetness and heavy tropical/pineapple flavors resulting in a mildly carbonated beer with a medium body that still finishes dry and clean. Using Citra, Simcoe and Mosaic hops blended with 2-Row and Oats malts for a full bloom of hops with an unfiltered aura, making for a year-round daydream of freshly squeezed citrus. Founded on the idea that beer is the world’s greatest social uniter, Societe’s core lineup offers a selection of beer that is both world-class and approachable including Societe’s staple and flagship IPA The Pupil (7.5% ABV), The Coachman (4.9% ABV) a hoppy and light Session IPA, Light Beer (4.5% ABV) a perfect for summer lager style beer, The Harlot (5.7% ABV) a light Blonde Ale and now Bulbous Flowers (7.0% ABV) the lineups first Hazy IPA. This newest addition to the core lineup will come with new psychedelic playful packaging, reflective of the new Hazy category with orange-y tropical flavors and aromas.

Societe Brewing Founder Douglas Constantiner explains, “Bulbous Flowers was the first ever Hazy IPA we brewed and right away it just took off. It came from our ‘Presently Drinking’ quarterly IPA series where we like to experiment with different IPA techniques, and it remains the most popular release from that series that we have ever done. Once it was gone, people wouldn’t stop requesting it in our taproom. So, when we decided to introduce a hazy IPA into our core line-up this year it was a no-brainer: it had to be Bulbous Flowers. Juicy orange, tropical aromas but true to Societe-style IPA’s with a clean dry finish. It’s important to us that you get the full crafted hazy experience but it’s accessible and available everyday.”

The Hazy IPA is available in 12oz six packs year-round, online and in select stores throughout California and at the Societe Tasting Room in Clairemont, San Diego.

For More Information:
https://www.societebrewing.com

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Filed Under: Uncategorized

Mother Earth Brewing Company Releases New Year-Round Hazy IPA, ‘Heavy Cloud’

March 11, 2022 by Mike Curme

VISTA, California & NAMPA, Idaho – Mother Earth is growing its already-robust core lineup with the addition of a new full time IPA.

The brewery has been producing rotating hazy beers under its Project X line for years, but Heavy Cloud distinguishes itself as a more accessible take on the style with a softer palate and more delicate aroma – attributes that will surely appeal to consumers seeking the 12oz 6pk format.

“We spent a lot of time formulating this recipe – collaborating between our two breweries through multiple tasting panels to come up with something we all would be really happy with. Knowing it was going to be a full-time beer meant it needed to be really accessible to all types of beer drinkers. We weren’t looking to create something niche. We were looking to make a go-to Hazy: Something mellow and sessionable, with a slightly lower ABV, but with the hoppiness that IPA fans have come to expect. ”

-Chris Baker – Director of Brewing Ops, Mother Earth Brew Co.

The hallmarks of Heavy Cloud are in its hop bill, which boasts an all-star trifecta in Galaxy, Citra, & Sabro. Stone fruit and melon are at the core of its flavor profile. Its elegant aroma and soft, peachy appearance, is welcoming at the least, but hypnotic at its best.

Heavy Cloud rolls out this month in almost all Mother Earth’s major markets. Customers will be able to use the brewery’s interactive Beer Finder mid-month to locate the beer near them at findmotherearthbrewing.com.

About Mother Earth

Mother Earth Brew Co. develops hand crafted artisanal ales in year-round, as well as seasonal and specialty offerings. With multi-state as well as international distribution serviced by breweries in Vista, CA and Nampa, ID; Mother Earth’s award-winning beers help define and maintain the standard of excellence expected of independent craft brewers.

For More Information:
https://www.motherearthbrewco.com/post/beer-release-heavy-cloud-hazy-ipa-joins-our-year-round-lineup

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Ecliptic Brewing Celebrates Milestone Brew with New Limited Beer Release

March 5, 2022 by Mike Curme

PORTLAND, Oregon – Ecliptic Brewing – the brewery founded by Oregon beer icon, John Harris – recently celebrated an important brewing milestone: the 5000th batch of beer the company has made. The beer, simply called “5000”, is a golden barleywine aged in gin barrels. It will be released in both 16-ounce can four-packs and draft in mid-February. Very limited quantities are available of this special brew.

5000 was brewed with Pale and Munich malts and hopped with Nugget, Azacca, and Mosaic. The beer slept in Ransom Old Tom Gin barrels for 5 months, picking up notes of oak and gin aromatics. This milestone brew was an extra special one for Ecliptic’s Owner and Brewmaster, John Harris, who is known for his annual Orange Giant Barleywine release and is a big fan of gin. He did lots of gin research early in the pandemic, perfecting the at-home negroni.

Says Harris, “This beer was inspired by Larry Bell and how he names milestone batches at Bell’s Brewery. We were so busy that I missed our 1000 and 2500 batches! We tracked 5000 for about four months. I wanted a stronger ale, so I chose barleywine, and I wanted all the color to come from the gin barrel. Old Tom is a darker gin, so I know if we kept the beer golden, the barrel would impact the beer’s color- and it did. We chose to package it in a can to add some fun. It’s not such a serious thing! Next up is batch 7500.”

Very limited quantities of 5000 will be released in both draft and 16-ounce cans throughout Ecliptic Brewing’s distribution network beginning mid-February.

About 5000: Gin Barrel-aged Golden Barleywine:

Not particularly long, long ago, in a brewery that isn’t too far, far away, an intrepid brewing team lovingly crafted their 5000th batch of Ecliptic beer. That beer was a big, brilliant golden barleywine ale that they carefully laid into cryo-sleep in great oak vessels that once held old tom gin. You’re now holding a part of that celebration batch, as a toast from us. Here’s to many more light years together. We couldn’t have done it without you.

ABV: 13%

IBU: 80

About Ecliptic Brewing

Ecliptic Brewing is a venture from John Harris, an Oregon beer icon whose background is steeped in the state’s rich craft brewing history. The name Ecliptic unites Harris’ two passions: brewing and astronomy. Ecliptic Brewing’s Mothership location opened in October of 2013 in North Portland and its second location – the Moon Room –opened in November of 2021 in Southeast Portland.

Ecliptic celebrates the Earth’s yearly journey around the sun through both its beer and restaurant menus. Harris’ signature beers include Ecliptic Starburst IPA, Phaser Hazy IPA, Carina Peach Sour Ale, Capella Porter and Pyxis Pilsner.

Ecliptic beers are available at the mothership brewery (825 North Cook St), the Moon Room (930 SE Oak St), in grocery stores, bottle shops, and on-tap throughout the area. They are distributed by: Maletis Beverage (Portland, Salem, Vancouver WA), Bigfoot Beverage (Eugene, Bend, Coast), Fort George Distributing (Northern Oregon Coast, Southern Washington Coast), Hodgen Distributing (Eastern Oregon), Summit Distribution (Southern Oregon), NW Beverages (Seattle, Tacoma), Odom (Eastern Washington, Northern ID), Dickerson Distributing (Bellingham), Hayden Beverage (Southern Idaho), Crooked Stave Artisans (Colorado), Freedom Distributors (North Carolina), Beer Thirst (Canada) and Tread Water (Japan).

For More Information:

eclipticbrewing.com

For Brewing fun fact, trivia, movies and more, Click Here.

Filed Under: Uncategorized

Belching Beaver Brewery Launches New Core Pale Ale

March 5, 2022 by Mike Curme

San Diego, California – Belching Beaver wanted to develop a core Pale Ale to give its customers a lower alcohol beer, but still loaded with flavor, and round out their portfolio heavily focused on IPAs and stouts. Pomalo Pale Ale comes in at 5.6% abv and will be the company’s first large scale pale ale brewed at their production facility. It will be available throughout the company’s distribution channels starting Friday, March 4 via 16-ounce can six-packs.

Belching Beaver started from the ground up on this pale ale, and multiple test batches were brewed to narrow down the exact recipe they used for Pomalo.

“It’s hard to obtain a good malt backbone in lower ABV beers without making it overly malty,” said Troy Smith Brewmaster at Belching Beaver. “It’s a balancing act, and to help with mouthfeel, head retention and overall malt complexity we used classic 2-row, aromatic malt, biscuit malt and dextro pils.”

“We hopped this beer with Simcoe, Amarillo, Mosaic and El Dorado hops to give it notes of resin, pine, some tropical notes and hints of citrus, said Andy Coppock District Sales Manager at Belching Beaver. “All of these hops are really well balanced on top of that beautiful malt bill.” “When you drink this beer, you’ll know it’s a pale ale.”

Now, you’re probably wondering where the name came from. When the team was discussing a name for this beer, they wanted to use something that complimented their No Worries brand. The breweries tagline is “Dam Good Times,” and they pride themselves on keeping the fun alive, and after a long day, encourage you to find the time to, kick back and enjoy a cold beer.

During the time they were developing this brand, CEO Tom Vogel and Brewmaster Troy Smith took a vacation to Croatia to decompress and relax with their families. While they were there, they were visiting a local winery (Croatia makes amazing wines) and they were introduced to the word “Pomalo” by a local. It became the theme of their trip. Pomalo means, “take it easy,” “no stress,” “no worries,” which is exactly what you’re supposed to do on vacation.

“We were really struggling to find the perfect name for this beer, nothing was jumping out at us or sticking, said Haley Smith Marketing Manager at Belching Beaver. “When we heard this word in Croatia it all fell into place.” “We love to travel and now we are able to share that experience with our customers and hopefully encourage them to do the same.” “The pandemic stripped so many things from us, travel being a big one for us, and it’s time to celebrate it again.” “We know we will have to do some education when releasing this beer so our customers know what it means, but we’re willing to take on that challenge.” “Hopefully this will be one of many travel-inspired beers, shining just a small light that we can on other amazing places in this world.

Pomalo Pale Ale is a very approachable beer, and if that doesn’t draw you in, hopefully the art showcasing a large smiley face will.

Belching Beaver is distributed in 14 states: AK, AZ, CA, CO, HI, ID, MN, NV, OR, NE, TX, UT, WA, WI

About Belching Beaver Brewery

Launched in 2012, Belching Beaver Brewery evolved from a desire to make great beer and have a ‘Dam Good Time’ doing it. The award-winning craft beer company is focused on two things: First, have a brand that offers quality craft beer, while also being whimsical and fun to inspire good times. Each Belching Beaver beer release carries its own individual style and personality. Second, make be­­er for everyone and all palates. From easy-drinking Blondes, Triple IPAs, Milk Stouts, Imperial Stouts as well as sours and barrel-aged beers, Belching Beaver Brewery has it!

For More Information:
https://belchingbeaver.com

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Filed Under: Uncategorized

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