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seltzer

Flavorman Reveals Top Beverage Trends for 2022

December 31, 2021 by Dow Scoggins


Flavorman Reveals Top Beverage TrendsLOUISVILLE, Kentucky
– Experts at the Louisville, KY-based beverage development company, Flavorman, have announced the drink trends to watch for in 2022. Driven by the long-term effects of an ongoing pandemic, this year’s forecast is shaping up to focus on celebrating life’s simple pleasures while striving for balance.

Going Big & Bold
As evidenced by the seltzer boom of the last few years, drinks with subtle displays of flavor have previously taken center stage, but that is likely to change in 2022. With the seltzer market beginning to saturate, beverage makers are now seeking ways to differentiate from the competition, opting for bigger and bolder profiles.

“Client requests have taken a 180-degree turn on flavor, especially where seltzers and sparkling waters are concerned,” said Tom Gibson, Flavorman’s Chief Flavorist. “Whereas before, clients would be looking for a gentler spritz of nuanced flavors in their drink, we are now seeing more clients ask for loud and proud, single-note flavors.”

In the wake of COVID-19 – a virus that is notorious for attacking a person’s taste and smell – it makes sense that drinks with prominently featured and straightforward flavors may provide reassurance to consumers still recovering from sensory loss related to the virus, or those who are just concerned with changes to their senses in general.

In 2022, expect beverage makers to continue emphasizing the presence of familiar flavors in drinks across categories. Childhood favorites like watermelon, strawberry, cherry, apple and grape will see a resurgence as consumers reach for those immediately recognizable and nostalgic profiles.

Guilt-Free Indulgence
As the world becomes more accustomed to the challenges of an ongoing pandemic, consumers are learning to strive for balance in all aspects of their life. Rather than sacrificing on indulgent experiences, consumers are embracing them with some slight modifications.

Citrus flavors have been a cornerstone for the drinks industry, but consumer tastes are now evolving towards botanical-forward beverages—particularly in the premium sector. Floral profiles like hibiscus, lavender and elderflower are becoming more mainstream and making way for the earthier, more herbal flavors of turmeric, anise and rosemary.

“Many of the ingredients you would find in your kitchen spice cabinet can introduce an extra element to a drink, providing new dimensions of flavor or functionality,” said Katie Clark, Flavorman’s Lab Manager. “Consumers tend to react to these twists with greater expectations—an insight that brands can leverage in premium beverage offers.”

Because premium is also so often associated with quality, ingredients like juice and full sugar are also becoming more popular in beverages marketed as high-end. Consumers indulging in these drinks aren’t as concerned with calorie restrictions or sugar because they recognize that they are treating themselves to a unique experience. The same can be observed in the spirits and beverage alcohol sectors.

“In the spirits world, amaro, absinthe and other botanical spirits are seeing a renaissance,” said Colin Blake, Director of Spirits Education at Moonshine University, the sister company of the Flavorman Beverage Campus. “These drinks tend to have a distinctive quality due to their balance of bitter and sweet, and they are consumed in very particular ways, usually before or directly following a meal. Consumers in the premium sector have embraced the ritual involved as another way of replicating a bar experience.”

A Return to SimplicitySimplicity provides a source of comfort during a time when life feels like it has become much more complicated. In fact, the ongoing “clean label” trend shows us how the quality of ingredients, not quantity, is shaping consumer perceptions of the value of a beverage. It also explains why drinks with simple ingredient statements continue to be consumer favorites.

“Transparency has, time and time again, proven to be important to consumers,” said Clark. “Many clients seeking compliance with Whole Foods, Trader Joe’s and other ‘better-for-you’ food and beverage retailers have simply opted to do away with sweeteners or added colors instead of combing through the accepted ingredient lists. Consumers don’t seem to mind.”

With health and wellness continuing to drive trends as we move into 2022, beverage brands will opt for simplicity in beverage formulations across the board. In the spirits sector, simplicity takes the form of moderation.

“Going low- or no-alcohol is a lifestyle choice that some consumers are rallying behind as a way to achieve holistic health goals,” said Clark. “This trend has fueled explosive growth in non-alcoholic spirits and ready-to-drink mocktails—as well as lower ABV wine-based cocktails—that we expect to continue into the New Year.”

With nearly 30 years in the beverage business and over 70,000 drink formulations, Flavorman compiles this annual trends summary through examination of beverage projects that have passed through its laboratory over the last 12 months. To learn more, visit flavorman.com.

About Flavorman:
Founded by David Dafoe in 1992, Flavorman is an industry leading custom beverage development company based out of Louisville, KY. In contrast to “flavor houses” that manufacture ready-made, “stock” formulations, Flavorman helps clients—big and small—bring custom products to market from concept to production planning and quality control. As of 2021, Flavorman has created 70k unique beverage formulations for brands like Crispin Hard Cider, Formula O2, Jones Soda, Chiquita, Joia Spirit Craft Cocktails, Go Fast Energy, and more. Visit flavorman.com.

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Filed Under: craftbeer, seltzer

21st Amendment Brewery Announces New Craft Hard Seltzer Brand: SOMA Hard Seltzer

June 16, 2020 by Dow Scoggins

 SOMA Hard Seltzer - 21st Amendment Brewery San Francisco —  21st Amendment Brewery pays homage to the South of Market (SoMA) neighborhood they’ve called home for 20 years with a new hard seltzer brand: SOMA Hard Seltzer (100 calories, 2g carbs, 0g sugar). Founded in 2000, 21st Amendment’s brewpub is among the pillars of the Northern California craft beer scene located in SoMA, the new heart of the city. SOMA Hard Seltzer’s 6-Pack design commemorates the originality of the neighborhood from its stencil artwork and murals by local artists to downtown’s angular landscape to the revitalization of the area with new live/work spaces and restaurants. The perfect mix of grit, renewal, and natural beauty, SoMA reflects a modern renaissance happening in metropolitan enclaves across the country such as Brooklyn, LoDo in Denver, and others. SOMA Hard Seltzer celebrates home, no matter where you might dwell.

Masterminds of beloved fruit beers (i.e. Hell or High Watermelon), 21st Amendment’s SOMA Hard Seltzer carries on their infatuation with watermelon for a clean, crisp all-natural seltzer that also comes in enticing flavors such as Guava & Passion Fruit, Mango, and Black Cherry. 21st Amendment’s craft hard seltzer line is executed with the same level of innovation as their acclaimed beer portfolio.

“SOMA Hard Seltzer is brewed with our craft roots in mind. We spent six months working to get the flavors and taste just right. Unlike other hard seltzers, 21st Amendment’s is made using a natural fermentation process giving it a cleaner flavor. SOMA Hard Seltzer is NOT made with grain neutral spirits, and then diluted with water. Many hard seltzers made that way have a metallic and artificial taste. SOMA Hard Seltzer is brewed with Virginia Dare natural flavors, a 90-year-old New York company making wonderful products for the beverage industry,” says Shaun O’Sullivan, Co-Founder and Brewmaster.

Nico Freccia (Co-Founder/CEO, 21st Amendment Brewery) adds, “SOMA Hard Seltzer is wonderful for the active on-the-go individual who is looking for a craft ‘better-for-you’ beverage. It does not fill you up with its 100 calories and 2 grams of carbs with zero sugar.”

Hot summer days are upon us, and whether you’re enjoying your time inside or venturing outdoors, SOMA Hard Seltzer brings a taste of home wherever you roam.

SOMA Hard Seltzer is available now in all 30 states where 21st Amendment distributes. For more information and to find some using our beer finder, please visit www.21st-Amendment.com.

About 21st Amendment Brewery
Twenty years ago (established in 2000), Nico Freccia and Shaun O’Sullivan opened the doors to the 21st Amendment brewpub in San Francisco’s historic South Park neighborhood. In addition to quickly becoming one of the city’s favorite pubs, 21st Amendment began expanding beyond the Bay Area by helping to pioneer the movement to canned craft beer. Known for their witty names and delicious brews, 21st Amendment offers year-round selections, as well as seasonal offerings and their infamous “Insurrection Series” of once-in-a-while limited-edition releases. Sold in 28 states plus Washington D.C., 21st Amendment produces beer in its state-of-the-art brewery headquarters in San Leandro, California and is among the top 50 craft beer brewers in America.

Filed Under: hard seltzer, seltzer

Willie’s Superbrew Hard Seltzer Launches Sparkling Pear & Cinnamon

November 8, 2019 by Rick Roberts

Willie’s Superbrew Hard Seltzer Launches Sparkling Pear & Cinnamon BOSTON – Coming off their first place win as best hard seltzer at Fizz Fight, as voted by over 2,000 attendees, Willie’s Superbrew is continuing to innovate with the release of the first cold weather hard seltzer, Sparkling Pear & Cinnamon. Still light and refreshing like a hard seltzer, their new Pear & Cinnamon provides a delicious, warming option for fall and winter. As with all their Superbrews  Hard Seltzer, this seasonal uses only real fruits and spices, with no artificial or “natural” flavors.

“We couldn’t be more excited to lead the hard seltzer market with not only the first seasonal hard seltzer, but the first one crafted for the cooler months.” Willie’s Superbrew CEO, Nico Enriquez says,“This category is exploding, but hard seltzers aren’t known for having exciting flavors. We always strive to do things differently, and creating a gloriously delicious fall flavor couldn’t be more fitting.”

Joining their existing lineup of delicious,fruit-forward, real fruit-centric flavors, Pear & Cinnamon provides a bold flavor with a hint of holiday spice, but remains light enough to be sessionable. “The sweet and spicy aroma of cinnamon hits first with faint vanilla notes,” Head of Production, Jack Delano, describes, “As you sip it, you notice the pear and cinnamon upfront in harmony. And finally, the vanilla rounds out the flavor profile.”

This limited release will be available through February.

About Willie’s Superbrew
Willie’s Superbrew Hard Seltzer is blended with real fruit. It’s gluten free and low in carbs and calories, but we brew with thousands of pounds of real fruits and spices, meaning it’s bursting with real flavor. It’s a drink as unique and refreshing as its origin story. Because after all, there aren’t many places where a goat farmer and a young neuroscientist would meet, but apparently a beach on the Cape is one. Willie shared his ginger brew, and they started selling it at farmers’ markets. The rest is history.

Filed Under: hard seltzer, seltzer

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