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Holsopple Brewing Celebrates 6th Anniversary

February 14, 2023 by Spencer Mapes

LOUISVILLE, Kentucky – Lyndon-based Holsopple Brewing will celebrate its 6th anniversary this weekend, February 16th through 18th, featuring live music by three local artists as well as the release of its annual Big Hand Imperial Stout and variants.

“We’re honored to have been Lyndon’s neighborhood brewery for the last six years,” said Sam Gambill, Holsopple’s co-owner and head brewer. “We’re inviting the community to join us this weekend to celebrate everything we’ve done together while also looking forward to the next six years. We’ll have plenty of beer, music, and pizza from our neighbors at Twin Spires Pizza.”

On Thursday, February 16th, guests can expect to find on-draft tastings of previous years’ Big Hand Imperial Stout, Holsopple’s annual bourbon barrel-aged birthday release, on draft from 2021, 2022, and 2023.

On Friday, February 17th, the Americana Trio, The Feral Mountain Men, will take the stage from 7-10 pm while featured variants of Big Hand Imperial Stout become available, including:

  • Big Hand Peanut Butter
  • Big Hand Toasted Coconut
  • Big Hand Chocolate Covered Cherry

The celebration will continue on Saturday, February 18th, with live music by Andrew Lee from 2:30-5:30 PM and The Misty Mountain String Band from 7-10 pm.

About Holsopple Brewing

Holsopple Brewing, established in 2017 in Louisville’s Lyndon neighborhood, offers a variety of ales, lagers, IPAs, sours, and fruited beers, all brewed on-premises. The brewery features a family-friendly atmosphere and live music on weekends.

For Brewing fun facts, trivia, movies and more, Click Here.

Filed Under: Beer, craftbeer Tagged With: Anniversary, craft beer, Holsopple, Holsopple Brewing, Kentucky Beer, Kentucky Craft Beer, Louisville Beer

Lord Hobo Launches New Brand Family Bodacious Vagabond

January 27, 2023 by Spencer Mapes

Woburn, Massachusetts – Lord Hobo Brewing introduces a new brand to their illustrious year-round lineup, The Vagabond Brand Family. The launch of this brand family will start with Bodacious Vagabond. A DDH Juicy IPA with a double dose of Styrian Dragon, Citra, and Galaxy hops producing tropical fruit aromas with just a hint of pine followed up by a blast of peach, pineapple, and citrus flavors.

Aubree Karls, Lord Hobo Marketing Director, states, “The Vagabond is a daring hop jumping through time to some of the most iconic decades in history. We encourage you to follow along in their journey while they seamlessly blend into each period they escape to, starting with their first leap into the 90’s. Expect more exciting releases in 2023 as the Vagabond continues their journey.”

Lord Hobo plans on hosting a weeklong series of 90’s events with the launch of their new beer, starting on January 30, 2023. “All of our events are leading up to a big 90’s party on Saturday, February 4th at all three of our locations. Plan on stepping out in your favorite 90’s gear as we jam out to MTV’s greatest hits with a special prize awarded to the best-dressed from each location.” says Kate Ballenger, Lord Hobo Director of Customer Experience. More details on each event can be found on their website at lordhobo.com or directly on their social channels @lordhobobrewing.

Lord Hobo’s Bodacious Vagabond is available now in 16 oz. 4-packs and on draft at retailers all around the Northeast. You can find the beer near you at lordhobo.com/beer-finder.

About Lord Hobo Brewing

Lord Hobo Brewing Company, founded in 2015, was born out of a Boston craft beer bar. Now into our seventh year of operation, we continue to grow, bringing innovative New England style beers to our thirsty and dedicated fans. We are a self-made company that believes our consumers deserve to be recognized and appreciated for who they are.

Our brewery, located in Woburn, Massachusetts, is the nucleus of our company. Beginning with a small tasting room and only a handful of recipes, our Woburn Taproom now has a maximum seating capacity accommodating over 400 patrons. We added a full kitchen and a beautiful outdoor patio. Lord Hobo beers are currently available in 12 states throughout the Eastern United States with 15 wholesaler partners.

For Brewing fun facts, trivia, movies and more, Click Here.

Filed Under: Beer, craftbeer Tagged With: beer, craft beer, Lord Hobo, Lord Hobo Brewing, Massachusetts Beer, New England, New England Beer

Pike Brewing Releases Two New Beers Perfect for Winter

January 25, 2023 by Spencer Mapes

SEATTLE, Washington —The dreaded short dark days of winter are here. Don’t hibernate, it’s the ideal time to check out two new limited release beers from Pike Brewing!

Pike’s head brewer Leslie Shore and her team are thrilled to introduce The Long Dark Barrel-Aged Stout and Short Days Double Hazy IPA.

The Long Dark Barrel-Aged Stout is the perfect winter warmer. This big, rich, full-bodied stout packs a punch at 13.3% ABV. Aged for 36 months, this beer boasts notes of port, baked dark fruit, molasses, brown sugar, raisins, figs, and vanilla. This very limited release is available now in 4-packs of 12oz cans and on draft.

The Short Days Double Hazy IPA is sunshine in a can. Made using Centennial Simcoe, Mosaic, and Cascade hops this expressive hazy IPA has aromas of fruit, melon, and flowers. This easy drinking beer is hop focused, medium bodied highlighting the flavors of orange, cantaloupe, and honeysuckle with a smooth finish. 8.2% ABV. This limited release hazy IPA will be available late January through March in 6-packs of 12oz cans and on draft.

Pike’s seasonal beers are available at Pike Brewing, Pike Taproom, local bottle shops, and select retailers throughout the Pacific Northwest.

Founded in 1989 by Charles and Rose Ann Finkel, Pike Brewing is the longest running, independently operated craft brewery in Washington State. Located adjacent to Seattle’s iconic Pike Place Market, Pike Brewing features a sustainably focused gravity-flow steam-powered brewhouse producing bold, diverse, and dynamic craft beers. In addition to the urban brewery, the three-level space boasts two restaurants and a Microbrewery Museum, making Pike Brewing a destination for both locals and visitors alike. Pike Brewing is renowned for a wide range of award-winning beers, top-notch hospitality, and a philanthropic commitment to the community. Look for Pike Brewing in restaurants, hotels, and grocery stores throughout Washington, as well as select grocery stores in Alaska and Idaho. To learn more, visit pikebrewingseattle.com.

For Brewing fun facts, trivia, movies and more, Click Here.

Filed Under: Beer, craftbeer Tagged With: beer, craft beer, Pike Brewing, Seattle Beer, Washington Beer

New Realm Releasing Hold On Juicy DIPA and Bat Wit Crazy Witbier

January 24, 2023 by Spencer Mapes

ATLANTA, Georgia – This month, New Realm Brewing is releasing Hold on Juicy DIPA, the first in this year’s music-themed Just Like Music Double IPA series, as well as Bat Wit Crazy, the company’s first canned Belgian-style Witbier release.

“I am excited about both of these beers,” said Mitch Steele, Co-Founder and Brewmaster of New Realm Brewing. “Bat Wit Crazy is a Belgian Wit and happens to be a style that we have not really done, so it seemed like a natural opportunity to brew something tasty with a heavy nod towards classic brewing traditions. Our Brewing & Hoperations team is filled with musicians and music nerds, so our Just Like Music series has been super cool to create. For this first one, we used some of our favorite hops for the first time with the new Cosmic Punch Ale Yeast from Omega Yeast. Cosmic Punch Ale is a thiol active strain which produces a tremendous amount of tropical flavors in the beer.”

Hold on Juicy DIPA is the first of four that what will make up this year’s quarterly Just Like Music Series. It is a New England style hazy and juicy IPA brewed with wheat malt, flaked wheat and flaked oats. A few sips of this brew and taste buds will be taken to the next level with massive amounts of orange, lemon and pineapple notes from the Azacca, El Dorado and Idaho 7 hop additions.

Bat Wit Crazy is a traditional Belgian Wit (white) Bier brewed with Pilsner malt, red wheat malt and flaked oats. It is spiced with Coriander, orange peel and a couple of top-secret additions. The nose will pick up banana and other fruity esters, as well as pepper and clove spices, with hints of citrus. One sip and one may just lose their mind.

Hold on Juicy Information:

Style: Double IPA

Specs: 9% ABV | 50 IBU

Appearance: Deep Golden color with a light haze

Package: Draft, 12oz 6pks & featured in New Realm’s Sampler

Distribution: Throughout Georgia, Virginia, and South Carolina’s Lowcountry

Availability: January

Bat Wit Crazy Information:

Style: Belgian Wit

Specs: 5.2 % ABV | 15 IBU

Appearance: Hazy and light in color

Package: Draft, 12 oz 6pks

Distribution: Throughout Georgia, Virginia, and South Carolina’s Lowcountry

Availability: January

New Realm products are available at its locations as well as at bars and retail outlets throughout Georgia, Virginia, and South Carolina’s Lowcountry. For a complete list of locations, hours, information on private events and public tours, as well as additional information, visit www.newrealmbrewing.com.

About New Realm Brewing:

New Realm is an American craft brewery and distillery started in 2016 by co-founders Carey Falcone, Bob Powers, and Mitch Steele. The Company operates production and innovation breweries/distilleries, each with on-site scratch kitchens serving globally inspired, locally sourced fare, in multiple Southeastern US cities. New Realm’s core principles are quality, creativity, authenticity, and striving for perfection, all with a customer-centric community focused commitment and approach.

New Realm’s awards include Multiple Great American Beer Fest gold medals (2022), Brewbound’s “Rising Star” Brewery, Ratebeer’s “Best New Brewer in Georgia,” Ratebeer’s 11th “Best New Brewer in the World”, and Virginia Craft Beer Cup’s gold medal (2019 & 2021) and “Best in Show” for Euphonia Pilsner (2019). Brewmaster Mitch Steele was awarded the Russell Scherer Award for Innovation in Brewing and authored the book IPA: Brewing Techniques, Recipes, and the Evolution of India Pale Ale.

For Brewing fun facts, trivia, movies and more, Click Here.

Filed Under: Beer, craftbeer Tagged With: Atlanta Beer, craft beer, Georgia Beer, Georgia Craft Beer, New Realm, New Realm Brewing

New Sarum Brewing Company Joins Bevana

January 20, 2023 by Spencer Mapes

SALISBURY, North Carolina – New Sarum Brewing Company, the popular North Carolina brewery whose beers have won medals at the world’s two most prestigious competitions, will be joining beverage platform Bevana to grow its distribution and reach new customers across the country. Long a feature of the southern craft beer scene, the company will be placing its focus firmly on growth and on continuing the innovation that has led to it being one of the region’s most awarded producers.

“We are absolutely thrilled to be joining the Bevana Family! This partnership is built on quality, comradery and innovation, the same foundation that we built our company on from the very beginning,” said Andy Maben, founder of New Sarum. “Their vision and team of craft beer gurus are going to do wonders to bring our brand to a new audience of craft beer lovers. We’ve always taken pride in our high standards, while continuing to facilitate customer education and adapting to the ever-changing craft beverage market. This is the next step in our journey, and we’re excited to get going!”

Bevana will help to manage the distribution for New Sarum, giving the brewery the ability to focus its resources and efforts on continuing to foster the creativity and quality that earned it medals at the Great American Beer Festival and World Beer Cup, the two most highly-regarded competitions in the industry. Its core lineup, anchored by Hurley Park Blood Orange Wheat Ale and Old Stone House IPA will be joined by new and returning entries in the popular Griffin series, including the standout People’s Elbow, a Hazy IPA brewed with Coconuts and Lactose. New creations will be available both in retail establishments and in their Salisbury, NC taproom on a regular basis, carrying on the tradition of exciting innovation that customers have come to associate with the company.

New Sarum will additionally see expanded distribution through Bevana’s platform, which is designed to help the industry’s most exciting breweries to cut through the complex and often contradictory wholesale landscape to put the focus back on the customers. With their help, New Sarum will be able to not only access new markets and retail outlets, but connect more directly with the craft beer drinkers that continue to seek the highest quality beers available.

“We’ve been fortunate enough to know the folks over at New Sarum for years, and they really are a craft beer drinker’s dream brewery in so many ways,” explained Aaron Gore, Bevana’s Senior Director of Business Development. “As the industry has gotten more competitive, however, breweries like New Sarum have been increasingly trapped between a rock and a hard place of trying to just get their beer into the hands of customers. We are excited to be able to help navigate the difficult waters of distribution alongside them, so that instead of everyone worrying about the logistics of how we get these things into peoples’ hands, they can just focus on making the best quality beer possible. That’s what this industry was always supposed to be about.”

New Sarum’s beers will also be offered through Bevana’s online shop, where all of the platform’s beverage partners may be ordered and shipped directly to customers’ homes or businesses. With the ability to deliver beer to customers in forty-two states, it helps beverage makers and drinkers cut through the noise and the barriers that stand in the way of enjoying the best drinks that the world has to offer, regardless of location.

About Bevana

Bevana is a platform that connects artisan beverage makers with eager customers that they would otherwise be unable to reach. We find the best brewers on the planet and focus on managing the logistics of how they get their beer into the hands and mouths of drinkers, so that they can focus on the quality and innovation that built the industry. Enjoy the best beers in the world, without limitations.

Customers in forty-two states can order all of their favorite Bevana beverages online for delivery directly to their door. Free shipping is available on all orders over $65.

For Brewing fun facts, trivia, movies and more, Click Here.

Filed Under: Beer, craftbeer Tagged With: beer, Bevana, craft beer, New Sarum, North Carolina beer

Dust Bowl Brewing Launches The Gold 1 Blonde Ale

January 20, 2023 by Spencer Mapes

TURLOCK, California – Dust Bowl Brewing Co. kicks off the new year with the release of The Gold 1 Blonde Ale in six pack / 12oz. cans. The packaged offering comes on the heals of the draft introduction in the fall of 2022.

At 4.5% ABV, the year-round, core beer adds another easy-drinking option to Dust Bowl’s extensive portfolio. Brewmaster, Don Oliver, shares, “This is a crisp beer for everyday drinking. It’s very approachable and great for social settings. The Gold 1 provides a great option for those that seek a lighter style craft beer.”

The Blonde Ale recipe, in fact, won a gold medal at last year’s California State Fair Commercial Craft Beer Competition, which helped set the stage for an extensive marketing campaign to roll out The Gold 1. Retailers will be supported with a range of merchandising items, including farming and outdoor lifestyle imagery, display materials, coasters, glassware and more. The packaging features a bold, simple approach to catch consumers’ attention. The beer name and colors embark on a California vibe in poppy gold and blue.

“We’re excited to launch The Gold 1,” comments Marc Jalbert, Director of Marketing & Sales. “We believe the beer has a lot of potential for our wholesalers. The Blonde Ale category is a popular one among craft beer drinkers, and we’re confident The Gold 1 will resonate with these discerning consumers. Our packaging and marketing support are designed to grab their attention in a straightforward way. We know once they taste the award-winning liquid, they’ll be back for more.”

The Gold 1 joins a robust portfolio of beers and seltzers, including 14 year-rounds and a steady stream of packaged specialty releases. Dust Bowl products are distributed throughout California, its home state, as well as Nevada, Oklahoma, Texas, Pennsylvania, Vermont and Arizona. The brewery also operates three taprooms in California, including its flagship taproom adjacent to the brewery in Turlock, the Tap Depot in the popular destination of Monterey and its latest location, the Old Town Tap House in Elk Grove, just south of Sacramento. A fourth taproom is slated to open in the San Francisco East Bay city of Livermore later this year.

Dust Bowl Brewing Co

Dust Bowl Brewing Co. produced its first beer in May 2009. The company is owned by Brett and Karen Tate and Brett and Camy Honoré, who became the Tate’s business partners in 2010. The company built and moved its production to a 30,000 sq. ft. brewery and taproom, located in Turlock, California, in June 2016. Dust Bowl Brewing Co. beers are available in 5.2 and 15.5 gallon kegs along with selected styles in 22 oz. and 12 oz. bottles and 19.2 oz., 16 oz. and 12 oz. cans. Distribution includes California, Arizona, Nevada, Oklahoma, Pennsylvania, Texas and Vermont. Dust Bowl Brewing Co. achieved Regional Brewer status in 2020 with an annual production of over 16,500 barrels and produced over 21,000 in 2021. In 2022, Dust Bowl Brewing Co. was named “Brewery of the Year” by the highly regarded California State Fair Commercial Craft Beer Competition. The craft brewery showcases a wide variety of its beers and seltzers at its taprooms, the Brewery Taproom located in Turlock, California, the Tap Depot in Monterey, California, and the Old Town Tap House in Elk Grove, California.

For Brewing fun facts, trivia, movies and more, Click Here.

Filed Under: Beer, craftbeer Tagged With: beer, california beer, craft beer, Dust Bowl Brewing

River North Brewery’s Super Stout Party Returns This January

January 19, 2023 by Spencer Mapes

DENVER, Colorado – Every January, River North Brewery throws a party in celebration of stout connoisseurs everywhere. The brewery will be hosting Super Stout 2023 on January 28. This year’s celebration will feature TWELVE different stouts at its Washington Street taproom, as well as an additional half-dozen options at its RiNo taproom on Blake Street. Fan favorites such as Stout and About, Double Avarice, and the award-winning Mr. Sandman will be tapped, plus several new flavor variants created just for the celebration.

The elusive Anniversary 10 Triple-Barrel-Aged Stout, a 22% monstrosity, will be tapped at 1 pm. Other stouts rounding out the draft list will include the 2022 Barrel Aged Double Avarice, and vintage 2019 Shadowman, along with toasted marshmallow and blueberry Mr. Sandman variants.

There will also be a sneak preview of the Anniversary 11 Imperial Stout, which will be officially released next month on February 18th for the brewery’s 11th Anniversary Bash. This much-anticipated brew is not to be missed and is even more intense and complex than any previous stout River North’s mad scientist brewers have yet devised.

The brewery’s Blake Street taproom lineup includes half a dozen more rare and roasty varieties. Most notably, Barrel Aged Nightmare Fuel, the brewery’s beloved coffee stout – only released once a year – will be tapped right at opening.

Super Stout is a celebration of all the stouts River North crafts throughout the year and provides a unique opportunity to riff on a few classic stouts with new, experimental flavors, adding to the midnight malty mayhem. Both taprooms will have a food truck onsite for the event.

For Brewing fun facts, trivia, movies and more, Click Here.

Filed Under: Beer, craftbeer Tagged With: Colorado Beer, craft beer, Denver Beer, imperial stout, River North Brewery

Sonder Brewing to Open Second Taproom Location

January 19, 2023 by Spencer Mapes

MASON, Ohio – Mason, Ohio-based Sonder Brewing will soon open a second taproom location off I-75 at Union Center Boulevard. The new craft beer and kitchen destination will be located adjacent to Holtman’s Donuts and across from Topgolf Cincinnati at 9558 Civic Center Boulevard, West Chester, Ohio.

“We have searched for the right location for about two years,” states Justin Neff, President and CEO, “and we love the space and overall opportunity that this location offers us.” When Sonder was driving home deliveries during the Covid shutdown, they found that residents in the West Chester area were big fans of Sonder beer. Now, these consumers will be able to enjoy a Sonder experience in their backyard. Additionally, The West Chester property can be seen from both north and south bound I-75, which helps reinforce the Sonder brand visibility and awareness as they expand distribution further into Ohio and Kentucky.

The brewery will be calling their West Chester location Sonder Taphaus and Kitchen, and will offer more of an adult bar and event space than their current Mason Taproom and Beer Garden while still being family-friendly. There will be room for private parties and corporate reservations. The Taphaus will feature Sonder draft options and package-to-go beer plus a well-curated selection of wine, bourbon, and food.

“Our whole team loves the idea of building a food menu that fits the Uniquely Crafted excellence we boast in our beers,” says Director of Strategic Planning & Partnerships Haley Shutter, then jokes, “Cheese curds? You Betcha!” as a nod to their top selling Hazy IPA and her Wisconsin heritage. The Sonder kitchen at West Chester will have a simple, flavorful menu of shareables and seasonal items along with vegan and gluten free options–and, yes, a kids menu. Patrons will be able to easily order food from the bar or from a walk up counter where they will also pick up their orders.

Coming soon! Sonder plans to add to their story by opening the Taphaus location some time in 2023. Renovations of the space will commence as soon as permits are approved. The interior will have a similar feel to the current Mason location–comfortable, yet casual and welcoming with excellent Sonder beers and food.

The Sonder Brewing production facility and Mason Taproom and Beer Garden are located at 8584 Duke Boulevard in Mason, Ohio. The Mason location is just 1 mile off I-71. Sonder offers a portfolio of beers ranging from its top selling You Betcha! Hazy IPA and Voss Kolsch to award-winning seasonals and barrel aged beers.

For Brewing fun facts, trivia, movies and more, Click Here.

Filed Under: Beer, craftbeer Tagged With: beer, Cincinnati Beer, craft beer, Ohio beer, Ohio Craft Beer, Sonder Brewing

Thorn Brewing Co. Kicks Off New Beer Series With Local Artists

January 18, 2023 by Spencer Mapes

SAN DIEGO, California – Thorn Brewing Co. is excited to announce the kick-off of a brand new series of hazy IPAs that highlights local San Diego artists.

“San Diego is home to so many amazing artists,” Thorn CEO, Marc Martin explains. “So for our Shades of Haze series, we reached out to local artists from each of the neighborhoods where we have tasting rooms. Each artist created a beer label for us and we will be hosting a release event featuring their art for each beer release.”

The first artist in the series is Hector Villegas, a first-generation Chicano from the historic neighborhood of Barrio Logan. His artwork is a blend of Mesoamerican glyphs, textiles, and 3D geometry that he calls “Neo-Mexika.”

“The Barrio Logan Art Scene is rooted in working-class Chicano culture,” Villegas shares. “It’s relentlessly resourceful and always the vanguard of new, exciting art forms. The art scene here has established artists as well as youth and up-and-coming folks. Venues and galleries come and go but there is always a pulse of artists making sense of the world through the Barrio lens. I encourage folks to suit up and show up to Barrio Logan to enjoy the scene. As long as you come here with respect, you’ll love the energy and vibe of this community.”

Villegas artwork adorns The Portal Hazy IPA can that’s releasing on Saturday, Jan 21st. Thorn Brewing Barrio Logan is hosting a release party to celebrate with food, live music, local vendors, and limited edition screen printing onsite.

Find The Portal Hazy IPA throughout San Diego starting on January 23rd!

About Thorn Brewing Co.

Thorn Brewing Co. started out in 2012 in North Park as Thorn Street Brewery where it became known as San Diego’s ultimate neighborhood brewery. The Barrio Logan location opened in 2017 and produces beer on a 30-barrel system, and Thorn Mission Hills opened in 2019.

For Brewing fun facts, trivia, movies and more, Click Here.

Filed Under: Beer, craftbeer Tagged With: art, beer, california beer, craft beer, San Diego Beer, Thorn Brewing

Two Roads Brewing Launches Portfolio-Wide Packaging Refresh

January 18, 2023 by Spencer Mapes

STRATFORD, Connecticut – True to its name, Two Roads Brewing Co. became Connecticut’s biggest craft brewer by taking its own, less-traveled path, always focused on delighting its fans while never resting on its laurels. That same ethos holds today, as the brewer embarks on its second decade with a more honed-in strategic approach to its business, its overall look, its brands, and its award-winning innovation.

The most visible evidence, unveiled today, comes in Two Roads’ first-ever, portfolio-wide packaging refresh – one that speaks to a more consumer packaged goods (CPG)-oriented approach to the brewer’s brand, shelf presence and marketing support. Retaining its iconic, fan-favorite crossed-arms logo, every Two Roads can, bottle and box now showcases a stronger master-brand architecture, greater emphasis on its sub-brands and styles, and a more modernly clean approach to design. While Two Roads’ original packaging helped establish the brand as a household name among discerning craft fans, the new design instills more consistency across all lines and products, enabling Two Roads to make a stronger, more unified statement on shelf.

Two years in the making, the refresh resulted from extensive internal and external research, including direct feedback from retailers and distributors and a series of consumer surveys, panels and focus groups.

“Our category is far more competitive than it was when Two Roads launched in 2012. Today, more than ever, craft brewers need to have branding that makes the selection process easier for the consumer: brands need to stand out, stand for something and have staying power,” said Brad Hittle, co-founder and CEO of Two Roads Brewing Co. “We’ve always been about taking the road less traveled, and our revamped packaging keeps that feeling front and center while making it easier to find us, identify our sub-branding and styles, and appeal to a new generation of craft fans.”

New Investments in Talent; Focus on Top Sub-Brands

The brewery’s evolution to a CPG mindset has it relying more on data to drive its business, marketing, and sales strategies. The shift resulted from the work of an internal task force formed during the pandemic charged with strengthening the company’s overall position and its leadership team with standout veteran beer and CPG executives.

General Manager Brian Hollinger, previously VP Operations at Dogfish Head, was hired to transition the company’s operations from “home grown” to “world class”, while on the commercial side, Brian Corrie was brought on as VP of Sales and Brian Duprey as Senior Director of National Accounts, both of whom have decades of experience working for top beer brands. Two Roads’ fortified marketing strategy – led by Collin Kennedy, who has more than a decade of experience in beer and broader CPG marketing – will help support their efforts.

Some of those executives were part of a newly-formed Business Insights team that used data and trade feedback to develop a revised and highly focused beer portfolio strategy centered on:

A deeper commitment to Road 2 Ruin – Two Roads’ Double IPA – as its flagship beer
Line extensions that leverage existing brand equity from other top performing SKUs like Lil’ Heaven and Two Juicy
Innovations that keep with its “road-less-travelled” mantra, including Juicy Box, an industry-first 16 oz. variety six-pack of hazy IPA’s
“Juicy Box took a total team effort and has been a huge hit; we are barely keeping up with demand. Consumers love the name and the product—a one-two punch for success,” Hittle continued.

Two Roads product development strategy also includes approaching “beyond beer” as a category that encompasses more than just hard seltzer and ready-to-drink canned cocktails. Within the last six months, Two Roads has released it first two non-alcoholic beers, Non-Alcoholic Juicy IPA and Non-Alcoholic American IPA, along with the first products from Two Roads Distilling: small-batch vodka and London-dry gin. Each was developed by the brewery’s renowned Master Brewer Phil Markowski and is currently available for sale at the Two Roads Brewery. They follow the brewery’s Daybreaker line of premium, vodka-infused ready-to-drink cocktails, available at retailers throughout southern New England. Each initiative emerged from the Markowski-run Area Two Experimental Brewing facility, which will continue to fuel smart innovation to delight evolving tastes.

About Two Roads Brewing Co.

Two Roads Brewing Co., launched in 2012, is a privately owned craft beverage company offering a wide-ranging portfolio of beers, canned cocktails, hard seltzers, distilled spirits, and other Road Less Traveled beverages. Located in Stratford Connecticut, Two Roads is ranked 54th among 9,500+ independently owned breweries in the US according to the Brewer’s Association.

For Brewing fun facts, trivia, movies and more, Click Here.

Filed Under: Beer, craftbeer Tagged With: beer, Connecticut Beer, craft beer, Two Roads Brewing

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