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Dust Bowl Brewing Co. Launches Dust Bowl Lager

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TURLOCK, California – Dust Bowl Brewing Company, renowned for its innovation and commitment to crafting exceptional beers, proudly launches its latest addition to the year-round portfolio – Dust Bowl Lager. This traditional lager is set to become a staple among the craft beer community, offering a crisp and refreshing experience for beer enthusiasts.

Brewed with precision and passion, Dust Bowl Lager embodies the essence of a traditional lager while embracing the craft brewery’s dedication to quality and flavor. The beer’s exceptional balance and clean finish make it the perfect choice for those seeking a classic, easy-drinking option. Dust Bowl Lager offers an approachable 4.5% Alcohol by Volume (ABV) and a mild bitterness level of only 12 International Bitterness Units (IBUs).

“With Dust Bowl Lager we wanted an addition to the lager line up that set itself apart in color and flavor from our other brands,” explains Don Oliver, longtime Brewmaster. “It has a subtle sweetness and crisp finish. It’s an all-occasions beer that goes well with any setting or season. Like the can says, it’s reliable.”

“Dust Bowl Lager is a testament to our dedication to brewing excellence and our commitment to providing a diverse range of options for our customers,” says Brett Tate, Founder of Dust Bowl Brewing Company. “We believe this traditional lager will resonate with those who appreciate the simplicity and timelessness of a well-crafted beer.”

The can design pays homage to the classic American spirit, evoking an ageless retro vibe that echoes the heart of craft beer tradition. The Dust Bowl Lager can features an eye-catching matte gold finish, providing a nod to the golden age of brewing, coupled with classic red, white and blue text and graphics.

Dust Bowl Lager comes in 12oz / 6 pack cans and draft. Beer fans can find it at any Dust Bowl Brewing Company California taproom, with locations in Turlock, Elk Grove, Monterey, and Livermore. Additionally, it can be found at Dust Bowl retailers.

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Modern Times Releases Visible Ink Espresso Macaroon Stout

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SAN DIEGO, California— Modern Times Beer announces the release of its newest seasonal beer, Visible Ink Espresso Macaroon Stout.

Visible Ink is an exquisite Espresso Macaroon Stout brewed with an expertly crafted grain bill for roasty and complex flavor. The addition of toasted coconut flakes, vanilla, and Modern Times’ house-roasted Idea Machine coffee makes it a true winter delight with toasted biscuit, coffee, and caramel aroma.

“We created this beer as an ode to our Monsters’ Park Imperial Stout, but at an easy-drinking 6.0% ABV,” said Justin Holmes, New Projects Manager. “Expect waves of coconut and coffee to grace your tasting palate, ending in a miraculous symphony of dark beer perfection.”

Find Visible Ink now on draft and to-go in 4-pack 16oz cans at Modern Times taprooms in Point Loma, North Park, and Encinitas, and coming soon to shelves at fine retailers.

About Modern Times Beer

Founded in 2013, Modern Times Beer is an intrepid cadre of brewers, coffee roasters, culinary wizards, creative powerhouses, and beer-slingers. MT is based in San Diego with its production brewery, roastery, and tasting room in Point Loma, tasting room in San Diego’s North Park neighborhood, and restaurant/tasting room in Encinitas. Modern Times Beer is distributed throughout California, Arizona, Colorado, Nevada, Utah, Hawaii, Texas, and Washington. In 2022, Modern Times Beer + Coffee joined Craft ‘Ohana, a family of beverage brands including Maui Brewing Co, Maui Hard Seltzer, and Kupu Spirits.

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Introducing East Brother Beer Co.’s Holiday Series

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RICHMOND, California – As the holiday season approaches, East Brother is excited to announce a special addition to the festive cheer: our limited-edition Barrel-Aged Series. This series introduces two meticulously crafted barrel-aged beers – the Russian Imperial Stout and the Belgian Tripel. The Barrel-Aged Series is our ode to the brewers of yesteryear, a nod to the artisans who believed that time and patience were ingredients just as crucial as malt and yeast. Each has been aged for an entire year in carefully selected bourbon barrels, embodying a commitment to quality and tradition.

This release is not just about introducing two exceptional beers; it’s about embracing the spirit of the holidays. This is a time that people seek out unique, memorable experiences and gifts. Our Barrel-Aged Series offers just that – a rare and thoughtful present for beer lovers and a delightful addition to holiday gatherings. In a year where many are seeking comfort in the familiar, we’re bringing a touch of the extraordinary to the table.

About the Barrel-Aged Beers:

Barrel-Aged Russian Imperial Stout (11.7% ABV): Bold and dark, this stout weaves together flavors of dark cacao, coffee, toasted oak and bourbon. It’s a complex narrative in a glass, perfect for savoring during those long winter nights.

Barrel-Aged Belgian Tripel (10.3% ABV): This beer combines the timeless Belgian yeast character with notes of vanilla, oak and sweet cacao, enriched by the bourbon barrel’s embrace. It’s a smooth sipper, ideal for toasting the year’s end, and celebrating new beginnings ahead.

Each Holiday Gift Box, priced at $45, is a curated experience of our Barrel-Aged Series. You can choose between a box featuring two 16oz cans of the Barrel-Aged Russian Imperial Stout, or the Barrel-Aged Belgian Tripel, accompanied by a seasonal-themed commemorative glass. These boxes make the perfect holiday gift, offering a taste of our year-long journey in brewing, wrapped up in a package ideal for sharing with friends, family, or savoring yourself.

Don’t miss out! Visit East Brother Beer Co at eastbrotherbeer.com/drinkbarrelaged to secure your share. Available for pickup starting December 15th. Join us in toasting the holidays with a glass of something extraordinary. Here’s to good beer, good company, and the enduring spirit of craftsmanship.

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Angry Horse Brewing Welcomes New Brewer Daniella Lopez

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MONTEBALLA, California – At Angry Horse Brewing, our love for brewing beer goes beyond a mere passion—it’s a burning obsession that drives us to create exceptional brews and share them with our community. We are more than just a craft brewery; we are a catalyst for revitalization, a force shaping our community, and a builder of connections, one beer at a time.

Angry Horse Brewing is not your average craft brewery. Nestled in the heart of Montebello, this small but mighty brewery has become a cherished fixture in the lives of local residents. Founded by Nathan and James McCusker in 2014 and opening in 2017, it quickly became apparent that this wasn’t just a place to grab a drink; it was a hub for community engagement and a testament to the power of local businesses.

From the beginning, Angry Horse Brewing has been committed to using locally sourced ingredients whenever possible, supporting neighboring farms and artisans. Their beers are a reflection of the community’s flavor, with unique brews inspired by local tastes and traditions.

Quality has always been at the forefront of Angry Horse Brewing’s mission. They have consistently strived to create the best-tasting beers, pushing the boundaries of traditional brewing techniques while respecting the fundamentals of the craft. Over the years, they’ve amassed a loyal following of beer enthusiasts who appreciate the attention to detail and creativity poured into each batch.

At Angry Horse, education is a major focus. With their “Beer Education Series,” serving on the Rio Hondo Fermentation Science Advisory Board, and now Nathan serving at the Education Chair for the Los Angeles Brewers Guild, they feel strongly about the continued education in beer both professionally and also for the community at large.

With a commitment to innovation, Angry Horse has produced a diverse range of beers that cater to the eclectic tastes of its community. Whether you prefer a hoppy IPA, a robust stout, or a refreshing seasonal ale, there’s something for everyone at Angry Horse.

As the brewery’s reputation continued to grow, Angry Horse recognized the need to bring fresh talent on board. Enter Danielle Lopez an accomplished brewer with a strong track record in the craft beer industry. Danielle brings a wealth of experience and a deep passion for brewing, making them the perfect fit for Angry Horse’s mission.

Daniella has been in the industry for almost 9 years. She started at Sanctum Brewing where the team won a silver medal at the Great American Beer Fest for their Munich-Style Helles. From there she has continued in the professional brewing career at several other breweries. Her skills are all over the place, she likes to challenge herself and try to learn as much as she can and to continue to grow were needed. She loves to brew old school style beers. When not brewing, she is often cooking or baking, her other true love

Even with their growth, Angry Horse remains firmly committed to its community-centric ethos. They continue to host events that bring the neighborhood together, from live music nights to charity fundraisers. The brewery’s spacious and welcoming taproom is a gathering place for friends and neighbors, where stories are shared over pints of locally crafted beer.

Looking ahead, Angry Horse has ambitious plans to expand their reach while staying true to their roots. They aim to collaborate with more local businesses and support community initiatives that align with their values. The addition of Daniella is just the beginning of an exciting chapter in the brewery’s story.

Angry Horse has always been more than just a brewery; it’s a testament to the power of community and the craft of brewing. With the arrival of Daniella, the future looks brighter than ever for this beloved local institution. As they continue to craft exceptional beers that reflect the spirit of Montebello, Angry Horse remains a beacon of community pride and a place where good beer and good company are cherished in equal measure. Cheers to Angry Horse and their new brewer as they embark on this exciting journey together!

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California Wild Ales Opens New Location in Point Loma

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POINT LOMA, San Diego— California Wild Ales announced the opening of its new brewery and tasting room at 3826 Sherman Street in Point Loma, California. The brewery moved to Point Loma from its original location in Sorrento Valley, operating since 2015 due to the demolition of its original location. The grand opening will occur on Sept. 15 from 12:00 p.m.-8:00 p.m. PST.

The brewery will offer a wide variety of classic fruited sours, clean IPAs, and lagers, as well as seltzers and a non-alcoholic beer on its 20-tap system in its two-story tasting room overlooking the oak barrels. The Point Loma tasting room will also have food options from The Last Typewriter. Patrons can order gourmet burgers and fries, fusion-style fried chicken, toasted sandwiches, and more from a wall-mounted tablet, then have their food delivered to the tasting room.

Initially, the tasting room will be open Wednesday through Sunday from noon to 8:00 p.m. Adjustments will be made when concerts and sporting events occur at nearby Pechanga Arena.

“We are thrilled to have found a new home in Point Loma,” said Bill DeWitt, co-founder of California Wild Ales. “The Sherman Street location provides the perfect space to serve our unique creations and offer an unforgettable experience with the exceptional flavors and craftsmanship that define California Wild Ales while immersing ourselves in the dynamic beer culture of Point Loma.”

Formerly occupied by Green Fix Green Juice and shared with Five Star Fish Processing, the 1,200-square-foot facility will be the new home for the California Wild Ales brewery facility and tasting room.. The brewery will make significant investments in new oak-foeders and all-new wine and spirit barrels for aging a wide variety of aged sour, wild and mixed-culture beers and guaranteeing exceptional quality and integrity.

The new space will follow the brewery’s tradition of featuring fun and funky creative design that exudes warmth and character and include reclaimed wood from Sorrento Valley repurposed to provide callbacks to the original tasting room. Similar to its Ocean Beach tasting room, located at 4896 Newport Ave, San Diego, which opened in 2021, the new venue will feature Legos, including a three-dimensional Lego sculpture of the brewery’s mascots Lacto, Brett and P.D.O., created by Mortarless Bricks representing the bacteria strains that are used to craft their sour beers.

One of the standout features of the new space is an impressive 18’x10.5′ movie screen, one of the largest of its kind outside of Petco Park. This colossal screen will be a centerpiece of the brewery, showcasing live sporting events such as the San Diego Gulls games, San Diego Padres games, NFL matchups, and more.

Additionally, like its OB location, the brewery will live-stream concerts, host live music, and have bar-top games, including ring-toss, landslide, roller bowler, rolo, washers and more, making it a hub for entertainment. In addition, the new location will house a 4-player retro arcade cabinet with 17,000 games and the brewery plans to add three more machines in the coming months.

Bill DeWitt noted, “This screen is massive, and I think once people see it, it will become a major draw for this location. It will be a fantastic place to catch live games, enjoy a craft beer, and soak up the atmosphere.”

For example, all October, the brewery plan to run horror movies and even host a live podcast from one of our fellow industry members, Kelly Cashman. Her podcast B Movie And A Beer will be a live episode projected onto our giant screen. Mortarless Bricks will also host “Bricks and Brews” twice a month, where patrons have the chance to design, build, and race their own Lego creations.

The vision for the new location is to create a welcoming atmosphere and provide unique experiences that enrich the community and beyond,” said Zack Brager, co-founder of California Wild Ales. “Being situated near Modern Times Beer and Bay City Brewing, we aspire to create a destination for beer lovers to explore and enjoy.”

Strategically located near Interstates 8 and 5, the tasting room is poised to become a hub for locals and visitors attending nearby sports events and concerts. Additionally, with the anticipated completion of the Midway Rising project—a 16,500-seat arena, hotel, retail spaces, and thousands of homes—California Wild Ales will capture the attention of a vibrant and expanding community.

When the brewery opens, the new tasting room will offer a wide assortment of beers, including:

· Warzone West Coast IPA

· The Point West Coast IPA

· Up the Hill Hazy IPA

· Rainbow Weather Double Hazy IPA

· Pesky Parrot Pale Ale

· Bike Lane Lager

· Dragon Fruit, Blueberry, Blackberry and Raspberry Sour Ale

· German Chocolate Cake Dark Sour

· Oak Barrel-aged Saison (collaboration with OB Brewery)

· Mead Barrel-aged Flanders-style Red Ale (collaboration with 13 Point Brewing and Lost Cause Meadery)

· Super Cuvée Brewer’s Blend

· Buzzed Bee (collaboration with Hoppy Beer Hoppy Life and Lost Cause Meadery)

· Sour Quadrupel with Kakawa Cold-brew Coffee

· Peach & Raspberry Hard Seltzer

About California Wild Ales

In 2015, California Wild Ales originally found its niche in San Diego County’s craft beer scene by focusing exclusively on brewing barrel-aged sour beers, setting itself apart as a unique and innovative establishment. Since then, California Wild Ales has introduced several clean beers, including IPAs, lagers, seltzers, red ale, and barrel-aged Saison. The brewery’s signature sour beer is aged in American, French, and Hungarian oak barrels for at least nine months and uses fresh, seasonal produce from local San Diego farmers, resulting in a refreshing, tart flavor profile. In 2023, the brewery relocated its brewery and tasting room to Point Loma, and in 2021, had a successful expansion with a satellite tasting room in Ocean Beach.

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Belching Beaver Brewery Returns to 2023 California 300 with Official Beer

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SAN DIEGO, California – For the second consecutive year, Belching Beaver Brewery will produce the Official Beer of the California 300, event officials announced. Once again, Belching Beaver will produce a limited edition run of Buenos Tiempos Mexican-style lager that will be available to finishers of the event, which returns to Barstow on October 4-8, and for purchase at Belching Beaver venues.

“We’re thrilled to create more good times with Belching Beaver and Buenos Tiempos, the Official Beer of the California 300!” said California 300 CEO Matt Martelli. “A can of Buenos Tiempos is the perfect reward for finishers of the race, and it got rave reviews when it made its debut last year. This year, we created a limited-edition run with the California 300 artwork with last year’s Unlimited Truck winner Cayden MacCachren. From its name and packaging to its delicious and refreshing taste, there’s no more fitting beer out there to represent The Great Golden State Off-Road Race!”

The best beer in your life is the one you have after crossing the finish line at an off-road race! It’s part of off-road culture, and for the past 50+ years, it has been a tradition at most off-road races. Whether you have just finished a long race or a long workday, you’ve earned this one! Enjoy this Mexican-style lager appropriately named “Buenos Tiempos,” which means “good times”—an acknowledgment that off-road culture exists on both sides of the border.

“We love being a part of off-road racing culture. After a long hot, tough, dirty race an ice-cold beer is the perfect reward, and Buenos Tiempos is the perfect beer. Not heavy, nice and crisp, but still has the Mexican lager flavor we all love. A better version of traditional Mexican-style lagers. It tastes like a vacation!” stated Belching Beaver CEO Tom Vogel.

Launched in 2012, Belching Beaver Brewery evolved from a desire to make great beer and have a ‘Dam Good Time’ doing it. The award-winning craft beer company is focused on two things: First, have a brand that offers quality craft beer, while also being whimsical and fun to inspire good times. Each Belching Beaver beer release carries its own individual style and personality. Second, make beer for everyone and all palates. From easy-drinking Blondes, Triple IPAs, Milk Stouts, Imperial Stouts as well as sours and barrel-aged beers, Belching Beaver Brewery has it!

Belching Beaver Brewery products are distributed to 14 states, ranging from the entire West Coast and Alaska and Hawai’i all the way to Minnesota and Wisconsin. They are available at Oceanside Brewhouse in Oceanside, CA; Belching Beaver Brewery Tavern & Grill in Vista, CA; Pub980 in Vista, CA; and North Park Tasting Room in San Diego. California residents can also order beer directly to their door via Belching Beaver’s online store.

Details regarding racer registration, sponsorship packages, exhibitor vending, spectator tickets, camping and parking passes for the California 300 are live on OffRoadRacer.com.

About The California 300

The California 300 is a world-class, off-road desert race built to showcase the best off-road racers in the world. The multi-day event will be held October 4-8, 2023 in Barstow, CA and will feature a desert cleanup, multiple days of prerunning, a public poker run, an off-road festival, and two days of spectacular off-road racing on a fast, technical, and punishing 75-mile race course. An estimated 25,000 off-road and recreational enthusiasts are expected to watch over 400 race teams in 40+ classes go door to door, while Mad Media’s live stream coverage will be beamed to over 500,000 viewers worldwide. The California 300 is brought to you by the team that has rebuilt The Mint 400 into one of the most successful desert off-road races in history.

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Firestone Walker Launches Mind Haze Tropical Hazy Mixed Pack

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PASO ROBLES, California— From the minds behind Mind Haze comes the psychedelic new 2023 edition of the “Mind Haze Tropical Hazy Mixed Pack,” which includes the all-new Mind Haze Tropic Rocket IPA.

With this new mixed pack, Firestone Walker’s Mind Haze IPA experience now includes three spinoffs—Tropic Rocket, Tiki Smash and Citrus Cyclone, all of which feature exotic reinterpretations of the original Mind Haze.

“The Mind Haze canvas lends itself perfectly to different hops, fresh flavors and new ideas,” said Brewmaster Matt Brynildson. “This mixed pack gave us the opportunity to get creative and have fun reimagining the flavor possibilities. Each beer is built upon the main Mind Haze recipe, but they also come with their own tropical-inspired twists.”

The Mind Haze Tropical Hazy Mixed Pack is rolling out to all Firestone Walker markets in 12-pack (12-ounce can) formats and is also available at each Firestone Walker location. The Mind Haze Tropical Hazy Mixed Pack features the following three beers:

Mind Haze “Tropic Rocket” IPA

Blast into a psychedelic world of tropical hop flavor with Tropic Rocket—the latest addition to Firestone Walker’s family of Mind Haze IPAs. Tropic Rocket is dry hopped with Galaxy, Strata, Hüll Melon, El Dorado and Sabro, which creates explosive flavors of passionfruit, melon and strawberry. “Galaxy really drives the Southern Hemisphere passionfruit flavors of this beer,” Brynildson said. “Strata is the other star of the show—it’s really distinct from other Pacific Northwest hops, providing a strawberry note that plays well with Galaxy. The name ‘Tropic Rocket’ fits this beer because it’s super loaded with tropical fruit character.”

Mind Haze “Tiki Smash” IPA

Tiki Smash IPA delivers a tiki-inspired flavor combination born of pure hops and freshly toasted coconut. Original Mind Haze hops including Azacca are now joined by Motueka and Sabro hops. The Azacca portion has been increased to amplify the sense of pineapple tropical character, while Sabro delivers its complementary coconut qualities. “We use an elaborate system to introduce freshly toasted coconut for a smooth, subtle extraction,” Brynildson said. “The resulting beer showcases the special synergy of natural coconut with the tropical hop flavors of Mind Haze.”

Mind Haze “Citrus Cyclone” IPA

Citrus Cyclone IPA delivers a head-spinning taste of all the citrus flavors under the sun, finished with a kiss of real tangerine. The base beer is co-fermented with fresh California tangerines. This base is blended back with a separate lot of dry-hopped Mind Haze, then finished off with a final dash of tangerine to elevate the citrusy top note. Along the way, the Mandarina hop adds a distinctive orange character. The result is a remarkably refreshing Mind Haze experience.

About Firestone Walker

Founded by brothers-in-law Adam Firestone and David Walker in 1996, Firestone Walker Brewing Company is a California beer company with three innovative brewing facilities. Firestone Walker’s main brewery in Paso Robles produces a diverse portfolio ranging from iconic pale ales to vintage barrel-aged beers. The Barrelworks facility in Buellton makes eccentric wild ales, while the Propagator pilot brewhouse in Venice specializes in R&D beers and limited local offerings. Firestone Walker is also the brewery behind 805, one of the nation’s fastest-growing beers. Firestone Walker was recently named “Best American Brewery of the Decade” by Paste Magazine.

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Thorn Brewing Announces New Year-Round Beer in Cans

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SAN DIEGO, California— Thorn Brewing is thrilled to introduce a fresh new addition to their year-round lineup: Sun Soaked, West Coast IPA.

“Sun Soaked IPA first made its appearance in our series of thoughtfully crafted limited-release IPAs over the past 2 years and the response from our customers has been nothing short of fantastic.” Marc Martin, Thorn’s CEO explains. “We’re thrilled to share that Sun Soaked will now be a year-round offering, a nod to its outstanding quality and popularity among beer enthusiasts. This exceptional brew seamlessly joins the diverse Thorn Brewing Co. year-round portfolio, which is celebrated for its well-earned recognition. Our devoted team of brewers continues to create fantastic beers and we invite you to experience the excellence of Sun Soaked.”

With an average of 246 days of sun a year, it can be said that San Diego is soaked in sun, which is how Sun Soaked IPA was inspired by America’s Finest City.

In this 7% ABV IPA, mango, passion fruit, and fresh berry flavors play off of the heady, dank aroma of tropical fruits and light herbiness that comes from the Strata and Ekuanot hop combination.

Sun Soaked will be joining Thorn Brewing’s other year-round beers including Barrio Lager, Pineapple Tepache, Hopster Pot Hazy IPA, Michelada, Relay IPA, and Treading Lightly Light IPA.

Sun Soaked IPA is now available in cans and on draft throughout San Diego and Southern California!

About Thorn Brewing Co.

Thorn Brewing Co. started out in 2012 in North Park as Thorn Street Brewery where they became known as San Diego’s ultimate neighborhood brewery. Their Barrio Logan location opened in 2017 and produces their beer on a 30-barrel system, houses their canning line as well as a tasting room and events space. Thorn Mission Hills opened up in 2019 and became a local hangout featuring 12 rotating taps, beer-to-go, and skeeball.

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Side Gate Brewery Releases Special Beer for Two-Year Anniversary

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CONCORD, California— Side Gate Brewery &Beer Garden, the premier beer garden in Concord, California, is celebrating its two-year anniversary on Saturday, August 26, 2023. The anniversary event will feature a special beer release of the Super Sucker for Succulents (DIPA), 20 percent off merchandise, food from Ofie’s kitchen, and a live performance by the Jr. DeVille Blues Band from 3 p.m. to 6 p.m. The celebration is free, open to the public (all ages) and will take place at 1822 Grant Street, Concord, CA 94520.

“As home brewers, it was a dream come true to open the doors of Side GateBrewery & Beer Garden two years ago,” said Paul Culbertson and KevinWilson, co-founders and co-brewers at Side Gate Brewery. “It’s been such a fun adventure these past couple of years, and we are incredibly thankful to all our patrons, community members, industry partners and friends who have played an instrumental role in building Side Gate to what it is today.”

Since first opening its doors on September 10, 2021, Side Gate has become a pillar in both the local and beer communities. The brewery has had several collaborations with fellow breweries throughout the Bay Area, hosted brew competitions allowing home brewers the opportunity to collaborate and brew on a commercial scale, started canning and distributing beers with unique and custom art, and provided an outdoor experience where friends and family can gather over live music and a continuously rotating selection of craft beer.

The two-year anniversary is the first of two major Fall events for SideGate Brewery. Following the anniversary celebration, the brewery will be hosting an unforgettable Oktoberfest on Saturday, September 16, 2023, from 12pm to 9pm.Side Gate’s Oktoberfest will feature live music all day, a craft fair, stein holding contest, corn hole, brats/sliders/pretzels and shaved ice, andGerman-style beers on tap.

About Side Gate Brewery & Beer Garden

Side Gate Brewery & Beer Garden was founded by two Bay Area natives, Kevin Wilson and Paul Culbertson, who met as coworkers and bonded over their love of craft beer and home brewing. Located in ContraCosta County, Side Gate offers a diverse lineup of core beers, which are all brewed on-site, and maintains the largest beer garden in Concord, California.

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Stone Brewing Creates First-Ever Official Beer for USC Athletics

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ESCONDIDO, California— The University of Southern California (USC) Athletics, announces the debut of its first-ever official craft beer, Stone Fight On! Pale Ale. The beer is brewed by Stone Brewing, the Southern California-based brewery that has been trailblazing the craft beer category with a fierce commitment to quality and freshness for 27 years. The official USC Athletics beer will be available for purchase the week of August 14, 2023.

Stone Fight On! Pale Ale will be distributed throughout Southern California at stores, bars, and restaurants and onsite at the Los Angeles Colosseum and the Galen Center, home of the USC Trojans. Its 16oz cans feature classic USC iconography and colors. Inside, the beer is a quintessential SoCal Pale Ale – a balanced blend of tropical and citrusy hop flavors, light-body and endlessly drinkable at 5.5% ABV. Stone’s brewers developed the beer to offer that hoppiness Southern Californians crave in a style that suits tailgates, beach days, and cheering from the stands or at home.

“USC Athletics has been seeking the perfect beer partner – a regional brand that would be meaningful to our fans and add to the gameday experience, ” explained Drew DeHart, Vice President/General Manager, USC Sports Properties and Playfly Sports. “Stone really nailed a Pale Ale that’s representative of the SoCal craft beer scene, and easy drinking too. We’re honored to see our USC colors, marks and Trojan alongside the Stone Gargoyle.”

“Stone beers are popular nationwide and across the globe, but SoCal is where we started and is home to our biggest population of fans,” explained Erin Smith, Stone Brewing SVP of Marketing. “We’re thrilled at the opportunity to create a beer that instills local pride in that cross-section of craft beer drinkers and USC fans and alumni. It’s our hope that this beer is enjoyed year-round for its incredible flavor, and that it truly adds to the gameday experience across all USC sports.”

Find the beer online via Stone’s Beer Finder, Find.StoneBrewing.com or order it online for delivery in California and select states via Shop.StoneBrewing.com.

About Stone Brewing

Founded in 1996, Stone pioneered the West Coast Style IPA, helping to fuel the modern craft beer revolution and inspire generations of hop fanatics. Today Stone operates breweries in Escondido, CA and Richmond, VA plus seven tap room and bistro locations. Stone offers a wide range of craft beers including its most popular Stone IPA, Stone Delicious IPA and Stone Buenaveza Salt & Lime Lager. The company’s long list of environmental efforts includes a LEED Silver Certification, world-class water reclamation and creative uses of spent grain. Stone has been called the “All-time Top Brewery on Planet Earth” by BeerAdvocate magazine twice.

About USC Sports Properties

USC Sports Properties is the locally-based, exclusive multimedia rightsholder for USC Athletics. As a part of the Playfly Sports Properties portfolio of nearly 40 collegiate and high school state association properties, the USC Sports Properties team connects brands to USC’s passionate and deeply-rooted fanbase. Through broadcast, in-arena, experiential, and technology-based marketing and media solutions, Playfly Sports Properties’ fully scalable platform provides marketers unparalleled access to the most highly engaged audiences on a local and national level. Playfly Sports Properties is a division of Playfly Sports.

About Playfly Sports

Playfly Sports is a sports media, marketing and technology business centered around the team, league, brand, and network. Believing in ‘Fandom as a Service’ and focusing on a consultative, data driven approach to REACH, ENGAGE, MONETIZE AND MEASURE FANDOM gives the company’s partners and brands a competitive advantage. Playfly connects more than 2,000 brand partners with approximately 83% of all U.S. sports fans. Through the proprietary platform the business delivers scalable, data-oriented marketing, technology, and media solutions with capabilities including exclusive MMR management, sponsorship sales and activation, streaming, consulting, ticket/premium sales, all along with new revenue-driving platforms and technologies. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states dedicated to maximizing the impact of highly passionate local sports fans.

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