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New York Beer

Genesee Brewery’s Tropical Pineapple Kolsch Returns, Mixing it Up as Ruby Red Kolsch’s Perfect Combination Companion

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ROCHESTER, New York— The Captain delivers… again! Tropical Pineapple Kolsch is now available in stores. Genesee Brewery’s Tropical Pineapple Kolsch celebrates its second year, after scoring the number one spot in the Brand-New Category in Upstate New York* in 2022. With its tropical pineapple flavor, this bright golden ale has quickly become the perfect companion to Genesee’s modern classic, Ruby Red Kolsch. Tropical Pineapple Kolsch is available in 12-packs of 12-ounce cans and on draft at select locations.

“When we launched Tropical Pineapple Kolsch, we worried that it would cannibalize sales of Ruby Red Kolsch. But the exact opposite happened,” said Inga Grote-Ebbs, Genesee brand director. “Fans purchased Tropical Pineapple Kolsch right alongside Ruby Red Kolsch, leading to the creation of a brand-new beer dubbed the “Captain’s Mix.”

After the launch of Tropical Pineapple Kolsch, Genesee fans started combining Tropical Pineapple and Ruby Red Kolsch to create what Genesee now calls the “Captain’s Mix.” Fans became their own brewmaster, combining both Kolsches into one glass. The amount of each Kolsch added is up to the individual, but the result is the same for everyone; a personally customized and balanced tropical summer beer.

The Genesee Brew House recently adopted the consumer trend. People can now try a “Captain’s Mix,” at the Brew House. While there, consumers can also pick up new Genesee Kolsch swag featuring the quirky, boat-loving, pipe-smoking captain. Tropical Pineapple Kolsch merchandise is available for purchase.

*Source: IRI Unify, Upstate NY – MULO, $ Sales for new brand launches, L4W ending 5-15-22, TTL Beer, FMB, & Cider.

About Tropical Pineapple Kolsch

Tropical Pineapple Kolsch has a perfect addition of tropical pineapple flavor to complement this bright golden ale’s bready malt body and mild hop bitterness. In 19th century Germany, a new style of beer began to appear around the ports of Cologne. Inspired by our German brewing lineage, we set out to brew a new and just-as-refreshing companion to our modern classic, Ruby Red Kolsch. Prost!

About Genesee Brewing Company

Established in 1878, the Genesee Brewery—New York state’s oldest brewery—makes the classic Genesee line of beers, Cream Ale and the Original Honey Brown Lager, as well as Seagram’s Escapes.

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Chatham Brewing Creates New Look for the “Storm Series” IPAs

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HUDSON VALLEY, New York – Chatham Brewing, Columbia County’s first and finest brewery in New York’s upper Hudson Valley, has spent all winter brewing up their Storm Series’ new look. This is the brewery’s first time relaunching an entire series of classic beers with a cohesive look, while also introducing one new brew to the batch.

The collection features five vibrant cans: Nor’ Eastah, one of Chatham Brewing’s most popular IPAs; Bombogenesis, loved by all as “Bombo,” a staple DIPA from the brewery; and three fruited/fruit forward Double IPAs (DIPA) popular with customers with the same hop profile as the classic Bombo: Mango, Pineapple, and one new addition to the collection.

Making its much-anticipated debut is Grapefruit Bombogenesis, a new release joining the Bombo family in cans later this April. Insiders have been filling growlers for the past month, singing its praises.

The cans’ colorful new look demands attention with eccentric storm tracker imagery and bold text. The label artwork speaks to the power and intensity of Upstate New York weather, a nod to the brewery’s roots while putting Chatham on the map. By paying tribute to the winter storms that impact the region, Chatham Brewing has crafted striking visuals for flavorful beers that not only maintain the same great taste, but also hold a special meaning for locals and visitors alike.

“We are thrilled to finally unveil the new look of the Storm Series,” said Tom Crowell, co-owner of Chatham Brewing. “It’s gratifying to know that our Nor’ Eastah and Bombo beers have resonated with our fans for years, so there was no need to change the taste of our classics. After months at the drawing board this winter, these label designs capture the essence of our craft and the power of winter storms, making them stand out on the shelves. We’re excited to add this new edition to the flavored Bombo lineup. With bright, fruit-forward flavors, Bombo Grapefruit fits right in with Bombo’s Mango and Pineapple DIPAs, while still bringing a unique and refreshing taste to the collection.”

Bombogenesis Grapefruit is a red grapefruit infused, double dry hopped (DDH) DIPA with Mosaic, Citra, and Simcoe hops. With fruited, fresh notes and an 8.5 percent ABV, Grapefruit joins Mango and Pineapple in time to become a summer season favorite.

Nor’ Eastah and Bombo are two long-time top sellers at the brewery, earning them year-round placement on the shelves. Available in cans since 2017, Nor’ Eastah is a popular unfiltered IPA with an ABV of 6.5 percent featuring Mosaic, Citra, and Simcoe hops. Bombogenesis Double IPA is brewed with the same hop profile as Nor’ Eastah and features an 8.5% ABV. The can’s first release coincided with the bombogenesis effect of Winter Storm Stella, which resulted in more than two feet of snow falling in and around the Hudson Valley.

Chatham Brewing offers a wide collection of year-round and seasonal craft beers and seltzers. Bombogenesis Mango and Bombogenesis Pineapple are cyclic with the warmer seasons but make returns throughout the year.

The Nor’ Eastah cans debuting the series’ new look are the first to hit the shelves, available now. The rest of the Storm Series collection’s cans can be found at local retailers, bars, and at Chatham Brewing later this season.

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42 North Brewing Encourages Buffalo to ‘Listen Local’

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East Aurora, New York– From the funk of Rick James to the rock hits of the Goo Goo Dolls, Buffalo has a long and storied music history. To recognize this history and support the local music industry, 42 North Brewing Company has launched a campaign that showcases the region’s music venues and encourages folks to get out and listen local.

The music clubs featured include the Asbury Arts Center, Buffalo Ironworks, Duende, Jack Rabbit, Sportsmens Tavern, the Town Ballroom, and the West Falls Center for the Arts. Each of these clubs hosts a weekly schedule of diverse, talented, and homegrown musicians.

The campaign kicked off with :30 commercials during the Buffalo Bills pregame show this past weekend and will continue with a video debuting on 42 North’s social media channels each week. The video series will culminate with a longer form video that features local musicians Tyler Wescott, Doug Yoamans, and Robbie Takac of the Goo Goo Dolls.

“It’s important to support these clubs and the local music community,” says John Cimperman, 42 North’s Founder. “In talking to a number of the club owners over the past few months, they are still looking to return to pre-pandemic attendance numbers. It’s also important to note that these venues also support 42 North and the local craft beer.”

Jason Hall from Sportsmens Tavern adds, “Local music, local clubs, and local beer go together. As a matter of fact, when bands come into town, they want to know what’s local on tap. So it’s important for us to represent Buffalo’s craft breweries.”

Buffalo’s music scene and beer scene have a lot in common, states Buffalo Ironworks Founder, Josh Holtzman. “They are both made by us, for us, and are very diverse and eclectic. We are proud to feature local craft beer at Buffalo Ironworks and appreciate the support of 42 North to promote local, live music.”

The final video of the series, which will debut in mid-February features Buffalo-native and founding member of the Goo Goo Dolls, Robbie Takac. Robbie talks about the importance and influence of Buffalo on the band’s development. Robbie also encourages Buffalonians to get out and support local music by stating, “The musicians are out there. You love them and they love you back. Go support them and make that connection.”

About 42 North Brewing

42 North Brewing Company began operations in 2015. Based in East Aurora, NY (16 miles south of Buffalo), 42 North’s mission is to brew artisan lagers and ales with an uncompromised focus on quality, authenticity, and collaboration with the regional community. 42 North also hosts live music weekly in its taproom.

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