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Hard Seltzer

Boulevard Announces Quirk Blueberry Slam in Partnership With Kansas City Royals

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KANSAS CITY, Missouri— To celebrate the start of baseball season, Boulevard Brewing Co. is adding another Quirk flavor to its roster, Blueberry Slam. Teaming up with the Kansas City Royals, Boulevard is launching its newest hard seltzer flavor just in time for afternoons at the ballpark.

“As the official craft beer partner of the Kansas City Royals, we felt it was time to honor our hometown team with its own Quirk Hard Seltzer flavor,” said Ali Bush, vice president of marketing at Boulevard Brewing Company. “Whether you prefer craft beers, hard seltzers or both, we hope to provide something for all baseball fans to enjoy this season while watching games at the K!”

At 4% ABV, Quirk Blueberry Slam leads off with real blueberry and lemon juices, complemented by a blast of bubblegum flavor for a seltzer built for the ballpark. The can design takes inspiration from Kansas City’s hometown baseball team, featuring their iconic gold, white, and royal and powder blue colors. At just 90 calories, three grams of carbohydrates and less than one gram of sugar, this new flavor is made with real fruit juice and ingredient-driven flavor combinations just like all Quirk Hard Seltzers. This new limited release is available now in twelve-packs of 12-oz. cans and on draft throughout the greater Kansas City area.

Boulevard and Quirk will keep the home team spirit up all season long, including collaborating with the Royals on Quirk Hard Seltzer Night. Fans 21+ watching the Royals take on the Cleveland Guardians at 7:10pm on Friday, June 27th will have the opportunity to enjoy samples of Quirk and win prizes, and the first 10,000 21+ fans will receive an exclusive Quirk Hard Seltzer x Kansas City Royals koolie.

Quirk Hard Seltzer has quickly become the top-selling seltzer in the Kansas City market and makes up nearly one-third of the brewery’s overall sales. To learn more about Quirk Blueberry Slam, visit boulevard.com.

About Boulevard Brewing Company

Boulevard Brewing Company is the largest specialty brewer in the Midwest. Their beers are available in 47 states and 11 countries.

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Urban South Brewery Introduces Driftee, the Newest THC Seltzer

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NEW ORLEANS, Louisiana — Urban South Brewery, a trailblazer in the craft beverage industry, is thrilled to announce its latest innovation, Driftee—a non-alcoholic, Delta-9 THC seltzer that is set to take Louisiana’s craft beverage scene to new heights.

Driftee offers a unique blend of hemp-derived Delta-9 THC in a sparkling seltzer form. This guilt-free formula contains zero carbs, calories, or sugar and is available in three enticing flavors—Lemon Lavender, Tangerine Ginger, and Grapefruit. This exciting new beverage option joins Urban South Brewery’s renowned product lineup, which includes favorites such as Paradise Park American Lager, Holy Roller Hazy IPA, Juvie Juice, and a variety of hard seltzers.

Urban South Brewery, known for its local and global acclaim, is proud to produce and package Driftee in Louisiana. This strategic move not only reflects the brewery’s commitment to supporting the local economy, but also sets a precedent for production within the state.

The brewery has entered into a partnership with Wines Unlimited, a leading beverage distributor, to ensure that Driftee reaches every corner of Louisiana. Consumers can find Driftee at major grocery chains, including the popular Rouses, making it immediately accessible to a wide audience.

“At Urban South, we’re always pushing boundaries, and Driftee is a testament to our commitment to innovation,” said Jacob Landry, Founder of Urban South Brewery. “Driftee isn’t just a beverage; it’s an experience. Crafting this THC-infused seltzer has been a labor of love, and we’re proud to bring something different to the communities we serve.”

As one of only two THC seltzers produced in Louisiana, Urban South Brewery is not just launching a seltzer, but solidifying its reputation as the craft beverage pioneers of the South.

About Urban South Brewery

Founded in 2016, award-winning Urban South Brewery has established itself as one of the leading Southern regional craft breweries. From its original New Orleans taproom, to its satellite location in Texas – Urban South – HTX, to its recently acquired Perfect Plain Brewing Co. in Pensacola, Florida, the brewery produces high-quality, affordable beers that are easy to drink and a great way to enhance any occasion. Known for its flagship Paradise Park American Lager and Holy Roller IPA, fruited sours and hard seltzers, recent accolades include: 2022 U.S. Open Beer Championship (Gold and Bronze), 2021 Can Can Awards (Gold and Bronze, 2020 U.S. Open Beverage Championship (Silver) and 2020 Great American Beer Festival (Gold). Urban South prides itself on being a strong community partner with a belief that beer is a family affair.

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Dr Hops Moves into Hard Seltzer with New ‘Spiked Living Seltzer’

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CALIFORNIA – Leaning on their expertise in kombucha fermentation, Dr Hops (Dr Hops Kombucha Beer) is set to launch the world’s first hard seltzer containing live house-fermented cultures. This innovative new shelf-stable beverage line, branded “Dr Hops Spiked Living Seltzer™”, is being released this August/September in California and Chicago in 4-packs of 12oz “sleek” cans. A wider launch throughout California, Arizona, Florida, and New England is planned for spring 2024.

Designed for health-conscious alcohol consumers, particularly Millennial and Gen Z drinkers, “Spiked Living Seltzer™” brings the ancient natural wisdom of kombucha together with the easy drinkability of craft hard seltzer. As Dr Hops sees it, it’s an inspiring, authentic way for them to further fuel the trend toward recreational beverages with added benefits. 43% of the top fastest-growing hard seltzers in the U.S. are brands with added benefits! (IRI 52 weeks thru 7/9/23 TTL US Multi Malt and Spirits database $$ sales and calculated price per case.)

“It would be much easier for us to use industrially produced probiotics or prebiotic additives,” says co-founder and Chief Rabbit Joshua Rood. “But for my money, I’d rather bet on the wisdom of mother nature, and kombucha has evolved naturally for longer than you and I can even fathom. So we’ve developed a way to get many of our kombucha’s best qualities, including live cultures, fresh organic acids, and polyphenols, into a shelf-stable format.” Shelf stability enables widespread distribution, addressing a key challenge in reaching a broad audience.

Just like their legacy Real Hard Kombucha™ products, Dr Hops’ Spiked Living Seltzers are made with real fruit and without any artificial sugars. They boast 6% ABV, 140 calories, and just 4 grams of sugar per 12 fl oz serving. And true to their namesake, they all have a hint of aromatic and soothing hops to enhance the drinking experience.

The Spiked Living Seltzer™ range includes four tantalizing flavors: PINEAPPLE PUNCH (Pineapple Tangerine), STRAWB’RY SMASH (Strawberry Watermelon), GUAVA GLAM (Guava Orange Passionfruit), and ROSÉ RUSH (Peach Rosé). The packaging showcases Dr Hops’ original enlightened rabbit, a symbol of their commitment to love, community, and recreational awesomeness.

As the beverage industry evolves, Dr Hops continues to push the limits and create original, cutting-edge products. Spiked Living Seltzer™ is a testament to their dedication to crafting beverages that give consumers the best that nature has to offer in a format that can be widely distributed.

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