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Massachusetts Beer

Jack’s Abby Craft Lagers Unveils Renovated Taproom Following Addition of “Tradition Meets Tech” Pilot System

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FRAMINGHAM, Massachusetts – Jack’s Abby Craft Lagers unveils a renovated taproom laser focused on the beer experience to complement an exciting lager program from their new, “Tradition Meets Tech” pilot system.

Jack’s Abby has operated their brewery and beer hall at the Clinton Street location in Framingham since 2015, and this is the first major renovation to the beer hall space since moving in. The previous T-Shaped Bar with dual-sided tap system has been replaced with a streamlined linear bar flanking a new copper draft system. The vacated area now features a much more flexible gathering area for guests to come and enjoy a fresh lager.

“After nearly 8 years in this space, we’ve learned a lot about what our guests are looking for and our hall needed some updates to deliver that experience. After completing our brand refresh, it made sense to tackle the beer hall and create more beautiful and functional space for our fans” – Sam Hendler Co-Founder

This renovation follows the recent addition of a new “Tradition Meets Tech” pilot system installed at the end of 2022. The new pilot system is a 7BBL Brew House with a combination of traditional and new tools to expertly brew technical and innovative lagers. The system includes capacity for decoction brewing, horizontal lagering tanks, open fermentation vessels and a first-ever Coolship. This will vastly increase the range and total number of new beer hall beers the brewery can make in a year.

“This is really a dream setup for a lager brewer, and I have been really energized to get on the deck and experiment with so many of the ideas I’ve had in my head that I couldn’t previously brew. We’re going to make some incredible and fun new beers this year.” – Jack Hendler Co-Founder/Brewmaster

The brewery has already started experimenting with concepts like Black Pils, Dry-Hopped Pale Lager and deeper cuts like the Coolship Fermented Polotmavý Czech amber lager. They have promised to bring back more throwback fan favorites as well. Cult-favorite Fire In The Ham will be making its return shortly along with classics like Mass Rising, Saxonator and Ratskeller. These beers will be exclusive to the beer hall, and the program officially kicks off on March 17.

Jack’s Abby commented that this is the beginning of a series of changes designed to deliver the most exceptional lager experience possible for guests. Some of the changes currently in the works include the tour program, music program, beer garden space, new serving vessels, and a lot more. “We look forward to new and existing fans stopping by to see the new space, and we hope to keep delivering fun surprises throughout the year” remarked Sam.

About Jack’s Abby Craft Lagers

Jack’s Abby is a proudly independent and family-owned brewery based in Framingham Massachusetts. The brewery was founded in 2011 by 3 brothers – Jack, Eric and Sam Hendler. The brewery is the first lager-only craft brewery in the country. Their mission is to create high-quality products that honor tradition and the spirit of inspired innovation. With an entrepreneurial heart and a passion for people, they take pride in learning from and contributing to their vibrant community.

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True North Ale Co. Launches Cerveza Negra Mexican Dark Lager

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IPSWICH, Massachusetts – True North Ale Company announces the release of Cerveza Negra Mexican Dark Lager. Close cousin to multi-award winning Cerveza Mexican Lager (Great American Beer Fest Gold and Silver medals), this beer is brewed with pilsner, Vienna, and caramel Munich malts and flaked maize and complemented by herbal, zesty Perle and Saaz hops. Flavors and aromas of fresh toasted bread, honey, and orange zest are followed by a crisp finish.

Cerveza Negra Mexican Dark Lager will be available throughout the year at the True North Ales Taproom and at select bars and restaurants in Massachusetts and New Hampshire.

About True North Ale Company

The True North Ale Company is located on Boston’s North Shore in historic Ipswich, Massachusetts. The word “True” of True North Ales has special meaning to us and reflects our core values of integrity and honesty in all that we do. “North” refers to Boston’s North Shore, our home. And “True North” reflects the nautical and maritime heritage of Ipswich and the surrounding communities.

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Rupee Beer Expands East Coast Distribution

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BOSTON, Massachusetts – Rupee Beer is on a mission to bring Indian craft beer to the world and today announces its expansion into two new markets to include distribution across Pennsylvania & Rhode Island.

Rupee Beer is specially brewed to pair with Indian, spicy and world cuisine by world renowned master beer brewer and Indian chef. It is the first Indian-inspired beer to bridge the gap between world cuisine and craft brewing, with placement at select Trader Joe’s, Whole Foods, Costco & Total Wine locations.

Rupee is growing the presence of its multi award winning lager at 4.75% ABV fast, with availability across ten states presently.

Brothers Van & Sumit Sharma, sons of Punjabi restaurateurs in the business internationally for over 45 years, found themselves continually frustrated they could not find any Indian beer in Maine – the least diverse state in America where their family immigrated to from the United Kingdom & Germany in the early 90’s.

They decided to not only create their own beer, but set out to game change the food & beverage industry in a bold and diverse way. The Sharma brothers strategically partnered with global craft brewing legend Alan Pugsley, 40+ year master beer brewer, lover of Indian food as a British expat, and creator of over 80+ global beer brands, to create Rupee Beer and re-write everything society understands about craft lager as it relates to spicy world cuisine.

“We are a mission driven organization who want to promote Indian culture via beer and rethink the way we pair alcohol with world flavors. Our continued expansion into new markets not only showcases demand but also highlights Rupee is aiming to elevate the voice for more representation within the American craft beer arena”

ABOUT RUPEE BEER

Brewed with pristine quality in mind and premium rice, maize, malt, and three types of hops, Rupee Beer dismantles the traditional lager experience by lowering levels of carbonation to allow for a more comfortable and enjoyable dining experience.

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Medusa Brewing Co. Launches New Year-round IPA, Laser Kitten

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HUDSON, Massachusetts – Medusa Brewing Company is thrilled to announce the release of LASER KITTEN® IPA, a 6.0% a.b.v. American IPA that bursts with aromas of tropical fruit and thirst-quenching citrus flavor from the hop combo of Galaxy, Citra, and Mosaic. Designed for refreshment, this playful American IPA drinks as light as the name would suggest and is the perfect little companion for any fun-filled occasion. Joining its larger, imperial-strength sibling LASER CAT (8.0% a.b.v.) in a core lineup of offerings from the Hudson brewer, LASER KITTEN will be available all year long in bars, restaurants, and stores across Massachusetts, Rhode Island, Maine, Connecticut, New York, and New Jersey.

About Medusa Brewing Company

Opened in 2015, Medusa Brewing Company of Hudson, MA has made a name for itself in the New England beer scene. Known for their ever-changing taproom beer list of continental styles, hop-forward IPAs and award winning lagers, the 150-seat taproom and taqueria located in the bustling downtown of Hudson is a must visit spot on trips through the area. In addition to the taproom location, Medusa also operates a large and fun-filled downtown beer garden during the warmer months, and recently opened Wild Hare, a sophisticated and inspiring experience of coffee, pastries, barrel-aged beer, and mouth-watering brunch and dinner.

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Bent Water Brewing Partners with The New England Mountain Bike Association

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LYNN, Massachusetts – Bent Water Brewing Company, the award-winning brewery from Lynn, Massachusetts, has announced a formal partnership with the New England Mountain Bike Association (NEMBA).

The partnership is unique for both NEMBA and Bent Water. While NEMBA works with numerous sponsors and supporters throughout New England to support its mission, this is the first formal regional partnership that isn’t oriented around a single event. For Bent Water, it’s the first large-scale partnership with a regional outdoor active lifestyle organization, building on smaller activation partnerships the brewery has executed with local fitness and sports brands in the past.

As part of the agreement between the two organizations, Bent Water Brewing will be named the official Event Presenting Sponsor. This means that Bent Water will be the sponsor at all of the major events produced by NEMBA Regional, including:

NEMBAfest: the largest annual NEMBA event, drawing thousands of mountain bikers and enthusiasts.
Mountain Bike Adventure Series (MBAS): MBAS is made up of dozens of rides spanning nearly all of New England, from Maine to Connecticut.

  • Elevate: an inclusive, supportive event to bring together women, including trans, intersex, gender-fluid and nonbinary who love to ride.
  • Leadership Summit: a gathering of chapter leaders from across the region to network, community build, and plan the future of NEMBA.
  • Trail School: a trail design and instruction course that interweaves love of riding and land stewardship.

“We’re really proud to be able to substantially play a part in assisting NEMBA’s mission,” said Aaron Reames, co-founder and President of Bent Water Brewing. “Mountain biking ties a lot of members of our team together outside of work, including myself. Over the past few years we’ve organized team rides, sponsored events, and grown more connected to the mountain biking community as a whole. This partnership fits our desire to forge strong community relationships and help NEMBA deliver great experiences.”

NEMBA has been supporting the New England mountain biking community since 1987. Its mission is to promote responsible mountain biking and to protect and preserve New England trails and open spaces. NEMBA leads thousands of recreational rides for its members to connect and ride together. NEMBA has 33 chapters and more than 8000 members, with its Greater Boston chapter being one of the largest chapters. With help from partners like Bent Water Brewing Company, NEMBA looks forward to continued growth.

“We’re so excited to partner with Bent Water Brewing Company,” stated Nicole Freedman, executive director of NEMBA. “We’re incredibly grateful for the sponsors, members, donors and volunteers that help us keep New England beautiful by supporting sustainable access to mountain biking and the preservation of our favorite open spaces. We are especially looking forward to collaborating with Bent Water along a shared mission to promote healthy, active, outdoor lifestyles. They’re in it for the long haul, and so are we.”

For more information about Bent Water Brewing Company and their partnership with NEMBA, follow Bent Water Brewing on social media.

About Bent Water Brewing Co.

Bent Water Brewing is a Lynn-based brewery that focuses on consistent, quality craft beers. Founded in 2015 by Massachusetts North Shore residents, Bent Water operates on a 30 BBL system and proudly utilizes Lynn’s superior water source. Bent Water Brewing distributes to Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, New Jersey, Pennsylvania, Ohio, and Florida.

About NEMBA

NEMBA is a recreational trails advocacy organization with 33 chapters throughout New England and over 8,000 members. Its mission is to promote the best that mountain biking has to offer, steward the trail systems where they recreate and preserve open space.

NEMBA is a 501(c)3 non-profit, and leads nearly a thousand mountain bike rides a season, puts on various skills clinics and trail building schools, and advocates for mountain biking and recreational trails.

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Lord Hobo Launches New Brand Family Bodacious Vagabond

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Woburn, Massachusetts – Lord Hobo Brewing introduces a new brand to their illustrious year-round lineup, The Vagabond Brand Family. The launch of this brand family will start with Bodacious Vagabond. A DDH Juicy IPA with a double dose of Styrian Dragon, Citra, and Galaxy hops producing tropical fruit aromas with just a hint of pine followed up by a blast of peach, pineapple, and citrus flavors.

Aubree Karls, Lord Hobo Marketing Director, states, “The Vagabond is a daring hop jumping through time to some of the most iconic decades in history. We encourage you to follow along in their journey while they seamlessly blend into each period they escape to, starting with their first leap into the 90’s. Expect more exciting releases in 2023 as the Vagabond continues their journey.”

Lord Hobo plans on hosting a weeklong series of 90’s events with the launch of their new beer, starting on January 30, 2023. “All of our events are leading up to a big 90’s party on Saturday, February 4th at all three of our locations. Plan on stepping out in your favorite 90’s gear as we jam out to MTV’s greatest hits with a special prize awarded to the best-dressed from each location.” says Kate Ballenger, Lord Hobo Director of Customer Experience. More details on each event can be found on their website at lordhobo.com or directly on their social channels @lordhobobrewing.

Lord Hobo’s Bodacious Vagabond is available now in 16 oz. 4-packs and on draft at retailers all around the Northeast. You can find the beer near you at lordhobo.com/beer-finder.

About Lord Hobo Brewing

Lord Hobo Brewing Company, founded in 2015, was born out of a Boston craft beer bar. Now into our seventh year of operation, we continue to grow, bringing innovative New England style beers to our thirsty and dedicated fans. We are a self-made company that believes our consumers deserve to be recognized and appreciated for who they are.

Our brewery, located in Woburn, Massachusetts, is the nucleus of our company. Beginning with a small tasting room and only a handful of recipes, our Woburn Taproom now has a maximum seating capacity accommodating over 400 patrons. We added a full kitchen and a beautiful outdoor patio. Lord Hobo beers are currently available in 12 states throughout the Eastern United States with 15 wholesaler partners.

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