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SweetWater

SweetWater Brewing Launches Gummies Beer A New Juicy Revolution

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ATLANTA, Georgia — SweetWater Brewing Company (“SweetWater Brewing” or “SweetWater”), the ninth largest craft brewer in the U.S. and a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), today announces the release of SweetWater Gummies, a new line of easy-drinking, high-alcohol craft ales brewed for an endless summer of haze and juicy flavor. SweetWater Gummies Tropical IIPA and Fruit Punch IIPA, both 9.5% alcohol by volume (ABV), will bolster SweetWater’s year-round lineup with innovative, fruit-forward styles that cater to the fastest growing category in craft beer.

Setting a new standard for flavor, drinkability, aroma, and ABV, SweetWater Gummies redefine the traditional Double IPA. Departing from the intimidating bitterness, SweetWater has transformed this classic craft style by infusing it with sweet, irresistible juice—delivering an unparalleled sensory experience. Crafted with Citra hops and real fruit, these full-flavored, 9.5% ABV Hazy IIPAs are as refreshing and approachable as they are potent.

“We created SweetWater Gummies to expand our innovative, flavor-forward craft category and for the new generation of craft drinkers who demand drinkability and high ABV. Drawing on our expertise in satisfying hop enthusiasts and casual drinkers, these remarkable offerings embody the essence of SweetWater,” said Ty Gilmore, President, U.S. Beer, at Tilray Brands. “You’ll find it hard to believe you’re indulging in a 9.5% ABV Double IPA. The buzz from our distributors has been off the charts.”

“Fruit forward, easy drinking IPA that packs a punch,” said Patrick Guerin, President, Lee Distributors.

SweetWater Gummies Fruit Punch IIPA tantalizes the taste buds with a delightful blend of sweet berry flavors accompanied by a touch of tartness, courtesy of real raspberry, cherry, blueberry, and tangerine. Its low bitterness, silky-smooth body, and captivating pink-red hue create an easy and pleasurable drinking experience.

SweetWater Gummies Tropical IIPA combines passionfruit, pineapple, and tangerine to create a tropical medley reminiscent of a refreshing piña colada and freshly squeezed orange juice. With no trace of bitterness and a velvety body, you might mistake this for a tropical cocktail.

“Breakthru Beverage Nevada is excited to introduce the SweetWater Gummies lineup to the Nevada market,” said Michael Shetler, Craft Beer Business Development Manager for Breakthru Nevada. “SweetWater has hit the mark for the 19.2-ounce category with two unique offerings that target everything today’s single-serve beer drinker is looking for: huge flavor, juicy tropical fruit haze, and a smooth, low bitter finish.”

SweetWater Gummies are now available nationally in six-packs of 12-ounce cans and 19.2-ounce cans. Retailers include Kroger, Publix, Total Wine, Circle K, H-E-B, Lowes Foods, and many more. For more information, please visit sweetwaterbrew.com and to find Gummies in a store near you, please visit our beer finder.

About SweetWater Brewing

One of Atlanta’s original craft breweries, founded 26 years ago, SweetWater Brewing is now the 9th largest craft brewers in the U.S. With two flagship breweries in Atlanta, Georgia and Fort Collins, Colorado, SweetWater’s award-winning craft beers and ready-to-drink cocktails are available coast to coast and in more states than ever before. Inspired by the outdoors, SweetWater is a passionate advocate for healthy waterways and conservation initiatives. Through its annual Save Our Water campaign, SweetWater continues to raise funds to support nonprofit organizations fighting for clean water and habitat conservation, including the Waterkeeper Alliance, Bonefish & Tarpon Trust, and Trout Unlimited.

SweetWater Brewery is a subsidiary of Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live their very best life.

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SweetWater Brewing Releases Red White and Blue American Lager

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ATLANTA, Georgia — SweetWater Brewing Company (“SweetWater Brewing” or “SweetWater”), the ninth largest craft brewer in the U.S. and a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), today announces the summer release of SweetWater American Lager, a special edition of SweetWater’s flagship Lager, featuring American red, white, and blue branding now available in over 10 states across the U.S. with further national distribution coming soon.

Ty Gilmore, President, U.S. Beer, Tilray Brands, said, “SweetWater’s American Lager is a salute to American craft beer and our best-selling flagship Lager. We hope the refreshing and crisp American Lager will be a staple at backyard barbecues, tailgates, and get-togethers this summer.”

SweetWater’s American Lager (4.5% alcohol by volume) is a clean-bodied craft beer with a 100% premium Pilsner grain bill along with Crystal and Hallertau hops, expertly brewed for easy-drinking. The new American Lager is now flowing at SweetWater’s flagship taprooms in Atlanta, Georgia and Fort Collins, Colorado and is also available in 12-packs of 12oz cans at grocery and liquor stores, as well as bars and restaurants across the U.S. in Georgia, Florida, South Carolina, Colorado, North Carolina, Pennsylvania, Wisconsin, Tennessee, Maryland, California, Kentucky, Minnesota, Texas, Missouri, West Virginia, and Mississippi.

This Memorial Day weekend, SweetWater will also be one of the participating breweries at this year’s Brew at the Zoo from 6pm to 9:30 p.m., May 27, at 800 Cherokee Ave. in Atlanta. To find Sweetwater’s American Lager and other craft brews near you, checkout SweetWater’s beer finder online at www.SweetWaterBrew.com.

About SweetWater Brewing

One of Atlanta’s original craft breweries, founded 26 years ago, SweetWater Brewing is now the 9th largest craft brewers in the U.S. With two flagship breweries in Atlanta, Georgia and Fort Collins, Colorado, SweetWater’s award-winning craft beers and ready-to-drink cocktails are available coast to coast and in more states than ever before. Inspired by the outdoors, SweetWater is a passionate advocate for healthy waterways and conservation initiatives. Through its annual Save Our Water campaign, SweetWater continues to raise funds to support nonprofit organizations fighting for clean water and habitat conservation, including the Waterkeeper Alliance, Bonefish & Tarpon Trust, and Trout Unlimited.

SweetWater Brewery is a subsidiary of Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live their very best life.

For further information about SweetWater Brewing Company, please visit www.sweetwaterbrew.com and follow @SweetWaterBrew.

About Tilray Brands

Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), is a leading global cannabis lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people’s lives for the better – one person at a time – by inspiring and empowering a worldwide community to live their very best life, enhanced by moments of connection and wellbeing. Tilray’s mission is to be the most responsible, trusted, and market-leading cannabis and consumer products company in the world with a portfolio of innovative, high-quality, and beloved brands that address the needs of the consumers, customers, and patients we serve. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.

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SweetWater Brewing Brings Back Popular Triple Tail Tropical IPA

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ATLANTA, Georgia – SweetWater Brewing Company, Atlanta’s craft beer trailblazer and 10th largest craft brewer in the U.S., announces the return of its popular Triple Tail Tropical India Pale Ale (IPA), which is now returning for a limited time as part of SweetWater’s spring seasonal lineup.

“Since last fall, we’ve re-introduced beers to our seasonal lineups that our customers have really missed, and Triple Tail IPA has been the most requested for us to bring back. With the weather warming up, we know craft drinkers will appreciate this super tasty tropical IPA, which is a fruity and refreshing blast that’s perfect for the beach, boat, music festivals, or any occasion when you need a cold beer to cool down.” says Nick Nock, SweetWater’s head brewer.

Loaded with triple dry hop additions of Mosaic, Denali and Waimea hops, Triple Tail (5.5% alcohol by volume) delivers a fruity hop burst of tangerine, papaya, and pineapple notes with a clean bitterness and fluffy, fragrant head.

Triple Tail is now flowing at SweetWater’s flagship taprooms in Atlanta and Fort Collins, Colorado. It’s also available in 12-ounce cans in Georgia, Tennessee, Minnesota, North Carolina and Pennsylvania at select retailers, including Kroger, Publix, Target, Total Wine & More and Trader Joes. Triple Tail IPA is available in both stand-alone six packs and SweetWater’s Seasonal IPA Variety Pack, which also includes SweetWater’s new Gone Trippin West Coast Style IPA, IPA and H.A.Z.Y. Double IPA.

About SweetWater Brewing

One of Atlanta’s original craft breweries, founded 26 years ago, SweetWater Brewing is now the 10th largest craft brewery in the U.S. With two flagship breweries in Atlanta, Georgia, and Fort Collins, Colorado, SweetWater’s award-winning craft beers and ready-to-drink cocktails are available coast to coast and in more states than ever before. Inspired by the outdoors, SweetWater is a passionate advocate for healthy waterways and conservation initiatives. Through its annual Save Our Water campaign, SweetWater continues to raise funds to support nonprofit organizations fighting for clean water and habitat conservation, including the Waterkeeper Alliance, Bonefish & Tarpon Trust, and Trout Unlimited.

For Brewing fun facts, trivia, movies and more, Click Here.

SweetWater Brewing Introduces New West Coast Style IPA

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ATLANTA, Georgia – SweetWater Brewing Company, Atlanta’s craft beer trailblazer and the 10th largest craft brewer in the U.S., announces the launch of Gone Trippin’, a West Coast Style India Pale Ale (IPA) that pays tribute to the bold, hoppy beers SweetWater brought to the South more than 25 years ago. Gone Trippin’ is now available nationally year-round on draft and in 6-packs and 12-packs of 12-ounce cans.

Gone Trippin’ (7% alcohol by volume (ABV)) is assertively hopped with Cascade, Centennial, Crystal, Chinook and Citra varieties. This array of quintessential West Coast hops delivers bitter notes accompanied by pine, citrus and floral aromas that are well balanced by a malty backbone and refreshingly dry finish.

“We crafted this beer as a celebration of the long trip that’s taken us from the West Coast to the Southeast and back again — with many stops in Colorado. We’ve Gone Fishin’ and Gone Phishin’ for years, and now we’re Gone Trippin’. We’re getting back to our roots and absolutely stoked to release this hoppy love letter to Cali, wrapped in a funky tie dyed can,” said Nick Nock, SweetWater’s head brewer. “Gone Trippin’ is a big, yet easy drinking beer that’s incredibly balanced. It’s perfectly bitter, it’s hoppy, but it’s also rounded out with a malty sweetness.”

Gone Trippin’ is now flowing at SweetWater’s flagship taprooms in Atlanta and Fort Collins, Colorado. It’s also available in cans across Colorado, Georgia, Minnesota, Mississippi, North Carolina, South Carolina, Tennessee and Virginia at select retailers, including Total Wine & More, Kroger, Harris Teeter, Ingles, Publix, and Lowes Food. Distribution will expand to additional states later this year.

About SweetWater Brewing

One of Atlanta’s original craft breweries, founded 26 years ago, SweetWater Brewing is now the 10th largest craft brewery in the U.S. With two flagship breweries in Atlanta, Georgia, and Fort Collins, Colorado, SweetWater’s award-winning craft beers and ready-to-drink cocktails are available coast to coast and in more states than ever before. Inspired by the outdoors, SweetWater is a passionate advocate for healthy waterways and conservation initiatives. Through its annual Save Our Water campaign, SweetWater continues to raise funds to support nonprofit organizations fighting for clean water and habitat conservation, including the Waterkeeper Alliance, Bonefish & Tarpon Trust, and Trout Unlimited.?

For Brewing fun facts, trivia, movies and more, Click Here.

SweetWater Brewing Introduces New Crisp Lager to Year-Round Lineup

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ATLANTA, Georgia – SweetWater Brewing Company, LLC (“SweetWater”), Atlanta’s craft beer trailblazer, the 10th largest craft brewer in the U.S. and subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), launches a new crisp lager to its year-round craft beer lineup. The new SweetWater Lager, a clean-bodied beer elevated with spicy floral hop notes, is now available on draft and will be available in 12-packs of 12-ounce cans in select retailers across the U.S. beginning March 2023.

SweetWater’s new Lager (4.5% alcohol by volume (ABV)) is a simple, easy-drinking beer, brewed with a 100% pilsner grain bill to create a crisp, refreshing flavor with low bitterness. Crystal and Hallertau hops distinguish the taste with mild notes of spicy floral. As demand for lagers continues to grow, SweetWater adds this approachable, low-ABV beer, to its quiver of heady beers like 420 Pale Ale, H.A.Z.Y. IPA, and Imperial IPA, to quench beer drinkers’ thirst whenever the occasion calls for something lighter.

“Crisp. Clean. Crushable. SweetWater’s new Lager is an easy thirst-quenching beer with a little SweetWater twist on the brew with some added hops that keep this beer tasting crisp and refreshing,” says Ty Gilmore, president of U.S. Beer at Tilray Brands. “This SweetWater Lager is the perfect go-to beer when you’re looking to crack a few cold ones after a long day — fishing, working, boating, and you name it. With the addition of its new Lager, SweetWater now has a beer for everyone, and these sure go down easy.”

Lager is now flowing at Sweetwater’s flagship taprooms in Atlanta, Georgia and Fort Collins, Colorado and taps across Georgia, Alabama, Florida, South Carolina, Pennsylvania, and Virginia. Beginning March 2023, SweetWater’s new Lager will be available in cans at select retailers across the U.S., including Kroger, Lowes Food, and Ingles.

About SweetWater Brewing

One of Atlanta’s original craft breweries, founded 26 years ago, SweetWater Brewing is now the 10th largest craft brewery in the U.S. With two flagship breweries in Atlanta, Georgia, and Fort Collins, Colorado, SweetWater’s award-winning craft beers and ready-to-drink cocktails are available coast to coast and in more states than ever before. Inspired by the outdoors, SweetWater is a passionate advocate for healthy waterways and conservation initiatives. Through its annual Save Our Water campaign, SweetWater continues to raise funds to support nonprofit organizations fighting for clean water and habitat conservation, including the Waterkeeper Alliance, Bonefish & Tarpon Trust, and Trout Unlimited.

For Brewing fun facts, trivia, movies and more, Click Here.