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Collaboration Beers

Athletic Brewing Company Partners With Netflix For New Brew Collection

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MILFORD, Connecticut and SAN DIEGO – Athletic Brewing Company, America’s largest non-alcoholic craft brewery, has partnered with Netflix on an exciting new series of limited-edition brews.

The collaboration between Athletic Brewing and Netflix features three unique co-branded non-alcoholic beers. The first brew, Geralt’s Gold, is a non-alcoholic hoppy helles inspired by the hit fantasy drama The Witcher1 and the show’s legendary anti-hero – Geralt of Rivia. Geralt’s Gold is now available for fans to toast their destiny, ahead of The Witcher Season 3, Volume 1, coming to Netflix on June 29.

“There’s no better way to enjoy an award-winning craft brew than paired with one of the most entertaining shows on Netflix,” said Andrew Katz, Chief Marketing Officer of Athletic Brewing Company. “At Athletic, we celebrate storytelling and love taking our brews to unexpected places. That’s why we’re thrilled to partner with one of the original creative streaming services to bring our fans something truly special.”

Geralt’s Gold will be sold nationally at select retail locations across the U.S. as well as on the Athletic Brewing website. The first 750 customers who order Geralt’s Gold on athleticbrewing.com will also receive a free collectible glass that incorporates iconic symbols from The Witcher.

“We love coming up with new and unique ways for fans to experience the stories they love, especially for fans as passionate as The Witcher,” said Josh Simon, Vice President, Consumer Products, Netflix. “Working with Athletic Brewing is the perfect opportunity to bring Geralt’s favorite taverns to life, and we can’t wait for fans to step into the Witcherverse and try this amazing non-alcoholic brew.”

According to a recent survey, one-third of Americans are trying to consume less alcohol in 20232. Dollar sales of non-alcoholic beer are up 33% year-to-date3. Athletic Brewing is the second-largest non-alcoholic beer brand in the U.S., with dollar sales growing 93%4.

Launched in 2018, Athletic Brewing developed a proprietary brewing method to craft its award-winning non-alcoholic beers. The company fully ferments its brews to be less than 0.5% ABV, which is the legal limit for non-alcoholic beer in the U.S.

Geralt’s Gold is a medium-bodied brew with aromatics of citrus and florals atop a ripe peach nose. It is less than 0.5% ABV, contains 65 calories, and is made with Warrior, Chinook, Centennial, and Simcoe hops.

“Athletic brews are designed for anytime and anywhere refreshment,” added Katz. “Geralt’s Gold is no exception. It pours a radiant golden color and has a dynamic flavor that is as intriguing as it is smooth.”

Customers in Canada and the UK will also be able to purchase Geralt’s Gold on athleticbrewing.ca and uk.athleticbrewing.com, respectively.

Fans can watch the official teaser for The Witcher Season 3 and purchase Geralt’s Gold on athleticbrewing.com. Athletic and Netflix plan to release two additional brews, and more details will be shared at a later date.

Notes:

1THE WITCHER is a trademark of CD PROJEKT, S.A. and used with permission. Set in the universe created by Andrzej Sapkowski in his series of books. © Netflix, Inc.

2NCSolutions consumer sentiment survey of 1,000 Americans.

3,4 NielsenIQ, Total US xAOC + Liq Plus + Conv, CYTD ending 4/22/23.

About Athletic Brewing Company

Athletic Brewing, founded in 2017 by Bill Shufelt and John Walker, is the 13th largest craft brewer in America and the leading producer of non-alcoholic craft beer. The company’s brews, which launched commercially in 2018, are now distributed in all 50 states and available at 50,000 retail stores nationwide. In 2023, Athletic was ranked as the 4th fastest-growing company in the Americas by Financial Times. Athletic was also ranked as the fastest-growing U.S. beverage manufacturer by Inc. Magazine in 2022, and named one of TIME’s “100 Most Influential Companies.” The company has won over 70 prestigious brewing awards, including Gold & Silver for its Run Wild and Free Wave IPAs in the 2022 US Open of Beer Championship. It was also named the North American Brewer of the Year at the 2022 International Beer Challenge. Athletic has custom breweries in Milford, Connecticut, and San Diego, and donates up to $2 million of all sales to protecting and restoring outdoor spaces across the globe via its Two For The Trails program. Plus, as a part of its IMPACT Program, 1% of revenue goes to non-profit organizations that support positive impact and opportunity from the ground up. Athletic Brewing is proudly a Certified B Corporation™. Its full-flavored near beers and hop-infused sparkling waters are available on www.athleticbrewing.com.

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Florida State Athletics and Oyster City Brewing Company Announce Exclusive Craft Beer

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TALLAHASSEE, Florida— Florida State University Athletics and LEARFIELD’s Seminole Sports Properties team have partnered with Oyster City Brewing Company to create an exclusive craft beer for Seminole fans to enjoy. Legacy Lager will be available at all major retailers in Florida beginning this August. Available in 12 and 16-ounce cans, along with draft, this crisp, easy-drinking lager features noble hops and is a perfect brew for alumni and fans alike supporting the Noles.

“Partnering with Florida State Athletics was a decision that came easy for us as we looked at a growth partner that matched our passion, reputation, and commitment to community in our home state of Florida,” said Alexi Sekmakas, CEO of Made By the Water, parent company of Oyster City.

“Selecting the right partner for this opportunity is something we spent more than a year evaluating,” FSU Vice President and Director of Athletics Michael Alford said. “We wanted a partner that best matched our brand standards and one that could handle the distribution of product across the state of Florida, and that would make a quality option for our fans at home venues. We felt Oyster City Brewing Company does just that.”

Legacy Lager will not only introduce an all new recipe, but the unique collaboration will feature a co-branded can design as well as merchandise linking Seminole Athletics and Oyster City Brewing Company. The cobranded Legacy Lager merchandise line will be available at the Oyster City Brewing Company Taproom on Gaines Street in Tallahassee.

“We went through a rigorous process with our operations and marketing teams to find a beer that not only resonated with our consumers, but one that showed our strength in quality and consistency on delivery,” Ian Berg, Vice President of Commercial Operations at Made By The Water added. “We are truly excited to see this beer land in the market this August, just in time for football season and tailgating at Doak Campbell Stadium and throughout the entire state.”

Legacy Lager’s one-of-a-kind cans feature FSU’s familiar garnet and gold team colors along with the Seminole spear integrated with the Oyster City shield logo. In addition, current and historical FSU logos are watermarked within the garnet. All Oyster City beers feature stripes at the top of their cans linking their products with Florida’s coastal buoys, which are also in FSU colors on the Legacy Lager cans.

Florida State Athletics and Oyster City Brewing Company urge fans to drink responsibly and will communicate responsibility messaging at events and during game broadcasts throughout the season.

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ShawneeCraft Brewing and Wallenpaupack Brewing Launch New Collaboration Beer Series

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SHAWNEE ON DELAWARE, Pennsylvania— ShawneeCraft Brewing Company and Wallenpaupack Brewing Company launched a new collaboration beer series, Lakes & Rivers, on Thursday, April 6th, 2023. The first two beers in the series, an Imperial Pilsner and an Imperial Schwarzbier are available now in both brewery’s taprooms and through their distribution channels.

“This was all about the brewers from each brewery coming together to do something fun, and to learn from each other,” said Logan Ackerley, Head Brewer, Wallenpaupack Brewing Company. “We love brewing lagers, but we wanted to do something that was a little out of both of our comfort zones; something that would challenge us. We are super happy with the outcome; these beers are awesome.”

Speaking to how the partnership began, ShawneeCraft’s Head Brewer, Devin Vogel said, “both of our breweries recently received Silver Medals at last year’s US Open Beer Championship. Wallenpaupack medaled for their Hefeweizen and ShawneeCraft for our Belgian Wit – essentially the German and Belgian equivalents of the same classic wheat beer. That got us to thinking, we both make great beers – maybe we should do a collab.”

There are currently three beers in the Lakes & Rivers collaboration series: an Imperial Pilsner, an Imperial Schwarzbier, and a Barrel-Aged Imperial Schwarzbier. All three of these beers are “big” lagers – all with alcohol by volume (ABV) over 8.5% – something that is somewhat atypical for these two breweries who tend to focus more on session beers (lower ABV beers where multiple glasses can be enjoyed in one “session”), usually around 5% ABV or less.

“This whole process really came out of our brewing teams, who honestly just really like each other’s beers,” said ShawneeCraft Chief Operating Officer, Michael Albert. “This industry is all about collaborations. The more we work together, and strengthen each other’s work, the more people will shift away from mass-produced domestic brews towards locally brewed craft beer. It’s less about protecting proprietary info on our products, and more about creating great beer and great experiences as active and engaging members of our communities.”

“There is such a wealth of talented brewers in the Poconos, and we really subscribe to the high tides raising all ships mentality,” said Brad Beneski, Director of Business Administration and Development, Wallenpaupack Brewing Company. “So, getting to collaborate on such unique beers with another brewery that’s in our backyard was a no-brainer.”

Lakes & Rivers beers are available on tap, and in 16 oz cans in both ShawneeCraft and Wallenpaupack taprooms. The Lakes & Rivers Barrel-Aged Imperial Schwarzbier is anticipated to be available at the end of April.

Please drink responsibly!

About ShawneeCraft Brewing Company

Founded in 2009 and located on the grounds of the Shawnee Inn & Golf Resort on the banks of the Delaware River in the Pocono Mountains of Pennsylvania, ShawneeCraft has built a reputation for producing delicious handcrafted, small-batch beers. The brewery maintains a small farm on property to source many of its adjunct ingredients, from pumpkins to honey. ShawneeCraft produces unfiltered and unpasteurized beers free of preservatives and artificial ingredients. Keeping with the company’s credo – “Fidelis in Naturam, in Artem Fidelis,” Latin for “True to Nature, True to the Craft”, the brewery produces craft beer inspired by the beautiful setting in which the brewery is located.

About Wallenpaupack Brewing Company

Founded in 2017, Wallenpaupack Brewing Company has experienced considerable growth – it continues to brew exceptional beers that are esteemed by judges of international competitions, critics at leading publications and heralded by the public at large on popular rating apps such as Untapp’d. The brewpub features food crafted using regional ingredients and hosts a variety of events and activities throughout the year including music, games, trivia nights, brewery tours and more.

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