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Jack’s Abby Craft Lagers Unveils Renovated Taproom Following Addition of “Tradition Meets Tech” Pilot System

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FRAMINGHAM, Massachusetts – Jack’s Abby Craft Lagers unveils a renovated taproom laser focused on the beer experience to complement an exciting lager program from their new, “Tradition Meets Tech” pilot system.

Jack’s Abby has operated their brewery and beer hall at the Clinton Street location in Framingham since 2015, and this is the first major renovation to the beer hall space since moving in. The previous T-Shaped Bar with dual-sided tap system has been replaced with a streamlined linear bar flanking a new copper draft system. The vacated area now features a much more flexible gathering area for guests to come and enjoy a fresh lager.

“After nearly 8 years in this space, we’ve learned a lot about what our guests are looking for and our hall needed some updates to deliver that experience. After completing our brand refresh, it made sense to tackle the beer hall and create more beautiful and functional space for our fans” – Sam Hendler Co-Founder

This renovation follows the recent addition of a new “Tradition Meets Tech” pilot system installed at the end of 2022. The new pilot system is a 7BBL Brew House with a combination of traditional and new tools to expertly brew technical and innovative lagers. The system includes capacity for decoction brewing, horizontal lagering tanks, open fermentation vessels and a first-ever Coolship. This will vastly increase the range and total number of new beer hall beers the brewery can make in a year.

“This is really a dream setup for a lager brewer, and I have been really energized to get on the deck and experiment with so many of the ideas I’ve had in my head that I couldn’t previously brew. We’re going to make some incredible and fun new beers this year.” – Jack Hendler Co-Founder/Brewmaster

The brewery has already started experimenting with concepts like Black Pils, Dry-Hopped Pale Lager and deeper cuts like the Coolship Fermented Polotmavý Czech amber lager. They have promised to bring back more throwback fan favorites as well. Cult-favorite Fire In The Ham will be making its return shortly along with classics like Mass Rising, Saxonator and Ratskeller. These beers will be exclusive to the beer hall, and the program officially kicks off on March 17.

Jack’s Abby commented that this is the beginning of a series of changes designed to deliver the most exceptional lager experience possible for guests. Some of the changes currently in the works include the tour program, music program, beer garden space, new serving vessels, and a lot more. “We look forward to new and existing fans stopping by to see the new space, and we hope to keep delivering fun surprises throughout the year” remarked Sam.

About Jack’s Abby Craft Lagers

Jack’s Abby is a proudly independent and family-owned brewery based in Framingham Massachusetts. The brewery was founded in 2011 by 3 brothers – Jack, Eric and Sam Hendler. The brewery is the first lager-only craft brewery in the country. Their mission is to create high-quality products that honor tradition and the spirit of inspired innovation. With an entrepreneurial heart and a passion for people, they take pride in learning from and contributing to their vibrant community.

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True North Ale Co. Launches Cerveza Negra Mexican Dark Lager

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IPSWICH, Massachusetts – True North Ale Company announces the release of Cerveza Negra Mexican Dark Lager. Close cousin to multi-award winning Cerveza Mexican Lager (Great American Beer Fest Gold and Silver medals), this beer is brewed with pilsner, Vienna, and caramel Munich malts and flaked maize and complemented by herbal, zesty Perle and Saaz hops. Flavors and aromas of fresh toasted bread, honey, and orange zest are followed by a crisp finish.

Cerveza Negra Mexican Dark Lager will be available throughout the year at the True North Ales Taproom and at select bars and restaurants in Massachusetts and New Hampshire.

About True North Ale Company

The True North Ale Company is located on Boston’s North Shore in historic Ipswich, Massachusetts. The word “True” of True North Ales has special meaning to us and reflects our core values of integrity and honesty in all that we do. “North” refers to Boston’s North Shore, our home. And “True North” reflects the nautical and maritime heritage of Ipswich and the surrounding communities.

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Rupee Beer Expands East Coast Distribution

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BOSTON, Massachusetts – Rupee Beer is on a mission to bring Indian craft beer to the world and today announces its expansion into two new markets to include distribution across Pennsylvania & Rhode Island.

Rupee Beer is specially brewed to pair with Indian, spicy and world cuisine by world renowned master beer brewer and Indian chef. It is the first Indian-inspired beer to bridge the gap between world cuisine and craft brewing, with placement at select Trader Joe’s, Whole Foods, Costco & Total Wine locations.

Rupee is growing the presence of its multi award winning lager at 4.75% ABV fast, with availability across ten states presently.

Brothers Van & Sumit Sharma, sons of Punjabi restaurateurs in the business internationally for over 45 years, found themselves continually frustrated they could not find any Indian beer in Maine – the least diverse state in America where their family immigrated to from the United Kingdom & Germany in the early 90’s.

They decided to not only create their own beer, but set out to game change the food & beverage industry in a bold and diverse way. The Sharma brothers strategically partnered with global craft brewing legend Alan Pugsley, 40+ year master beer brewer, lover of Indian food as a British expat, and creator of over 80+ global beer brands, to create Rupee Beer and re-write everything society understands about craft lager as it relates to spicy world cuisine.

“We are a mission driven organization who want to promote Indian culture via beer and rethink the way we pair alcohol with world flavors. Our continued expansion into new markets not only showcases demand but also highlights Rupee is aiming to elevate the voice for more representation within the American craft beer arena”

ABOUT RUPEE BEER

Brewed with pristine quality in mind and premium rice, maize, malt, and three types of hops, Rupee Beer dismantles the traditional lager experience by lowering levels of carbonation to allow for a more comfortable and enjoyable dining experience.

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Braxton Brewing Giddy Ups with New Lager Launch

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CINCINNATI, Ohio – Braxton Brewing Co., a local brewery with national recognition and acclaim, is excited to announce the newest craft option to join its lineup of celebrated beers. Spur is an American Amber Lager that is full-flavored and expected to meet today’s consumer needs with unmatched perfection. Consumers will be able to find Spur on tap in Braxton taprooms, online at Braxtonbrewing.com and in Kroger stores throughout Kentucky and Ohio beginning Mid-March. Each six-pack of 12 oz. cans will be available for $10.99 and 15 packs for $16.99.

Braxton’s Spur will be celebrated at a very special State Fair event at the Company’s Covington Taproom. The launch party’s festivities, tentatively scheduled for March 25, promises to be a never-before-seen event at Braxton. Guests will be invited to step into the full SPUR experience, with a Wild West experience on the rooftop, complete with experiences including a mechanical bull and more. Complete details about the party will be revealed the week of March 13, 2023.

“We absolutely believe SPUR is an American Lager that is representative of what consumers are looking for right now,” says Jake Rouse, Co-Founder and CEO of Braxton Brewing Co. “Craft beers and IPAs have had quite an adventure in the category’s lifestyle – at times, flavor was king. Other times, customers wanted nothing but innovation. This is going to hit consumers right away as the ideal beer, because it’s lighter, no nonsense and takes us all back to what the beer drinker wants and expects from an American lager. When you take your first sip of Spur you realize why you originally fell in love with craft beer in the first place.”

Braxton Brewing has carved out its place as a brewery to watch nationwide. With a mindset on innovation and growth, Braxton has seen expansion across its taprooms and across its collection of celebrated craft beers. Braxton was also honored with Brewbound’s prestigious Rising Star Award and was named the fourth fastest growing regional brewery from the Brewers Association — a testament to the brand’s strength.

About Braxton Brewing Company

Born in a garage, Braxton Brewing Co. has become an entrepreneurial obsession. Melding the age-old tradition of brewing beer and innovative new-age technology, dreams are born and fermented at Braxton Brewing Company. It is the hub where Jake and Evan Rouse showcase their passion for brewing beer. It’s here, where the expert team holds every single pint of Braxton beer to the highest standard of excellence. And, like the garage of their past, the brewery is deeply rooted in the community of Covington, Kentucky. Braxton Brewing Company was also recently honored with Brewbound’s prestigious Rising Star Award, and Braxton’s own Evan Rouse was featured on Forbes 30 Under 30 Food & Drink list. Further amplifying Braxton’s accomplishments, the brewery was highlighted on the 2020 Inc. 5000 list.

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Neshaminy Creek Brewing Company’s Falconry Club Takes Flight

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CROYDON, Pennsylvania – WHAT: The Neshaminy Creek Brewing Company (NCBC) fan favorite Falconry Club returns Friday, February 24 and the Creek team is pulling out all the stops to welcome this Oak Smoked Wheat Lager back to the taps! Falconry Club is a historical Polish style of lager known as a Grodziskie that dates back to the 14th Century. The beer is a delicate, straw-colored lager brewed with copious amounts of oak smoked wheat and a kiss of German noble hops. Falconry Club takes your tastebuds on a flight with its nuanced bready malt character, mellow wood smoke, and dry finish. To mark the triumphant return of Falconry Club, NCBC will have the United Crepes of America food truck selling potato pancakes and other Eastern European treats to pair with the Polish lager. The event also features a special appearance by Master Falconer John Sedlak who will showcase his trained hawks and other birds of prey at the taproom in an interactive falconry show, providing a great opportunity for guests to get up close and personal with these majestic birds.

WHEN: Friday, February 24, 2023, Noon – 11:00 PM WHERE: Neshaminy Creek Brewing Company 909 Ray Ave, Croydon, PA

About Neshaminy Creek Brewing Company

Neshaminy Creek Brewing Company is an award-winning craft brewery and taproom located just north of Philadelphia in Croydon, PA. NCBC tries to spend as much time making and enjoying incredibly good beer and as little time as possible making up rules about beer! Founded in 2012, Neshaminy Creek has grown exponentially over the years and expanded distribution across Pennsylvania, New Jersey, Delaware, and Maryland. In Summer 2020, Neshaminy Creek opened another location inside the Ferry Market located in New Hope, PA where guests can purchase onsite pints and beer to-go. Neshaminy Creek opened its third location inside The Station in Dublin, PA in October 2021. NCBC relies on its DIY ethos to make craft beer for defiant misfits! Its goal is to make every moment someone spends with us as enjoyable as humanly possible. That’s what beer is for.

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SweetWater Brewing Introduces New Crisp Lager to Year-Round Lineup

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ATLANTA, Georgia – SweetWater Brewing Company, LLC (“SweetWater”), Atlanta’s craft beer trailblazer, the 10th largest craft brewer in the U.S. and subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), launches a new crisp lager to its year-round craft beer lineup. The new SweetWater Lager, a clean-bodied beer elevated with spicy floral hop notes, is now available on draft and will be available in 12-packs of 12-ounce cans in select retailers across the U.S. beginning March 2023.

SweetWater’s new Lager (4.5% alcohol by volume (ABV)) is a simple, easy-drinking beer, brewed with a 100% pilsner grain bill to create a crisp, refreshing flavor with low bitterness. Crystal and Hallertau hops distinguish the taste with mild notes of spicy floral. As demand for lagers continues to grow, SweetWater adds this approachable, low-ABV beer, to its quiver of heady beers like 420 Pale Ale, H.A.Z.Y. IPA, and Imperial IPA, to quench beer drinkers’ thirst whenever the occasion calls for something lighter.

“Crisp. Clean. Crushable. SweetWater’s new Lager is an easy thirst-quenching beer with a little SweetWater twist on the brew with some added hops that keep this beer tasting crisp and refreshing,” says Ty Gilmore, president of U.S. Beer at Tilray Brands. “This SweetWater Lager is the perfect go-to beer when you’re looking to crack a few cold ones after a long day — fishing, working, boating, and you name it. With the addition of its new Lager, SweetWater now has a beer for everyone, and these sure go down easy.”

Lager is now flowing at Sweetwater’s flagship taprooms in Atlanta, Georgia and Fort Collins, Colorado and taps across Georgia, Alabama, Florida, South Carolina, Pennsylvania, and Virginia. Beginning March 2023, SweetWater’s new Lager will be available in cans at select retailers across the U.S., including Kroger, Lowes Food, and Ingles.

About SweetWater Brewing

One of Atlanta’s original craft breweries, founded 26 years ago, SweetWater Brewing is now the 10th largest craft brewery in the U.S. With two flagship breweries in Atlanta, Georgia, and Fort Collins, Colorado, SweetWater’s award-winning craft beers and ready-to-drink cocktails are available coast to coast and in more states than ever before. Inspired by the outdoors, SweetWater is a passionate advocate for healthy waterways and conservation initiatives. Through its annual Save Our Water campaign, SweetWater continues to raise funds to support nonprofit organizations fighting for clean water and habitat conservation, including the Waterkeeper Alliance, Bonefish & Tarpon Trust, and Trout Unlimited.

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Griffin Claw Brewing Launches Gold Standard Rebrand

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BIRMINGHAM, Michigan – Griffin Claw Brewing Company is dropping into its 10th year with a new look, going all in on innovation with no sign of slowing down into the new year. The refresh will update the visual look of the logo, can art, tap handles, website, and marketing materials. Look out for all new merch, too. Griffin Claw is one of the top 5 largest independent breweries in Michigan, with crowd favorites such as Norm’s Raggedy IPA, and Screamin’ Pumpkin Ale.

“The inspiration for the rebrand came from our taprooms, where all the good stuff happens”, said Scott LePage, Managing Partner at Griffin Claw. “The art pulls from that inspiration, to capture the spirit of the community, and also highlight the constant innovation and experimentation that goes on here at the breweries and pubs”.

Look for this refresh to align Griffin Claw’s branding in a more cohesive shelf presence, and look for their crowd-pleasing products throughout Michigan in new gold cans and vibrant packaging.

About Griffin Claw Brewing

Griffin Claw Brewing Company has taprooms in Birmingham and Rochester Hills, Michigan where they serve all of their beers on tap and to-go along with their own in-house craft spirits, vodka seltzer, and hard cider.

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Stable Craft Brewing Announces January 2023 Calendar Of Events and Releases

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Waynesboro, Virginia – Central Virginia’s Stable Craft Brewing at Hermitage Hill is celebrating the new year starting this January with award-winning craft beers, delicious food, tasty ciders, heated igloos, fun events and an awesome atmosphere! Stay warm and happy this winter at Stable Craft Brewing and mark these dates on your calendar. Our team at Stable Craft Brewing will be looking forward to seeing you!

Wednesday, January 4, 2023 AT 4 PM – 9:30 PM – Steal the SNOW BLOWS Glass – Rock into 2023 with our ‘Snow Blows’ glass. Whatever your feelings are about snow (and we all have them) this glass covers it…. *purchase any beverage and take home this wicked cool glass.

Thursday, January 5 at 6:30 PM – 8:30 PM – Thursday Trivia: Drinkin’ Beer & Knowin’ Things–Gather your teams; Trivia returns. Join us for an evening of fun. First Prize takes home a gift of $30; 2nd $20; and third $10.

Friday, January 6, 2023 AT 4 PM – 9:30 PM – Friday Night Love – Wild Strawberry Pie Cider & Live Music with Shane Click We’ve captured the flavor Wild Strawberry and Rhubarb to capture the flavor of Wild Strawberry Pie.

Thursday, January12 at 6:30 PM – 8:30 PM – Thursday Trivia: Drinkin’ Beer & Knowin’ Things–Gather your teams; Trivia returns. Join us for an evening of fun. First Prize takes home a gift of $30; 2nd $20; and third $10.

Friday, January 13 at 4 PM – 10 PM – Friday Night Love: Blueberry Cobbler Cider Release – We’ve infused our Brazen cider with blueberry puree to create a Blueberry Cobbler

Saturday, January 14 at 7 PM – 10 PM – Eighties Prom Night with DJ Adonis • MLK Weekend – Rock out to tunes from the Eighties; as your sport your version of Eighties Prom fashion….We’ll be handing out our version of Senior Superlatives.

Sunday, January 15 at 1 PM – 4 PM — Live Music with Randy Black & Pat Wertman: MLK Weekend – It’s a 3 day weekend, let’s make it last. Spend and afternoon with friends listening to classic rock tunes from Randy & Pat in the taproom

Thursday, January 19 at 6:30 PM – 8:30 PM – Thursday Trivia: Drinkin’ Beer & Knowin’ Things–Gather your teams; Trivia returns. Join us for an evening of fun. First Prize takes home a gift of $30; 2nd $20; and third $10.

Friday, January 20 at 4 PM – 10 PM – Friday Night Love: Peach Pie Cider Release & Live Music with Randy Black – Peach Pie fans, we’re creating the ultimate cider for you.

Thursday, January 26 at 6:30 PM – 8:30 PM – Thursday Trivia: Drinkin’ Beer & Knowin’ Things–Gather your teams; Trivia returns. Join us for an evening of fun. First Prize takes home a gift of $30; 2nd $20; and third $10.

Friday, January 27 at 4 PM – 10 PM – Friday Night Love – Wild Berry Pie Cider: Blackberry, Blueberry, Raspberry puree are infused in our Brazen Cider creating a Wild Berry taste sensation.

Stable Craft’s heated igloos are available by advance reservations only and come with a private server. The igloos seat up to eight guests and have panels that can open up and help adjust airflow inside. Reservations are for one hour and 45 minutes. To book a private igloo experience online, visit:

About Stable Craft Brewing

Stable Craft Brewing, recently named the 2022 Green Brewery of the Year, is the first brewery on the East Coast to launch a zero-food waste initiative for its award-winning brewery, restaurant and wedding and banquet facility. The sustainable brewery also grows its own hops, utilizes the brewing wastewater to water their hops, co-ops with a local farmer to use the spent grain for food for the cattle and has planted 1,100 trees on the farm to help with erosion and air quality. Stable Craft offers a sustainable tour by reservation only for guests to get a first-hand look at all of its sustainable initiatives.

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Pike Brewing – New Team, New Beers, & A Whole New Look!

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Pike Brewing - New Team, New Beers, & A Whole New Look!We’ve been keeping a secret and now it’s time to share all the good news!
Drumroll, please! …

We’re so excited to share we’ve got a fresh new look, many new faces around the brewery, and some amazing new beers! We invite you to come to experience the new Pike Brewing .

A LITTLE ON OUR WHY?
Pike Brewing was established in 1989 (we’ve been around for years) by visionaries Charles and Rose Ann Finkel and has become a Seattle icon. Over the last 33 years, Pike Brewing has produced a slew of award-winning beers, supported the local craft beer movement, created a destination for all to enjoy, and established a loyal following.

“We take much pride in what we’ve accomplished over the years,” said Charles Finkel, founder/owner of Pike Brewing.

“But the art of craft brewing is constantly changing, and we cannot rest on your laurels,” said Drew Gillespie, president of Pike Brewing. “We’ve added two amazing women to the team, and we are absolutely thrilled. It’s exciting to be learning, tweaking old recipes, and making new beers.”

“We’re excited about this next chapter,” adds Finkel.

WELCOME TO THE PIKE TEAM
Leslie Shore is our new Head Brewer & Barbara Beaver has taken on the role of Brewery & Quality Assurance Manager. Leslie spent 6.5 years as Lead Brewer at Reuben’s Brews and Barb came from Georgetown Brewing. Both women have extensive beer knowledge and have been staples in the Seattle craft beer scene for years. We’re ecstatic to welcome these women to the Pike Brewing team!

Leslie and Barb have been working tirelessly with the production crew, updating processes and procedures, reworking recipes, crafting new beers, and creating a pilot brew program.

“Knowing where Pike is headed is extremely exciting and energizing,” said Leslie “The history of the brewery is legendary and iconic, and it’s certainly invigorating to be united with our entire crew on this trajectory.”

“We have a great production team that are not only dedicated to the course that we’re on, but also eager to adopt updated processes and procedures to drive us there,” adds Barb.

For more information on new and current beers, Click Here

Surly Brewing Adds Controlled Chaos West Coast IPA and Drips and Drops Hazy IPA to its Year-Round Beer Arsenal

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Surly Brewing Adds Controlled Chaos West Coast IPA and Drips and Drops Hazy IPA to its Year-Round Beer ArsenalMinneapolis, Minnesota – Surly Brewing is adding two new IPAs to its year-round beer arsenal!

Controlled Chaos West Coast IPA takes punk rock one step further. Faster, harder, and even more aggressive—drums and guitars combusting into barely controlled chaos. Stirred by that unruly sound, we bring you Controlled Chaos West Coast IPA. Double dry-hopped and heaving with a cacophony of citrusy hop flavor, Chaos finishes dry and with a touch of bitterness, just like the music that inspired it. You can get it in six and twelve packs of 12 oz cans at any Surly provider and on tap in the Surly Beer Hall.

Drips and Drops Hazy IPA is drenched in Idaho 7, Citra and Amarillo hops. With juicy flavors, this hazy golden beer is sure to soak up your attention. It’s available in four-packs of 16 oz cans at Surly providers and on tap in the Surly Beer Hall.

About Surly Brewing
It’s Surly’s mission to deliver true flavor, an irreverent attitude, must-have beers, and world-class experiences to its fans. From their 2004 start in a converted abrasives factory in Brooklyn Center, Minnesota, Surly has grown into one of the premier destination breweries in the country. Along the way, they have earned countless medals from the Great American Beer Festival and the honor of being awarded the Best Brewery in America. Surly is known for bold and uncompromising beers that don’t adhere to strict style guidelines such as Furious IPA, Grapefruit Supreme, Axe Man IPA, Abrasive Double IPA, and Darkness Russian Imperial Stout. Often polarizing, but never compromising, Surly knows their beers aren’t for everyone. They’re for you. You do enough settling in life. Don’t settle. Get Surly.

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