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Canadian Beer

Partake Brewing Takes the Lead as the Exclusive Non-Alcoholic Craft Beer Sponsor of the Professional Women’s Hockey League (PWHL)

December 16, 2024 by Spencer Mapes

TORONTO, Canada – Partake Brewing, a leader in the craft non-alcoholic beer space, is thrilled to announce its role as the exclusive NA beer sponsor of the Professional Women’s Hockey League (PWHL). This partnership marks a significant milestone for both organizations, uniting two trailblazers who are changing their respective fields.

Ted Fleming, Founder and CEO of Partake Brewing, shared his excitement: “At Partake, we brew for those who are out there pushing limits and defying odds. The incredible athletes of the PWHL embody this spirit perfectly. We’re proud to support these remarkable women as they continue to break barriers and inspire fans across North America.”

This sponsorship aligns seamlessly with Partake’s mission of inclusivity and empowerment. Just as Partake has redefined the non-alcoholic beer category, the PWHL is reshaping the landscape of professional women’s sports.

“We are proud to welcome Partake Brewing as the exclusive non-alcoholic craft beer sponsor of the PWHL,” said Chelsea Purcell, PWHL Sr. Director of Corporate Partnerships. “Partake’s dedication to inclusivity and innovation reflects the values of the PWHL, and their support helps us enhance the fan experience while celebrating the growth of women’s hockey. Together, we’re breaking new ground and creating memorable moments both on and off the ice.”

To kick off the partnership, Partake is launching a limited-edition PWHL-themed Everyday Variety Pack. Each pack includes a QR code entry for a chance to win a trip for two to the PWHL Finals, complete with roundtrip flights, accommodation, game tickets, and spending money. The Variety Pack and contest will be available at select North American retailers starting in early 2025.

Partake and the PWHL are also debuting an exclusive content series featuring standout players who are truly ‘Making it Happen.’ This campaign will shine a light on the league’s top athletes—both their skills on the ice and their impact off it—celebrating their resilience, passion, and community contributions. The series will be shared across official PWHL team social media channels and YouTube, bringing fans closer to the stories of players who are living out their dreams of professional hockey.

As a certified B Corporation, Partake Brewing continues to demonstrate its commitment to using business as a force for good. This sponsorship is a natural extension of the company’s dedication to creating a better future and fostering communities where everyone can partake in empowering women to make their mark in the world of sports.

So, here’s to breaking new ground, to the love of the game, and to watching those who are ‘Making it Happen.’ Grab a Partake, and let’s rally for the future of women’s hockey!

About Partake Brewing

Serving up the lowest-calorie non-alcoholic craft beer on the market, Partake offers a delicious array of award-winning styles, all under 30 calories, so you can enjoy a beer throughout all your pursuits. Founded in 2017, Partake Brewing has become a leader in non-alcoholic beer in North America, with distribution in major retail across Canada and the United States. Brewed using a proprietary process resulting in deliciously low-calorie beer, Partake Brewing is praised by drinkers for its unique combination of exceptional flavour, classic styles, and game-changing nutritionals. For more information about Partake Brewing and its non-alcoholic beers, please visit drinkpartake.com or follow along on Instagram at @PartakeBrewing or on Facebook at facebook.com/DrinkPartake.

About the Professional Women’s Hockey League (PWHL)

The Professional Women’s Hockey League (PWHL) is a professional ice hockey league in North America comprised of six teams in Boston, Minnesota, Montréal, New York, Ottawa, and Toronto, each with rosters featuring the best women’s hockey players in the world. Launched on Jan. 1, 2024, the PWHL has broken multiple attendance records and holds the worldwide all-time record for a women’s hockey game. Visit thepwhl.com to purchase tickets and merchandise, and subscribe to the PWHL e-newsletter to receive the latest league updates. Follow the league on all social media platforms @thepwhlofficial.

For Brewing fun facts, trivia, movies and more, Click Here.

Filed Under: Beer, Non-Alcoholic Beer Tagged With: Canadian Beer, NA Beer, Partake Brewing

2023 Canada Beer Cup Awards

October 27, 2023 by Spencer Mapes

OTTAWA, Ontario – The 2023 Canada Beer Cup competition presented awards in 66 distinct style groups across 11 categories, as evaluated by a panel of elite Canadian and international beer experts, overseen by internationally acclaimed beer writer and author Stephen Beaumont.

For the complete list of the 2023 Canada Beer Cup Awards, click here.

About the Canada Beer Cup

The Canada Beer Cup is a national competition celebrating independently owned and operated breweries across Canada. It showcases quality and innovation in craft beer from coast to coast to coast.

International Judges
Judges from Europe, the U.K., the United States and across Canada will join head judge Stephen Beaumont, one of the nation’s foremost authorities on beer. Hosting these top international judges will help bring global attention and recognition to Canadian craft brewing excellence.

The Cup
The prestigious Canada Beer Cup trophy will be awarded to a single distinguished beer—the ‘Best In Show’—as selected by an elite judging panel. All beers entered in any Style will be automatically eligible to receive the Canada Beer Cup.

For the Industry, by the Industry
Most importantly, the Canada Beer Cup is a competition for the industry by the industry, with all proceeds going to the Canadian Craft Brewers Association in support of the important work it does on behalf of craft breweries across the country.

For Brewing fun facts, trivia, movies and more, Click Here.

Filed Under: Beer, craftbeer Tagged With: Canada, Canada Beer Cup, Canadian Beer

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