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hard seltzer

Dr Hops Moves into Hard Seltzer with New ‘Spiked Living Seltzer’

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CALIFORNIA – Leaning on their expertise in kombucha fermentation, Dr Hops (Dr Hops Kombucha Beer) is set to launch the world’s first hard seltzer containing live house-fermented cultures. This innovative new shelf-stable beverage line, branded “Dr Hops Spiked Living Seltzer™”, is being released this August/September in California and Chicago in 4-packs of 12oz “sleek” cans. A wider launch throughout California, Arizona, Florida, and New England is planned for spring 2024.

Designed for health-conscious alcohol consumers, particularly Millennial and Gen Z drinkers, “Spiked Living Seltzer™” brings the ancient natural wisdom of kombucha together with the easy drinkability of craft hard seltzer. As Dr Hops sees it, it’s an inspiring, authentic way for them to further fuel the trend toward recreational beverages with added benefits. 43% of the top fastest-growing hard seltzers in the U.S. are brands with added benefits! (IRI 52 weeks thru 7/9/23 TTL US Multi Malt and Spirits database $$ sales and calculated price per case.)

“It would be much easier for us to use industrially produced probiotics or prebiotic additives,” says co-founder and Chief Rabbit Joshua Rood. “But for my money, I’d rather bet on the wisdom of mother nature, and kombucha has evolved naturally for longer than you and I can even fathom. So we’ve developed a way to get many of our kombucha’s best qualities, including live cultures, fresh organic acids, and polyphenols, into a shelf-stable format.” Shelf stability enables widespread distribution, addressing a key challenge in reaching a broad audience.

Just like their legacy Real Hard Kombucha™ products, Dr Hops’ Spiked Living Seltzers are made with real fruit and without any artificial sugars. They boast 6% ABV, 140 calories, and just 4 grams of sugar per 12 fl oz serving. And true to their namesake, they all have a hint of aromatic and soothing hops to enhance the drinking experience.

The Spiked Living Seltzer™ range includes four tantalizing flavors: PINEAPPLE PUNCH (Pineapple Tangerine), STRAWB’RY SMASH (Strawberry Watermelon), GUAVA GLAM (Guava Orange Passionfruit), and ROSÉ RUSH (Peach Rosé). The packaging showcases Dr Hops’ original enlightened rabbit, a symbol of their commitment to love, community, and recreational awesomeness.

As the beverage industry evolves, Dr Hops continues to push the limits and create original, cutting-edge products. Spiked Living Seltzer™ is a testament to their dedication to crafting beverages that give consumers the best that nature has to offer in a format that can be widely distributed.

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Deep Ellum Brewing Releases Blind Pickle Hard Seltzer for Limited Time

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Blind Pickle Hard SeltzerDallas, Texas – Deep Ellum Brewing Company announces the release of Blind Pickle Hard Seltzer, a guaranteed-not-to-suck seltzer crafted for pickle lovers. Blind Pickle is part of a rotating seltzer series that presents limited release hard seltzer flavors. The series is a spin-off of Deep Ellum’s year-round Blind Lemon Hard Seltzer. Blind Pickle is now available throughout Texas.

Blind Pickle is a light, zesty hard seltzer infused with natural dill pickle flavor. The result is a dillicious, light beverage that pairs well with Texas summer. Crafted in a process similar to Deep Ellum’s other brands, Blind Pickle uses cane sugar instead of the malted barley that appears in a typical beer, making it gluten free, 100 calories, and high in pickle flavor.

Ever wonder why a pickle is always included with a sandwich? The tradition started in Jewish delis, where the pickle was introduced as a palate cleanser. Pickles enhance the flavors of whatever they accompany, so pair Blind Pickle with grilled cheese or cookout favorites like hamburgers or brats. Also pairs nicely with your favorite liquor, making the “pickle-back” obsolete.

Deep Ellum Brewing Company
In 2011, Deep Ellum Brewing Company set up shop in the Deep Ellum neighborhood of Dallas, Texas – the first craft brewery to open in Dallas in over a decade. Since then, Deep Ellum has become as well known for its innovative brewing and exceptional quality as it has for its healthy disdain for the status quo. Like the notorious neighborhood it calls home, the brewery is bold, fearless, and unapologetic. The idea of “blending in” was never part of the plan – at the bar or on the shelf. With a commitment to staying true to their reckless streak, their rough edges and their roots, Deep Ellum has quickly grown to become the 3rd largest independent craft brewery in Texas. Led by its flagships, Deep Ellum IPA and Dallas Blonde, the brewery has amassed an extremely devoted fan base across Texas and beyond.

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New Realm Brewing Launches AlphaWater Premium Hard Seltzer

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AlphaWater Premium Hard SeltzerATLANTA & VIRGINIA BEACH – After over a year of taproom trials and consumer feedback, New Realm Brewing Company is launching its first-ever premium hard seltzer, AlphaWater. This hard seltzer variety pack is joining the company’s core brand lineup and is rolling out to retailers across the company’s footprint starting this week. AlphaWater is designed with a blend of classic and innovative flavors to bring a crisp, fruity brightness to the day. Made exclusively in the company’s Atlanta and Virginia Beach facilities, AlphaWater’s inaugural mix features four delicious flavors, including Acai & Blueberry, Lime & Cucumber, Black Cherry, and Citrus Punch.

“Hard Seltzers are a concept we have been experimenting with for over a year as we experimented with multiple flavors to find the most balanced and refreshing combinations. AlphaWater is naturally gluten free, uses all-natural ingredients, is sugar-free and locally-made in Virginia Beach and Atlanta. It’s releasing just in time for warmer weather, and will be perfect for every occasion,” said Bob Powers, Co-Founder and Chief Sales & Marketing Officer of New Realm Brewing.

“We were very intentional in choosing what flavor combinations we knew would create a balanced, delicious variety”, said Mitch Steele, Co-Founder and Brewmaster of New Realm Brewing. “The tartness of blueberry with the distinct tropical flavor of acai makes for an irresistible seltzer with the gentlest touch of sweetness. Lime and Cucumber are known to complement each other so this flavor of AlphaWater is both tangy and cooling at the same time. For Black Cherry, we used a blend of rich black cherries and tart sour cherries to create that flavor we all know and love. And, finally, Citrus Punch is bound to be a fan favorite, with a citrusy blend of grapefruit, lime, and blood orange.”

This exciting and delicious mix will be available at your favorite retailers around Georgia and Virginia on March 2, 2021 in 12oz sleek can twelve packs. Fans can also try it in New Realm’s Atlanta and Virginia Beach brewery restaurants and take a variety pack home from the to-go coolers.

Information:

  • Brand: AlphaWater
  • Style: Premium hard seltzer (Black Cherry, Citrus Punch, Cucumber Lime, Blueberry Acai)
  • Specs: 4.5% ABV (ALL)
  • Appearance: Crystal clear
  • Package: 12oz sleek can 12-pack, draft (very limited)
  • Distribution: Throughout Georgia and Virginia
  • Availability: March 2, 2021

New Realm Brewing is located at 550 Somerset Terrace NE in Atlanta, Georgia (30306) and 1209 Craft Lane in Virginia Beach, Virginia (23454). For a complete list of hours, information on private events and public tours, as well as additional information, visit newrealmbrewing.com.

About New Realm Brewing:
New Realm Brewing Company is an American craft brewery started in 2016 by co-founders Carey Falcone, Bob Powers and Mitch Steele. On a mission to rethink tradition and bend the rules, the team planted their first production facility in a 20,000 square-foot space on Atlanta’s east side Beltline trail in December of 2017, featuring a 25hl brewhouse, 3,000 square-foot restaurant, rooftop patio and beer garden. A second location opened in Virginia Beach in the middle of 2018 enabling New Realm to increase their ability to innovate and create new beers. The Virginia Beach location is a 58,000 square-foot space with a 50bbl brewhouse, a large outdoor beer garden, private event space and restaurant. New Realm’s core principles are quality, creativity, authenticity, and striving for perfection, all with a customer-centric commitment and approach.

New Realm’s awards include: Brewbound’s “Rising Star” brewery, Ratebeer’s “Best New Brewer in Georgia,” Ratebeer’s 11th “Best New Brewer in the World”, and Virginia Craft Beer Cup’s gold medal and “Best in Show” for Euphonia Pilsner. Brewmaster Mitch Steele was awarded the Russell Scherer Award for Innovation in Brewing and co-authored the book IPA: Brewing Techniques, Recipes and the Evolution of India Pale Ale.

 

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21st Amendment Brewery Announces New Craft Hard Seltzer Brand: SOMA Hard Seltzer

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SOMA Hard Seltzer - 21st Amendment Brewery San Francisco —  21st Amendment Brewery pays homage to the South of Market (SoMA) neighborhood they’ve called home for 20 years with a new hard seltzer brand: SOMA Hard Seltzer (100 calories, 2g carbs, 0g sugar). Founded in 2000, 21st Amendment’s brewpub is among the pillars of the Northern California craft beer scene located in SoMA, the new heart of the city. SOMA Hard Seltzer’s 6-Pack design commemorates the originality of the neighborhood from its stencil artwork and murals by local artists to downtown’s angular landscape to the revitalization of the area with new live/work spaces and restaurants. The perfect mix of grit, renewal, and natural beauty, SoMA reflects a modern renaissance happening in metropolitan enclaves across the country such as Brooklyn, LoDo in Denver, and others. SOMA Hard Seltzer celebrates home, no matter where you might dwell.

Masterminds of beloved fruit beers (i.e. Hell or High Watermelon), 21st Amendment’s SOMA Hard Seltzer carries on their infatuation with watermelon for a clean, crisp all-natural seltzer that also comes in enticing flavors such as Guava & Passion Fruit, Mango, and Black Cherry. 21st Amendment’s craft hard seltzer line is executed with the same level of innovation as their acclaimed beer portfolio.

“SOMA Hard Seltzer is brewed with our craft roots in mind. We spent six months working to get the flavors and taste just right. Unlike other hard seltzers, 21st Amendment’s is made using a natural fermentation process giving it a cleaner flavor. SOMA Hard Seltzer is NOT made with grain neutral spirits, and then diluted with water. Many hard seltzers made that way have a metallic and artificial taste. SOMA Hard Seltzer is brewed with Virginia Dare natural flavors, a 90-year-old New York company making wonderful products for the beverage industry,” says Shaun O’Sullivan, Co-Founder and Brewmaster.

Nico Freccia (Co-Founder/CEO, 21st Amendment Brewery) adds, “SOMA Hard Seltzer is wonderful for the active on-the-go individual who is looking for a craft ‘better-for-you’ beverage. It does not fill you up with its 100 calories and 2 grams of carbs with zero sugar.”

Hot summer days are upon us, and whether you’re enjoying your time inside or venturing outdoors, SOMA Hard Seltzer brings a taste of home wherever you roam.

SOMA Hard Seltzer is available now in all 30 states where 21st Amendment distributes. For more information and to find some using our beer finder, please visit www.21st-Amendment.com.

About 21st Amendment Brewery
Twenty years ago (established in 2000), Nico Freccia and Shaun O’Sullivan opened the doors to the 21st Amendment brewpub in San Francisco’s historic South Park neighborhood. In addition to quickly becoming one of the city’s favorite pubs, 21st Amendment began expanding beyond the Bay Area by helping to pioneer the movement to canned craft beer. Known for their witty names and delicious brews, 21st Amendment offers year-round selections, as well as seasonal offerings and their infamous “Insurrection Series” of once-in-a-while limited-edition releases. Sold in 28 states plus Washington D.C., 21st Amendment produces beer in its state-of-the-art brewery headquarters in San Leandro, California and is among the top 50 craft beer brewers in America.

Willie’s Superbrew Hard Seltzer Launches Sparkling Pear & Cinnamon

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Willie’s Superbrew Hard Seltzer Launches Sparkling Pear & Cinnamon BOSTON – Coming off their first place win as best hard seltzer at Fizz Fight, as voted by over 2,000 attendees, Willie’s Superbrew is continuing to innovate with the release of the first cold weather hard seltzer, Sparkling Pear & Cinnamon. Still light and refreshing like a hard seltzer, their new Pear & Cinnamon provides a delicious, warming option for fall and winter. As with all their Superbrews  Hard Seltzer, this seasonal uses only real fruits and spices, with no artificial or “natural” flavors.

“We couldn’t be more excited to lead the hard seltzer market with not only the first seasonal hard seltzer, but the first one crafted for the cooler months.” Willie’s Superbrew CEO, Nico Enriquez says,“This category is exploding, but hard seltzers aren’t known for having exciting flavors. We always strive to do things differently, and creating a gloriously delicious fall flavor couldn’t be more fitting.”

Joining their existing lineup of delicious,fruit-forward, real fruit-centric flavors, Pear & Cinnamon provides a bold flavor with a hint of holiday spice, but remains light enough to be sessionable. “The sweet and spicy aroma of cinnamon hits first with faint vanilla notes,” Head of Production, Jack Delano, describes, “As you sip it, you notice the pear and cinnamon upfront in harmony. And finally, the vanilla rounds out the flavor profile.”

This limited release will be available through February.

About Willie’s Superbrew
Willie’s Superbrew Hard Seltzer is blended with real fruit. It’s gluten free and low in carbs and calories, but we brew with thousands of pounds of real fruits and spices, meaning it’s bursting with real flavor. It’s a drink as unique and refreshing as its origin story. Because after all, there aren’t many places where a goat farmer and a young neuroscientist would meet, but apparently a beach on the Cape is one. Willie shared his ginger brew, and they started selling it at farmers’ markets. The rest is history.