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Knee Deep Brewing Announces Launch of This Year’s Perfect Fit IPA

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AUBURN, California – “The first thing that surprised me was how happy they were to be here.”

That’s what Jerry Moore, owner and CEO of Knee Deep Brewing Company in Auburn, California, said about the employees with autism that the company hired in its canning and packaging operations in 2020.

But Moore didn’t set out to hire people with autism out of charity.

“We were having trouble finding reliable, hardworking employees to do the work,” he said. Moore acquired Knee Deep Brewing Company a few months after it was founded in 2010. Initially using a contract brewing facility in South Lake Tahoe, the brewery shipped kegs to bars and restaurants just over the Nevada border in Reno. Fast-forward to 2013, when operations moved to its current home, a 37,000 square-foot, 40 BBL brewhouse with multiple 120 BBL fermenters.

Today Knee Deep cranks out kegs, cans, and bottles and expects to hit 15,000-16,000 BBLs in 2023. Knee Deep beer is shipped throughout the country and to Japan, China, Korea, Thailand, Taiwan, Australia, and for the first time this March, Singapore—with a tap room on site where visitors can taste beers as the brewing happens.

Call it a brew with a view.

2020 was also about the time Knee Deep’s hiring woes threatened to slow down production. Moore reached out to PRIDE Industries, a Sacramento area social enterprise that recruits, trains, places, and supports people with disabilities to provide a wide variety of manufacturing services. It turned out to be a great match for Knee Deep’s needs.

“We’ve been extremely pleased with our PRIDE Industries team members,” Moore said. “They show up on time, work hard, are a lot of fun, and have turned out to be a perfect fit.”

Such a great fit that when Knee Deep launched its first special brew to call attention to Autism Awareness Month in April 2022, they named the beer Perfect Fit, complete with a PRIDE Industries logo on the cans to call attention to autism and promote the inclusion of people with disabilities in the workforce. The brewery made 10 barrels and sold out in a few weeks.

“It was an English style IPA which people liked,” said Brewmaster Dean Roberts, “but I think people also liked the cause of autism awareness, and it gave them a reason to choose that beer.”

This year’s Perfect Fit will be a classic west coast IPA with Cascade hops, 5.5 ABV, and an IBU of 30. Knee Deep is making 30 barrels this time around in anticipation of the demand. The company will be donating a portion of proceeds to The Michael Ziegler PRIDE Industries Foundation, which provides programs to help people with disabilities, veterans, and foster youth become job-ready, and to Autism Rocks, a local foundation promoting acceptance and inclusion of neurodiversity in schools, communities, and workplaces.

“Awareness is great, but we want to do more,” Moore said. “We see the power of acceptance and inclusion and we want to spread to the news.”

Should other breweries consider hiring people with autism or other disabilities? “It’s not that different from hiring anyone else,” Moore said. “It’s finding the right person for the right job. This job happens to work for these individuals, and they love it.”

Take Zach, for example. He’s one of three PRIDE Industries employees at Knee Deep. Ask him if he likes his job and he’ll answer immediately: “I love it.”

“They’re happy to be here, and that’s contagious,” said Brewmaster Roberts. “We’re all one team and everyone enjoys working together. You don’t even think about the disability part anymore.”

It helps that a PRIDE Industries job coach is on hand to make sure everything runs smoothly.

“I love working with this team,” said coach Aaron Cartwright-Vasquez. “They’re great workers—I have to make sure they take their breaks.” Cartwright-Vasquez provides transportation for those that need it, and makes sure everyone understands their schedules, which can vary from week to week. “They’re waiting for me every morning with a smile on their faces.”

PRIDE Industries provides contract manufacturing services for consumer-packaged goods, electronics, and medical devices. Services include manufacturing, supply chain and logistics, and packaging and fulfillment. Customers range from local businesses like Knee Deep Brewing Company to global powerhouses like Hewlett Packard.

“Knee Deep Brewing has always been proud to have the best people working for it,” the company says on its website. “Without them, we would not be where we are today. With great people, comes great beer!”

Cheers to that!

For More Information:
https://kneedeepbrewing.com/

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El Segundo Brewing and Stone Cold Steve Austin Launch Limited Release Broken Skull Double IPA

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El Segundo, California – California-based El Segundo Brewing Company today announced a series of events showcasing Broken Skull Double IPA, the brewery’s latest collaboration with WWE legend and Hall of Famer Steve Austin, hitting store shelves this spring. “Steve’s Badass Bars,” a national series of Broken Skull tap-takeover events, will kick off at El Segundo on March 16th – a date significant to Austin fans, and culminate with WrestleMania 39 pre-game events on April 1 and 2.

“Broken Skull fans have been asking us to do a Double IPA for years, so we decided to introduce it in a big way!,” said Steve Austin. “While we have the ultimate draw with WrestleMania 39 in El Segundo’s backyard, we wanted folks across the country to have a badass, A-Show experience, so we’re bringing it to them!”

While tickets to the March 16th kick-off event, announced on Steve’s social media, sold out in seconds, fans can still get in on the action at El Segundo, and throughout the country, in the days leading up to WrestleMania 39.

  • March 16th – April 2nd – Steve Badass Bar HQ – El Segundo Brewing Company will be converting their taproom into the ultimate wrestling fans oasis. As the home base for Badass Bars that will be activating across the country, fans can expect games, prizes, activations and more during that two week period leading into wrestlemania.
  • March 27-31: Steve’s Badass Bar Pop-Ups in Boston, Brooklyn, Chicago, St. Louis, Philadelphia, Pittsburgh, Charlotte, and Fair Lawn, NJ

An advance opportunity to try the limited release Double IPA and other Broken Skull beers, enter to win door prizes and raffles for Broken Skull beer, Austin-autographed merchandise, and other prizes. Consumers can find the nearest “Steve’s Badass Bar” events at El Segundo’s website and by following @brokenskullbeer on Instagram. Confirmed pop-ups include Fine Line in the Boston area, JT’s Corner Tap & Eatery in Chicago, Up-Down STL in St. Louis, and DDT in Park Slope, Brooklyn.

  • March 29 (Doors at 7 p.m.): LIVE broadcast of Notsam Wrestling at The Comedy Store in LA Broken Skull will sponsor the live broadcast of Sam Watson’s premier wrestling podcast at The Comedy Store. Tickets are available here.
  • April 1-2: VIP Shuttle Pass Packages from El Segundo to WrestleMania 39

Broken Skull is offering a limited number of one-way Shuttle Pass Packages ($100 per person) from El Segundo Brewery to WrestleMania 39 at SoFi Stadium. Pass holders can pre-game at the brewery with three (3) beer tickets to use in the Broken Skull taproom before riding the VIP shuttle to the stadium. Pass-holders also receive a Steve Austin-signed “For a Few Skulls More” poster and a Broken Skull sticker and koozie. Shuttles will depart at 2 p.m. and 3:30 p.m. on Saturday, April 1, and 3:30 p.m. on Sunday, April 2. VIP Shuttle Passes can be bought at brokenskullbeer.com

The El Segundo Brewing/Steve Austin Partnership

The first collaboration between El Segundo and Austin came about when the wrestling icon visited the brewery with a buddy. He was already a fan of El Segundo’s Mayberry IPA and after chatting with founder Rob Croxall he shared that he had an interest in pursuing a brewery project of his own. From that conversation a collaboration ensued and ultimately Broken Skull IPA – the name inspired by Austin’s wrestling background – came to life. Austin was very involved in the development of the IPA and the flavor profile reflects his input. The collaboration was incredibly successful and El Segundo has dramatically expanded their distribution footprint due in large part to the success of Broken Skull IPA. Following the tremendous success of Broken Skull IPA, El Segundo expanded its partnership with Austin in 2022 with the release of Broken Skull American Lager.

Broken Skull Double IPA

Answering the fans’ call, the collaborators have created Broken Skull Double IPA, a limited release beer with 8.0% ABV. Centennial Hops – along with Citra, Chinook and Cascade – give it more of a citrus punch, and notes of candied citrus, papaya and underripe mango are balanced with a clean malt backbone.

“Think of it like the big brother to Broken Skull IPA,” said El Segundo Founder Rob Croxall. “Broken Skull Double IPA offers a heavyweight punch with a cruiserweight body that won’t weigh you down. Can I get a double ‘Hell Yea’?”

The Double IPA will be available for purchase this spring in the following retailers: HEB; Total Wine & More; Spec’s Wine, Spirits & Finer Foods; Central Market; Albertsons; and your favorite independent beer shops.

About El Segundo Brewing

El Segundo Brewing is an independent craft brewery founded by Rob Croxall and Tom Kelley in El Segundo, California 2011. El Segundo focuses on fresh, hoppy, West Coast IPAs and clean lagers that can be found on tap walls and in retailers across 27 states as well as Japan. In 2014, El Segundo formed a partnership with Steve Austin to launch the Broken Skull Beer IPA. The incredible success of that release resulted in the expansion of the brewery capacity and output and an ongoing partnership between Austin and El Segundo.

About Steve Austin

Native Texan Steve Austin played college football at UNT in Denton before beginning his Pro Wrestling career in Dallas in 1990. As he made his way through the business, he developed the now world famous “Stone Cold” persona and became the blue-collar warrior for the common man. Among his numerous in-ring accomplishments, Steve is a six-time WWE World Champion, the only three-time Royal Rumble match winner, and a two-time WWE Intercontinental Champion. He was inducted into the WWE Hall of Fame in 2009. Since hanging up his wrestling boots, Steve has kept busy with numerous acting and hosting roles including Nash Bridges, The Condemned, The Expendables, Steve Austin’s Broken Skull Challenge, and The Broken Skull Sessions.

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Surreal Brewing Launches Distribution in Virginia

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CAMPBELL, California – Surreal Brewing Company, the non-alcoholic craft beer brand from Northern California, is proud to announce its latest partnership with Virginia’s premier beverage distributor, Specialty Beverage. After successfully launching a series of distribution deals in key markets and experiencing significant growth throughout the states of Washington, Idaho, Wyoming, and Ohio, Co-Founders Donna Hockey and Tammer Zein-El-Abedein hope to build upon the momentum they have gained to introduce Surreal Brewing to craft beer loving consumers across the state of Virginia seeking great tasting options for moderation.

“Surreal Brewing sells through distributors as well as through our e-commerce platform and has many orders coming from the East Coast,” said Donna Hockey, Co-Founder of Surreal Brewing Company. “Our goal is to get delicious NA beer to people in real-time without waiting for it to be delivered from CA. We are happy to serve the mid-Atlantic region through Specialty Beverage.”

Since launching in 2018, Surreal Brewing has been a pioneer in the non-alcoholic beer category ??bringing healthy, delicious, first-to-market brews that won’t compromise the health goals of its consumers. As the most awarded and healthiest line of non-alcoholic craft beer in the U.S., all Surreal Brewing’s non-alcoholic craft beers are made from all-natural, non-GMO ingredients, are low in calories, and are available in a wide variety of brews and flavors, including limited-edition seasonal beverages, providing craft beer enthusiasts with delicious options that maintain the bold, refreshing taste of traditional craft beer. Five core styles contain zero sugar.

As more and more consumers seek options for moderation, partnerships with distributors such as Specialty Beverage will be necessary for Surreal Brewing’s expansion in Virginia and meeting the state’s high consumption and high demand for non-alcoholic beer.

Pushing the boundaries of the non-alcoholic craft beer industry, Surreal Brewing strives to think differently and create a unique product, bringing a new non-alcoholic beverage experience to consumers in Virginia.

About Surreal Brewing Company

Founded in Northern California by husband and wife team Tammer Zein-El-Abedein and Donna Hockey, Surreal Brewing brings delicious and ultra-healthy non-alcoholic beers to the marketplace with a variety of great-tasting styles. Surreal Brewing brings forth a new era in which health-conscious and sober individuals can still enjoy the unique, crisp flavor of beer anytime while maintaining their health goals and feeling included at social gatherings.

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The Beast Is Back: Firestone Walker’s Parabola Returns With a Twist

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Paso Robles, California – Firestone Walker’s iconic Parabola imperial stout is back with a new vintage that was aged in a rare blend of spirits barrels from Blanton’s and W.L Weller distilleries. This release is also accompanied by the next edition of a small-batch spinoff called “Paraboloid,” which was aged in 20-year-old Elijah Craig bourbon barrels.

The 2023 vintage of Parabola is rolling out to all Firestone Walker markets in limited 12-ounce bottle and draft formats. Meanwhile, 12-ounce bottles of Paraboloid are available for a limited time at all Firestone Walker locations and online at FirestoneBeer.com.

Parabola is always a beast of a beer, with intense flavors of black cherry, dark chocolate, vanilla and roast coffee—yet each annual release also bears its own subtle imprint, gained from aging in a unique mix of barrels from one year to the next.

True to form, the 2023 edition was aged for a year in an equal combination of eight-year-old Blanton’s bourbon and 12-year-old W.L. Weller wheated whiskey barrels. The wheated whiskey barrels accentuated Parabola’s signature richness with fine notes of cereal grain, while the bourbon barrels imparted their classic notes of toasted coconut and cocoa nibs.

“These barrels are pretty rare, and we’ve never used them to this extent in Parabola,” said Brewmaster Matt Brynildson. “I’ve been a longtime fan of Blanton’s, and I’m a more recent fan of Weller, and together they add a flavorful new twist on the story of Parabola.”

Origin Story

The origins of Parabola date back to 2005, when it was created as a component for Firestone Walker’s first barrel-aged Anniversary Ale, which was called Ten. When this inaugural Anniversary Ale was released the following year, it became an immediate sensation and helped spark the coming surge in barrel-aged craft beers.

Along the way, Parabola gained a cult reputation of its own, finally meriting its own stand-alone release in 2010. Ever since, Parabola has returned each spring as a small-batch Firestone Walker staple. Today, Parabola maintains a perfect 100-point rating on Beer Advocate.

Paraboloid: Aged in 20-Year Elijah Craig Barrels

Parabola also achieves new heights in the limited small-batch spinoff known as Paraboloid.

The story of this beer began when it was aged in a special selection of premium 20-year-old Elijah Craig bourbon barrels. These barrels complemented Parabola’s flavors with mellow hints of oak, fudge and chocolate brownie.

“The rarity of these barrels speaks for itself, we were grateful to secure them,” Brynildson said. “They’re as old as the Parabola recipe itself. We’ve used Elijah Craig barrels in our barrel-aging program for a long time. Their barrels are super consistent and I’m a massive fan of their bourbons—but I’d never seen a 20-year-old Elijah Craig barrel until now.”

Additionally, the beer was aged for a full 18 months prior to blending and bottling, cultivating an ultra-smooth mouthfeel for this prodigiously flavorful stout.

About Firestone Walker Brewing Company

Founded by brothers-in-law Adam Firestone and David Walker in 1996, Firestone Walker Brewing Company is a California beer company with three innovative brewing facilities. Firestone Walker’s main brewery in Paso Robles produces a diverse portfolio ranging from iconic pale ales to vintage barrel-aged beers. The Barrelworks facility in Buellton makes eccentric wild ales, while the Propagator pilot brewhouse in Venice specializes in R&D beers and limited local offerings. Firestone Walker is also the brewery behind 805, one of the nation’s fastest-growing beers. Firestone Walker was recently named “Best American Brewery of the Decade” by Paste Magazine.

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Dust Bowl Brewing Announces Fourth Taproom in Livermore, CA

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LIVERMORE, California – Dust Bowl Brewing Co. announces a fourth taproom to be located in the San Francisco East Bay City of Livermore, California. Slated to open in early summer 2023, the new taproom will be an anchor tenant in the Shops at Livermore, nestled next to the world-famous San Francisco Premium Outlets. Livermore is a little over an hour away from Dust Bowl Brewing Co.’s brewery and hometown taproom in Turlock.

“We were attracted to the region and the Shops at Livermore for a variety of reasons,” comments Brett Tate, Founder/Owner, Dust Bowl Brewing Co. “The building site is just steps away from the San Francisco Premium Outlets, where an average of 8 to 10 million visitors frequent annually. The clientele is a mix of locals and world travelers seeking that “Americana” experience, which craft beer certainly fits. Livermore has an established craft beer culture that we’re excited to be part of. We’ve been distributing our beer to the region since 2015, so we have established brand familiarity. Livermore has a population of 90,000 and growing at nearly double the U.S. average. The demographics are ideal with many large regional and national headquartered companies close by. This presents a great opportunity for retailers like us to capture a market seeking shopping, dining and entertainment.”

“We are thrilled to bring Dust Bowl Brewing Company, a family owned and operated business, to the Shops of Livermore,” adds Robert Himsl, Owner, Shops at Livermore. “This will be a fantastic addition, given Livermore’s long history of successful breweries, wineries, and food. Dust Bowl Brewing is a destination to gather, celebrate the past, look forward to the future and connect with friends and family. We are thrilled to partner with a great brand that values family and forming connections the way we do.”

This will be the first satellite taproom for Dust Bowl that is in a new space, not a historic building. The taproom takes an end position in the complex, which opens to a large outdoor space. The interior offers over 3500 sq. ft., while the outdoor area provides 6500 sq. ft.

“While we’ve certainly loved the charm of the older buildings we’ve worked with in the past, it’s exciting to create the layout and flow without limitations,” shares Brett Honore, Owner, Dust Bowl Brewing Co. “We’ll maintain our signature aesthetic and furnishings within a crisp, new backdrop. Guests will enjoy 30 taps of Dust Bowl beer and seltzers from the indoor/outdoor bar. The inside will offer traditional bar seating, rail bars, lounge settings and an oversized banquette. The exterior area will feature a covered patio, picnic table communal seating, and various seating vignettes along with firepits and corn hole on a turf area.”

The décor and furnishings will resemble the brand personality established at Dust Bowl’s other taprooms in Turlock, Monterey, and Elk Grove, California. To-go packaged beer, growlers, Crowlers and retail items, such as tees, hats and glassware, will be available.

Food will be provided by a resident food truck, Wedo’s Tacos, owned by Chris Tringali and Cal Leidig. The duo also owns and operates the resident food truck at Dust Bowl’s Monterey Tap Depot as well as Wedo’s Kitchen located in Dust Bowl’s taproom in Elk Grove. Guests can expect quick service along with elevated tacos, gourmet burgers, and shared plates.

Dust Bowl Brewing Company’s portfolio currently features 13 year-round beers and seven specialty rotating beers, along with an ever-changing array of draft-only releases ensuring there’s always something new and interesting to explore while visiting any of Dust Bowl’s taprooms. Some of the Central Valley brewery’s most well-known brands include Hops of Wrath IPA, Therapist Imperial IPA and Taco Truck Lager. Dust Bowl Brewing Co. moved into Regional Brewery status in 2020 with a record 16,500 barrels of beer produced for the year. In 2021, the brewery hit the 21,000-barrel mark. The brewery ranks among the top 2% of craft breweries in California, the most competitive state with over 1,000 craft breweries. In 2022, Dust Bowl Brewing Company was named “Brewery of the Year” by the prestigious California State Fair Commercial Craft Beer Competition upon winning three golds and a silver in the contest.

Dust Bowl’s Livermore taproom will be located at 3034 W. Jack London Blvd., Livermore, CA 94551.

About Dust Bowl Brewing Co.

Dust Bowl Brewing Co. produced its first beer in May 2009. The company is owned by Brett and Karen Tate and Brett and Camy Honoré, who became the Tate’s business partners in 2010. The company built and moved its production to a 30,000 sq. ft. brewery and taproom, located in Turlock, California, in June 2016. Dust Bowl Brewing Co. beers are available in 5.2 and 15.5 gallon kegs along with selected styles in 22 oz. and 12 oz. bottles and 19.2 oz., 16 oz. and 12 oz. cans. Distribution includes California, Arizona, Nevada, Oklahoma, Pennsylvania, Texas and Vermont. Dust Bowl Brewing Co. achieved Regional Brewer status in 2020 with an annual production of over 16,500 barrels and produced over 21,000 in 2021. In 2022, Dust Bowl Brewing Co. was named “Brewery of the Year” by the highly regarded California State Fair Commercial Craft Beer Competition. The craft brewery showcases a wide variety of its beers and seltzers at its taprooms: the Brewery Taproom located in Turlock, California, the Tap Depot in Monterey, California, the Old Town Tap House in Elk Grove, California and soon to be in Livermore, California.

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Firestone Walker Releases Two Limited-Edition IPAS

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Paso Robles, California – Firestone Walker hits the ground running this spring with the limited-edition release of Psychedelic Arcade and Hop Fighters, two new treasure beers available exclusively in the brewery’s first IPA Mixed Packs of 2023.

The canned Firestone Walker IPA Mixed Pack featuring Psychedelic Arcade is rolling out now to all Firestone Walker markets and locations. This pack also includes Hopnosis, Mind Haze and Union Jack.

Concurrently, a parallel bottled IPA Mixed Pack featuring Hop Fighters is rolling out to the California, Arizona and Nevada markets. This pack also includes Hopnosis and Union Jack.

Psychedelic Arcade: West Coast Golden Rye IPA | 6.3% ABV

Introducing Psychedelic Arcade—a West Coast Golden Rye IPA that goes full tilt on flavor. First created at Firestone Walker’s Propagator R&D brewhouse in Venice, California, Psychedelic Arcade was leveled up for this special release. A base of 2-Row and Rye malt sets the tone with expansive textures, while a blend of Galaxy, Strata and Nectaron hops delivers mind-blowing flavors of tropical fruit, blueberry and grapefruit. An IPA that you can bank on sip after sip.

Hop Fighters: West Coast IPA | 6.4% ABV

Also now landing: Hop Fighters, a new age West Coast IPA that is destined to invade your senses. A clean malt base of 2-Row and Munich paves the way for a high-flying blend of Cashmere, Chinook and Idaho 7 hops, all from the great Pacific Northwest. The result is an out-of-this-world shootout of citrusy hop flavors with hints of tropical fruit. The truth is not only out there—it’s right here in the bottle.

The spring IPA Mixed Packs also include the following Firestone Walker classics:

Hopnosis: Cold IPA | 6.7% ABV

Hopnosis is the culmination of Firestone Walker’s 15-year quest to master the IPA style. Brewed with Mosaic Cryo Hops®, Hopnosis is a seamless, aromatic and explosively tropical beer, employing Cold IPA brewing techniques to create an ultimate new-school expression of a West Coast IPA. The resulting beer delivers pure hop character with minimal bitterness, loaded with flavors of mango, passionfruit, white grape and lychee.

Mind Haze: Hazy IPA | 6.2% ABV

From the coast of California comes Mind Haze, a free-spirited beer made to elevate your perceptions—juicy, fresh and loaded with an imaginative array of tropical hop flavors. This is a hazy IPA done the Firestone way. Mind Haze is ultimately a beer that breaks the mold with explosive hop aromas; juicy, fruity flavors; and a true hazy-style mouthfeel.

Union Jack: West Coast IPA | 7% ABV

Huge flavor that packs a punch. This is Union Jack—an icon of the West Coast IPA style, for those who like their beer loud and proud. Union Jack is the IPA that helped blaze the trail for the revolutionary West Coast style. Named for the British Lion who co-¬founded the brewery, Union Jack is intensely hoppy yet eminently drinkable from start to finish. A fad-proof IPA for any hop head.

About Firestone Walker Brewing Company

Founded by brothers-in-law Adam Firestone and David Walker in 1996, Firestone Walker Brewing Company is a California beer company with three innovative brewing facilities. Firestone Walker’s main brewery in Paso Robles produces a diverse portfolio ranging from iconic pale ales to vintage barrel-aged beers. The Barrelworks facility in Buellton makes eccentric wild ales, while the Propagator pilot brewhouse in Venice specializes in R&D beers and limited local offerings. Firestone Walker is also the brewery behind 805, one of the nation’s fastest-growing beers. Firestone Walker was recently named “Best American Brewery of the Decade” by Paste Magazine.

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Mother Earth Brewing Expands Flagship ‘Cali Family’ with Peaches & Cream, Combo Pack

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VISTA, California & NAMPA, Idaho— Mother Earth’s signature line of cream ales is getting its third flavor varietal this week following the wild success of the brewery’s original flagship ale Cali Creamin’, and its orange Creamsicle counterpart, Cali Creamin’ Creamsicle.

Mother Earth’s newest option follows the trend of Calis-of-the-past by incorporating nostalgic flavors into a proven formula.

“Customer input and R&D have always been the key to the success of these beers, and Peaches & Cream is no different. After years of collecting feedback, and an exhaustive pursuit of the right peach/vanilla/cream ratio, we finally landed on a product that is going to please old school fans of the original Cali but also bring in those looking for something fresh and exciting.”

-Daniel Love – President, Mother Earth Brew Co.

Cali Creamin’ Peaches & Cream will launch part of, and along-side, a compelling 12-pack variety case known as the “Cali Combo Pack”, which features the trio of Cali flavors in a convenient 12oz mixed-pack. The exclusivity means customers will need to seek out the Combo Pack in order to get their hands on Peaches & Cream in cans or find it on draft near you.

Mother Earth urges customers to visit their Beer Finder to locate Cali Combo packs, or Peaches & Cream on draft, at findmotherearthbrewing.com. Both formats roll out to distro throughout Feb and March and will be available at their Idaho tap rooms beginning 2/24.

About Mother Earth

Mother Earth Brew Co. develops hand-crafted artisanal ales in year-round, as well as seasonal and specialty offerings. With multi-state as well as international distribution serviced by breweries in Vista, CA and Nampa, ID; Mother Earth’s award-winning beers help define and maintain the standard of excellence expected of independent craft brewers.

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Full Circle Brewing and Sonoma Cider Partner with ByBlack

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FRESNO, California –– Full Circle Brewing and Sonoma Cider are excited to partner with ByBlack, powered by U.S. Black Chambers, Inc. (USBC) to release a beer and cider under its Sonoma Cider brand in celebration of Black History Month.

The partnership hopes to increase the visibility of Black-owned breweries and address the under-representation of Blacks in the craft beer and cider industry, which is less than 1% Black-owned.

The new brew and cider will be available February 1st at Full Circle Brewing in Fresno, CA and at national retailers Costco, Safeway, Raleys, Bevmo, and TotalWine. You can also purchase online at www.fullcirclebrewing.com. The ByBlack x Full Circle Brewing Black History Month special edition will be named Juicy Vibes Hazy Pale Ale and The Sickle Pineapple Cider.

“Our goal is not only to support our community but also spread awareness about Black businesses and how we can build together through collaboration,” said Alicea Gay, VP of External Affairs at ByBlack. “We are excited about this partnership and look forward to seeing what else comes from it.”

This marks the third year of special releases from Full Circle celebrating Black History Month, and the most exciting partnership yet with ByBlack and USBC, two premier organizations helping to promote the growth and economic agenda for Black-Owned businesses throughout the nation.

Full Circle Brewing Co. CEO Arthur Moye explains “This partnership is about charting a path for success for other minority owned breweries who have historically been underrepresented, representing less than 1% of the nearly 9,000 breweries in the country. We strongly believe representation matters and are proud to be officially certified as a ByBlack Black-owned business.”

Of the 1% of Black Owned Breweries many are small and local, few are able to make the jump to full scale production breweries servicing Big Box Retailers. This gap is due to historical issues of Access to Capital in the Black Community. Full Circle Brewing Co. and Sonoma Cider have bridged that gap by leveraging Crowd Equity, and encouraging others to follow suit.

https://www.startengine.com/offering/fullcirclebrewing-cf-2

This collaborative beer marks a milestone for Fresno’s longest running brewery in their mission to spread the spirit of authenticity by building a network of real people with positive vibes and positive tribes that push away the negativity that too frequently guides people in this world.

This release marks the start of more innovative collaborations celebrating Black breweries planned for 2023 from Full Circle Brewing.

Questions about the collaboration and release can be directed to Adam Band at adam@fullcirclebrewing.com.

About Full Circle Brewing Co.:

Full Circle Brewing is the Central Valley’s only Black Owned Brewery and Fresno’s longest consecutively owned and operated brewery. As a full-scale production craft brewery and live entertainment venue, we pride ourselves with creating a positive vibe, and helping people find their tribe. The Full Circle Brewing logo represents the rebirth of our city, brewery, and our lives. We believe that time is the most precious nonrenewable resource and now is the time to live a little, be entertained, and bring your life of hoppiness FULL CIRCLE.

About ByBlack:

At ByBlack, our mission is to create meaningful economic opportunities for Black people through the Black businesses in our communities. We realize this goal by building bold tools and strategic partnerships that enable Black enterprises to grow and thrive. We are a nonprofit, 501(c)(3) organization, developing everyday solutions to the generational problems of the Black economic agenda. Visit www.byblack.us for more information.

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