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SweetWater Brewing

SweetWater Brewing Launches Daytrip IPA: A New Tropical Escape in Every Sip

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ATLANTA, GA – SweetWater Brewing Company (“SweetWater Brewing” or “SweetWater”), the largest craft brewer in the Southeast and a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), proudly unveils its newest craft brew: Daytrip India Pale Ale, a vibrant addition to its year-round flagship line. This easy-drinking brew delivers a refreshing wave of tropical fruit notes, low bitterness, and a captivating citrus aroma – the perfect escape to a sun-kissed paradise.

Daytrip IPA (6.6% ABV) is an American-style IPA bursting with bright, juicy, undeniably tropical flavors and a smooth, refreshing finish. The exceptional taste is achieved by a masterful blend of Columbus, Citra, Waimea, Mosaic, and Simcoe hops, creating a symphony of tropical and citrus fruit flavors, all expertly balanced by 2-Ros, Munich, Carafoam, and Crystal malts. The result is a truly unforgettable exotic and escapist experience.

Prinz Pinakatt, Chief Growth Officer at Tilray Beverages, said, “With growing consumer demand for more approachable IPA options, we are excited to present Daytrip IPA. It captures the bold, dynamic hop characteristics SweetWater fans adore, while presenting a delightfully lower bitterness.” He adds, “Rigorous research and extensive testing have gone into perfecting this recipe, and choosing premium ingredients. We’re confident that Daytrip IPA will resonate with consumers and solidify our leadership in the IPA category – a cornerstone of our brewery – and will deliver on the promise of feeling like you’ve found an island-inspired escape.”

Daytrip IPA’s packaging was designed to reflect the beer’s vivid, island-like essence, promising a sensory adventure from the moment it is seen. To amplify the launch, SweetWater is rolling out an integrated marketing campaign that includes trade programming, paid media and engaging social media giveaways and activations. The beer will be prominently featured at the SweetWater 420 Fest, the brewery’s annual music festival, scheduled for April 18-20, 2025, at Atlanta’s Pullman Yards.

Daytrip IPA is now available in the following formats:

12-pack of 12-ounce cans
6-pack of 12-ounce cans
Individual 19.2-ounce cans
Draft
Locate a nearby store or on-premise location using SweetWater’s Beer Finder.

About SweetWater Brewing

SweetWater Brewing Company, the largest craft brewer in the Southeast, is an award-winning brewery known for its stash of heady brews including the original 420 Extra Pale Ale and loads of IPAs. SweetWater’s craft beers are available coast to coast. Inspired by the outdoors, SweetWater is a passionate advocate for healthy waterways and conservation initiatives. SweetWater focuses it community support for organizations fighting for clean water and habitat conservation. For further information about SweetWater Brewing Company, please follow @SweetWaterBrew.

SweetWater Brewery is a subsidiary of Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live their very best life.

For further information about SweetWater Brewing Company, follow @SweetWaterBrew on socials.

About Tilray Brands

Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), is a leading global cannabis lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people’s lives for the better – one person at a time – by inspiring and empowering a worldwide community to live their very best life, enhanced by moments of connection and wellbeing. Tilray’s mission is to be the most responsible, trusted, and market-leading cannabis and consumer products company in the world with a portfolio of innovative, high-quality, and beloved brands that address the needs of the consumers, customers, and patients we serve. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.

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SweetWater Brewing Launches Hammer Red Amber Ale to Support Georgia Aquarium

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ATLANTA, Georgia— SweetWater Brewing Company, the largest craft brewer in the Southeast and a subsidiary of Tilray Brands, Inc., announced the release of its new Hammer Red Amber Ale, the latest collaboration beer as part of its partnership with Georgia Aquarium. A portion of sales of the limited-release beer will be donated to Georgia Aquarium to support its mission of inspiring awareness and preservation of oceans and aquatic animals worldwide. Hammer Red Amber Ale is available throughout Georgia now until October 2024.

Inspired by Georgia Aquarium’s research initiatives, education programs and conservation efforts that benefit sharks and rays, Hammer Red Amber Ale (5.6% ABV) is brewed with Magnum, Saaz, and Cascade hops and delivers light caramel flavors, with a touch of wheat for a refreshing finish with a little bite.

“As one of Atlanta’s crown jewels and an important force in protecting our oceans and marine life, our partnership with Georgia Aquarium is incredibly important to SweetWater and part of our continued support for clean and healthy waterways. We also know this cause is just as important to our fans, as we saw so much support for the special-edition cans of our flagship 420 Pale Ale that were available last November, when we started this new relationship,” said Terry Hopper, VP of Sales for Tilray Beers. “Amber ales are a cornerstone style of American craft beer, and with Hammer Red Amber Ale, our brewers have created a delicious, easy-drinking beer that pairs well with a variety of foods, whether you’re grabbing a quick bite between exhibitions at Georgia Aquarium or enjoying it while grilling in the backyard.”

“Our continued partnership with SweetWater is a natural fit as both brands aim to support clean water and give back to the community,” said Hiroshi Okuda, senior director of strategic marketing and corporate partnerships. “We’re excited to debut Hammer Red Ale with SweetWater to showcase another amazing animal that is in need of protection.”

Hammer Red Amber Ale is available in six-packs of twelve-ounce cans and on draft, including at SweetWater’s Taproom. To find the beer in a store or on-premise location near you, please visit SweetWater’s Beer Finder.

About SweetWater Brewing

SweetWater Brewing Company, the largest craft brewer in the southeast, is an award-winning brewery known for its stash of heady brews including the original 420 Extra Pale Ale and loads of IPAs. Sweetwater’s craft beers and ready-to-drink cocktails are available coast to coast and in more states than ever before. Inspired by the outdoors, SweetWater is a passionate advocate for healthy waterways and conservation initiatives. Through its annual Save Our Water campaign, SweetWater continues to raise funds to support nonprofit organizations fighting for clean water and habitat conservation, including the Waterkeeper Alliance, Bonefish & Tarpon Trust, and Trout Unlimited.

SweetWater Brewery is a subsidiary of Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live their very best life.

About Georgia Aquarium

Georgia Aquarium is a leading 501(c)(3) non-profit organization located in Atlanta, Ga. that is Humane Certified by American Humane and accredited by the Alliance of Marine Mammal Parks and Aquariums and the Association of Zoos and Aquariums. Georgia Aquarium is committed to working on behalf of all marine life through education, preservation, exceptional animal care, and research across the globe. Georgia Aquarium continues its mission each day to inspire, educate, and entertain its millions of guests about the aquatic biodiversity throughout the world through its engaging exhibits and tens of thousands of animals across its eight major galleries.

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SweetWater Brewing Teams Up With Major League Soccer’s Atlanta United as Official Craft Beer Partner

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ATLANTA, Georgia— SweetWater Brewing Company (“SweetWater Brewing” or “SweetWater”), Atlanta’s premier craft brewer and a subsidiary of Tilray Brands, Inc. (“Tilray” or the “Company”) (NASDAQ: TLRY and TSX: TLRY), announced that it is now an official craft beer partner of Major League Soccer’s Atlanta United. The new partnership places SweetWater at the forefront of soccer’s explosive growth in Atlanta, home to the most successful expansion franchise in the history of MLS and host city for the biggest international matches this country has ever seen.

SweetWater will expand its presence at Mercedes-Benz Stadium, one of the most attended soccer venues in the Americas[1], with the opening of a third SweetWater-branded bar on the Stadium’s 200 level. SweetWater will be an integral part of Atlanta United’s community engagement and fan events throughout each season and beyond. SweetWater also has plans to launch limited edition co-branded beer and packages with the team.

“As Atlanta’s hometown brewery, we’re excited to become an official supporter of our city’s Major League Soccer team and find new ways to connect with our shared community. In the same way SweetWater helped establish craft brewing in Atlanta, Atlanta United has established our city as the epicenter of soccer in the United States. Atlanta United has won the MLS Cup, U.S. Open Cup and Campeones Cup, and it holds nearly every attendance record in MLS, routinely ranking in the top 25 in global soccer attendance. We look forward to joining Atlanta United in welcoming the global soccer community to our city in the summer of 2026,” said Prinz Pinakatt, U.S. Beer, Chief Marketing Officer at Tilray Brands, SweetWater’s parent company.

“We’re thrilled to partner with a proud Atlanta company like SweetWater,” said Garth Lagerwey, President and CEO of Atlanta United. “Atlanta is one of the premier soccer cities in North America, and this partnership is an example of how the city has embraced our club and continues to drive us forward. In addition to SweetWater expanding its presence inside Mercedes-Benz Stadium, we’re also excited for our supporters to bring their passion directly to their favorite local brewery for Atlanta United watch parties during away matches.”

SweetWater will host the annual Atlanta United Block Party to kick off the club’s season opener on February 24th against the Columbus Crew, featuring a match viewing area, fan activities, and live music.

About SweetWater Brewing

One of Atlanta’s original craft breweries, SweetWater Brewing is now one of the largest craft brewers across the U.S. With two flagship breweries in Atlanta, Georgia, and Fort Collins, Colorado, SweetWater’s award-winning craft beers and ready-to-drink cocktails are available coast to coast.. Inspired by the outdoors, SweetWater is a passionate advocate for healthy waterways and conservation initiatives. Through its annual Save Our Water campaign, SweetWater continues to raise funds to support nonprofit organizations fighting for clean water and habitat conservation, including the Waterkeeper Alliance, Bonefish & Tarpon Trust, and Trout Unlimited.

About Atlanta United

Atlanta United joined Major League Soccer in 2017 and won the 2018 MLS Cup in just its second season, the earliest an expansion team has won the title since 1998. The club has set multiple league records including season tickets sales (36,000-plus), single-season average (53,002) and total home attendance (901,033). Owned by Arthur M. Blank, Atlanta United plays its home matches at Mercedes-Benz Stadium.

[1] Atlanta United, 2023

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SweetWater Brewing Doubles Down on ‘Gummies’

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ATLANTA, Georgia— SweetWater Brewing Company (“SweetWater Brewing” or “SweetWater”), the largest craft brewer in the Southeast and a subsidiary of Tilray Brands, Inc. (“Tilray” or the “Company”) (NASDAQ: TLRY and TSX: TLRY), announced the release of two bold additions to the SweetWater Gummies line of brews, its latest run on fruit-flavored, high-alcohol beers. Prepare to ditch the winter blues with Sour Watermelon India Pale Ale (IPA) and Cherry Limeaid IPA, which are both brewed with real fruit and clock in at 9.5% alcohol-by-volume (ABV).

SweetWater’s progressive brews push the boundaries of flavor with Sour Watermelon IPA features a watermelon candy aroma, a crisp fruity body with a hint of tartness, and a slightly sweet finish. Cherry Limeaid IPA leads with a lime-forward profile, a subtle maraschino cherry aroma, a sweet citrus body, and a hint of candy cherry flavor with a clean, sweet finish.

“As a brewery that thrives on fresh ideas and flavor exploration, we are excited to introduce Sour Watermelon and Cherry Limeaid to our SweetWater Gummies lineup, which we’ve crafted to satisfy the strong demand for full-flavored, high-ABV beers,” said Ty Gilmore, President of U.S. Beers for SweetWater Brewing Company. “Gummies are easy to drink and are perfect to kick start the night, whether you’re throwing a house party, watching the game, or drinking with a few friends.”

Sour Watermelon IPA and Cherry Limeaid IPA are now available nationally in major retailers in the new Gummies Variety twelve-pack, which also includes the original Gummies Fruit Punch IPA and Tropical IPA. To find Gummies in a store near you, please visit SweetWater’s beer finder.

About SweetWater Brewing

SweetWater Brewing Company, the largest craft brewer in the southeast, is an award-winning brewery known for its stash of heady brews including the original 420 Extra Pale Ale and loads of IPAs. Sweetwater’s craft beers and ready-to-drink cocktails are available coast to coast and in more states than ever before. Inspired by the outdoors, SweetWater is a passionate advocate for healthy waterways and conservation initiatives. Through its annual Save Our Water campaign, SweetWater continues to raise funds to support nonprofit organizations fighting for clean water and habitat conservation, including the Waterkeeper Alliance, Bonefish & Tarpon Trust, and Trout Unlimited.

SweetWater Brewery is a subsidiary of Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live their very best life.

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SweetWater Launches New ‘Half-a-Gummie’ IPA

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ATLANTA, Georgia— SweetWater Brewing Company (“SweetWater Brewing” or “SweetWater”), the largest craft brewer in the Southeast and a subsidiary of Tilray Brands, Inc. (“Tilray” or the “Company”) (NASDAQ: TLRY and TSX: TLRY), announced the latest innovation in its acclaimed IPA series – ‘Half-A-Gummie’ IPA. This new line of India Pale Ales, bursting with fruit-forward flavors, is a twist on the wildly successful SweetWater Gummies Double IPA – which launched earlier this year, now reimagined with a more session-friendly alcohol content. The original Gummies IIPA is available in cans nationwide while the innovative Half-A-Gummie IPA is ready to tantalize consumer taste buds on draft.

Building on the trailblazing success of the SweetWater Gummies line, ‘Half-A-Gummie’ IPA emerges as a natural evolution in SweetWater’s pursuit of innovation and excellence in craft brewing. The SweetWater Gummies series launched as a testament to the brewery’s commitment to flavor-forward and high-ABV ales, setting a new benchmark in the Double IPA category. These ales, notably the Tropical IIPA and Fruit Punch IIPA with a potent 9.5% ABV, captured the essence of summer with their haze, juiciness, and bold, fruity flavors.

‘Half-A-Gummie’ retains the essence of the Gummies series—its captivating fruit flavors and aromatic appeal—while presenting a lower alcohol-by-volume content as an alternative option for consumers; The launch series of Half-A-Gummie includes the same two great varieties from the original series: Tropical IPA, and Fruit Punch IPA, each boasting a 5.5% alcohol-by-volume. These new brews are a masterful blend of fruit explosions, featuring the luscious flavors of strawberry, pineapple, orange, and cherry, culminating in a uniquely smooth, incredibly flavorful, and drinkable IPA experience.

This new line is a testament to SweetWater’s agility in adapting to consumer preferences, offering a lower-ABV IPA that still embodies the brewery’s signature blend of bold flavors and easy drinkability. This strategic move aligns with a market report predicting a 6 percent CAGR growth in the fruit beer market over the next decade, driven by a growing preference for beers that offer both refreshing taste and a gentler alcohol presence, much like ‘Half-A-Gummie’.

“Our Gummies Double IPA has been a huge hit with consumers who crave fruit-forward, high-ABV beers. We’ve also discovered a strong demand, especially with our on-premise partners, for beers with a similar flavor profile and less alcohol. We’re excited to offer drinkers the choice to enjoy an easy-drinking IPA with low bitterness and delicious fruit flavors while tapping into a lower ABV option,” said Ty Gilmore, President of U.S. Beers for Tilray Beer.

Discover the revolution in IPA – Half-A-Gummie is here to redefine expectations and excite palates.

About SweetWater Brewing

SweetWater Brewing Company, the largest craft brewer in the southeast, is an award-winning brewery known for its stash of heady brews including the original 420 Extra Pale Ale and loads of IPAs. Sweetwater’s craft beers and ready-to-drink cocktails are available coast to coast and in more states than ever before. Inspired by the outdoors, SweetWater is a passionate advocate for healthy waterways and conservation initiatives. Through its annual Save Our Water campaign, SweetWater continues to raise funds to support nonprofit organizations fighting for clean water and habitat conservation, including the Waterkeeper Alliance, Bonefish & Tarpon Trust, and Trout Unlimited.

SweetWater Brewery is a subsidiary of Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live their very best life.

About Tilray Brands

Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), is a leading global cannabis lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people’s lives for the better – one person at a time – by inspiring and empowering a worldwide community to live their very best life, enhanced by moments of connection and wellbeing. Tilray’s mission is to be the most responsible, trusted, and market-leading cannabis and consumer products company in the world with a portfolio of innovative, high-quality, and beloved brands that address the needs of the consumers, customers, and patients we serve. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.

[1]“Fruit Beer Market to Achieve 6% CAGR, Surpassing US$ 595.5 Million by 2033 Amidst Rising Demand for Alcohol-Free Alternatives,” Future Market Insights, Aug. 28, 2023.

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SweetWater Brewing Launches Gummies Beer A New Juicy Revolution

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ATLANTA, Georgia — SweetWater Brewing Company (“SweetWater Brewing” or “SweetWater”), the ninth largest craft brewer in the U.S. and a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), today announces the release of SweetWater Gummies, a new line of easy-drinking, high-alcohol craft ales brewed for an endless summer of haze and juicy flavor. SweetWater Gummies Tropical IIPA and Fruit Punch IIPA, both 9.5% alcohol by volume (ABV), will bolster SweetWater’s year-round lineup with innovative, fruit-forward styles that cater to the fastest growing category in craft beer.

Setting a new standard for flavor, drinkability, aroma, and ABV, SweetWater Gummies redefine the traditional Double IPA. Departing from the intimidating bitterness, SweetWater has transformed this classic craft style by infusing it with sweet, irresistible juice—delivering an unparalleled sensory experience. Crafted with Citra hops and real fruit, these full-flavored, 9.5% ABV Hazy IIPAs are as refreshing and approachable as they are potent.

“We created SweetWater Gummies to expand our innovative, flavor-forward craft category and for the new generation of craft drinkers who demand drinkability and high ABV. Drawing on our expertise in satisfying hop enthusiasts and casual drinkers, these remarkable offerings embody the essence of SweetWater,” said Ty Gilmore, President, U.S. Beer, at Tilray Brands. “You’ll find it hard to believe you’re indulging in a 9.5% ABV Double IPA. The buzz from our distributors has been off the charts.”

“Fruit forward, easy drinking IPA that packs a punch,” said Patrick Guerin, President, Lee Distributors.

SweetWater Gummies Fruit Punch IIPA tantalizes the taste buds with a delightful blend of sweet berry flavors accompanied by a touch of tartness, courtesy of real raspberry, cherry, blueberry, and tangerine. Its low bitterness, silky-smooth body, and captivating pink-red hue create an easy and pleasurable drinking experience.

SweetWater Gummies Tropical IIPA combines passionfruit, pineapple, and tangerine to create a tropical medley reminiscent of a refreshing piña colada and freshly squeezed orange juice. With no trace of bitterness and a velvety body, you might mistake this for a tropical cocktail.

“Breakthru Beverage Nevada is excited to introduce the SweetWater Gummies lineup to the Nevada market,” said Michael Shetler, Craft Beer Business Development Manager for Breakthru Nevada. “SweetWater has hit the mark for the 19.2-ounce category with two unique offerings that target everything today’s single-serve beer drinker is looking for: huge flavor, juicy tropical fruit haze, and a smooth, low bitter finish.”

SweetWater Gummies are now available nationally in six-packs of 12-ounce cans and 19.2-ounce cans. Retailers include Kroger, Publix, Total Wine, Circle K, H-E-B, Lowes Foods, and many more. For more information, please visit sweetwaterbrew.com and to find Gummies in a store near you, please visit our beer finder.

About SweetWater Brewing

One of Atlanta’s original craft breweries, founded 26 years ago, SweetWater Brewing is now the 9th largest craft brewers in the U.S. With two flagship breweries in Atlanta, Georgia and Fort Collins, Colorado, SweetWater’s award-winning craft beers and ready-to-drink cocktails are available coast to coast and in more states than ever before. Inspired by the outdoors, SweetWater is a passionate advocate for healthy waterways and conservation initiatives. Through its annual Save Our Water campaign, SweetWater continues to raise funds to support nonprofit organizations fighting for clean water and habitat conservation, including the Waterkeeper Alliance, Bonefish & Tarpon Trust, and Trout Unlimited.

SweetWater Brewery is a subsidiary of Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live their very best life.

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SweetWater Brewing Releases Red White and Blue American Lager

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ATLANTA, Georgia — SweetWater Brewing Company (“SweetWater Brewing” or “SweetWater”), the ninth largest craft brewer in the U.S. and a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), today announces the summer release of SweetWater American Lager, a special edition of SweetWater’s flagship Lager, featuring American red, white, and blue branding now available in over 10 states across the U.S. with further national distribution coming soon.

Ty Gilmore, President, U.S. Beer, Tilray Brands, said, “SweetWater’s American Lager is a salute to American craft beer and our best-selling flagship Lager. We hope the refreshing and crisp American Lager will be a staple at backyard barbecues, tailgates, and get-togethers this summer.”

SweetWater’s American Lager (4.5% alcohol by volume) is a clean-bodied craft beer with a 100% premium Pilsner grain bill along with Crystal and Hallertau hops, expertly brewed for easy-drinking. The new American Lager is now flowing at SweetWater’s flagship taprooms in Atlanta, Georgia and Fort Collins, Colorado and is also available in 12-packs of 12oz cans at grocery and liquor stores, as well as bars and restaurants across the U.S. in Georgia, Florida, South Carolina, Colorado, North Carolina, Pennsylvania, Wisconsin, Tennessee, Maryland, California, Kentucky, Minnesota, Texas, Missouri, West Virginia, and Mississippi.

This Memorial Day weekend, SweetWater will also be one of the participating breweries at this year’s Brew at the Zoo from 6pm to 9:30 p.m., May 27, at 800 Cherokee Ave. in Atlanta. To find Sweetwater’s American Lager and other craft brews near you, checkout SweetWater’s beer finder online at www.SweetWaterBrew.com.

About SweetWater Brewing

One of Atlanta’s original craft breweries, founded 26 years ago, SweetWater Brewing is now the 9th largest craft brewers in the U.S. With two flagship breweries in Atlanta, Georgia and Fort Collins, Colorado, SweetWater’s award-winning craft beers and ready-to-drink cocktails are available coast to coast and in more states than ever before. Inspired by the outdoors, SweetWater is a passionate advocate for healthy waterways and conservation initiatives. Through its annual Save Our Water campaign, SweetWater continues to raise funds to support nonprofit organizations fighting for clean water and habitat conservation, including the Waterkeeper Alliance, Bonefish & Tarpon Trust, and Trout Unlimited.

SweetWater Brewery is a subsidiary of Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live their very best life.

For further information about SweetWater Brewing Company, please visit www.sweetwaterbrew.com and follow @SweetWaterBrew.

About Tilray Brands

Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), is a leading global cannabis lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people’s lives for the better – one person at a time – by inspiring and empowering a worldwide community to live their very best life, enhanced by moments of connection and wellbeing. Tilray’s mission is to be the most responsible, trusted, and market-leading cannabis and consumer products company in the world with a portfolio of innovative, high-quality, and beloved brands that address the needs of the consumers, customers, and patients we serve. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.

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Alpine Beer Opens Taproom at Petco Park in San Diego

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San Diego, California – Alpine Beer, the iconic Southern California craft brand from SweetWater Brewing Company, announces that it will serve its West Coast-style craft brews to baseball fans this season at its new taproom opening at Petco Park – named the No.1 Major League Baseball ballpark by USA Today. Located on the ballparks upper level, section 309, Alpine Beer’s new taproom is a space where fans can enjoy both Alpine Beers classics and latest craft brew innovations, while experiencing baseball at one of the top-ranked baseball stadiums in the country, now open during gamedays and special events.

Ty Gilmore, President, U.S. Beer, Tilray Brands, Inc. said, “We couldn’t be more excited to open an Alpine Beer taproom at iconic Petco Park in the brand’s hometown of San Diego, California. Fans have waited all winter for the return of baseball, and we are proud to welcome them on opening day with a cold pint of our refreshing, hop-forward beers. Petco Park has done a fantastic job making Southern California’s world-class beer scene a part of the fan experience and opening this taproom is an invaluable opportunity for us to connect deeper with the community.”

The expansive rooftop bar and patio features beautiful scenic views of San Diego Bay and Coronado Bridge. Fans can enjoy draft pours of Alpine Beer’s most popular brews, like Nelson IPA, Duet IPA, as well as the new Infinite Haze Hazy IPA, which has quickly become a best seller in Southern California since it was released late last year.Along with the famous brews making its debut at Petco Park, local fan favorite food items join the taproom menu as the latest additions to the stadium’s award-winning venue options. This includes house made Smoked Hot Links and Smoked Choripan Sausage Sandwiches from Grand Ole BBQ, based out of North Park, San Diego.

As part of the Alpine Beer experience at the Petco Park, fans can also check out the Alpine Beer concession stand on Craft Row, located in the main concourse behind home plate. Further, the brand will participate in all Petco Park Beerfest events throughout the season. These pregame, tailgate-style parties feature live music and limited Alpine Beer specials. The first event will be on March 31, 2023, with additional events coming this summer in May, June, July and August with beers for sale through the “Beer Me” digital ordering app.

About Alpine Beer:

Founded as a small-town brewery in Southern California with a passion for great beer and a thirst for adventure, Alpine Beer has been crafting high-quality ales since 1999. Known as the “Home of Pure Hoppiness,” people have traveled from near and far to get ahold of our special beers. Today, Alpine Beer remains committed to brewing hop-forward beers and bringing them to beer lovers from coast-to-coast.

Alpine Beer is a part of the SweetWater Brewing Company’s family of brands.

About SweetWater Brewing Company:

One of Atlanta’s original craft breweries, founded 26 years ago, SweetWater Brewing is now the 10th largest craft brewery in the U.S. With two flagship breweries in Atlanta, Georgia, and Fort Collins, Colorado, SweetWater’s award-winning craft beers and ready-to-drink cocktails are available coast to coast and in more states than ever before. Inspired by the outdoors, SweetWater is a passionate advocate for healthy waterways and conservation initiatives. Through its annual Save Our Water campaign, SweetWater continues to raise funds to support nonprofit organizations fighting for clean water and habitat conservation, including the Waterkeeper Alliance, Bonefish & Tarpon Trust, and Trout Unlimited.

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SweetWater Brewing Company Celebrates 26 Years of Brewing

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ATLANTA, Georgia – SweetWater Brewing Company, LLC (“SweetWater”), a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), announces its 26th Anniversary Throwdown, an all-day party featuring throwback beers, art and musical performances by Lotus, The Floozies, Dogs in a Pile, and Hedonistas. The event will take place on Feb. 18 at the Atlanta brewery from 1 p.m. to 11 p.m.

“We’re stoked to celebrate 26 years of brewing with some killer jams, heady beer, local art and great food,” says Mike Boudreaux, SweetWater’s director of hospitality.

In honor of the craft beer drinkers who have supported the brewery over the years, SweetWater will be re-releasing popular seasonal and year-round beers in 2023 that customers have asked to bring out of retirement.

For its winter seasonal lineup, SweetWater is re-releasing Georgia Brown, a southern-style brown ale flowing with deep caramel and chocolate malts that create subtle nutty and toasted flavors. A former limited release that was a crowd favorite, Georgia Brown delivers rich cocoa notes with aromas ranging from roasted coffee to chocolate-covered fruit, which are exceptionally balanced with bitterness from Strata, El Dorado, and Sultana hops. Georgia Brown is now flowing at SweetWater’s Atlanta and Fort Collins taprooms, as well as taps in Georgia, Alabama, Florida, South Carolina, Pennsylvania, and Virginia.

“SweetWater is pumped to bring back Georgia Brown, a crowd-favorite limited release. The winter months are the best time to enjoy rich, warming ales loaded with caramel and chocolate notes, so be on the lookout for this delicious brown ale at your local watering hole,” says Anna Ferro, SweetWater’s Director of Marketing.

For its anniversary party, SweetWater will bring back another popular beer, Exodus Porter, a Great American Beer Festival Medal winner that was retired from its year-round lineup in 2013. This limited batch of Exodus will be available on draft exclusively at the Atlanta taproom starting Feb. 18.

“We’re bringing back another oldie but a goodie for our anniversary party,” Ferro says. “It’s been years since we last brewed Exodus, and it’s one of the most requested beers consumers ask us to bring out of retirement. This party felt like the perfect time to do that.”

The anniversary concert will be headlined by Lotus, whose groove-based improvisations have been a mainstay on the jam circuit for more than two decades, and The Floozies, a live electronic duo that fuses bass-driven beats and funk.

The following ticket packages are now available for SweetWater’s 26th anniversary concert:

Limited-run early birds: $40 (no re-entry to event)
General admission: $45 (no re-entry to event)
Super Heady VIP: $75. (Includes 2 complimentary beers, concert poster, and access to VIP restrooms, bar, concert viewing area, and VIP gate with unlimited re-entry.)

The concert will take place at SweetWater’s Atlanta brewery, rain or shine. There will be very limited parking at the event, and SweetWater strongly encourages people to not drive, especially if they plan on consuming beer. Attendees must be 21 to enter.

About SweetWater Brewing

One of Atlanta’s original craft breweries, founded 25 years ago, SweetWater Brewing is now the 10th largest craft brewery in the U.S. With two flagship breweries in Atlanta, Georgia, and Fort Collins, Colorado, SweetWater’s award-winning craft beers and ready-to-drink cocktails are available coast to coast and in more states than ever before. Inspired by the outdoors, SweetWater is a passionate advocate for healthy waterways and conservation initiatives. Through its annualSave Our Water campaign, SweetWater continues to raise funds to support nonprofit organizations fighting for clean water and habitat conservation, including the Waterkeeper Alliance, Bonefish & Tarpon Trust, and Trout Unlimited.

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