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SweetWater Brewing

SweetWater Brewing Releases Red White and Blue American Lager

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ATLANTA, Georgia — SweetWater Brewing Company (“SweetWater Brewing” or “SweetWater”), the ninth largest craft brewer in the U.S. and a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), today announces the summer release of SweetWater American Lager, a special edition of SweetWater’s flagship Lager, featuring American red, white, and blue branding now available in over 10 states across the U.S. with further national distribution coming soon.

Ty Gilmore, President, U.S. Beer, Tilray Brands, said, “SweetWater’s American Lager is a salute to American craft beer and our best-selling flagship Lager. We hope the refreshing and crisp American Lager will be a staple at backyard barbecues, tailgates, and get-togethers this summer.”

SweetWater’s American Lager (4.5% alcohol by volume) is a clean-bodied craft beer with a 100% premium Pilsner grain bill along with Crystal and Hallertau hops, expertly brewed for easy-drinking. The new American Lager is now flowing at SweetWater’s flagship taprooms in Atlanta, Georgia and Fort Collins, Colorado and is also available in 12-packs of 12oz cans at grocery and liquor stores, as well as bars and restaurants across the U.S. in Georgia, Florida, South Carolina, Colorado, North Carolina, Pennsylvania, Wisconsin, Tennessee, Maryland, California, Kentucky, Minnesota, Texas, Missouri, West Virginia, and Mississippi.

This Memorial Day weekend, SweetWater will also be one of the participating breweries at this year’s Brew at the Zoo from 6pm to 9:30 p.m., May 27, at 800 Cherokee Ave. in Atlanta. To find Sweetwater’s American Lager and other craft brews near you, checkout SweetWater’s beer finder online at www.SweetWaterBrew.com.

About SweetWater Brewing

One of Atlanta’s original craft breweries, founded 26 years ago, SweetWater Brewing is now the 9th largest craft brewers in the U.S. With two flagship breweries in Atlanta, Georgia and Fort Collins, Colorado, SweetWater’s award-winning craft beers and ready-to-drink cocktails are available coast to coast and in more states than ever before. Inspired by the outdoors, SweetWater is a passionate advocate for healthy waterways and conservation initiatives. Through its annual Save Our Water campaign, SweetWater continues to raise funds to support nonprofit organizations fighting for clean water and habitat conservation, including the Waterkeeper Alliance, Bonefish & Tarpon Trust, and Trout Unlimited.

SweetWater Brewery is a subsidiary of Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live their very best life.

For further information about SweetWater Brewing Company, please visit www.sweetwaterbrew.com and follow @SweetWaterBrew.

About Tilray Brands

Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), is a leading global cannabis lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people’s lives for the better – one person at a time – by inspiring and empowering a worldwide community to live their very best life, enhanced by moments of connection and wellbeing. Tilray’s mission is to be the most responsible, trusted, and market-leading cannabis and consumer products company in the world with a portfolio of innovative, high-quality, and beloved brands that address the needs of the consumers, customers, and patients we serve. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.

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Alpine Beer Opens Taproom at Petco Park in San Diego

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San Diego, California – Alpine Beer, the iconic Southern California craft brand from SweetWater Brewing Company, announces that it will serve its West Coast-style craft brews to baseball fans this season at its new taproom opening at Petco Park – named the No.1 Major League Baseball ballpark by USA Today. Located on the ballparks upper level, section 309, Alpine Beer’s new taproom is a space where fans can enjoy both Alpine Beers classics and latest craft brew innovations, while experiencing baseball at one of the top-ranked baseball stadiums in the country, now open during gamedays and special events.

Ty Gilmore, President, U.S. Beer, Tilray Brands, Inc. said, “We couldn’t be more excited to open an Alpine Beer taproom at iconic Petco Park in the brand’s hometown of San Diego, California. Fans have waited all winter for the return of baseball, and we are proud to welcome them on opening day with a cold pint of our refreshing, hop-forward beers. Petco Park has done a fantastic job making Southern California’s world-class beer scene a part of the fan experience and opening this taproom is an invaluable opportunity for us to connect deeper with the community.”

The expansive rooftop bar and patio features beautiful scenic views of San Diego Bay and Coronado Bridge. Fans can enjoy draft pours of Alpine Beer’s most popular brews, like Nelson IPA, Duet IPA, as well as the new Infinite Haze Hazy IPA, which has quickly become a best seller in Southern California since it was released late last year.Along with the famous brews making its debut at Petco Park, local fan favorite food items join the taproom menu as the latest additions to the stadium’s award-winning venue options. This includes house made Smoked Hot Links and Smoked Choripan Sausage Sandwiches from Grand Ole BBQ, based out of North Park, San Diego.

As part of the Alpine Beer experience at the Petco Park, fans can also check out the Alpine Beer concession stand on Craft Row, located in the main concourse behind home plate. Further, the brand will participate in all Petco Park Beerfest events throughout the season. These pregame, tailgate-style parties feature live music and limited Alpine Beer specials. The first event will be on March 31, 2023, with additional events coming this summer in May, June, July and August with beers for sale through the “Beer Me” digital ordering app.

About Alpine Beer:

Founded as a small-town brewery in Southern California with a passion for great beer and a thirst for adventure, Alpine Beer has been crafting high-quality ales since 1999. Known as the “Home of Pure Hoppiness,” people have traveled from near and far to get ahold of our special beers. Today, Alpine Beer remains committed to brewing hop-forward beers and bringing them to beer lovers from coast-to-coast.

Alpine Beer is a part of the SweetWater Brewing Company’s family of brands.

About SweetWater Brewing Company:

One of Atlanta’s original craft breweries, founded 26 years ago, SweetWater Brewing is now the 10th largest craft brewery in the U.S. With two flagship breweries in Atlanta, Georgia, and Fort Collins, Colorado, SweetWater’s award-winning craft beers and ready-to-drink cocktails are available coast to coast and in more states than ever before. Inspired by the outdoors, SweetWater is a passionate advocate for healthy waterways and conservation initiatives. Through its annual Save Our Water campaign, SweetWater continues to raise funds to support nonprofit organizations fighting for clean water and habitat conservation, including the Waterkeeper Alliance, Bonefish & Tarpon Trust, and Trout Unlimited.

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SweetWater Brewing Brings Back Popular Triple Tail Tropical IPA

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ATLANTA, Georgia – SweetWater Brewing Company, Atlanta’s craft beer trailblazer and 10th largest craft brewer in the U.S., announces the return of its popular Triple Tail Tropical India Pale Ale (IPA), which is now returning for a limited time as part of SweetWater’s spring seasonal lineup.

“Since last fall, we’ve re-introduced beers to our seasonal lineups that our customers have really missed, and Triple Tail IPA has been the most requested for us to bring back. With the weather warming up, we know craft drinkers will appreciate this super tasty tropical IPA, which is a fruity and refreshing blast that’s perfect for the beach, boat, music festivals, or any occasion when you need a cold beer to cool down.” says Nick Nock, SweetWater’s head brewer.

Loaded with triple dry hop additions of Mosaic, Denali and Waimea hops, Triple Tail (5.5% alcohol by volume) delivers a fruity hop burst of tangerine, papaya, and pineapple notes with a clean bitterness and fluffy, fragrant head.

Triple Tail is now flowing at SweetWater’s flagship taprooms in Atlanta and Fort Collins, Colorado. It’s also available in 12-ounce cans in Georgia, Tennessee, Minnesota, North Carolina and Pennsylvania at select retailers, including Kroger, Publix, Target, Total Wine & More and Trader Joes. Triple Tail IPA is available in both stand-alone six packs and SweetWater’s Seasonal IPA Variety Pack, which also includes SweetWater’s new Gone Trippin West Coast Style IPA, IPA and H.A.Z.Y. Double IPA.

About SweetWater Brewing

One of Atlanta’s original craft breweries, founded 26 years ago, SweetWater Brewing is now the 10th largest craft brewery in the U.S. With two flagship breweries in Atlanta, Georgia, and Fort Collins, Colorado, SweetWater’s award-winning craft beers and ready-to-drink cocktails are available coast to coast and in more states than ever before. Inspired by the outdoors, SweetWater is a passionate advocate for healthy waterways and conservation initiatives. Through its annual Save Our Water campaign, SweetWater continues to raise funds to support nonprofit organizations fighting for clean water and habitat conservation, including the Waterkeeper Alliance, Bonefish & Tarpon Trust, and Trout Unlimited.

For Brewing fun facts, trivia, movies and more, Click Here.

SweetWater Brewing Introduces New West Coast Style IPA

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ATLANTA, Georgia – SweetWater Brewing Company, Atlanta’s craft beer trailblazer and the 10th largest craft brewer in the U.S., announces the launch of Gone Trippin’, a West Coast Style India Pale Ale (IPA) that pays tribute to the bold, hoppy beers SweetWater brought to the South more than 25 years ago. Gone Trippin’ is now available nationally year-round on draft and in 6-packs and 12-packs of 12-ounce cans.

Gone Trippin’ (7% alcohol by volume (ABV)) is assertively hopped with Cascade, Centennial, Crystal, Chinook and Citra varieties. This array of quintessential West Coast hops delivers bitter notes accompanied by pine, citrus and floral aromas that are well balanced by a malty backbone and refreshingly dry finish.

“We crafted this beer as a celebration of the long trip that’s taken us from the West Coast to the Southeast and back again — with many stops in Colorado. We’ve Gone Fishin’ and Gone Phishin’ for years, and now we’re Gone Trippin’. We’re getting back to our roots and absolutely stoked to release this hoppy love letter to Cali, wrapped in a funky tie dyed can,” said Nick Nock, SweetWater’s head brewer. “Gone Trippin’ is a big, yet easy drinking beer that’s incredibly balanced. It’s perfectly bitter, it’s hoppy, but it’s also rounded out with a malty sweetness.”

Gone Trippin’ is now flowing at SweetWater’s flagship taprooms in Atlanta and Fort Collins, Colorado. It’s also available in cans across Colorado, Georgia, Minnesota, Mississippi, North Carolina, South Carolina, Tennessee and Virginia at select retailers, including Total Wine & More, Kroger, Harris Teeter, Ingles, Publix, and Lowes Food. Distribution will expand to additional states later this year.

About SweetWater Brewing

One of Atlanta’s original craft breweries, founded 26 years ago, SweetWater Brewing is now the 10th largest craft brewery in the U.S. With two flagship breweries in Atlanta, Georgia, and Fort Collins, Colorado, SweetWater’s award-winning craft beers and ready-to-drink cocktails are available coast to coast and in more states than ever before. Inspired by the outdoors, SweetWater is a passionate advocate for healthy waterways and conservation initiatives. Through its annual Save Our Water campaign, SweetWater continues to raise funds to support nonprofit organizations fighting for clean water and habitat conservation, including the Waterkeeper Alliance, Bonefish & Tarpon Trust, and Trout Unlimited.?

For Brewing fun facts, trivia, movies and more, Click Here.

SweetWater Brewing Introduces New Crisp Lager to Year-Round Lineup

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ATLANTA, Georgia – SweetWater Brewing Company, LLC (“SweetWater”), Atlanta’s craft beer trailblazer, the 10th largest craft brewer in the U.S. and subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), launches a new crisp lager to its year-round craft beer lineup. The new SweetWater Lager, a clean-bodied beer elevated with spicy floral hop notes, is now available on draft and will be available in 12-packs of 12-ounce cans in select retailers across the U.S. beginning March 2023.

SweetWater’s new Lager (4.5% alcohol by volume (ABV)) is a simple, easy-drinking beer, brewed with a 100% pilsner grain bill to create a crisp, refreshing flavor with low bitterness. Crystal and Hallertau hops distinguish the taste with mild notes of spicy floral. As demand for lagers continues to grow, SweetWater adds this approachable, low-ABV beer, to its quiver of heady beers like 420 Pale Ale, H.A.Z.Y. IPA, and Imperial IPA, to quench beer drinkers’ thirst whenever the occasion calls for something lighter.

“Crisp. Clean. Crushable. SweetWater’s new Lager is an easy thirst-quenching beer with a little SweetWater twist on the brew with some added hops that keep this beer tasting crisp and refreshing,” says Ty Gilmore, president of U.S. Beer at Tilray Brands. “This SweetWater Lager is the perfect go-to beer when you’re looking to crack a few cold ones after a long day — fishing, working, boating, and you name it. With the addition of its new Lager, SweetWater now has a beer for everyone, and these sure go down easy.”

Lager is now flowing at Sweetwater’s flagship taprooms in Atlanta, Georgia and Fort Collins, Colorado and taps across Georgia, Alabama, Florida, South Carolina, Pennsylvania, and Virginia. Beginning March 2023, SweetWater’s new Lager will be available in cans at select retailers across the U.S., including Kroger, Lowes Food, and Ingles.

About SweetWater Brewing

One of Atlanta’s original craft breweries, founded 26 years ago, SweetWater Brewing is now the 10th largest craft brewery in the U.S. With two flagship breweries in Atlanta, Georgia, and Fort Collins, Colorado, SweetWater’s award-winning craft beers and ready-to-drink cocktails are available coast to coast and in more states than ever before. Inspired by the outdoors, SweetWater is a passionate advocate for healthy waterways and conservation initiatives. Through its annual Save Our Water campaign, SweetWater continues to raise funds to support nonprofit organizations fighting for clean water and habitat conservation, including the Waterkeeper Alliance, Bonefish & Tarpon Trust, and Trout Unlimited.

For Brewing fun facts, trivia, movies and more, Click Here.

SweetWater Brewing Company Celebrates 26 Years of Brewing

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ATLANTA, Georgia – SweetWater Brewing Company, LLC (“SweetWater”), a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), announces its 26th Anniversary Throwdown, an all-day party featuring throwback beers, art and musical performances by Lotus, The Floozies, Dogs in a Pile, and Hedonistas. The event will take place on Feb. 18 at the Atlanta brewery from 1 p.m. to 11 p.m.

“We’re stoked to celebrate 26 years of brewing with some killer jams, heady beer, local art and great food,” says Mike Boudreaux, SweetWater’s director of hospitality.

In honor of the craft beer drinkers who have supported the brewery over the years, SweetWater will be re-releasing popular seasonal and year-round beers in 2023 that customers have asked to bring out of retirement.

For its winter seasonal lineup, SweetWater is re-releasing Georgia Brown, a southern-style brown ale flowing with deep caramel and chocolate malts that create subtle nutty and toasted flavors. A former limited release that was a crowd favorite, Georgia Brown delivers rich cocoa notes with aromas ranging from roasted coffee to chocolate-covered fruit, which are exceptionally balanced with bitterness from Strata, El Dorado, and Sultana hops. Georgia Brown is now flowing at SweetWater’s Atlanta and Fort Collins taprooms, as well as taps in Georgia, Alabama, Florida, South Carolina, Pennsylvania, and Virginia.

“SweetWater is pumped to bring back Georgia Brown, a crowd-favorite limited release. The winter months are the best time to enjoy rich, warming ales loaded with caramel and chocolate notes, so be on the lookout for this delicious brown ale at your local watering hole,” says Anna Ferro, SweetWater’s Director of Marketing.

For its anniversary party, SweetWater will bring back another popular beer, Exodus Porter, a Great American Beer Festival Medal winner that was retired from its year-round lineup in 2013. This limited batch of Exodus will be available on draft exclusively at the Atlanta taproom starting Feb. 18.

“We’re bringing back another oldie but a goodie for our anniversary party,” Ferro says. “It’s been years since we last brewed Exodus, and it’s one of the most requested beers consumers ask us to bring out of retirement. This party felt like the perfect time to do that.”

The anniversary concert will be headlined by Lotus, whose groove-based improvisations have been a mainstay on the jam circuit for more than two decades, and The Floozies, a live electronic duo that fuses bass-driven beats and funk.

The following ticket packages are now available for SweetWater’s 26th anniversary concert:

Limited-run early birds: $40 (no re-entry to event)
General admission: $45 (no re-entry to event)
Super Heady VIP: $75. (Includes 2 complimentary beers, concert poster, and access to VIP restrooms, bar, concert viewing area, and VIP gate with unlimited re-entry.)

The concert will take place at SweetWater’s Atlanta brewery, rain or shine. There will be very limited parking at the event, and SweetWater strongly encourages people to not drive, especially if they plan on consuming beer. Attendees must be 21 to enter.

About SweetWater Brewing

One of Atlanta’s original craft breweries, founded 25 years ago, SweetWater Brewing is now the 10th largest craft brewery in the U.S. With two flagship breweries in Atlanta, Georgia, and Fort Collins, Colorado, SweetWater’s award-winning craft beers and ready-to-drink cocktails are available coast to coast and in more states than ever before. Inspired by the outdoors, SweetWater is a passionate advocate for healthy waterways and conservation initiatives. Through its annualSave Our Water campaign, SweetWater continues to raise funds to support nonprofit organizations fighting for clean water and habitat conservation, including the Waterkeeper Alliance, Bonefish & Tarpon Trust, and Trout Unlimited.

For Brewing fun facts, trivia, movies and more, Click Here.