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Lager

SweetWater Brewing Releases Red White and Blue American Lager

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ATLANTA, Georgia — SweetWater Brewing Company (“SweetWater Brewing” or “SweetWater”), the ninth largest craft brewer in the U.S. and a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), today announces the summer release of SweetWater American Lager, a special edition of SweetWater’s flagship Lager, featuring American red, white, and blue branding now available in over 10 states across the U.S. with further national distribution coming soon.

Ty Gilmore, President, U.S. Beer, Tilray Brands, said, “SweetWater’s American Lager is a salute to American craft beer and our best-selling flagship Lager. We hope the refreshing and crisp American Lager will be a staple at backyard barbecues, tailgates, and get-togethers this summer.”

SweetWater’s American Lager (4.5% alcohol by volume) is a clean-bodied craft beer with a 100% premium Pilsner grain bill along with Crystal and Hallertau hops, expertly brewed for easy-drinking. The new American Lager is now flowing at SweetWater’s flagship taprooms in Atlanta, Georgia and Fort Collins, Colorado and is also available in 12-packs of 12oz cans at grocery and liquor stores, as well as bars and restaurants across the U.S. in Georgia, Florida, South Carolina, Colorado, North Carolina, Pennsylvania, Wisconsin, Tennessee, Maryland, California, Kentucky, Minnesota, Texas, Missouri, West Virginia, and Mississippi.

This Memorial Day weekend, SweetWater will also be one of the participating breweries at this year’s Brew at the Zoo from 6pm to 9:30 p.m., May 27, at 800 Cherokee Ave. in Atlanta. To find Sweetwater’s American Lager and other craft brews near you, checkout SweetWater’s beer finder online at www.SweetWaterBrew.com.

About SweetWater Brewing

One of Atlanta’s original craft breweries, founded 26 years ago, SweetWater Brewing is now the 9th largest craft brewers in the U.S. With two flagship breweries in Atlanta, Georgia and Fort Collins, Colorado, SweetWater’s award-winning craft beers and ready-to-drink cocktails are available coast to coast and in more states than ever before. Inspired by the outdoors, SweetWater is a passionate advocate for healthy waterways and conservation initiatives. Through its annual Save Our Water campaign, SweetWater continues to raise funds to support nonprofit organizations fighting for clean water and habitat conservation, including the Waterkeeper Alliance, Bonefish & Tarpon Trust, and Trout Unlimited.

SweetWater Brewery is a subsidiary of Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live their very best life.

For further information about SweetWater Brewing Company, please visit www.sweetwaterbrew.com and follow @SweetWaterBrew.

About Tilray Brands

Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), is a leading global cannabis lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people’s lives for the better – one person at a time – by inspiring and empowering a worldwide community to live their very best life, enhanced by moments of connection and wellbeing. Tilray’s mission is to be the most responsible, trusted, and market-leading cannabis and consumer products company in the world with a portfolio of innovative, high-quality, and beloved brands that address the needs of the consumers, customers, and patients we serve. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.

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Upland Brewing Unveils First Official Beer of IU Athletics

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BLOOMINGTON, Indiana – Upland Brewing Company, a craft brewer with brewery, brewpub and tap house locations throughout Indiana, announces the first-ever Indiana University Athletics branded beer: Hoosier Gameday Lager. This beer, cultivated based on direct feedback from IU fans, will be a refreshing 4.7 alcohol by volume (ABV) lager in a can adorned with the cream and crimson candy stripes that have become ubiquitous with the IU name. This is Upland Brewing Company’s first brew that falls into the gameday beer category.

To create the new brew, Upland Brewing Company wanted to deploy an atypical approach to creating a craft beer, so they began a formal market research project last November. Surveys were provided to anyone aged 21 and over to provide input on the beer name, preferred flavor profiles, and beer can imagery and design. Survey respondents could pick attributes they thought would be best in the new IU-branded beer. In total, the company received more than 10,000 completed surveys, all of which were analyzed and considered.

“Hoosier Gameday Lager is the result of collaboration among thousands of passionate fans,” said Eddie DeSalle, President of Upland Brewing Company. “In that way, it’s uniquely representative of the university’s athletics program as a whole. Survey results showed some common threads from fans, and we incorporated those into this beer. The majority of people wanted stripes on the can design, the word “Hoosier” in the name, a brew that tasted refreshing, and a moderate ABV. We’re excited to give all that to them.”

A portion of Hoosier Gameday Lager sales will go toward IU student scholarships.

“Indiana University Licensing and Trademarks is delighted to partner with Upland Brewing Company on the launch of Indiana Athletics branded craft beer,” said Valerie Gill, Associate Vice President for Business Partnerships at Indiana University.

Hoosier Gameday Lager will be made available as a limited edition draft at all Upland Brewing Company locations starting today. In August, it will be available to purchase anywhere Upland Brewing Company beers are sold, including in bars, grocery stores, liquor stores and more.

ABOUT UPLAND BREWING COMPANY

Founded in 1998, Upland Brewing Company produces and sells quality craft beer made in Indiana. With three breweries, six brewpub and one tap house location throughout Indiana, Upland Brewing Company is the third largest brewer in Indiana, and the producer of the top-selling India pale ale in the state, Dragonfly. Headquartered in Bloomington, Upland Brewing Company utilizes quality ingredients to craft quality, unique brews.

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Braxton Brewing Giddy Ups with New Lager Launch

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CINCINNATI, Ohio – Braxton Brewing Co., a local brewery with national recognition and acclaim, is excited to announce the newest craft option to join its lineup of celebrated beers. Spur is an American Amber Lager that is full-flavored and expected to meet today’s consumer needs with unmatched perfection. Consumers will be able to find Spur on tap in Braxton taprooms, online at Braxtonbrewing.com and in Kroger stores throughout Kentucky and Ohio beginning Mid-March. Each six-pack of 12 oz. cans will be available for $10.99 and 15 packs for $16.99.

Braxton’s Spur will be celebrated at a very special State Fair event at the Company’s Covington Taproom. The launch party’s festivities, tentatively scheduled for March 25, promises to be a never-before-seen event at Braxton. Guests will be invited to step into the full SPUR experience, with a Wild West experience on the rooftop, complete with experiences including a mechanical bull and more. Complete details about the party will be revealed the week of March 13, 2023.

“We absolutely believe SPUR is an American Lager that is representative of what consumers are looking for right now,” says Jake Rouse, Co-Founder and CEO of Braxton Brewing Co. “Craft beers and IPAs have had quite an adventure in the category’s lifestyle – at times, flavor was king. Other times, customers wanted nothing but innovation. This is going to hit consumers right away as the ideal beer, because it’s lighter, no nonsense and takes us all back to what the beer drinker wants and expects from an American lager. When you take your first sip of Spur you realize why you originally fell in love with craft beer in the first place.”

Braxton Brewing has carved out its place as a brewery to watch nationwide. With a mindset on innovation and growth, Braxton has seen expansion across its taprooms and across its collection of celebrated craft beers. Braxton was also honored with Brewbound’s prestigious Rising Star Award and was named the fourth fastest growing regional brewery from the Brewers Association — a testament to the brand’s strength.

About Braxton Brewing Company

Born in a garage, Braxton Brewing Co. has become an entrepreneurial obsession. Melding the age-old tradition of brewing beer and innovative new-age technology, dreams are born and fermented at Braxton Brewing Company. It is the hub where Jake and Evan Rouse showcase their passion for brewing beer. It’s here, where the expert team holds every single pint of Braxton beer to the highest standard of excellence. And, like the garage of their past, the brewery is deeply rooted in the community of Covington, Kentucky. Braxton Brewing Company was also recently honored with Brewbound’s prestigious Rising Star Award, and Braxton’s own Evan Rouse was featured on Forbes 30 Under 30 Food & Drink list. Further amplifying Braxton’s accomplishments, the brewery was highlighted on the 2020 Inc. 5000 list.

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SweetWater Brewing Introduces New Crisp Lager to Year-Round Lineup

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ATLANTA, Georgia – SweetWater Brewing Company, LLC (“SweetWater”), Atlanta’s craft beer trailblazer, the 10th largest craft brewer in the U.S. and subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), launches a new crisp lager to its year-round craft beer lineup. The new SweetWater Lager, a clean-bodied beer elevated with spicy floral hop notes, is now available on draft and will be available in 12-packs of 12-ounce cans in select retailers across the U.S. beginning March 2023.

SweetWater’s new Lager (4.5% alcohol by volume (ABV)) is a simple, easy-drinking beer, brewed with a 100% pilsner grain bill to create a crisp, refreshing flavor with low bitterness. Crystal and Hallertau hops distinguish the taste with mild notes of spicy floral. As demand for lagers continues to grow, SweetWater adds this approachable, low-ABV beer, to its quiver of heady beers like 420 Pale Ale, H.A.Z.Y. IPA, and Imperial IPA, to quench beer drinkers’ thirst whenever the occasion calls for something lighter.

“Crisp. Clean. Crushable. SweetWater’s new Lager is an easy thirst-quenching beer with a little SweetWater twist on the brew with some added hops that keep this beer tasting crisp and refreshing,” says Ty Gilmore, president of U.S. Beer at Tilray Brands. “This SweetWater Lager is the perfect go-to beer when you’re looking to crack a few cold ones after a long day — fishing, working, boating, and you name it. With the addition of its new Lager, SweetWater now has a beer for everyone, and these sure go down easy.”

Lager is now flowing at Sweetwater’s flagship taprooms in Atlanta, Georgia and Fort Collins, Colorado and taps across Georgia, Alabama, Florida, South Carolina, Pennsylvania, and Virginia. Beginning March 2023, SweetWater’s new Lager will be available in cans at select retailers across the U.S., including Kroger, Lowes Food, and Ingles.

About SweetWater Brewing

One of Atlanta’s original craft breweries, founded 26 years ago, SweetWater Brewing is now the 10th largest craft brewery in the U.S. With two flagship breweries in Atlanta, Georgia, and Fort Collins, Colorado, SweetWater’s award-winning craft beers and ready-to-drink cocktails are available coast to coast and in more states than ever before. Inspired by the outdoors, SweetWater is a passionate advocate for healthy waterways and conservation initiatives. Through its annual Save Our Water campaign, SweetWater continues to raise funds to support nonprofit organizations fighting for clean water and habitat conservation, including the Waterkeeper Alliance, Bonefish & Tarpon Trust, and Trout Unlimited.

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