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Georgia Beer

SweetWater Brewing Launches Hammer Red Amber Ale to Support Georgia Aquarium

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ATLANTA, Georgia— SweetWater Brewing Company, the largest craft brewer in the Southeast and a subsidiary of Tilray Brands, Inc., announced the release of its new Hammer Red Amber Ale, the latest collaboration beer as part of its partnership with Georgia Aquarium. A portion of sales of the limited-release beer will be donated to Georgia Aquarium to support its mission of inspiring awareness and preservation of oceans and aquatic animals worldwide. Hammer Red Amber Ale is available throughout Georgia now until October 2024.

Inspired by Georgia Aquarium’s research initiatives, education programs and conservation efforts that benefit sharks and rays, Hammer Red Amber Ale (5.6% ABV) is brewed with Magnum, Saaz, and Cascade hops and delivers light caramel flavors, with a touch of wheat for a refreshing finish with a little bite.

“As one of Atlanta’s crown jewels and an important force in protecting our oceans and marine life, our partnership with Georgia Aquarium is incredibly important to SweetWater and part of our continued support for clean and healthy waterways. We also know this cause is just as important to our fans, as we saw so much support for the special-edition cans of our flagship 420 Pale Ale that were available last November, when we started this new relationship,” said Terry Hopper, VP of Sales for Tilray Beers. “Amber ales are a cornerstone style of American craft beer, and with Hammer Red Amber Ale, our brewers have created a delicious, easy-drinking beer that pairs well with a variety of foods, whether you’re grabbing a quick bite between exhibitions at Georgia Aquarium or enjoying it while grilling in the backyard.”

“Our continued partnership with SweetWater is a natural fit as both brands aim to support clean water and give back to the community,” said Hiroshi Okuda, senior director of strategic marketing and corporate partnerships. “We’re excited to debut Hammer Red Ale with SweetWater to showcase another amazing animal that is in need of protection.”

Hammer Red Amber Ale is available in six-packs of twelve-ounce cans and on draft, including at SweetWater’s Taproom. To find the beer in a store or on-premise location near you, please visit SweetWater’s Beer Finder.

About SweetWater Brewing

SweetWater Brewing Company, the largest craft brewer in the southeast, is an award-winning brewery known for its stash of heady brews including the original 420 Extra Pale Ale and loads of IPAs. Sweetwater’s craft beers and ready-to-drink cocktails are available coast to coast and in more states than ever before. Inspired by the outdoors, SweetWater is a passionate advocate for healthy waterways and conservation initiatives. Through its annual Save Our Water campaign, SweetWater continues to raise funds to support nonprofit organizations fighting for clean water and habitat conservation, including the Waterkeeper Alliance, Bonefish & Tarpon Trust, and Trout Unlimited.

SweetWater Brewery is a subsidiary of Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live their very best life.

About Georgia Aquarium

Georgia Aquarium is a leading 501(c)(3) non-profit organization located in Atlanta, Ga. that is Humane Certified by American Humane and accredited by the Alliance of Marine Mammal Parks and Aquariums and the Association of Zoos and Aquariums. Georgia Aquarium is committed to working on behalf of all marine life through education, preservation, exceptional animal care, and research across the globe. Georgia Aquarium continues its mission each day to inspire, educate, and entertain its millions of guests about the aquatic biodiversity throughout the world through its engaging exhibits and tens of thousands of animals across its eight major galleries.

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NoFo Brew Co Launches Internationally

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NORTH ATLANTA, Georgia — NoFo Brew Co is thrilled to announce its launch into the international market with a strategic presence in the UK at the Poundland Bescot Stadium, home to Walsall Football Club. Starting April 13, 2024, patrons can enjoy NoFo’s distinctive craft beers within the iconic stadium walls as well as at The Locker, an onsite supporter’s club and event venue. Additionally, NoFo plans to distribute beer throughout the West Midlands and beyond.

“We’re delighted to announce that NoFo beer will soon be available to enjoy at both The Poundland Bescot Stadium and The Locker. This will not only enhance the matchday experience for supporters but also represents the continued growth and development of our partnership with NoFo,” shares Benjamin Boycott, Co-Chairman of Walsall Football Club.

He continues, “We extend our sincere thanks to Joe Garcia, Bryan and Shannon Miles, and the team at NoFo for their ongoing support. Additionally, we’re proud to share that Walsall FC will be the first venue in the UK where NoFo beer can be purchased, marking a significant milestone in our commitment to innovation and improving our offerings to supporters and visitors. We eagerly anticipate witnessing the growth of NoFo within the UK market.”

The brewery is set to introduce a diverse selection of its craft beers including: Cowboy’s Payday, a sessionable, hazy IPA at 4.5% ABV with notes of mango and tropical stone fruits; Forest Explorer, an American, West-Coast IPA with notes of pine and zesty citrus at 4.5% ABV; and staple brew, Bluebird Day, a delicate Czech-style pilsner at 4.2% ABV with notes of biscuit and subtle noble hop aromatics.

“If you told me five years ago when we started our brand that we would eventually bring NoFo Brew Co to the UK, I wouldn’t believe it. Our team has worked diligently over the past year to pull countless details together to make this a reality. We are beyond excited to deepen the partnership between NoFo Brew Co and Walsall FC and also introduce craft beer fans in the UK to our brand,” expresses Joe Garcia, Co-Founder and CEO of NoFo Brew Co.

To celebrate this momentous occasion, NoFo Brew Co invites Walsall fans and craft beer enthusiasts alike to The Locker at Poundland Bescot Stadium for the NoFo Launch Event on April 13, starting at 12:00 PM. With host Simon Hill, attendees will have the opportunity to be some of the first to taste the brewery’s creations internationally, score cool prizes, enjoy a live band and meet several members of the NoFo Brew Co team.

The NoFo Launch Event precedes the highly anticipated Walsall FC vs Notts County match, promising a day filled with camaraderie, exceptional beer and the thrill of football. NoFo Brew Co beer will also be available at the 1888 Lounge, Onsite Suite, Stadium Suite and Mick Kearns Community Hub starting April 13th.

NoFo is ecstatic to be partnering with Matt Hunter and the team from The Liquorman as their exclusive UK distributor. “As a proud native of Walsall, UK, I’m thrilled to team up with NoFo Brew Co to introduce their exceptional craft beer to the UK. Starting with the die-hard supporters of Walsall FC, I’m excited to see the community’s response to these incredible beers,” remarks Matt Hunter, Owner of The Liquorman.

NoFo Brew Co eagerly awaits the opportunity to share their craft beer with everyone come April.

“Shannon and I are excited to officially have NoFo beer available to this amazing community in Walsall and the West Midlands. Both teams at NoFo and Walsall FC have put in the hard work to make this a reality, and we’re thrilled to finally bring our craft beer to Walsall FC supporters who’ve eagerly awaited its arrival for months! Here’s to cheering on the Saddlers with a pint of NoFo beer in our hands! We’m Walsall!” shares Bryan Miles, Co-Founder of NoFo Brew Co.

About NoFo Brew Co

Affectionately named NoFo after North Forsyth, NoFo Brew Co’s name is a nod to where they established their original location as Forsyth County’s first official craft brewery and distillery in 2019. NoFo was founded by Bryan Miles, Shannon Miles and Joe Garcia – three friends with a passion for craft beer, craft spirits and a perpetual craving for adventure. As their roots extended, so did their brewery with new locations across North Georgia, sponsorship of Walsall Football Club and now beer available in the UK. Today, they’re focused on providing an upscale, family-friendly environment centered around great craft beer, hand-crafted cocktails and amazing hospitality to their local communities.

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SweetWater Launches New ‘Half-a-Gummie’ IPA

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ATLANTA, Georgia— SweetWater Brewing Company (“SweetWater Brewing” or “SweetWater”), the largest craft brewer in the Southeast and a subsidiary of Tilray Brands, Inc. (“Tilray” or the “Company”) (NASDAQ: TLRY and TSX: TLRY), announced the latest innovation in its acclaimed IPA series – ‘Half-A-Gummie’ IPA. This new line of India Pale Ales, bursting with fruit-forward flavors, is a twist on the wildly successful SweetWater Gummies Double IPA – which launched earlier this year, now reimagined with a more session-friendly alcohol content. The original Gummies IIPA is available in cans nationwide while the innovative Half-A-Gummie IPA is ready to tantalize consumer taste buds on draft.

Building on the trailblazing success of the SweetWater Gummies line, ‘Half-A-Gummie’ IPA emerges as a natural evolution in SweetWater’s pursuit of innovation and excellence in craft brewing. The SweetWater Gummies series launched as a testament to the brewery’s commitment to flavor-forward and high-ABV ales, setting a new benchmark in the Double IPA category. These ales, notably the Tropical IIPA and Fruit Punch IIPA with a potent 9.5% ABV, captured the essence of summer with their haze, juiciness, and bold, fruity flavors.

‘Half-A-Gummie’ retains the essence of the Gummies series—its captivating fruit flavors and aromatic appeal—while presenting a lower alcohol-by-volume content as an alternative option for consumers; The launch series of Half-A-Gummie includes the same two great varieties from the original series: Tropical IPA, and Fruit Punch IPA, each boasting a 5.5% alcohol-by-volume. These new brews are a masterful blend of fruit explosions, featuring the luscious flavors of strawberry, pineapple, orange, and cherry, culminating in a uniquely smooth, incredibly flavorful, and drinkable IPA experience.

This new line is a testament to SweetWater’s agility in adapting to consumer preferences, offering a lower-ABV IPA that still embodies the brewery’s signature blend of bold flavors and easy drinkability. This strategic move aligns with a market report predicting a 6 percent CAGR growth in the fruit beer market over the next decade, driven by a growing preference for beers that offer both refreshing taste and a gentler alcohol presence, much like ‘Half-A-Gummie’.

“Our Gummies Double IPA has been a huge hit with consumers who crave fruit-forward, high-ABV beers. We’ve also discovered a strong demand, especially with our on-premise partners, for beers with a similar flavor profile and less alcohol. We’re excited to offer drinkers the choice to enjoy an easy-drinking IPA with low bitterness and delicious fruit flavors while tapping into a lower ABV option,” said Ty Gilmore, President of U.S. Beers for Tilray Beer.

Discover the revolution in IPA – Half-A-Gummie is here to redefine expectations and excite palates.

About SweetWater Brewing

SweetWater Brewing Company, the largest craft brewer in the southeast, is an award-winning brewery known for its stash of heady brews including the original 420 Extra Pale Ale and loads of IPAs. Sweetwater’s craft beers and ready-to-drink cocktails are available coast to coast and in more states than ever before. Inspired by the outdoors, SweetWater is a passionate advocate for healthy waterways and conservation initiatives. Through its annual Save Our Water campaign, SweetWater continues to raise funds to support nonprofit organizations fighting for clean water and habitat conservation, including the Waterkeeper Alliance, Bonefish & Tarpon Trust, and Trout Unlimited.

SweetWater Brewery is a subsidiary of Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live their very best life.

About Tilray Brands

Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), is a leading global cannabis lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people’s lives for the better – one person at a time – by inspiring and empowering a worldwide community to live their very best life, enhanced by moments of connection and wellbeing. Tilray’s mission is to be the most responsible, trusted, and market-leading cannabis and consumer products company in the world with a portfolio of innovative, high-quality, and beloved brands that address the needs of the consumers, customers, and patients we serve. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.

[1]“Fruit Beer Market to Achieve 6% CAGR, Surpassing US$ 595.5 Million by 2033 Amidst Rising Demand for Alcohol-Free Alternatives,” Future Market Insights, Aug. 28, 2023.

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Fire Maker Brewing Announces Second Location in Griffin, GA

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ATLANTA, Georgia— Fire Maker Brewing Company is thrilled to announce the opening of its second taproom in downtown Griffin, Georgia. This expansion project involves renovating a historic 114-year-old building, with a target opening date set for the summer of 2024.

Fire Maker Brewing Company has received recognition for its quality, having been voted the #2 Best New Brewery in America by USA Today. Additionally, it has been named Best Brewery in Atlanta for the past two years, in 2022 and 2023.

The new taproom will offer a diverse range of craft beers, cocktails, wine and a food menu, making it a prime destination in downtown Griffin. The space will feature both indoor and outdoor seating options to accommodate various preferences as well as offer space for private events.

As proud partners of the PGA, Georgia Section, Fire Maker Brewing Company is committed to supporting the local community and contributing to Griffin’s economic development. Mayor Doug Hollberg shared his excitement, stating, “It’s a Great Griffin Day when we announce a new addition to our community. I’m thrilled to have Fire Maker in Downtown Griffin and would like to thank our Board of Commissioners, the Griffin Downtown Development Authority, and the City of Griffin staff for working together to grow economic development and quality of life opportunities for our citizens.”

City Manager Jessica O’Connor added, “As the City Manager, I am proud to announce the arrival of Fire Maker, voted Best Brewery in Atlanta, to our beloved downtown. It’s an honor to be the community of choice for Fire Maker’s second location. This partnership exemplifies our commitment to building a thriving and vibrant downtown for those who live, work, and visit our city.”

With the anticipation of the building and the historic building’s transformation underway, Elliott Hall, the CEO and Co-Founder of Fire Maker Brewing Company, adds, “I grew up on the Southside and still have family ties there. I can’t express how thrilled I am, as a Georgia family-owned brewery, to bring our passion for craft beer and fun to downtown Griffin. I’m really looking forward to cracking open some cold beers with everyone next summer at our Grand Opening.”

About Fire Maker Brewing Company

Based in Atlanta Upper Westside, Fire Maker Brewing Company is committed to people and the beverages they want to drink. We exist to inspire others, have fun, and enjoy life. Whatever the occasion, we want to have a high-quality beverage for you.

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Round Trip Brewing Company Opening Second Location at Avenue East Cobb in Spring 2024

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MARIETTA Georgia— Atlanta-based Round Trip Brewing Co. (Round Trip) has signed a lease with North American Properties (NAP) to open a second location at Avenue East Cobb (AEC) in spring 2024. Round Trip’s expansion comes as part of NAP’s ongoing efforts to revitalize and reposition the lifestyle center as an energetic hometown hangout.

“We’re excited to be opening our second location in the suburbs. The family-centric neighborhoods in East Cobb really appealed to us since we have strived to make our brewery a welcoming environment for all. It’s a natural fit,” said Craig Mycoskie, CEO & Head Brewer at Round Trip. “Being part of the community is important to us and this dynamic space will be a go-to hotspot for everyone. When we heard about NAP’s redevelopment plans for AEC and an opportunity to claim a location at the heartbeat of the property, it felt like the stars aligned perfectly.”

Situated between Smallcakes and the soon-to-debut Plaza, Round Trip will occupy a 4,500-square-foot indoor-outdoor space featuring a beer garden and private event space. Visitors can expect a family-friendly atmosphere, similar to Round Trip’s Upper Westside location, with one new offering: food service. Guests at AEC can enjoy hot dogs, bratwursts, pretzels, and other approachable fare, including options for vegetarians and kids, alongside the brewery’s elevated, German-inspired beers. Fourteen brews will be served on tap, including favorites like the Straight Outta Munich Helles, Dunkel Platz, Theresa’s Meadow Hefeweizen, Pilsner, Vicarious West Coast IPA, Isar Haze Hazy IPA, and much more. A pilot brewing system will also be installed for special Avenue-only exclusives.

“One of the most requested additions we’ve received since acquiring AEC is a brewery, and we’re so excited to answer demand with a local brand,” said Brooke Massey, NAP senior leasing representative. “Soon, neighbors will have a gathering spot to catch live music or a movie night right in their back yard, and Round Trip’s location directly off The Plaza is sure to make a splash.”

Additionally, Round Trip recently released a new collaboration beer with Victory Brands called Instant Krüsch, an Extra Pale Ale made with Nelson Sauvin hops from New Zealand. 12oz cans of Instant Krüsch will initially available at Victory Brands restaurants: Victory Sandwich Bar Inman Park, Victory Sandwich Bar Decatur, and Lloyd’s.

About Round Trip Brewing Company

Based in the Atlanta Upper Westside, Round Trip Brewing Company crafts typical and üntypical German-style beer for our community of neighbors and explorers in pursuit of unique experiences, common good, and meaningful collaboration.

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SweetWater Brewing Launches Gummies Beer A New Juicy Revolution

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ATLANTA, Georgia — SweetWater Brewing Company (“SweetWater Brewing” or “SweetWater”), the ninth largest craft brewer in the U.S. and a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), today announces the release of SweetWater Gummies, a new line of easy-drinking, high-alcohol craft ales brewed for an endless summer of haze and juicy flavor. SweetWater Gummies Tropical IIPA and Fruit Punch IIPA, both 9.5% alcohol by volume (ABV), will bolster SweetWater’s year-round lineup with innovative, fruit-forward styles that cater to the fastest growing category in craft beer.

Setting a new standard for flavor, drinkability, aroma, and ABV, SweetWater Gummies redefine the traditional Double IPA. Departing from the intimidating bitterness, SweetWater has transformed this classic craft style by infusing it with sweet, irresistible juice—delivering an unparalleled sensory experience. Crafted with Citra hops and real fruit, these full-flavored, 9.5% ABV Hazy IIPAs are as refreshing and approachable as they are potent.

“We created SweetWater Gummies to expand our innovative, flavor-forward craft category and for the new generation of craft drinkers who demand drinkability and high ABV. Drawing on our expertise in satisfying hop enthusiasts and casual drinkers, these remarkable offerings embody the essence of SweetWater,” said Ty Gilmore, President, U.S. Beer, at Tilray Brands. “You’ll find it hard to believe you’re indulging in a 9.5% ABV Double IPA. The buzz from our distributors has been off the charts.”

“Fruit forward, easy drinking IPA that packs a punch,” said Patrick Guerin, President, Lee Distributors.

SweetWater Gummies Fruit Punch IIPA tantalizes the taste buds with a delightful blend of sweet berry flavors accompanied by a touch of tartness, courtesy of real raspberry, cherry, blueberry, and tangerine. Its low bitterness, silky-smooth body, and captivating pink-red hue create an easy and pleasurable drinking experience.

SweetWater Gummies Tropical IIPA combines passionfruit, pineapple, and tangerine to create a tropical medley reminiscent of a refreshing piña colada and freshly squeezed orange juice. With no trace of bitterness and a velvety body, you might mistake this for a tropical cocktail.

“Breakthru Beverage Nevada is excited to introduce the SweetWater Gummies lineup to the Nevada market,” said Michael Shetler, Craft Beer Business Development Manager for Breakthru Nevada. “SweetWater has hit the mark for the 19.2-ounce category with two unique offerings that target everything today’s single-serve beer drinker is looking for: huge flavor, juicy tropical fruit haze, and a smooth, low bitter finish.”

SweetWater Gummies are now available nationally in six-packs of 12-ounce cans and 19.2-ounce cans. Retailers include Kroger, Publix, Total Wine, Circle K, H-E-B, Lowes Foods, and many more. For more information, please visit sweetwaterbrew.com and to find Gummies in a store near you, please visit our beer finder.

About SweetWater Brewing

One of Atlanta’s original craft breweries, founded 26 years ago, SweetWater Brewing is now the 9th largest craft brewers in the U.S. With two flagship breweries in Atlanta, Georgia and Fort Collins, Colorado, SweetWater’s award-winning craft beers and ready-to-drink cocktails are available coast to coast and in more states than ever before. Inspired by the outdoors, SweetWater is a passionate advocate for healthy waterways and conservation initiatives. Through its annual Save Our Water campaign, SweetWater continues to raise funds to support nonprofit organizations fighting for clean water and habitat conservation, including the Waterkeeper Alliance, Bonefish & Tarpon Trust, and Trout Unlimited.

SweetWater Brewery is a subsidiary of Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live their very best life.

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SweetWater Brewing Company Celebrates 26 Years of Brewing

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ATLANTA, Georgia – SweetWater Brewing Company, LLC (“SweetWater”), a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), announces its 26th Anniversary Throwdown, an all-day party featuring throwback beers, art and musical performances by Lotus, The Floozies, Dogs in a Pile, and Hedonistas. The event will take place on Feb. 18 at the Atlanta brewery from 1 p.m. to 11 p.m.

“We’re stoked to celebrate 26 years of brewing with some killer jams, heady beer, local art and great food,” says Mike Boudreaux, SweetWater’s director of hospitality.

In honor of the craft beer drinkers who have supported the brewery over the years, SweetWater will be re-releasing popular seasonal and year-round beers in 2023 that customers have asked to bring out of retirement.

For its winter seasonal lineup, SweetWater is re-releasing Georgia Brown, a southern-style brown ale flowing with deep caramel and chocolate malts that create subtle nutty and toasted flavors. A former limited release that was a crowd favorite, Georgia Brown delivers rich cocoa notes with aromas ranging from roasted coffee to chocolate-covered fruit, which are exceptionally balanced with bitterness from Strata, El Dorado, and Sultana hops. Georgia Brown is now flowing at SweetWater’s Atlanta and Fort Collins taprooms, as well as taps in Georgia, Alabama, Florida, South Carolina, Pennsylvania, and Virginia.

“SweetWater is pumped to bring back Georgia Brown, a crowd-favorite limited release. The winter months are the best time to enjoy rich, warming ales loaded with caramel and chocolate notes, so be on the lookout for this delicious brown ale at your local watering hole,” says Anna Ferro, SweetWater’s Director of Marketing.

For its anniversary party, SweetWater will bring back another popular beer, Exodus Porter, a Great American Beer Festival Medal winner that was retired from its year-round lineup in 2013. This limited batch of Exodus will be available on draft exclusively at the Atlanta taproom starting Feb. 18.

“We’re bringing back another oldie but a goodie for our anniversary party,” Ferro says. “It’s been years since we last brewed Exodus, and it’s one of the most requested beers consumers ask us to bring out of retirement. This party felt like the perfect time to do that.”

The anniversary concert will be headlined by Lotus, whose groove-based improvisations have been a mainstay on the jam circuit for more than two decades, and The Floozies, a live electronic duo that fuses bass-driven beats and funk.

The following ticket packages are now available for SweetWater’s 26th anniversary concert:

Limited-run early birds: $40 (no re-entry to event)
General admission: $45 (no re-entry to event)
Super Heady VIP: $75. (Includes 2 complimentary beers, concert poster, and access to VIP restrooms, bar, concert viewing area, and VIP gate with unlimited re-entry.)

The concert will take place at SweetWater’s Atlanta brewery, rain or shine. There will be very limited parking at the event, and SweetWater strongly encourages people to not drive, especially if they plan on consuming beer. Attendees must be 21 to enter.

About SweetWater Brewing

One of Atlanta’s original craft breweries, founded 25 years ago, SweetWater Brewing is now the 10th largest craft brewery in the U.S. With two flagship breweries in Atlanta, Georgia, and Fort Collins, Colorado, SweetWater’s award-winning craft beers and ready-to-drink cocktails are available coast to coast and in more states than ever before. Inspired by the outdoors, SweetWater is a passionate advocate for healthy waterways and conservation initiatives. Through its annualSave Our Water campaign, SweetWater continues to raise funds to support nonprofit organizations fighting for clean water and habitat conservation, including the Waterkeeper Alliance, Bonefish & Tarpon Trust, and Trout Unlimited.

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