ATLANTA, Georgia— SweetWater Brewing Company (“SweetWater Brewing” or “SweetWater”), the largest craft brewer in the Southeast and a subsidiary of Tilray Brands, Inc. (“Tilray” or the “Company”) (NASDAQ: TLRY and TSX: TLRY), announced the latest innovation in its acclaimed IPA series – ‘Half-A-Gummie’ IPA. This new line of India Pale Ales, bursting with fruit-forward flavors, is a twist on the wildly successful SweetWater Gummies Double IPA – which launched earlier this year, now reimagined with a more session-friendly alcohol content. The original Gummies IIPA is available in cans nationwide while the innovative Half-A-Gummie IPA is ready to tantalize consumer taste buds on draft.
Building on the trailblazing success of the SweetWater Gummies line, ‘Half-A-Gummie’ IPA emerges as a natural evolution in SweetWater’s pursuit of innovation and excellence in craft brewing. The SweetWater Gummies series launched as a testament to the brewery’s commitment to flavor-forward and high-ABV ales, setting a new benchmark in the Double IPA category. These ales, notably the Tropical IIPA and Fruit Punch IIPA with a potent 9.5% ABV, captured the essence of summer with their haze, juiciness, and bold, fruity flavors.
‘Half-A-Gummie’ retains the essence of the Gummies series—its captivating fruit flavors and aromatic appeal—while presenting a lower alcohol-by-volume content as an alternative option for consumers; The launch series of Half-A-Gummie includes the same two great varieties from the original series: Tropical IPA, and Fruit Punch IPA, each boasting a 5.5% alcohol-by-volume. These new brews are a masterful blend of fruit explosions, featuring the luscious flavors of strawberry, pineapple, orange, and cherry, culminating in a uniquely smooth, incredibly flavorful, and drinkable IPA experience.
This new line is a testament to SweetWater’s agility in adapting to consumer preferences, offering a lower-ABV IPA that still embodies the brewery’s signature blend of bold flavors and easy drinkability. This strategic move aligns with a market report predicting a 6 percent CAGR growth in the fruit beer market over the next decade, driven by a growing preference for beers that offer both refreshing taste and a gentler alcohol presence, much like ‘Half-A-Gummie’.
“Our Gummies Double IPA has been a huge hit with consumers who crave fruit-forward, high-ABV beers. We’ve also discovered a strong demand, especially with our on-premise partners, for beers with a similar flavor profile and less alcohol. We’re excited to offer drinkers the choice to enjoy an easy-drinking IPA with low bitterness and delicious fruit flavors while tapping into a lower ABV option,” said Ty Gilmore, President of U.S. Beers for Tilray Beer.
Discover the revolution in IPA – Half-A-Gummie is here to redefine expectations and excite palates.
About SweetWater Brewing
SweetWater Brewing Company, the largest craft brewer in the southeast, is an award-winning brewery known for its stash of heady brews including the original 420 Extra Pale Ale and loads of IPAs. Sweetwater’s craft beers and ready-to-drink cocktails are available coast to coast and in more states than ever before. Inspired by the outdoors, SweetWater is a passionate advocate for healthy waterways and conservation initiatives. Through its annual Save Our Water campaign, SweetWater continues to raise funds to support nonprofit organizations fighting for clean water and habitat conservation, including the Waterkeeper Alliance, Bonefish & Tarpon Trust, and Trout Unlimited.
SweetWater Brewery is a subsidiary of Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live their very best life.
About Tilray Brands
Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), is a leading global cannabis lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people’s lives for the better – one person at a time – by inspiring and empowering a worldwide community to live their very best life, enhanced by moments of connection and wellbeing. Tilray’s mission is to be the most responsible, trusted, and market-leading cannabis and consumer products company in the world with a portfolio of innovative, high-quality, and beloved brands that address the needs of the consumers, customers, and patients we serve. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.
“Fruit Beer Market to Achieve 6% CAGR, Surpassing US$ 595.5 Million by 2033 Amidst Rising Demand for Alcohol-Free Alternatives,” Future Market Insights, Aug. 28, 2023.
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